ECONOMIC UPDATE ANALYSIS OF THE NORTHEAST ECONOMIC ACTIVITY ZONE (NEAZ)

Transcription

1 Center for Economic Development and Business Research College of Commerce and Business Administration Jacksonville State University ECONOMIC UPDATE ANALYSIS OF THE NORTHEAST ECONOMIC ACTIVITY ZONE (NEAZ) May 23, 2014

2 ECONOMIC UPDATE ANALYSIS OF THE NORTHEAST ECONOMIC ACTIVITY ZONE Prepared by: Center for Economic Development and Business Research Jacksonville State University 700 Pelham Road North Jacksonville, Alabama (256) May 23, 2014

3 Acknowledgments Economic Update of the Northeast Economic Activity Zone The Center for Economic Development at Jacksonville State University is grateful for the long hours of research and hard work required to prepare this Economic Analysis of the Northeast Economic Activity Zone. Researchers for this study include: William T. Fielding, Ph.D., Dean, JSU College of Commerce and Business Administration (CCBA); Richard Cobb, Ph.D., Department Head, Department of Management and Marketing, JSU CCBA; W. Mark Hearn, Ph.D., Professor, Department of Management, JSU CCBA; Jennifer G. Swafford, Program Coordinator, JSU CED; Jeffrey G. Hooie, Research Analyst, JSU CED; and Mike Self, Research Analyst, JSU CED.

4 NEAZ Members: Cherokee County 1 NEAZ Members: DeKalb County 2 1

5 NEAZ Members: Etowah County 3 NEAZ Members: Marshall County 4 2

6 Connecting Our Greater Communities: Overview Quick Peek Big Picture NEAZ Update Mark Hearn - JSU CCBA State of Alabama Update Richard Cobb - JSU CCBA National & Regional Update Lesley McClure Regional Executive and Senior Officer with Federal Reserve Bank of Atlanta Birmingham Branch 5 Dow Jones Industrial (DJIA) Jan 2010 May ,000 15,000 +(9.69%) 12 Months 13,000 11,000 9,000 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Source: NY Stock Exchange 6 3

7 1,950 1,700 S & P 500 Jan 2010 May (14.98%) 12 Months 1,450 1, Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Source: Standard and Poor s Case Shiller 20-City Home Price Index Jan 10 - Feb % 12 Months Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Source: Standard and Poor s 8 4

8 In Millions U.S. Consumer Sentiment Jan 2010 April April Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Source: University of Michigan Institute of Social Research Employment in Alabama in Millions May 13 - April % (-32,012) Jobs May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 10 5

9 Seasonally Adjusted KY 7.7% TN 6.3% NC 6.2% MS 7.5% AL 6.9% GA 7.0% SC 5.3% Preliminary Unemployment Rates Southeastern United States April 2014 FL 6.2% Source: U.S. Bureau of Labor Statistics 11 State Survey 2nd Quarter 2014 Approximately 250 respondents Operated by University of Alabama Center for Business and Economic Research cber.cba.ua.edu 12 6

10 Index Value % of Respondents Economic Outlook for Alabama Q compared to Q % 40% 38.4% 44.0% 30% 20% 10% 0% 1.2% Much Worse 13.6% Worse Remain the Same Better 2.8% Much Better Source: Alabama Business Leaders Confidence Index 13 Economic Outlook Index for Alabama Q3 12 Q % 55% 50% 45% 40% 50.2% 48.3% 47.7% 45.4% 52.9% 51.9% 51.2% 55.6% Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Source: Alabama Business Leaders Confidence Index 14 7

11 Index Value % of Respondents 60% 45% Alabama Hiring Outlook Q compared to Q % 30% 15% 0% 5.2% 13.2% Strong Moderate Decrease Decrease No Change 23.2% Moderate Increase 2.4% Strong Increase Source: Alabama Business Leaders Confidence Index 15 55% Alabama Hiring Outlook Q3 12 Q % 45% 49.8% 50.1% 50.8% 51.1% 49.6% 48.1% 46.0% 47.0% 40% Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Source: Alabama Business Leaders Confidence Index 16 8

