BBC SPORT YOUNG FOOTBALL FANS RESEARCH AUTUMN 2017

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1 BBC SPORT YOUNG FOOTBALL FANS RESEARCH AUTUMN 2017 Methdlgy: CmRes surveyed 1,000 adults in Britain aged nline between 27 th Octber and 6 th Nvember Respndents were surveyed t be natinal representative f year lds by age, gender, regin and scial grade. CmRes is a member f the British Plling Cuncil and abides by its rules. All press releases r ther publicatins must be checked with CmRes befre use. CmRes requires 48 hurs t check a press release unless therwise agreed. Fr infrmatin abut cmmissining research please cntact inf@cmresglbal.cm r call +44 (0) T register fr Pllwatch, featuring cmmentary and insight frm the CmRes team, please pllwatch@cmresglbal.cm REPUTATION COMMUNICATIONS PUBLIC POLICY Fur Millbank Lndn SW1P 3JA T. +44 (0) Rnd-Pint Schuman / Schumanplein 6 Bx Bruxelles T. +32 (0) /F Raffles City N.268 Xi Zang Middle Rad HuangPu District Shanghai China T. +86 (0)

2 Q1. Thinking abut an average year, hw ften, if at all, d yu g t a ftball match in persn?... 1 Q2. In which f the fllwing ways, if any, d yu access news abut ftball?... 2 Q3_SUM. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? SUMMARY TABLE... 3 Q3_1. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? The cst f tickets fr ftball matches... 4 Q3_2. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? The cst f travel t ftball matches... 5 Q3_3. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? Tickets t ftball matches sell ut t fast... 6 Q3_4. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? The time it takes t get t ftball matches... 7 Q4. Which f the fllwing activities, if any, are ways in which yu engage with ftball?... 8 Q5_SUM. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? SUMMARY TABLE... 9 Q5_1. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? I used t g t ftball matches but have stpped ging because it is getting t expensive Q5_2. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? Prfessinal ftball tday is nt run with peple like me in mind Q5_3. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? Ftball clubs value their fans Q5_4. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? The cst f tickets fr my age grup represents gd value fr mney D2. Please select yur gender D3. Which ne f these regins d yu live in? D4. What is the highest educatinal level that yu have achieved t date? D5. T which f the fllwing ethnic grups d yu cnsider yu belng? D6. Wuld yu cnsider yurself a ftball fan, r nt?... 18

3 Q1. Thinking abut an average year, hw ften, if at all, d yu g t a ftball match in persn? Table 1/1 nce Never a week % 16% 7% 14% 10% 12% 10% 16% 10% 14% 6% 10% 14% 43% - - b j n 2-3 times % 15% 16% 23% 19% 14% 12% 10% 12% 21% 9% 16% 14% 57% - - f f hj n 5-10 times a seasn % 15% 14% 19% 12% 14% 15% 14% 12% 17% 12% 15% 13% - 25% - m 2-4 times a seasn % 19% 18% 17% 17% 18% 20% 22% 18% 17% 26% 20% 16% - 33% - hi m Less ften than twice a seasn % 22% 27% 20% 22% 26% 27% 18% 28% 22% 29% 26% 23% - 43% - i m Never % 14% 18% 7% 19% 15% 16% 20% 21% 9% 18% 14% 21% % c c i i k mn

4 Q2. In which f the fllwing ways, if any, d yu access news abut ftball? Table 2/1 nce Never Scial media, e.g. Twitter r Facebk % 69% 78% 73% 75% 70% 74% 76% 73% 76% 71% 75% 69% 63% 78% 74% a m m Sprt app/mbile site % 66% 53% 62% 57% 59% 59% 54% 59% 61% 57% 60% 54% 61% 62% 44% b Via a TV results service (e.g. Final Scre r Sccer Saturday) % 54% 53% 59% 52% 50% 53% 60% 53% 56% 48% 54% 50% 52% 55% 47% Via a website n my PC/laptp % 54% 42% 49% 42% 47% 50% 56% 43% 51% 55% 47% 50% 49% 48% 44% b d h h I rely n push alerts n my phne fr ftball news % 29% 23% 21% 24% 31% 26% 24% 23% 27% 30% 24% 32% 29% 27% 18% b h k Print newspapers % 28% 22% 27% 21% 20% 28% 24% 23% 25% 24% 24% 24% 30% 24% 17% b de n Nne f the abve % 1% 1% - * 2% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

