CITY OF LAKELAND DEMOGRAPHIC

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INCOME TAXES EDUCATION HOUSING ECONOMIC INCENTIVES &

1 CITY OF LAND DEMOGRAPHIC GUIDE 2014 POPULATION WORKFORCE DEVELOPMENT INDUSTRY SECTORS MAJOR EMPLOYERS WAGES & INCOME TAXES EDUCATION HOUSING ECONOMIC INCENTIVES & REDEVELOPMENT CONSTRUCTION & DEVELOPMENT Community Development

2 Built upon historic character, philanthropy and volunteerism, Lakeland offers its residents, businesses and visitors a true sense of place. Incorporated in 1885, Lakeland quickly became one of the premier cities in Florida. From the inaugural railroad service in the mid-1890 s to being one of the first cities in Florida to have electricity, Lakeland has always been a hub of innovation and progressive ideas. Today, the City continues to thrive as population and business expansions are attracted to this area, the geographic center of Florida. Lakeland s economic base consists of warehouse, transportation and distribution, education, health care, manufacturing and retail. Lakeland has received the distinction of being on Money Magazine s Best Place to Live in America list. In addition, Lakeland is home to Publix Supermarkets, Florida Southern College, which hosts the largest one-site collection of Frank Lloyd Wright architecture in the world, and is the winter home to the Detroit Tigers. The City of Lakeland offers an exceptional quality of life. A firm commitment to downtown development, redevelopment, historic preservation, cultural amenities, and an exceptional business-friendly environment has helped Lakeland to thrive for 125 years. Growth and progress exemplify our City all the while maintaining a sense of history and a hometown feel. Over 8.6 million people within a 100-mile radius 32 miles from Tampa 54 miles from Orlando Midway between Key West and the Georgia state line Two International airports within an hour s drive Located on Interstate 4 in the middle of Florida s High Tech Corridor. Located in Polk County, the eighth largest County in the state. Polk County boasts over 550 lakes and 90 minute drives to beaches on both coasts. The Central Florida Development Council estimates that 1.5 million tourists visit Polk County each year.

TABLE OF CONTENTS ECONOMIC & DEMOGRAPHIC SNAPSHOT POPULATION WORKFORCE DEVELOPMENT INDUSTRY SECTORS MAJOR EMPLOYERS WAGES & INCOME TAXES EDUCATION ECONOMIC INCENTIVES & REDEVELOPMENT

3 TABLE OF CONTENTS ECONOMIC & DEMOGRAPHIC SNAPSHOT POPULATION WORKFORCE DEVELOPMENT INDUSTRY SECTORS MAJOR EMPLOYERS WAGES & INCOME TAXES EDUCATION ECONOMIC INCENTIVES & REDEVELOPMENT HOUSING CONSTRUCTION & DEVELOPMENT ranked 6TH BEST CITY IN FLORIDA by StreetAdvisor.com When you want to be in the center of things... LAND IS THE PLACE TO BE. 3

ECONOMIC & DEMOGRAPHIC SNAPSHOT POPULATION State of Florida (2013) 19, 259,543 269,176 City of Lakeland (2013) Polk County 613,950 (2013) 98,733 Lakeland Electric Service Area (2013) CITY OF LAND

4 ECONOMIC & DEMOGRAPHIC SNAPSHOT POPULATION State of Florida (2013) 19, 259, ,176 City of Lakeland (2013) Polk County 613,950 (2013) 98,733 Lakeland Electric Service Area (2013) CITY OF LAND Total Number of Households (2013 Est.) 41,833 Average Household Income (2013 Est.) $50,064 Median Household Income (2013 Est.) $36,495 Lakeland Labor Force (2013) 42,658 Employed (2013) 39,521 Unemployed (2013) 3,137 Lakeland Unemployment (2013) 7.40% Lakeland Private Employment (2013) 37,587 Average Home Sales Price (2013) $126,447 Single Family Permits (2013) 132 Multi-Family Permits (2013) 6 Warehouse/Industrial Square Feet Permitted (2013) 1,479,327 Commercial/Office Square Feet Permitted (2013) 7,223 Retail Square Feet Permitted (2013) 161,138 Sources: University of Florida Bureau of Economic & Business Research (BEBR) Bureau of Labor & Statistics (BLS) Claritas Market Place 2013 Lakeland Economic Development Council (LEDC) Mid Florida Regional MLS Florida Agency for Workforce Innovation (AWI) 4

