DEMOGRAPHIC GUIDE CITY OF LAKELAND

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1 CITY OF LAKELAND 2018 DEMOGRAPHIC GUIDE WORKFORCE DEVELOPMENT INDUSTRY SECTORS MAJOR EMPLOYERS WAGES & INCOME TAXES EDUCATION HOUSING ECONOMIC INCENTIVE AND REDEVELOPMENT CONSTRUCTION & DEVELOPMENT

2 Lakeland is a great place to do business, and a wonderful place to live, work, and raise a family. Over 8.6 million people within a 100-mile radius 32 miles from Tampa 54 miles from Orlando Midway between Key West and the Georgia state line Two International airports within an hour s drive Located on Interstate 4 in the middle of Florida s High Tech Corridor. Located in Polk County, the eighth largest County in the state. Polk County boasts over 550 lakes and 90 minute drives to beaches on both coasts. The Central Florida Development Council estimates that 1.5 million tourists visit Polk County each year. Built upon historic character, philanthropy and volunteerism, Lakeland offers its residents, businesses and visitors a true sense of place. Incorporated in 1885, Lakeland quickly became one of the premier cities in Florida. From the inaugural railroad service in the mid-1890 s to being one of the first cities in Florida to have electricity, Lakeland has always been a hub of innovation and progressive ideas. Today, the City continues to thrive as population and business expansions are attracted to this area, the geographic center of Florida. Lakeland s economic base consists of warehouse, transportation and distribution, education, health care, manufacturing and retail. Lakeland has received the distinction of being on Money Magazine s Best Place to Live in America list. In addition, Lakeland is home to Publix Supermarkets, Florida Southern College, which hosts the largest one-site collection of Frank Lloyd Wright architecture in the world, and is the winter home to the Detroit Tigers. The City of Lakeland offers an exceptional quality of life. A firm commitment to downtown development, redevelopment, historic preservation, cultural amenities, and an exceptional business-friendly environment has helped Lakeland to thrive for 130 years. Growth and progress exemplify our City all the while maintaining a sense of history and a hometown feel. 1

3 ECONOMIC & DEMOGRAPHIC SNAPSHOT WORKFORCE DEVELOPMENT INDUSTRY SECTORS MAJOR EMPLOYERS WAGES & INCOME TAX INFORMATION EDUCATION ECONOMIC INCENTIVES & REDEVELOPMENT REDEVELOPMENT & ECONOMIC INCENTIVES HOUSING CONSTRUCTION & REDEVELOPMENT TABLE OF CONTENTS When you want to be in the center of things... Lakeland is the place to be! 2

4 3 ECONOMIC AND DEMOGRAPHIC SNAPSHOT FLORIDA ,363,867 POLK COUNTY 658,517 LAKELAND ELECTRIC SERVICE AREA 283,472 LAKELAND 104,185 Total Number of Households (2017 Est.)...43,796 Average Household Income (2017 Est.)... $60,273 Median Household Income (2017 Est.)...$41,947 Lakeland Labor Force (2017)... 46,585 Employed (2017)... 44,324 Unemployed (2017)...2,243 Lakeland Unemployment (2017)...4.8% Lakeland Private Employment (2017)...39,338 Average Home Sales Price (2017)... $178,236 Single Family Permits (2017) Multi-Family Permits (2017)...50 Warehouse/Industrial Square Feet Permitted (2017) ,853 Commercial/Office Square Feet Permitted (2017)...72,193 Retail Square Feet Permitted (2017)...100,326 Sources: University of Florida Bureau of Economic & Business Research (BEBR) Bureau of Labor & Statistics (BLS) Claritas Market Place 2016 Lakeland Economic Development Council (LEDC) Mid Florida Regional MLS Florida Agency for Workforce Innovation (AWI) The US Census Bureau ranking the Lakeland MSA as the 12th Fastest Growing Metro Areas in the US from 2015 to 2016.

5 LAKELAND AND HISTORICAL SIZE POLK COUNTY AND FLORIDA BY RACE BY SEX YEAR SQ. MILEES , , , , , , , , , , , , , , YEAR POLK COUNTY FLORIDA , ,951, , ,791, , ,746, , ,938, , ,336, , S15,982, , ,801, , ,905, , ,074, , ,259, , ,507, , ,815, , ,148, , ,363,867 RACE PERCENTAGE WHITE OR CAUCASIAN BLACK OR AFRICAN AMERICAN ASIAN NATIVE AMERICAN OTHER TWO OR MORE RACES HISPANIC OR LATINO SEX PERCENTAGE MALE FEMALE BY AGE In 2016 the Florida Department of Economic Opportunity stated that the Lakeland MSA ranked # 1 out of 25 MSA s in Florida for year over year job growth. Lakeland had a 3.69% increase from 2015 to