12 Population Northeast Economic Activity Zone (NEAZ): Overview Population Trends Income Commuting Patterns Labor Force Employment/Unemployment County Sales Tax Revenues Municipal Sales Tax Revenues Dr. Mark Hearn, College of Commerce & Business Administration 17 27,000 22,000 NEAZ : Population Trends Cherokee County 1990, 2000, 2010, ,543 23,988 25,986 26,203 17,000 12,000 Source: U.S. Census Bureau

13 Population Population 75,000 70,000 65,000 60,000 55,000 50,000 NEAZ : Population Trends DeKalb County 1990, 2000, 2010, ,651 64,452 71,115 71, Source: U.S. Census Bureau ,000 NEAZ : Population Trends Etowah County 1990, 2000, 2010, , , , ,000 99,840 95,000 Source: U.S. Census Bureau

14 % Population Change Population 100,000 90,000 80,000 70,000 NEAZ : Population Trends Marshall County 1990, 2000, 2010, ,832 82,231 93,019 94,760 60, Source: U.S. Census Bureau 21 3% 2% 1% NEAZ : Comparative Data % Population Change % 1.9% 1.1% 2.4% 0% -1% -0.1% -0.5% Cherokee DeKalb Etowah Marshall AL US Source: U.S. Census Bureau 22 11

15 Thousands Population 310, , ,000 NEAZ : Population Trends Zone Total 1990, 2000, 2010, , , , , , ,000 Source: U.S. Census Bureau $45 $40 $35 $30 $25 $20 $32 Average Annual Income NEAZ vs AL $33 $35 $36 $37 $39 $39 $40 $41 $42 $25 $26 $27 $28 $29 $30 $31 $31 $31 $ Source: U.S. Bureau of Labor Statistics 76% State Average AL NEAZ 24 12

16 NEAZ Members: Cherokee County Inflow/Outflow Employed & Living in Area - 2,616 (52.2%) Employed in/living Out - 2,400 (47.8%) Living In/Employed Out - 5,396 (67.3%) Source: U.S. Census Bureau 25 NEAZ Members: DeKalb County Inflow/Outflow Employed & Living in Area - 12,391 (61.0%) Employed in/living Out - 7,920 (39.0%) Living In/Employed Out - 12,881 (51.0%) Source: U.S. Census Bureau 26 13

17 NEAZ Members: Etowah County Inflow/Outflow Employed & Living in Area - 19,817 (56.2%) Employed in/living Out - 15,426 (43.8%) Living In/Employed Out - 17,476 (46.9%) Source: U.S. Census Bureau 27 NEAZ Members: Marshall County Inflow/Outflow Employed & Living in Area - 16,265 (50.3%) Employed in/living Out - 16,100 (49.7%) Living In/Employed Out - 20,342 (55.6%) Source: U.S. Census Bureau 28 14

18 Thousands NEAZ Members: Inflow/Outflow Comparison Live In Work In Live Out Work In Live In Work Out Cherokee 52.2% 47.8% 67.3% DeKalb 61.0% 39.0% 51.0% Etowah 56.2% 43.8% 46.9% Marshall 50.3% 49.7% 55.6% Labor Force Cherokee County: Source: U.S. Bureau of Labor Statistics 30 15

19 Thousands Thousands Labor Force Cherokee County May April MayJun Jul AugSep Oct NovDec Jan FebMarApr Source: U.S. Bureau of Labor Statistics Employment Cherokee County Source: U.S. Bureau of Labor Statistics 32 16

20 Thousands Employment Cherokee County May April MayJun Jul AugSep Oct NovDec Jan Feb MarApr Source: U.S. Bureau of Labor Statistics 33 Unemployment Rate Cherokee County % 10% 8% 6% 4% 2% 5.0% 4.3% 3.7% 3.6% 3.6% 10.3% 9.0% 8.3% 6.9% 5.7% Source: U.S. Bureau of Labor Statistics 34 17