5 POPULATION CITY OF LAND HISTORICAL SIZE & POPULATION Year Population Sq. Miles , , , , , , , , , , , , , , , , , , , City of Lakeland (2013) 98,773 Polk County (2013) 613,950 State of Florida (2013) 19,259,543 POLK COUNTY & FLORIDA POPULATION Year Polk County Florida ,139 4,951, ,515 6,791, ,652 9,746, ,382 12,938, ,153 14,336, ,924 15,982, ,112 16,331, ,385 16,674, ,929 17,071, ,389 17,561, ,800 17,918, ,868 18,349, ,058 18,680, ,733 18,807, ,383 18,748, ,095 18,801, ,792 18,905, ,158 19,074, ,950 19,259,543 POPULATION BY AGE Under 5 5 to to to to to to to to POPULATION BY RACE Race White or Caucasian Black or African American Asian 1.86 Native American 0.46 Other 4.03 Two or more races 2.93 Hispanic or Latino Percentage POPULATION BY SEX Sex Male 47.3 Female Percentage Central Florida s Growth continues to Outpace the State. In 2014, FDOT recognized the I-4 Corridor Super Region as being the 10th largest region in the U.S. Source: U.S. Census Bureau

POPULATION FLORIDA S TOP 25 INCORPORATED 2013 City Population Jacksonville 832,993 Miami 419,777 Tampa 346,609 Orlando 250,415 St. Petersburg 249,704 Hialeah 229,766 Tallahassee 183,727 Ft.

6 POPULATION FLORIDA S TOP 25 INCORPORATED 2013 City Population Jacksonville 832,993 Miami 419,777 Tampa 346,609 Orlando 250,415 St. Petersburg 249,704 Hialeah 229,766 Tallahassee 183,727 Ft. Lauderdale 170,065 Port St. Lucie 167,914 Cape Coral 161,069 Pembroke Pines 155,565 Hollywood 143,935 Miramar 126,619 Gainesville 124,391 Coral Springs 122,994 Clearwater 109,065 Miami Gardens 107,399 Palm Bay 104,693 Pompano Beach 103,189 West Palm Beach 103,039 Lakeland 98,773 Davie 93,599 Miami Beach 90,848 Sunrise 86,685 Boca Raton 86,041 METRO & NON-METRO POPULATION 2013 Metropolitan Statistical Area Population Miami/Ft Lauderdale/Miami Beach 5,712,742 Tampa/St. Petersburg/Clearwater 2,850,394 Orlando/Kissimmee 2,225,730 Jacksonville 1,372,001 Sarasota/Bradenton/Venice Beach 719,172 Cape Coral/Fort Myers 643,367 Lakeland 613,950 Daytona Beach/Ormond Beach 596,821 Melbourne/Titusville/Palm Bay 548,424 Pensacola 458,437 Fort Pierce/Port St. Lucie 429,228 Tallahassee 371,388 Ocala 335,008 Naples, Marco Island 333,663 Gainesville 264,882 Fort Walton Beach 246,128 Panama City 185,972 Punta Gorda 163,679 Homasassa Springs 140,519 Sebastian/Vero Beach 139,586 The Villages 105,104 Sebring 99,092 Total All MSA s 18,555,287 Total Non-Metro 704,856 Total Florida 19,259,543 Source: University of Florida BEBR

7 WORKFORCE DEVELOPMENT CITY OF LAND Recent Job Growth.37% Future Job Growth 15.00% Unemployment Rate 7.40% Sales Taxes 7.00% Income Taxes 0.00% Median Household Income $36,495 Per Capita Personal Income $35,746 LAND ANNUAL LABOR FORCE LAND AVERAGE UNEMPLOYMENT RATE 2013 LAND UNEMPLOYMENT BY MONTH ECONOMIC DEVELOPMENT ACTIVITY Year Projects Jobs Square Feet Est. Capital Investment ,220 1,203,000 $116,080, ,290,400 $36,770, ,100 $18,350, ,110,000 $20,900, ,093 1,539,500 $45,075, ,295 1,242,000 $42,850, ,861,000 $109,700, ,674 1,522,450 $67,200, ,850 1,431,517 $30,045, ,968 $15,365, ,315 1,269,673 $33,805, ,110 1,640,489 $29,932, ,309,512 $38,115, ,229,174 $53,378, ,003,878 $83,007, , ,006 $70,671, ,833 $35,714, ,220 $13,007, ,092 1,464,786 $123,250, ,419,893 $89,120,000 Source:Lakeland Economic Development Council (LEDC) The City of Lakeland ranked 17th of the top 100 MSA s in the United States for predicted job growth by the Manpower Group for the first quarter of

