UK in Version 1 Internal Use Only. Ben Page, Chief Executive, Ipsos

Transcription

1 UK in 2015 Version 1 Internal Use Only Ben Page, Chief Executive, Ipsos MORI

2 Apr-97 Jul-97 Oct-97 Jan-98 Apr-98 Jul-98 Oct-98 Jan-99 Apr-99 Jul-99 Oct-99 Jan-00 Apr-00 Jul-00 Oct-00 Jan-01 Apr-01 Jul-01 Oct-01 Jan-02 Apr-02 Jul-02 Oct-02 Jan-03 Apr-03 Jul-03 Oct-03 Jan-04 Apr-04 Jul-04 Oct-04 Jan-05 Apr-05 Jul-05 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Index (get better minus get worse) Positive about the economy but Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? Base: c.1,000 British adults each month Source: Ipsos MORI Political Monitor

3 What do you see as the most/other important issues facing Britain today? House prices rising at fastest rate in 10 years Election Blair promises to make families 800 better off and help first time buyers A8 Countries join the EU Cameron becomes PM Highest score since 2008 (15%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index

4 Happier than rest of the UK In general, how happy are you with your life at the moment? GB London Fairly unhappy Neither Very unhappy 11% DK 8% 4% 1% 12% 30% Very happy Very unhappy Fairly unhappy Neither 4% 3% 12% 12 12% 7% 34% Very happy 76% 81% Fairly happy 46% Fairly happy Base: 1,006 British adults 18+, including 128 Londoners, November 2011 Source: Reuters/ Ipsos MORI Political All data points represent > 200 responses Monitor 47% Source: British Social Attitudes

5 And satisfaction with living standards is higher in the capital. How satisfied or dissatisfied do you feel about your standard of living at the moment? GB London Very DK dissatisfied Fairly dissatisfied 7% 1% Neither 13% 20% 24% Very satisfied Very dissatisfied Fairly dissatisfied 6% 4% Neither 9% 12% 10% 7% 26% Very satisfied 9% 70% 81% Fairly satisfied 46% Fairly satisfied 55% Base: 1,006 British adults 18+, including 128 Londoners, November 2011 Source: Reuters/ Ipsos MORI Political All data points represent > 200 responses Monitor Source: British Social Attitudes

6 What worries Londoners Housing Unemployment Economy Inflation/prices Race relations/ immigration Poverty/ inequality Crime/Law and Order NHS Low pay/fair wages Education Top ten issues facing Londoners: Londoners All GB 36 Base: 2,953 British adults 18+, interviewed April-June 2014, including 447 Londoners Ipsos MORI Issues Index

7 War of the weak.. 7 How would you vote if there were a General Election tomorrow? General Election Cameron elected (Dec 05) Brown as PM (Jun 07) 2010 General Election 34% 33% Jan-15 Oct-14 Jul-14 Apr-14 Jan-14 Oct-13 Jul-13 Apr-13 Jan-13 Oct-12 Jul-12 Apr-12 Jan-12 Oct-11 Jul-11 Apr-11 Jan-11 Oct-10 Jul-10 Apr-10 Jan-10 Oct-09 Jul-09 Apr-09 Jan-09 Oct-08 Jul-08 Apr-08 Jan-08 Oct-07 Jul-07 Apr-07 Jan-07 Oct-06 Jul-06 Apr-06 Jan-06 Oct-05 Jul-05 Apr-05 Jan-05 Oct-04 Jul-04 Apr-04 11% 8% 8% Base: c.1,000 British adults certain to vote each month through January 2008; c. 500 British adults thereafter Source: Ipsos MORI Political Monitor

8 Tory voters like Cameron 8 Are you satisfied or dissatisfied with the way David Cameron is doing his job as leader of the Conservative Party/ as Prime Minister? January 2015 January 2007 January 2015 Dissatisfied Don t know 15% 4% Satisfied Satisfied Dissatisfied 20 81% 10 0 Net = +66 Note: Data collected prior to January 2008 was collected via face-to-face methodology; data collected from January 2008 was via telephone Base: 291 Conservative supporters 18+, 11 th -13 th January 2015 Source: Ipsos MORI Political Monitor