5 Q3_SUM. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? Table 3/1 SUMMARY TABLE Ttal Strngly agree Tend t agree Tend t disagree Strngly disagree Dn't knw Net: Agree Net: Disagree Mean The cst f tickets fr ftball matches % 42% 40% 12% 4% 3% 82% 16% The cst f travel t ftball matches % 24% 41% 24% 8% 3% 65% 32% Tickets t ftball matches sell ut t fast % 28% 43% 19% 6% 5% 71% 25% The time it takes t get t ftball matches % 18% 42% 26% 10% 5% 59% 36%

6 Q3_1. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? Table 4/1 The cst f tickets fr ftball matches nce Never Strngly agree (4) % 41% 42% 35% 45% 40% 41% 46% 41% 43% 43% 41% 43% 33% 42% 53% m mn Tend t agree (3) % 39% 40% 44% 35% 43% 40% 44% 40% 40% 42% 40% 38% 41% 42% 30% Tend t disagree (2) % 11% 12% 14% 15% 9% 12% 10% 13% 11% 9% 12% 12% 18% 11% 7% e n Strngly disagree (1) % 6% 2% 4% 2% 6% 5% - 3% 5% 4% 3% 5% 5% 4% 4% b d Dn't knw % 2% 3% 4% 3% 3% 3% - 3% 2% 2% 2% 3% 3% 1% 7% n NETS Net: Agree % 80% 83% 79% 80% 82% 81% 90% 81% 82% 85% 82% 81% 75% 84% 82% m Net: Disagree % 18% 14% 17% 17% 15% 16% 10% 16% 16% 13% 16% 17% 22% 14% 11% n Mean scre m mn Standard deviatin Standard errr

7 Q3_2. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? Table 5/1 The cst f travel t ftball matches nce Never Strngly agree (4) % 23% 25% 21% 21% 27% 25% 26% 26% 23% 24% 24% 26% 28% 21% 30% n n Tend t agree (3) % 40% 42% 46% 45% 36% 40% 50% 40% 43% 42% 43% 35% 40% 44% 35% e l Tend t disagree (2) % 24% 25% 23% 24% 24% 26% 20% 24% 26% 24% 23% 28% 24% 25% 21% Strngly disagree (1) % 9% 6% 6% 7% 11% 7% 4% 7% 8% 9% 7% 8% 6% 9% 4% Dn't knw % 3% 2% 4% 3% 2% 3% - 4% 1% 2% 2% 4% 2% 1% 9% i mn NETS Net: Agree % 64% 67% 67% 67% 63% 64% 76% 66% 66% 65% 67% 61% 68% 65% 65% Net: Disagree % 33% 31% 30% 30% 35% 33% 24% 31% 33% 32% 31% 36% 30% 34% 26% Mean scre n n Standard deviatin Standard errr

8 Q3_3. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? Table 6/1 Tickets t ftball matches sell ut t fast nce Never Strngly agree (4) % 28% 28% 26% 24% 27% 31% 32% 28% 30% 23% 25% 38% 31% 29% 23% k Tend t agree (3) % 38% 46% 47% 44% 42% 41% 44% 43% 43% 43% 42% 43% 41% 43% 44% a Tend t disagree (2) % 23% 16% 20% 17% 22% 19% 18% 19% 18% 25% 22% 12% 19% 21% 14% b i l Strngly disagree (1) % 7% 5% 5% 7% 5% 5% 4% 5% 6% 6% 6% 4% 7% 5% 3% Dn't knw % 4% 5% 2% 7% 3% 5% 2% 5% 4% 3% 5% 3% 2% 3% 16% mn NETS Net: Agree % 66% 75% 73% 69% 69% 72% 76% 71% 72% 66% 67% 81% 72% 71% 67% a k Net: Disagree % 30% 21% 25% 25% 28% 24% 22% 24% 24% 31% 28% 16% 27% 26% 18% b l Mean scre a k Standard deviatin Standard errr