INDUSTRY SECTORS Lakeland MSA Total Nonagricultural Employment (January 2014) Percentage Goods Producing 26,000 13.2 Construction, Mining & Natural Resources 10,700 5.4 Manufacturing 15,300 7.

7 Professional & Business Services 25,500 12.8 Education & Health Services 29,300 15.0 Leisure & Hospitality 18,900 9.7 Other Services 5,900 3.0 Government 29,300 15.

8 INDUSTRY SECTORS Lakeland MSA Total Nonagricultural Employment (January 2014) Percentage Goods Producing 26, Construction, Mining & Natural Resources 10, Manufacturing 15, Service Providing 170, Wholesale Trade 9, Retail Trade 25, Transportation, Warehousing & Utilities 13, Information 1, Financial Activities 11, Professional & Business Services 25, Education & Health Services 29, Leisure & Hospitality 18, Other Services 5, Government 29, INDUSTRY SECTION COMPARISON Source: Florida Agency for Workforce Innovation 1. Construction, Mining & Natural Resources 2. Manufacturing 3. Wholesale Trade 4. Retail Trade 5. Transportation Warehouse & Utilities 6. Information 7. Financial Activities 8. Prof. & Business Services 9. Education & Health Services 10. Leisure & Hospitality 11. Other Services 12. Government Source: 2013 U.S. Bureau of Labor Florida s High Tech Corridor, running along I-4 throughout Central Florida ranked 4th in Bright Labs survey analyzing job postings from Monster and Career Builder in the 10 biggest tech hot spots in the U.S. 8

MAJOR EMPLOYERS Employer Business Number of Jobs Publix Super Markets, Inc Supermarkets (stores & warehouse) 6,644 Lakeland Regional Medical Center Hospital 4,540 GEICO Insurance 2,018 Watson Clinic

Sykes Teleservices 500 Manufacturing Publix Super Markets, Inc. Deli, Dairy & Bakery 1,419 Key Safety Systems Air Bag Manufacturing 580 McDonald Construction Corp.

9 MAJOR EMPLOYERS Employer Business Number of Jobs Publix Super Markets, Inc Supermarkets (stores & warehouse) 6,644 Lakeland Regional Medical Center Hospital 4,540 GEICO Insurance 2,018 Watson Clinic Medical Clinic 1,500 GC Services Teleservices 1,000 Rooms To Go Furniture Distributor 900 Summit Consulting Insurance 654 Saddle Creek Corporation Trucking & Logistics 625 Stryker Healthcare 600 Sykes Teleservices 500 Manufacturing Publix Super Markets, Inc. Deli, Dairy & Bakery 1,419 Key Safety Systems Air Bag Manufacturing 580 McDonald Construction Corp. Construction 400 Country Hearth Bread Bakery 340 Pepperidge Farm Bakery 313 The Ledger Publishing Company Newspaper 284 Tampa Maid Foods Shrimp Processing 260 Carpenter Company Insulation 235 JBT FoodTech Citrus Processing Machinery 190 Keymark Aluminum Extrusions 175 Government City of Lakeland Government 2,600 In December of 2013, O Reilly Automotive moved into their newly constructed 388,000 square foot facility on County Line Road. With this investment in the community, O Reilly will create 400 new jobs in Lakeland. 9