21 Thousands 8% 7% 6% 5% 4% 6.1 Unemployment Rate Cherokee County vs Alabama May April Cherokee Alabama % % May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 35 Labor Force DeKalb County Source: U.S. Bureau of Labor Statistics 36 18

22 Thousands Thousands Labor Force DeKalb County May April MayJun Jul AugSep Oct NovDec Jan FebMarApr Source: U.S. Bureau of Labor Statistics 37 Employment DeKalb County Source: U.S. Bureau of Labor Statistics 38 19

23 Thousands Employment DeKalb County May April MayJun Jul AugSep OctNovDec Jan FebMarApr Source: U.S. Bureau of Labor Statistics 39 Unemployment Rate DeKalb County % 12% 10% 8% 6% 4% 2% 5.1% 4.3% 3.6% 3.7% 5.1% 12.7% 11.2% 10.7% 8.3% 7.0% Source: U.S. Bureau of Labor Statistics 40 20

24 Thousands Unemployment Rate DeKalb County vs Alabama May April % 8% 7% 6% 5% DeKalb Alabama % 6.6% % 6.2% May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 41 Labor Force Etowah County Source: U.S. Bureau of Labor Statistics 42 21

25 Thousands Thousands Labor Force Etowah County May April MayJun Jul AugSep Oct NovDec Jan FebMarApr Source: U.S. Bureau of Labor Statistics Employment Etowah County Source: U.S. Bureau of Labor Statistics 44 22

26 Thousands Employment Etowah County May April MayJun Jul AugSep Oct NovDec Jan Feb MarApr Source: U.S. Bureau of Labor Statistics 45 Unemployment Rate Etowah County % 8% 5% 5.7% 4.0% 3.6% 3.8% 5.2% 10.1% 9.2% 8.5% 7.0% 6.5% 2% Source: U.S. Bureau of Labor Statistics 46 23

27 Thousands 8.5% 7.5% 6.5% 5.5% 4.5% Unemployment Rate Etowah County vs Alabama May April 2014 Etowah Alabama % % May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 47 Labor Force Marshall County Source: U.S. Bureau of Labor Statistics 48 24

28 Thousands Thousands Labor Force Marshall County May April May Jun Jul Aug Sep Oct NovDec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 49 Employment Marshall County Source: U.S. Bureau of Labor Statistics 50 25

29 Thousands Employment Marshall County May April MayJun Jul AugSep Oct NovDec Jan Feb MarApr Source: U.S. Bureau of Labor Statistics 51 Unemployment Rate Marshall County % 8% 6% 4% 2% 4.3% 3.3% 3.0% 2.9% 4.2% 9.0% 8.4% 8.2% 6.9% 6.1% Source: U.S. Bureau of Labor Statistics 52 26

30 8% 7% 6% 5% 4% Unemployment Rate Marshall County vs Alabama May April 2014 Marshall Alabama % 6.1% May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 53 Alabama Unemployment Rates April 2014 State Ave 6.2% 6.1% 6.4% 6.6% 5.3% Unemployment Rate 6.8% and Below 6.9% - 8.3% 8.4% and Above Source: Alabama Department of Labor Not Seasonally Adjusted 54 27

31 Thousands Thousands Labor Force NEAZ Source: U.S. Bureau of Labor Statistics 55 Labor Force NEAZ May April May Jun Jul Aug Sep Oct NovDec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 56 28

32 Thousands Thousands Employment NEAZ Source: U.S. Bureau of Labor Statistics 57 Employment NEAZ May April MayJun Jul AugSep Oct NovDec Jan Feb MarApr Source: U.S. Bureau of Labor Statistics 58 29

33 Unemployment Rate NEAZ % 10% 10.5% 9.5% 8.9% 8% 7.3% 6.3% 6% 4% 2% 4.9% 3.8% 3.5% 3.5% 4.9% Source: U.S. Bureau of Labor Statistics 59 8% 7% 6% 5% Unemployment Rate NEAZ vs Alabama May April NEAZ Alabama % 6.1% May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Source: U.S. Bureau of Labor Statistics 60 30