9 Q3_4. T what extent, if at all, d yu agree r disagree that each f the fllwing are bstacles t yu attending mre ftball matches? Table 7/1 The time it takes t get t ftball matches nce Never Strngly agree (4) % 19% 17% 19% 13% 21% 19% 12% 14% 21% 16% 16% 23% 19% 17% 19% d d h k Tend t agree (3) % 41% 43% 37% 47% 39% 41% 46% 48% 39% 35% 43% 39% 47% 42% 33% ij Tend t disagree (2) % 26% 26% 33% 29% 22% 24% 32% 23% 27% 34% 26% 24% 20% 29% 26% h m Strngly disagree (1) % 11% 9% 5% 9% 12% 11% 6% 10% 9% 11% 10% 8% 9% 10% 8% Dn't knw % 3% 6% 6% 3% 6% 6% 4% 6% 4% 4% 4% 6% 5% 3% 14% a mn NETS Net: Agree % 59% 59% 56% 60% 60% 60% 58% 62% 60% 51% 59% 62% 66% 58% 52% j j n Net: Disagree % 37% 34% 38% 37% 34% 35% 38% 32% 36% 45% 36% 32% 29% 39% 34% h m Mean scre k n Standard deviatin Standard errr

10 Q4. Which f the fllwing activities, if any, are ways in which yu engage with ftball? Table 8/1 nce Never Playing ftball games n a games cnsle/pc % 72% 51% 59% 58% 59% 62% 74% 61% 60% 61% 58% 70% 59% 64% 53% b de k Betting n ftball % 46% 43% 53% 44% 39% 46% 42% 40% 54% 34% 50% 27% 56% 46% 21% e hj l n Playing in a ftball team % 47% 29% 30% 35% 38% 39% 44% 35% 38% 39% 35% 44% 50% 36% 21% b k n Fantasy ftball % 39% 28% 28% 32% 36% 34% 32% 29% 37% 35% 34% 32% 39% 35% 17% b h Caching/helping t run a ftball team % 13% 9% 10% 9% 11% 12% 10% 7% 15% 11% 11% 9% 19% 9% 3% h n Nne f the abve % 4% 16% 10% 14% 9% 8% 12% 11% 8% 12% 11% 7% 5% 7% 30% a f l mn

11 Q5_SUM. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? Table 9/1 SUMMARY TABLE Ttal Strngly agree Tend t agree Tend t disagree Strngly disagree Dn't knw Net: Agree Net: Disagree Mean I used t g t ftball matches but have stpped ging because it is getting t expensive Prfessinal ftball tday is nt run with peple like me in mind % 17% 39% 25% 15% 5% 55% 40% % 16% 41% 28% 7% 9% 56% 35% Ftball clubs value their fans % 22% 47% 22% 5% 4% 70% 27% The cst f tickets fr my age grup represents gd value fr mney % 11% 30% 35% 16% 8% 42% 51%

12 Q5_1. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? Table 10/1 I used t g t ftball matches but have stpped ging because it is getting t expensive nce Never Strngly agree (4) % 17% 16% 16% 14% 17% 18% 20% 16% 16% 17% 17% 16% 18% 17% 14% Tend t agree (3) % 35% 42% 37% 38% 38% 40% 34% 36% 42% 38% 39% 39% 39% 43% 22% a Tend t disagree (2) % 25% 25% 31% 25% 27% 22% 22% 25% 25% 24% 24% 27% 24% 25% 23% Strngly disagree (1) % 19% 12% 15% 17% 14% 13% 24% 16% 13% 15% 16% 11% 16% 12% 24% b f n Dn't knw % 4% 6% 1% 6% 5% 6% - 7% 3% 6% 4% 7% 2% 3% 18% i mn NETS Net: Agree % 52% 58% 53% 52% 55% 58% 54% 52% 58% 55% 55% 55% 57% 60% 36% Net: Disagree % 44% 36% 46% 42% 40% 36% 46% 41% 39% 39% 40% 38% 41% 37% 47% b n Mean scre a d Standard deviatin Standard errr