6 CONTINUED METRO & NON-METRO 2017 Metropolitan Statistical Area...Population Miami/Ft Lauderdale/Miami Beach... 6,031,209 Tampa/St. Petersburg/Clearwater ,028,896 Orlando/Kissimmee...2,437,975 Jacksonville...1,482,722 Sarasota/Bradenton/Venice Beach...776,042 Cape Coral/Fort Myers...698,468 Lakeland...661,645 Daytona Beach/Ormond Beach...628,562 Melbourne/Titusville/Palm Bay...575,211 Pensacola...484,216 Fort Pierce/Port St. Lucie ,656 Tallahassee...382,682 Naples, Marco Island ,470 Ocala...349,267 Gainesville...277,227 Fort Walton Beach...260,789 Panama City...195,117 Punta Gorda...172,720 Sebastian/Vero Beach...148,962 Homasassa Springs ,801 The Villages ,700 Sebring...102,138 Total All MSA s...19,766,475 Total Non-Metro...597,392 Total Florida...20,363,867 FLORIDA S TOP 25 INCORPORATED 2016 City...Population Jacksonville...891,207 Miami...467,872 Tampa...373,058 Orlando...279,789 St. Petersburg...263,768 Hialeah...236,114 Tallahassee...189,625 Port St. Lucie...181,284 Ft. Lauderdale...179,063 Cape Coral...175,063 Pembroke Pines...163,103 Hollywood...147,212 Miramar...136,246 City...Population Gainesville...129,816 Coral Springs...127,381 Clearwater ,723 Miami Gardens...113,201 Palm Bay...110,396 West Palm Beach...110,396 Pompano Beach...109,441 Lakeland ,185 Davie...100,689 Miami Beach...92,588 Sunrise...90,896 Boca Raton...89,263 Source: University of Florida BEBR

7 ECONOMIC DEVELOPMENT ACTIVITY Year Projects Jobs... Square Feet... Est. Capital Investment ,100...$18,350, ,110,000...$20,900, , ,539,500...$45,075, , ,242, $42,850, ,861,000...$109,700, , ,522, $67,200, , ,431,517...$30,045, ,968...$15,365, , ,269, $33,805, , ,640,489...$29,932, ,309, $38,115, ,229,174...$53,378, ,003,878...$83,007, , ,006...$70,671, ,833...$35,714, ,220...$13,007, , ,464, $123,250, ,419,893...$89,120, ,386, $146,827, ,526,151...$114,000, ,035,991...$74,985, ,336,532...$75,492,500 AVERAGE UNEMPLOYMENT RATE WORKFORCE DEVELOPMENT Source:Lakeland Economic Development Council (LEDC) ANNUAL LABOR FORCE Lakeland was ranked among the top 20 Best Places People Are Moving To In The US in 2016 according to US News. UNEMPLOYMENT BY MONTH LAKELAND 1 year Job Growth % Future Job Growth % Unemployment Rate % Sales Taxes % Income Taxes % Median Household Income...$41,947 Per Capita Personal Income...$34,199 6

8 LAKELAND MSA: TOTAL NONAGRICULTURAL EMPLOYMENT (JANUARY 2018) Percentage GOODS PRODUCING...30, Construction, Mining & Natural Resources... 13, Manufacturing...17, SERVICE PROVIDING...192, Wholesale Trade...10, Retail Trade...31, Transportation, Warehousing & Utilities... 15, Information... 1, Financial Activities...12, Professional & Business Services...30, Education & Health Services...32, Leisure & Hospitality...23, Other Services...5, Government , In 2016, Lakeland was named one of the top 10 mid-sized Florida metros for job growth. INDUSTRY SECTORS INDUSTRY SECTORS COMPARISON 1 Construction, Mining and Natural Resources 2 Manufacturing 3 Wholesale Trade 4 Retail Trade 5 Transportation Warehouse and Utilities 6 Information Construction, Mining, Natural Resources , Manufacturing , Wholesale Trade , Retail Trade , Transportation Warehouse & Utilities , Financial Activities 8 Professional and Business Services 9 Education and Health Services 10 Leisure and Hospitality 11 Other Services 12 Government Source: 2012 U.S. Bureau of Labor Information , Financial Activities , Prof. & Business Services , Education & Health Services , Leisure & Hospitality , Other Services , Government ,700 7