34 Employment Peak to Trough % Change NEAZ vs AL Jan 07- Jan 10 1% AL Cherokee DeKalb Etowah Marshall -4% -9% -14% -19% % % % % % Source: U.S. Bureau of Labor Statistics 61 10% 8% 5% 3% Employment Trough to Now % Change NEAZ vs AL Jan 10 - April % 5.03% 3.76% 7.43% 4.63% 0% Marshall Etowah DeKalb Cherokee AL Source: U.S. Bureau of Labor Statistics 62 31

35 In $ Millions 0% -3% -6% -9% -12% -15% Employment Peak to Now % Change NEAZ vs AL Jan 10 - April % AL -7.1% Cherokee -13.1% DeKalb -4.6% Etowah -6.6% Marshall Source: U.S. Bureau of Labor Statistics 63 State Sales Tax Collections from Cherokee County FY FY in $ Millions $2.6 $2.56 $2.58 $2.5 $2.47 $2.4 $2.39 $ Source: AL Dept of Revenue 64 32

36 In $ Millions In $ Millions $11.0 $10.8 State Sales Tax Collections from DeKalb County FY FY in $ Millions $10.85 $10.66 $10.5 $10.3 $10.0 $10.13 $ Source: AL Dept of Revenue 65 $15.5 State Sales Tax Collections from Etowah County FY FY in $ Millions $15.18 $15.39 $15.0 $14.88 $14.5 $14.48 $ Source: AL Dept of Revenue 66 33

37 In Millions of $ In $ Millions $22 State Sales Tax Collections from Marshall County FY FY in $ Millions $21.47 $21.62 $21 $20 $20.13 $20.70 $ Source: AL Dept of Revenue 67 $10 NEAZ: Retail Sales/Use Tax FY FY Albertville in $ Millions $9 $8.77 $8.99 $9.33 $8.90 $9.05 $9.31 $9.20 $8.41 $ Source: City of Albertville 68 34

38 In Thousands of $ In Millions of $ $7 $6 NEAZ: Retail Sales/Use Tax FY FY Arab in $ Millions $5.48 $5.90 $5.99 $6.50 $6.08 $6.22 $6.36 $6.36 $5 $ Source: City of Arab 69 $800 $700 $600 NEAZ: Retail Sales/Use Tax YTD = $3,842,765 Arab $618 $624 $696 $729 $576 $599 $500 Source: City of Arab Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar

39 In Thousands of $ In Millions of $ $5.0 $4.8 NEAZ: Retail Sales/Use Tax FY FY Attalla in $ Millions $4.80 $4.74 $4.6 $4.4 $4.45 $4.53 $4.29 $4.45 $4.52 $4.2 $4.10 $ Source: City of Attalla 71 $500 $400 $300 NEAZ: Retail Sales/Use Tax YTD = $2,180,428 Attalla $324 $315 $438 $421 $342 $339 $200 Source: City of Attalla Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar

40 In Thousands of $ In Millions of $ NEAZ: Retail Sales/Use Tax FY FY Boaz in $ Millions $7 $6.39 $6.25 $5 $4.76 $4.66 $4.74 $4.35 $4.42 $5.03 $3 Source: City of Boaz NEAZ: Retail Sales/Use Tax YTD = $3,127,575 Boaz $700 $600 $500 $461 $521 $573 $590 $479 $503 $400 $300 Source: City of Boaz Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar

41 In Thousands of $ In Millions of $ $1.8 $1.6 NEAZ: Retail Sales/Use Tax FY FY Centre in $ Millions $1.76 $1.70 $1.70 $1.63 $1.65 $1.60 $1.57 $1.57 $ Source: City of Centre 75 $190 $170 NEAZ: Retail Sales/Use Tax YTD = $871,102 Centre $165 $177 $150 $140 $135 $135 $130 $120 $110 Oct. 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Source: City of Centre 76 38