10 WAGES & INCOME $37, AVERAGE ANNUAL WAGE 2004 $31, $31, $33, $35, $36, $37, $37, $37, $36, $37, AVERAGE ANNUAL WAGE BY INDUSTRY Industry Annual Wage Public Administration $41,430 Agriculture, Forestry & Fishing $32,188 Construction $39,728 Manufacturing $46,748 Wholesale Trade $51,896 Retail Trade $25,948 Transportation & Warehousing $40,664 Utilities $71,760 Information $45,552 PER CAPITA PERSONAL INCOME Year Lakeland Florida Source: Bureau of Economic Analysis (BEA) Per Capita Income by MSA $ AVERAGE HOURLY WAGE Finance & Insurance $48,412 Real Estate & Rental Leasing $46,436 Professional, Scientific Services $49,868 Management of Enterprises $60,476 Administration & Waste Services $27,092 Educational Services $36,244 Healthcare & Social Services $41,496 Arts & Entertainment & Recreation $25,896 Accommodations & Food Services $14,872 Other Services $31,720 Florida Research and Economic Information Database Application According to a 2014 study by the Brookings Institute in Washington D.C, the Lakeland MSA has the 2nd highest percentage of its workforce in infrastructure jobs among the 100 most populous metropolitan areas in the U.S. 10

11 TAX INFORMATION General Information The tax laws in Florida are advantageous both to industry and to individuals. There is no state personal income tax, no state ad valorem tax on real or tangible personal property, no inventory tax and no inheritance tax. This is indicative of Florida s favorable tax climate which is lower than most other southeastern states. Ad valorem rates in Lakeland and Polk County compare favorably with taxes in any other section of the United States. The City of Lakeland has one of the lowest operating millages in the state at State Sales Tax Florida has a 6% state sales tax. Exemptions include food and drugs, machinery and equipment for new businesses, and research and development equipment manufactured and used by a firm doing the research and development. Lakeland/Polk County has an additional 1% local sales tax as of January Corporate Income Tax Florida corporate income tax liability is computed using federal taxable income, modified by certain Florida adjustments, to determine adjusted federal income. A corporation doing business within Florida may apportion its total income. Adjusted federal income is apportioned to Florida using a three-factor formula. The formula is a weighted average, designating 25 percent each to factors for property and payroll, and 50 percent to sales. Non-business income allocated to Florida is added to the Florida portion of adjusted federal income. An exemption of up to $5,000 is subtracted to arrive at Florida net income. Tax is computed by multiplying Florida net income by 5.5 percent. Communications Tax Businesses providing communications services are required to register to collect and remit communications services tax. Communications services include telecommunications, cable, directto-home satellite, and related services. This definition encompasses voice, data, audio, video, or any other information or signals, including cable services that are transmitted by any medium. Homestead Exemption On January 29, 2008 Florida voters approved an amendment to the Constitution allowing for a statewide reform of Florida s existing Homestead Exemption criteria. This reform, designed by the Florida Legislature to provide property tax relief to homestead-exempted homeowners, owners of second homes, rental property owners and business owners provides four significant changes to the previous exemption. Florida ranks 5th in the National Tax Foundation s State Business Tax Climate Index for 2014 Expanded Homestead Exemption: Increase the current $25,000 Homestead Exemption by an additional $25,000 except on school board taxes. Portability: Allows Homeowners to transfer up to $500,000 of their Save Our Homes Assessment Limitation benefit to the new homestead. Cap on Non-Homestead Property: The assessed value for all other properties without a homestead exemption will be limited to a maximum of 10% a year. Tangible Personal Property Exemption: Businesses will be eligible for a $25,000 exemption on equipment such as computers, office furniture and fixtures. 11

TAX INFORMATION Countywide 2013 Millage Rates Polk County 6.8665 School Board 7.547 *Parks MSTU 0.4219 *Library MSTU 0.2109 *Stormwater MSTU 0.1 Auburndale 4.2657 Bartow 3.996 Davenport 7.75 Dundee 7.