9 MAJOR EMPLOYERS EMPLOYER...BUSINESS...EMPLOYEES Publix Super Markets, Inc...Groceries...8,200 Lakeland Regional Health Systems... Health Care...5,500 GEICO...Insurance...2,800 Watson Clinic... Health Care...1,600 Sykes...Call Center... 1,150 GC Services...Call Center...1,000 Rooms To Go...Furniture Distributor Amazon...Retail/DC Stryker...Medical Device Saddle Creek Corporation... Trucking & Logistics WellDyne RX... Pharmacy Benefits Polk State College...Education Advanced Auto Parts...Auto Parts Summit Consulting...Insurance Florida Southern College...Education Southern Wine & Spirits...Beverage Distributor MANUFACTURING Publix Super Markets, Inc....Deli, Dairy & Bakery... 1,336 Stryker...Medical Device Key Safety Systems...Air Bag Manufacturing IGT...Lotto Ticket Printer Pepperidge Farm...Bakery Midstate Machine & Fab...Fabrication & Machine Tampa Maid Foods...Shrimp Processing Keymark...Aluminum Extrusions Carpenter Company...Insulation ButterKrust Bakery...Bakery MaxPak...Corrigated Containers JBT FoodTech...Citrus Processing Machinery GOVERNMENT City of Lakeland... Government...2,532 Three Lakeland-based companies were ranked on the 2016 Tampa Bay Business Journals Fast 50 List of the 50 fastest growing companies in Tampa Bay. 8

10 2017 AVERAGE ANNUAL WAGE $ 41, , , , , , , , , , , , , , AVERAGE HOURLY WAGE $ AVERAGE ANNUAL WAGE BY INDUSTRY Public Administration... $48,152 Agriculture, Forestry & Fishing $34,528 Construction...$45,968 Manufacturing...$50,180 Wholesale Trade... $55,016 Retail Trade...$26,728 Transportation & Warehousing...$44,044 Utilities...$99,476 Information...$56,368 Finance & Insurance...$57,252 Real Estate & Rental Leasing...$35,516 Professional, Scientific Services...$52,527 Management of Enterprises...$68,848 Administration & Waste Services... $29,016 Educational Services...$40,560 Healthcare & Social Services... $46,228 Arts & Entertainment & Recreation... $28,708 Accommodations & Food Services... $16,380 Other Services... $36,192 Florida Research and Economic Information Database Application (FREIDA) AVERAGE ANNUAL WAGE WAGES AND INCOME PER CAPITA PERSONAL INCOME Year...Lakeland... Florida $36, $38, $39, $39, $37, $38, $40, $41, $41, $42, $44, $46,858 Source: Bureau of Economic Analysis (BEA) Per Capita Income by MSA 9 Tampa Bay Business Journal ranks Lakeland #3 Florida s Most Charitable Givers. Lakeland ranked #1 Most Generous City by Philanthropy.com

11 TAX INFORMATION GENERAL INFORMATION The tax laws in Florida are advantageous both to industry and to individuals. There is no state personal income tax, no state ad valorem tax on real or tangible personal property, no inventory tax and no inheritance tax. This is indicative of Florida s favorable tax climate which is lower than most other southeastern states. Ad valorem rates in Lakeland and Polk County compare favorably with taxes in any other section of the United States. The City of Lakeland has one of the lowest operating millages in the state at STATE SALES TAX Florida has a 6% state sales tax. Exemptions include food and drugs, machinery and equipment for new businesses, and research and development equipment manufactured and used by a firm doing the research and development. Lakeland/Polk County has an additional 1% local sales tax as of January CORPORATE INCOME TAX Florida corporate income tax liability is computed using federal taxable income, modified by certain Florida adjustments, to determine adjusted federal income. A corporation doing business within Florida may apportion its total income. Adjusted federal income is apportioned to Florida using a three-factor formula. The formula is a weighted average, designating 25 percent each to factors for property and payroll, and 50 percent to sales. Non-business income allocated to Florida is added to the Florida portion of adjusted federal income. An exemption of up to $5,000 is subtracted to arrive at Florida net income. Tax is computed by multiplying Florida net income by 5.5 percent. COMMUNICATIONS TAX Businesses providing communications services are required to register to collect and remit communications services tax. Communications services include telecommunications, cable, direct-to-home satellite, and related services. This definition encompasses voice, data, audio, video, or any other information or signals, including cable services that are transmitted by any medium. HOMESTEAD EXEMPTION On January 29, 2008 Florida voters approved an amendment to the Constitution allowing for a statewide reform of Florida s existing Homestead Exemption criteria. This reform, designed by the Florida Legislature to provide property tax relief to homestead-exempted homeowners, owners of second homes, rental property owners and business owners provides four significant changes to the previous exemption. Expanded Homestead Exemption: Increase the current $25,000 Homestead Exemption by an additional $25,000 except on school board taxes. Portability: Allows Homeowners to transfer up to $500,000 of their Save Our Homes Assessment Limitation benefit to the new homestead. Cap on Non-Homestead Property: The assessed value for all other properties without a homestead exemption will be limited to a maximum of 10% a year. Tangible Personal Property Exemption: Businesses will be eligible for a $25,000 exemption on equipment such as computers, office furniture and fixtures. Florida ranks 4th in the Tax Foundation s State Business Tax Climate Index for