42 In Thousands of $ In Millions of $ $10 NEAZ: Retail Sales/Use Tax FY FY Ft Payne in $ Millions $9.44 $9.14 $9 $8 $8.07 $8.33 $8.38 $8.24 $8.56 $8.56 $ Source: City of Ft Payne 77 $900 $800 $700 $600 NEAZ: Retail Sales/Use Tax YTD = $4,221,927 Ft Payne $710 $727 $701 $809 $581 $694 $500 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Source: City of Ft Payne 78 39

43 In Millions of $ In Millions of $ $28 $26 $24 NEAZ: Retail Sales/Use Tax FY FY Gadsden in $ Millions $24.6 $25.1 $26.1 $24.7 $24.2 $24.7 $26.1 $26.4 $ Source: City of Gadsden 79 $3.0 $2.5 $2.0 $1.5 NEAZ: Retail Sales/Use Tax YTD = $13,127,043 Gadsden $2.08 $1.95 $2.54 $2.68 $1.85 $2.12 $1.0 Source: City of Gadsden Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar

44 In Thousands $ In Millions of $ $11 $10 $9 $8 $7 $6 $7.07 NEAZ: Retail Sales/Use Tax FY FY Guntersville in $ Millions $9.78 $9.78 $9.50 $9.78 $9.64 $10.26 $ Source: City of Guntersville 81 $1,100 $1,000 $900 $800 $700 $600 Source: City of Guntersville NEAZ: Retail Sales/Use Tax YTD = $5,232,916 Guntersville $ $ $ $1, $ $ Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar

45 In Thousands of $ In Millions of $ $2.8 $2.4 $2.0 $1.6 NEAZ: Retail Sales/Use Tax FY FY Rainsville in $ Millions $2.39 $2.21 $2.00 $2.08 $2.14 $1.75 $2.65 $2.67 $ Source: City of Rainsville 83 $300 $200 NEAZ: Retail Sales/Use Tax YTD = $1,258,360 Rainsville $186 $202 $229 $208 $173 $260 $100 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Source: City of Rainsville 84 42

46 In Thousands of $ In Thousands of $ $1,100 $850 NEAZ: Retail Sales/Use Tax FY FY Southside in $ Thousands $781 $760 $762 $867 $906 $902 $963 $994 $ Source: City of Southside 85 $90 NEAZ: Retail Sales/Use Tax YTD = $456,172 Southside $85.33 $82.20 $80 $70 $77.21 $74.14 $64.65 $72.64 $60 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Source: City of Southside 86 43

47 State of Alabama Update Workforce Dynamics Construction and Housing Manufacturing Energy Strategic Drivers Education Achievemens 2003 Other Issues 87 Atlas Van Lines Moving Trends Map 2013 Source: Atlas Van Lines Migration Patterns study

48 % Pop Change in 1,000,000 Workforce Dynamics 5.1 Population for Alabama in Millions Source: U.S. Census Bureau Percent Population Change Regional Comparison US AL AR FL GA LA MS NC SC TN TX Source: U.S. Census Bureau 90 45

49 Alabama Non-Farm Employment 1990 Mar 2014 Employment in 1,000s Employment in Millions Source: BLS, Alabama Dept. of Industrial Relations 91 Alabama Employment by Sector 1990 Mar Gov Professional/Business Education/Health Government Manufacturing Source: BLS, Alabama Dept. of Industrial Relations 92 46

50 In $Billions Alabama Gross Domestic Product $190 $170 $150 $ $ Source: Bureau of Economic Analysis 93 $Billion Alabama Components of GDP $Billions of Current Dollars Government Manuf-All Education/Health Retail Trade Const Source: U.S. Bureau of Economic Analysis (BEA) 94 47

51 Employed in Millions Percent of GDP 18% 15% 12% 9% 6% 3% 0% Alabama vs. U.S. Value Added Activities Share of GDP 2013 U.S. Ala 8.0% 6.8% 7.4% 5.8% 6.6% 6.0% Non-Durable Manuf Durable Goods Manuf Source: U.S. Dept. of Commerce, Alabama Economic Outlook 10.8% 16.2% Retail Trade Government 8.5% 8.0% Edu & Health Total U.S. Non- Farm Employment 1946 April 2014 in Millions Source: BLS 96 48