12 TAX INFORMATION Countywide 2013 Millage Rates Polk County School Board *Parks MSTU *Library MSTU *Stormwater MSTU 0.1 Auburndale Bartow Davenport 7.75 Dundee Eagle Lake Fort Meade Frostproof Haines City 7.79 Highland Park Hillcrest Heights 1.5 Lake Alfred Lake Hamilton Lakeland Lake Wales Mulberry 8.4 Polk City Winter Haven 5.79 *MSTU's are paid by all residential taxpayers of unincorporated Polk County Statewide 2013 Operating Millage Rates Bradenton Clearwater Daytona Beach Ft. Myers Ft. Lauderdale Gainesville Hollywood Kissimmee Lakeland Miami Orlando 5.65 Pensacola Plant City Sarasota St. Petersburg Tallahassee 3.7 Tampa West Palm Beach Winter Haven 5.79 TAX SUMMARY Corporate Income Tax 5.50% Sales Tax 7.00% (State: 6% + Local: 1%) Gross Receipt Tax 2.37% Unemployment Tax (varies) 2.70% Communication Services Tax 7.03% Intangible Tax - 1 mill per $1000 of accessed valuation 12

EDUCATION Public School Graduation Rates (Percentage) School 2013/2012 2012/11 2011/10 2010/09 2009/08 2007/08 2007/06 2006/05 Harrison 100.00 100.00 100.00 100.00 100.00 100.00 98.50 100.

00 Lake Gibson 80.70 76.90 79.20 86.40 82.30 83.90 71.60 82.40 Kathleen 66.40 66.70 69.50 72.51 70.00 71.70 75.10 76.80 PCC Collegiate 100.00 100.00 98.20 96.85 98.80 97.60 98.00 100.00 Tenoroc 66.

13 EDUCATION Public School Graduation Rates (Percentage) School 2013/ / / / / / / /05 Harrison Lakeland George Jenkins McKeel Academy Lake Gibson Kathleen PCC Collegiate Tenoroc N/A N/A N/A N/A Lakeland MSA Polk County Florida Florida Southern College and Southeastern University were ranked #5 and #36 respectively in the 2013 U.S. News and World Report regional ranking for Colleges in the south. FLORIDA POLYTECHNIC UNIVERSITY EDUCATIONAL ATTAINMENT IN LAND Population Age 25+ Estimate Percentage High school graduate 22, % Some College, no degree 13, % Associates degree 5, % Bachelor s degree 10, % Graduate or professional degree 5, % Florida s 13th public university is under construction in Lakeland. Florida Polytechnic University s 162,000-square-foot main building designed by Spanish architect Santiago Calatrava will be completed in the fall of This initial $60 million structure will house Florida Poly s inaugural class of 500 students with a concentration of STEM education. SECONDARY & POST-SECONDARY EDUCATION ENROLLMENT Public/Private Colleges and Universities Estimated Enrollment Southeastern University 2,703 Florida Southern College 2,429 University of South Florida 4,229 Webster University 200 Polk State College 17,117 Proprietary Colleges and Universities Everest University 845 Keiser University 1,200 Trade and Technical Schools Fortis Institute 155 Travis Technical Center 1,200 13

ECONOMIC INCENTIVES & REDEVELOPMENT Florida s Enterprise Zone Program was created to provide the necessary means to assist local communities, their residents, and the private sector in creating

Designed to encourage economic growth and investments in the City s urban core, the program offers tax advantages and incentives to businesses and property owners located within the Enterprise Zone.

credit for 20 percent of wages paid to new employees who reside within the Enterprise Zone. A business must create at least one new job to be eligible.