12 COUNTYWIDE 2017 MILLAGE RATES Polk County School Board *Parks MSTU *Library MSTU *Stormwater MSTU Auburndale Bartow Davenport Dundee Eagle Lake Fort Meade Frostproof Haines City Highland Park Hillcrest Heights Lake Alfred Lake Hamilton Lakeland Lake Wales Mulberry Polk City Winter Haven STATEWIDE 2017 OPERATING MILLAGE RATES Bradenton Clearwater Daytona Beach Ft. Myers Ft. Lauderdale Gainesville Hollywood Kissimmee Lakeland Miami Orlando Pensacola Plant City Sarasota St. Petersburg Tallahassee Tampa West Palm Beach Winter Haven *MSTU s are paid by all residential taxpayers of unincorporated Polk County TAX INFORMATION CONTINUED TAX SUMMARY Corporate Income Tax % Sales Tax % Gross Receipt Tax % Unemployment Tax (varies) % Communication Services Tax % Intangible Tax: 1 mill per $1000 of accessed valuation *State 6%, Local 1% The total economic impact of the 2016 Detroit Tigers Spring Training activities in Lakeland was estimated to be $95 MILLION. 11

13 EDUCATION IN LAKELAND With nearly 100,000 students in the County, the Polk County School Board offers a number of traditional and customized public educational options for students. Lakeland alone has 33 elementary schools, 12 middle schools and 8 high schools, all of which are public. Adding to that, there are a number of private school options in Lakeland that represent a variety of faiths for PreK-12 students. The Polk County School Board offers six magnet/choice school options for students K-8 in Lakeland and more than 30 specialized academies within middle and high schools in the City. With a focus on higher education, career preparation and college readiness, these academies provide STEM curriculum and specific training representing a variety of professional fields of study. Academies at Lakeland area schools offer education in engineering, computer design, finance, biotechnology, sports medicine, information technology, veterinary science, aerospace, digital animation and the culinary arts. EDUCATIONAL ATTAINMENT IN LAKELAND AGE ESTIMATE...PERCENTAGE High school graduate...23, % Some College, no degree...13, % Associates degree...6, % Bachelor s degree...11, % Graduate or professional degree...6, % SECONDARY & POST-SECONDARY EDUCATION ENROLLMENT PUBLIC/PRIVATE COLLEGES & UNIVERSITIES... ENROLLMENT Southeastern University... 7,000 Florida Southern College... 2,860 Florida Polytechnic University...1,244 Polk State College...7,250 PROPRIETARY COLLEGES & UNIVERSITIES Keiser University...1,400 TRADES & TECHNICAL SCHOOLS Travis Technical Center...1,200 Lakeland was named #17 Best City for new college graduates by goodcall.com. 12