52 Millions Percent Percent Employment in Millions U.S. Employment by Sector 1981 Apr 2014 in Millions 25 Gov Goods Manuf. Prof/Bus Edu/Health 5 Gov Source: Bureau of Economic Analysis, Bureau of Labor Statistics U.S. Employment Statistics Employed(million) Labor Force (million) Unemployed Rate (percent) Source: Bureau of Economic Analysis, Bureau of Labor Statistics 99 49

53 % of Population Employed Percent of Population Employed U.S. Employment Population Ratio April % 58.9% 56 Portion of working age Pop n employed Source: Bureau of Labor Statistics Alabama Employment Population Ratio % % Source: Alabama Dept. of Industrial Relations, U.S. Bureau of Labor Statistics

54 % Unemployed Participation Rate Percent U.S. Labor Participation Rate 1946 April % % Participation Rate= Pop n Working/Looking for work Total of Pop n of same age group Source: BLS, Social Security Admin. 102 Unemployment Rate for Alabama % 9.8% 9.9% 9.5% 8% 6% Seasonally Adjusted 5.4% 5.1% 7.3% 6.3% 4% 3.8% 3.5% 3.5% 2% Source: U.S. Bureau of Labor Statistics

55 Percent 9% 8% 7% 6% Unemployment Rate for Alabama vs. United States Mar 2013 Mar 2014 Seasonally Adjusted 7.5% 6.9% Alabama United States 6.9% 6.3% 5% Apr13 June Aug Oct Dec Feb Apr14 Source: U.S. Bureau of Labor Statistics Source: Bureau of Labor Statistics, Alabama Dept. of Industrial Relations 104 U.S. Unemployment 2001-April Unemployed - Millions Unemployment Rate - Percent Source: Bureau of labor Statistics

56 Unemployment Rate Percent Unemployment Rate Percent Unemployment Rate Regional - April 2014 *Top Business States * * 6.3 * 6 * * US AL AR FL GA LA MS NC SC TN TX Source: Bureau of Labor Statistics BLS, Chief Executive Magazine 106 Unemployment Rates Lowest and Highest States April US ND VT NE SD WY MI KT CA IL NV Source: BLS

57 Number of Weeks U.S. Average Weeks Unemployed 1982 April Source: Bureau of Labor Statistics 108 Challenges Today Economic Strategic Drivers Construction and Housing

58 Employment in Thousands Employment in Millions U.S. Construction Employment 1982 April Source: Bureau of Economic Analysis (BEA), BLS Alabama Construction Employment 1990 April Source: Bureau of Labor Statistics

59 Housing Statistics for Alabama Mar 2013 vs. Mar 2014 Mar 2013 Mar 2014 % Change Total Homes Sold % Avg. Selling Price $148,773 $150, % Days on % Market Units Listed 32,276 32, % Source: Alabama Center for Real Estate 112 GDP and Building Permits U.S. and Ala GDP 0% U.S. GDP % U.S. Permits (mil) Ala Permits (1000) Source: Bureau of Economic Analysis (BEA), U.S. Census Bureau

60 Million U.S. Building Permits Privately-Owned Housing Units Peak Total Units 2,155,300 Single Unit 1,682,000 Multi Units , , , , Source: Bureau of Economic Analysis (BEA), U.S. Census Bureau 114 (000) Ala. Building Permits for Privately-Owned Housing Units Total Units 24,654 32,034 Single Unit Multi Units Source: Bureau of Economic Analysis (BEA), U.S. Census Bureau

61 Percent Units Vacant (Percent) Source: U.S. Census Bureau Housing Vacancies U.S Qt Total Number of Units Vacant (millions) % % 116 Challenges Today Economic Strategic Drivers Manufacturing Autos

62 Thousands of Units/Quarter Percent Change in GDP In Millions U.S. Light Vehicle Sales in Millions Source: U.S. Dept. of Commerce, BEA Source: BEA U. S. Heavy Trucks Sales (Class 4-8) 1967 Qtr Thousands of Units/Quarter Sales (000) Truck Sales (000)/Qtr GDP %Change/Qtr MO GDP Percent %