13 Q5_2. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? Table 11/1 Prfessinal ftball tday is nt run with peple like me in mind nce Never Strngly agree (4) % 18% 14% 19% 15% 17% 16% 8% 14% 17% 16% 17% 13% 17% 17% 9% Tend t agree (3) % 41% 41% 32% 42% 45% 39% 42% 40% 43% 39% 41% 40% 44% 40% 36% c Tend t disagree (2) % 26% 29% 32% 27% 21% 30% 32% 29% 26% 30% 27% 28% 28% 29% 23% e Strngly disagree (1) % 9% 5% 9% 6% 8% 6% 8% 6% 8% 6% 7% 8% 6% 7% 8% b Dn't knw % 6% 12% 9% 10% 8% 9% 10% 11% 6% 10% 9% 11% 5% 7% 23% a i mn NETS Net: Agree % 59% 54% 51% 57% 62% 55% 50% 54% 59% 55% 57% 53% 61% 57% 46% Net: Disagree % 35% 34% 41% 33% 29% 36% 40% 35% 34% 35% 34% 36% 34% 36% 31% Mean scre Standard deviatin Standard errr

14 Q5_3. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? Table 12/1 Ftball clubs value their fans nce Never Strngly agree (4) % 23% 22% 32% 23% 21% 21% 16% 23% 21% 21% 21% 27% 29% 20% 19% fg k n Tend t agree (3) % 43% 51% 44% 45% 49% 48% 50% 50% 45% 48% 48% 43% 38% 52% 45% a m Tend t disagree (2) % 25% 20% 17% 24% 21% 22% 28% 19% 27% 22% 23% 21% 28% 20% 22% b h n Strngly disagree (1) % 6% 3% 1% 4% 5% 6% - 4% 4% 6% 5% 4% 3% 5% 4% b Dn't knw % 4% 4% 5% 4% 4% 3% 6% 4% 3% 4% 3% 4% 3% 3% 9% mn NETS Net: Agree % 65% 73% 77% 68% 71% 69% 66% 73% 66% 69% 69% 70% 67% 72% 65% a i Net: Disagree % 31% 23% 19% 28% 26% 28% 28% 23% 31% 27% 27% 25% 31% 25% 26% b h Mean scre a def Standard deviatin Standard errr

15 Q5_4. T what extent, if at all, d yu agree r disagree with each f the fllwing statements? Table 13/1 The cst f tickets fr my age grup represents gd value fr mney nce Never Strngly agree (4) % 15% 8% 12% 10% 11% 11% 14% 9% 14% 9% 11% 11% 18% 11% 3% b h n Tend t agree (3) % 30% 31% 30% 28% 35% 29% 30% 32% 30% 28% 30% 34% 43% 29% 16% n Tend t disagree (2) % 31% 38% 40% 33% 36% 35% 30% 37% 34% 34% 36% 32% 27% 38% 38% a m m Strngly disagree (1) % 17% 14% 10% 20% 12% 16% 14% 12% 17% 20% 16% 15% 7% 18% 22% ce h m m Dn't knw % 6% 9% 9% 9% 6% 8% 12% 9% 6% 9% 8% 9% 6% 5% 22% a i mn NETS Net: Agree % 45% 38% 42% 38% 46% 41% 44% 41% 43% 37% 41% 44% 61% 39% 18% b n Net: Disagree % 49% 52% 49% 53% 48% 51% 44% 49% 51% 54% 52% 47% 33% 56% 60% m m Mean scre d n Standard deviatin Standard errr