14 ECONOMIC INCENTIVES & REDEVELOPMENT Florida s Enterprise Zone Program was created to provide the necessary means to assist local communities, their residents, and the private sector in creating greater economic activity in distressed areas and to provide jobs for residents of such areas. An Enterprise Zone is a specific geographic area targeted for economic revitalization. Designed to encourage economic growth and investments in the City s urban core, the program offers tax advantages and incentives to businesses and property owners located within the Enterprise Zone. FINANCIAL INCENTIVES OFFERED IN LAND S ENTERPRISE ZONE Enterprise Zone Jobs Tax Credit (Corporate Income Tax) Allows a business located within the Enterprise Zone to take a corporate income tax credit for 20 percent of wages paid to new employees who reside within the Enterprise Zone. A business must create at least one new job to be eligible. Enterprise Zone Jobs Tax Credit (Sales and Use Tax) Allows a business located within the Enterprise Zone to take a sales and use tax credit for 20 percent of wages paid to new employees who reside within the Enterprise Zone. A business must create at least one new job to be eligible. Enterprise Zone Property Tax Credit (Corporate Income Tax) New or expanded businesses located within the Enterprise Zone are allowed a credit against Florida corporate income tax equal to 96% of ad valorem taxes paid on the new or improved property. Sales Tax Refund for Building Materials A refund is available for sales taxes paid on the purchase of building materials used to rehabilitate real property located in the Enterprise Zone. Both businesses and residents are eligible for this incentive that refunds up to $5,000 of the sales tax paid for building materials. Limit one refund per parcel of property. Sales Tax Refund for Business Machinery and Equipment A refund is available for sales taxes paid on the purchase of certain business property, which is used exclusively in the Enterprise Zone for at least 3 years. This incentive refunds up to $5,000 of the sales tax paid for purchases of at least $5,000 for machinery and equipment used in the Enterprise Zone. Community Contributions Tax Credit Program Allows businesses a 50% credit on Florida corporate income tax, insurance premium tax, or sales tax refund for donations made to local community development projects. Businesses are not required to be located in the Enterprise Zone to be eligible for this credit. For more detailed information about these incentives visit the City s website at or Enterprise Florida at WABASH AVENUE ARIANA STRE ET 1OTH ST. WABASH AVENUE KATHLEEN ROAD PROVIDENCE ROAD Additional Economic Development Incentives Qualified Industry Tax Refund Program (QTI) Quick Response Training Program (QRT) Economic Development Transportation Fund (Road Fund) Economic Development Impact Fee Mitigation (EDIFM) Incumbent Worker Training Program (IWT) Urban Job Tax Credit Polk County Economic Development Ad Valorem Tax Exemption Program LINCOLN AVENUE W. MEMORIAL LVD. B BONN ET GEORGE JENKINS LVD. B GRIFFIN ROAD W. M AIN ST. BEULAH SIKES LVD. B MARTIN LUTHER KING JR. B LVD. E. LEMON T. S HUNTER WIRE W. LIME T. S ARIANA STRE ET N. FLORIDA AVENUE S. F LORIDA AVENUE LAND HILLS B LVD. MO RTON SUCCESS AVE. BELLA VISTA PARKER DRIV E E. MEMORIAL LVD. B MIRROR ORANGE ST. INGRAHAM AVE. PARKER AVE. HOLLINGSWORTH HOLLINGSWORTH PARKER GARY RD. E. M AIN ST. BONY 14

REDEVELOPMENT & ECONOMIC INCENTIVES Lakeland Community Redevelopment Agency The City of Lakeland is on a course of constant change and improvement.

The CRA works in concert with the City of Lakeland to rebuild and revitalize many of our more challenged neighborhoods.

Overview The City of Lakeland has four CRA districts. They are Downtown, which was established in 1977; Dixieland and Mid Town, which were created in 2001; and Williams, which was created in 2002.

the tax base, and encouraging public and private investments in the CRA.

Projects and Funding CRA projects must serve a public purpose and must address concerns raised in the adopted redevelopment plans for each area.

15 REDEVELOPMENT & ECONOMIC INCENTIVES Lakeland Community Redevelopment Agency The City of Lakeland is on a course of constant change and improvement. Many of the major changes occurring within the core of our city are as a direct result of activities of the Lakeland Community Redevelopment Agency (CRA). The CRA works in concert with the City of Lakeland to rebuild and revitalize many of our more challenged neighborhoods. The goal of the CRA is to continue to build and strengthen the heart of our city by providing the appropriate infrastructure and incentives for new and renewed property investment. Overview The City of Lakeland has four CRA districts. They are Downtown, which was established in 1977; Dixieland and Mid Town, which were created in 2001; and Williams, which was created in Each of these areas are dependent taxing districts established by the local government for the purpose of carrying out redevelopment activities that include reducing or eliminating blight, improving the tax base, and encouraging public and private investments in the CRA. Organization The City Commission is the official Community Redevelopment Agency for Lakeland and each specific redevelopment area operates under the leadership of an Advisory Board. Projects and Funding CRA projects must serve a public purpose and must address concerns raised in the adopted redevelopment plans for each area. Possible CRA programs include street and streetscape improvements, park improvements, development of infill housing, recruitment of new businesses and partnership with job-training and placement services. CRA projects are funded by tax increment financing which works as follows: the value of real property in a redevelopment area is determined on a fixed date; as the value of the real property appreciates, the tax revenue on the appreciated portion of the value (the increment) is set aside for CRA projects; the City and County continue to collect the tax revenue on the original real property value. Most programs are designed to leverage tax increment by encouraging private developers to invest in CRA districts. Please visit and for additional information. KATHLEEN RD WABASH AV S WABASH AV SLEEPY HILL RD MALL HILL DR CR 582 (GRIFFIN RD) MALL HILL RD BELLA VISTA ST N WABASH AV W TENTH ST GEORGE JENKINS BLVD BONNET PROVIDENCE RD KATHLEEN RD TENTH ST BEULAH ROBSON ST FIFTH ST W HIGHLAND ST / GREENWOOD ST HUNTER Midtown CRA MEMORIAL BLVD OLIVE ST Downtown CRA Dixieland CRA HARDEN BLVD SIKES BLVD ARIANA ST BEACON RD MARTIN LUTHER KING BLVD W MAIN ST LIME ST WIRE MISSOURI AV N FLORIDA AV (LAND HILLS BLVD) BELLA VISTA ST N FLORIDA AV FLORIDA AV MASSACHUSETTS AV MASSACHUSETTS AV MIRROR MO RTON SOUTH BLVD GRANADA ST PARKER ST BARTOW RD ORANGE ST LIME ST MCDONALD ST INGRAHAM AV PALMETTO ST PARKER AV HOLLINGSWORTH RD HOLLINGSWORTH PARKER US 98 GARY RD NEW JERSEY RD E MAIN ST BONNY E PARKER DR SYLVESTER RD 15