9 Net satisfaction Miliband s ratings below Hague s 9 How satisfied or dissatisfied are you with the way is doing his job as leader of the Party? BLAIR ( ) HOWARD ( ) CAMERON ( ) Number of months from becoming Opposition Leader MILIBAND ( ) DUNCAN SMITH ( ) HAGUE ( ) Base: c.1,000 British adults each month Note: Data collected prior to January 2008 was collected via face-to-face methodology; data collected from January 2008 was via telephone Source: Ipsos MORI Political Monitor

10 Labour voters aren t sure 10 Are you satisfied or dissatisfied with the way Ed Miliband is doing his job as leader of the Labour Party? January 2015 January 2011 January 2015 Don t know 8% Satisfied Satisfied 50 45% 48% Dissatisfied 0 Dissatisfied Net = +3 Base: 256 Labour supporters 18+, 11 th 13 th January 2015 Source: Ipsos MORI Political Monitor

11 Which issues will be most important when voters cast their ballots? Looking ahead to the next General Election, which if any, issues do you think will be very important to you in helping you decide which party to vote for? 11 Sept 14 Healthcare/NHS/hospitals 46% 29% Managing the economy/economic 33% 31% Asylum and immigration 27% 30% Education/schools 20% 23% Unemployment Europe/EU Taxation Benefits Housing Foreign policy/foreign affairs Pensions 5% 5% 5% 9% 9% 8% 8% 10% 11% 8% 13% 5% 12% 6% Base: 1,010 British adults 18+, 11 th -13 th January 2015 Only showing answers above 5%; see computer tables for full results Source: Ipsos MORI Political Monitor

12 Londoners anxious about the general housing picture... Q. I am now going to read out some statements about housing in London. Please tell me what extent you agree or disagree with each of the following statements. % Disagree % Agree There is enough housing in London for people to live in decent homes they can afford 74% 15% Housing in London will become more affordable over the next two years or so 82% 7% I don't believe I will ever be able to afford to buy a home in London 31% 61% Base: 954 London residents aged 18+, Source : Ipsos MORI for London Councils

13 Satisfaction with Area : Inner vs. Outer London Satisfaction with area (%) Richmond upon Thames City of London 85 Westminster R 2 = Harrow Islington Tower Hamlets Barking and Dagenham Newham Hackney R 2 = Deprivation Score (IMD 2004) Base: BVPI 2006 (32 London Boroughs and City of London); 13 Inner London and 20 Outer London 13

14 Paste cobrand logo here 14 Who should decide London s future?

15

16 Most Londoners SAY they support London local government having more financial powers Q In consideration of this, to what extent do you agree or disagree with the following statements? % Strongly agree % Tend to agree Neither/nor Tend to disagree Strongly disagree Don t know Giving London local government more freedom over how it invests London tax payers money on transport, schools and housing will mean more growth and jobs for London London s local government should be given greater freedom in the way it uses money raised from London taxpayers London should be afforded the same kind of decentralised power offered to Scotland, Wales and Northern Ireland Base: Londoners aged 18+ (1,000). Fieldwork dates October 2013 Source: Ipsos MORI/ London Councils

17 The future city

18 Opinion is evenly split on increased airport capacity Some people say that London s airport capacity should be increased in the next few years by either building a new airport or expanding existing airports. Other people think it should not be increased in the next few years. Do you think London s airport capacity should or should not be increased? Don t know 5% London s airport capacity should not be increased 46% 49% London s airport capacity should be increased Base: 1,001 adults aged 18+ in London, interviewed by telephone between the 10 th and 13 th March 2012 Source: Ipsos MORI/BBC London

19

20 In conclusion... Uncertainty prevails Coalition and inertia? London remains hugely appealing Generation Rent are challenged! Key question what sort of city do we want to be?

21