14 Florida s Enterprise Zone Program was created to provide the necessary means to assist local communities, their residents, and the private sector in creating greater economic activity in distressed areas and to provide jobs for residents of such areas. An Enterprise Zone is a specific geographic area targeted for economic revitalization. Designed to encourage economic growth and investments in the City s urban core, the program offers tax advantages and incentives to businesses and property owners located within the Enterprise Zone. FINANCIAL INCENTIVES OFFERED IN LAKELAND S ENTERPRISE ZONE ENTERPRISE ZONE JOBS TAX CREDIT (Corporate Income Tax) Allows a business located within the Enterprise Zone to take a corporate income tax credit for 20 percent of wages paid to new employees who reside within the Enterprise Zone. A business must create at least one new job to be eligible. ENTERPRISE ZONE JOBS TAX CREDIT (Sales and Use Tax) Allows a business located within the Enterprise Zone to take a sales and use tax credit for 20 percent of wages paid to new employees who reside within the Enterprise Zone. A business must create at least one new job to be eligible. ECONOMIC INCENTIVES AND REDEVELOPMENT ENTERPRISE ZONE PROPERTY TAX CREDIT (Corporate Income Tax) New or expanded businesses located within the Enterprise Zone are allowed a credit against Florida corporate income tax equal to 96% of ad valorem taxes paid on the new or improved property. SALES TAX REFUND FOR BUILDING MATERIALS A refund is available for sales taxes paid on the purchase of building materials used to rehabilitate real property located in the Enterprise Zone. Both businesses and residents are eligible for this incentive that refunds up to $5,000 of the sales tax paid for building materials. Limit one refund per parcel of property. SALES TAX REFUND FOR BUSINESS MACHINERY AND EQUIPMENT A refund is available for sales taxes paid on the purchase of certain business property, which is used exclusively in the Enterprise Zone for at least 3 years. This incentive refunds up to $5,000 of the sales tax paid for purchases of at least $5,000 for machinery and equipment used in the Enterprise Zone. COMMUNITY CONTRIBUTIONS TAX CREDIT PROGRAM Allows businesses a 50% credit on Florida corporate income tax, insurance premium tax, or sales tax refund for donations made to local community development projects. Businesses are not required to be located in the Enterprise Zone to be eligible for this credit. For more detailed information about these incentives visit the City s website at www. lakelandgov.net or Enterprise Florida at ADDITIONAL ECONOMIC DEVELOPMENT INCENTIVES Qualified Industry Tax Refund Program (QTI) Quick Response Training Program (QRT) Economic Development Transportation Fund (Road Fund) Economic Development Impact Fee Mitigation (EDIFM) Incumbent Worker Training Program (IWT) Urban Job Tax Credit Polk County Economic Development Ad Valorem Tax Exemption Program 13

15 REDEVELOPMENT AND ECONOMIC INCENTIVES * LAKELAND COMMUNITY REDEVELOPMENT AGENCY The City of Lakeland is on a course of constant change and improvement. Many of the major changes occurring within the core of our city are as a direct result of activities of the Lakeland Community Redevelopment Agency (CRA). The CRA works in concert with the City of Lakeland to rebuild and revitalize many of our more challenged neighborhoods. The goal of the CRA is to continue to build and strengthen the heart of our city by providing the appropriate infrastructure and incentives for new and renewed property investment. OVERVIEW The City of Lakeland has four CRA districts. They are Downtown, which was established in 1977; Dixieland and Mid Town, which were created in 2001; and Williams, which was created in Each of these areas are dependent taxing districts established by the local government for the purpose of carrying out redevelopment activities that include reducing or eliminating blight, improving the tax base, and encouraging public and private investments in the CRA. ORGANIZATION The City Commission is the official Community Redevelopment Agency for Lakeland and each specific redevelopment area operates under the leadership of an Advisory Board. PROJECTS & FUNDING CRA projects must serve a public purpose and must address concerns raised in the adopted redevelopment plans for each area. Possible CRA programs include street and streetscape improvements, park improvements, development of infill housing, recruitment of new businesses and partnership with job-training and placement services. CRA projects are funded by tax increment financing which works as follows: the value of real property in a redevelopment area is determined on a fixed date; as the value of the real property appreciates, the tax revenue on the appreciated portion of the value (the increment) is set aside for CRA projects; the City and County continue to collect the tax revenue on the original real property value. Most programs are designed to leverage tax increment by encouraging private developers to invest in CRA districts. Please visit and for additional information. 14

16 HOUSING Median LAKELAND HOUSING SALES LAKELAND HOUSING PRICES LAKELAND EXISITING HOME SALES Home Age...34 Average Sales Price... $178,236 Average Listing Price...$184,854 Home Appreication 1-Yr Change % Home Appreication 1-Yr Forecast % Owner Occupied % Renter Occupied % Occupied Housing Units % Vacant Housing Units % Median Monthly Rent...$1,125 Millage Rate YEAR...UNITS...AVERAGE PRICE $192, $160, $126, $115, $106, $118, $126, $134, $149, $164, $178,236 Realtor.com named Lakeland as #5 in the top 10 housing markets in Barron s named Lakeland one of the hottest housing markets for home appreciation for

17 COMMERCIAL/INDUSTRIAL SQUARE FOOT PERMITTED WAREHOUSE/ COMMERCIAL COMMERCIAL YEAR INDUSTRIAL OFFICE RETAIL , , , , , , , , , , , , , , , ,479, , , ,369, , , ,083, , , , , , , , ,326 SINGLE FAMILY PERMITS YEAR...PERMITS... PERMIT VALUATION $55,438, $29,771, $30,467, $25,139, $15,959, $35,707, $31,406, $100,083, $112,925, $132,210,593 CONSTRUCTION AND DEVELOPMENT TOTAL PERMIT VALUATION SINGLE FAMILY PERMITS Lakeland s industrial market closed out 2016 with a 3.7% vacancy rate the lowest in the Tampa Bay region. 16

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