HOUSING HOUSING IN LAND Median Home Age 35 Average Sales Price $126,447 Median Listing Price $134,900 Home Appreication 1-Yr Change 10.80% Home Appreication 1-Yr Forecast 4.60% Home Ownership Rate 57.

16 HOUSING HOUSING IN LAND Median Home Age 35 Average Sales Price $126,447 Median Listing Price $134,900 Home Appreication 1-Yr Change 10.80% Home Appreication 1-Yr Forecast 4.60% Home Ownership Rate 57.60% Renter Occupied 42.40% Homeowner Vacancy Rate 4.10% Renter Vacany Rate 11.90% Median Monthly Rent $895 Millage Rate EXISTING HOME SALES IN LAND Year Units Average Price $133, $175, $196, $192, $160, $126, $115, $106, $118, $126,447 Business Insider online selected Lakeland 2nd on its list of the nation s 15 best housing markets for the next five years with a projected 10.2 % annual growth rate for home prices from $250,000 $200,000 $150,000 $100,000 $50,000 $0 HOUSING SALES IN LAND HOUSING PRICES IN LAND

CONSTRUCTION & DEVELOPMENT SINGLE FAMILY PERMITS Year Permits Permit Valuation 2004 380 $49,241,780 2005 544 $179,996,957 2006 544 $99,101,767 2007 458 $107,385,621 2008 252 $55,438,488 2009 144

17 CONSTRUCTION & DEVELOPMENT SINGLE FAMILY PERMITS Year Permits Permit Valuation $49,241, $179,996, $99,101, $107,385, $55,438, $29,771, $30,467, $25,139, $15,959, $35,707, RESIDENTIAL CONSTRUCTION UNITS SINGLE FAMILY MULTI-FAMILY COMMERCIAL/INDUSTRIAL SQUARE FOOT PERMITTED Year Warehouse/Industrial Commercial Office Commercial Retail ,537, , , ,816 81, , ,047, , , ,792 92, , , ,447 97, , ,517 3, ,482 81,857 18, ,718 11,522 50, ,409 61, , ,479,327 7, ,138 TOTAL PERMIT VALUATION Lakeland ranked 6th in the U.S. and 1st in Florida on Cushman Wakefield s listing of the Top 10 Industrial Markets in the first quarter of

DEMOGRAPHIC GUIDE CITY OF LAKELAND

DEMOGRAPHIC GUIDE CITY OF LAKELAND CITY OF LAKELAND 2018 DEMOGRAPHIC GUIDE WORKFORCE DEVELOPMENT INDUSTRY SECTORS MAJOR EMPLOYERS WAGES & INCOME TAXES EDUCATION HOUSING ECONOMIC INCENTIVE AND REDEVELOPMENT CONSTRUCTION & DEVELOPMENT Lakeland