16 D2. Please select yur gender. BBC Sprt Yung ftball fans research Autumn 2017 Table 14/1 nce Never Male % 100% - 54% 40% 44% 49% 44% 46% 44% 49% 42% 57% 53% 45% 40% b d d k n Female % - 100% 46% 60% 56% 51% 56% 54% 56% 51% 58% 43% 47% 55% 60% a cf l m m Other Prefer nt t say

17 D3. Which ne f these regins d yu live in? BBC Sprt Yung ftball fans research Autumn 2017 Table 15/1 nce Never Sctland % 10% 7% 100% % 7% 6% 10% 4% 11% 8% 4% defg l East % 4% 5% - 18% % 5% 4% 5% 3% 5% 4% 6% cefg West % 10% 13% - 46% % 11% 8% 14% 6% 13% 10% 16% cefg j l n Yrkshire & Humberside % 9% 10% - 36% % 9% 7% 9% 9% 11% 9% 8% cefg West Midlands % 10% 11% % % 10% 12% 8% 16% 9% 11% 11% cdfg k East Midlands % 9% 8% % % 5% 14% 8% 11% 10% 8% 8% cdfg i i Wales % 5% 5% % 5% 4% 6% 6% 2% 5% 5% 6% cdef l Eastern % 2% 3% % - - 2% 4% 1% 3% 1% 2% 3% 2% cdfg j l Lndn % 25% 17% % - 16% 26% 19% 15% 36% 21% 20% 21% b cdeg h k East % 12% 10% % - 12% 10% 12% 12% 9% 7% 13% 11% cdeg m West % 5% 10% % - 7% 8% 11% 10% 3% 6% 9% 7% a cdeg l Other

18 D4. What is the highest educatinal level that yu have achieved t date? Table 16/1 nce Never N frmal educatin * * * - * - 1% - 1% - - 1% - 1% * 1% Primary % 2% 1% 1% 1% 2% 1% - 3% - - 1% 2% 2% 1% 2% ij Secndary, high, NVQ levels 1 t 3, etc. degree r equivalent prfessinal qualificatin, NVQ level 4, etc. Higher university degree, dctrate, MBA, NVQ level 5, etc % 40% 42% 48% 46% 41% 36% 44% 96% % 29% 32% 42% 53% f f ij l m mn % 26% 32% 30% 28% 27% 32% 28% - 75% - 30% 29% 35% 29% 21% a hj % 11% 9% 5% 10% 8% 12% 6% - 25% - 10% 10% 17% 8% 2% hj n Still in full time educatin % 17% 15% 12% 12% 20% 17% 18% % 12% 28% 9% 19% 18% d hi k m m Dn't knw % 1% * 1% - * * 4% % * 1% 1% - def Prefer nt t say % 2% 1% 2% 3% 1% 1% % 2% 3% 1% 3% b n n

19 D5. T which f the fllwing ethnic grups d yu cnsider yu belng? Table 17/1 nce Never White % 68% 80% 88% 81% 68% 69% 88% 80% 76% 57% 100% - 74% 77% 64% a ef ef ef j j l Mixed % 7% 5% 4% 5% 7% 7% 2% 6% 6% 6% - 23% 7% 6% 4% k Asian % 12% 9% 5% 9% 14% 10% 6% 6% 11% 17% - 41% 13% 8% 13% c h h k Black % 8% 5% 2% 2% 8% 11% - 5% 6% 12% - 26% 5% 6% 10% b dg cdg hi k m Chinese % 1% 1% 1% 1% 2% * 2% * 1% 4% - 4% * 1% 2% f hi k Other ethnic grup % 2% 1% - 1% 2% 2% - 1% * 4% - 5% 1% 1% 4% hi k mn Prefer nt t answer % 1% 1% - 2% - 1% 2% 2% - 1% - - * 1% 3% e i mn

20 D6. Wuld yu cnsider yurself a ftball fan, r nt? Table 18/1 nce Never Yes I wuld cnsider myself a ftball fan N I wuld nt cnsider myself a ftball fan