63 In 100s of Thousands Millions U.S. Motor Vehicle Car & Lt. Truck Production Millions Total for All Auto Manufacturers (millions) Total Foreign-Affiliated Mfg. (millions) Source: U.S. ESA, Federal Reserve System, Int. Org. of Motor Vehicle Manuf. (OICA) U.S. Motor Vehicles and Parts Manufacturing Employment: 1990 April ,313, , Source: U.S. BLS, BEA,

64 In Thousands Employees (Millions) $Billions U.S. Majority-Owned Foreign Affiliates Operations Including Automobiles (Employees in Millions) Millions of Employees $Billions Cap Investment(est.) Source: Bureau of Economic Analysis (BEA) 122 Alabama Motor Vehicle Production Source: Economic Development Partnership of Alabama (EDPA), Alabama Automotive Manufacturers Association (AAMA)

65 Employment in 1000s Alabama Motor Vehicle and Parts Employment 1990 Mar 2014 Employment Parts Manuf (000) Employment 10 Vehicle Manuf Honda (000) Hyundai 5 MB IH Toyota Source: U. S. BEA, BLS 124 GM GM Ford 65 Ford Toyota Peterbilt GM Volkswagen Nissan BMW GM Toyota Sprinter Honda Nissan Kia Mercedes Hyundai Volvo/Mack Trucks Freightliner Freightliner Freightliner Custom Chassis Southeast Auto Industry Heavy Truck Auto and Light Truck Source: Economic Development Partnership of Alabama *Assembles Dodge Sprinter vans

66 59 Automotive Industry Clusters in Alabama There are more than 383 Automotive Companies and Suppliers in Alabama. 85 Legend 65 Concentration of Automotive Suppliers Suppliers by Zip Code Source: 2007 EDPA Automotive Database 126 Challenges Today Economic Strategic Drivers Energy

67 Billions of Gallons 3.5 Trillions of Miles Traveled U.S. Vehicle-Miles Traveled vs. Year-over-Year Percent Changes Including Automobiles Miles Traveled (Trillions) Yr. to Yr. Percent Change Year to Year % Change (Miles Traveled) Miles Traveled Increase at a Decreasing Rate % Source: U.S. DOT, FHWA U.S. Gasoline Consumption Billions of Gallons CAFÉ mpg mpg mpg By 2022 Renewable Use Req (EISA) 36 Billion GallonsTotal, Corn <= 15 Bil Cellulosic 16 Billion, Biodiesel 5 Bil Source: EIA

68 Motor Vehicle Renewable Fuel Blending Requirements Renewable Billions of Gallons Blend Wall 10 % Ethanol 36 Billion gal EISA Required By Bil gal Cellulosic 5 Bil Gal Biodiesel Corn <=15 Bil gal Source: U.S. EIA 130 U.S. Gas Production in Conventional Fields, Lower

69 Alabama Shale-Gas Development Neal (Floyd) Shale (Mississippian) Devonian Shale Conasauga Shale (Cambrian) 132 Economic Strategic Drivers Natural Gas /Fuel Question? Possible Major Player Rail and Truck Conversion Cost? Clean-Air Regs - Add Regs & 2017 Natural Gas Price Stability? Early Adopters Bus Fleets, Trash Trucks

70 TRANSFORMATION Drivers of Strategic Change The Locomotive Industry Today LNG? GE 134 Alabama Aerospace Airbus A320 Delta Atlas V Source: nasa.gov, airbus.com

71 Population Census Up Regional Pop Growth low Employment Improving Unemployment Rate Improved State of Alabama Summary Auto Base Growing Auto Fuel Uncertainty Housing Stable Workforce Participation Population Ratio Trend Education Regional Avg. Industry Growth Income Regional Avg. Opportunities 136 Population Census Up Regional Pop Growth Steady Employment Up Education Regional Avg. Income Regional Avg. Housing Improved NEAZ & Alabama: Summary Electricity Cost Average Auto Base Growing Auto Fuel Uncertainty Workforce Demographic Population Ratio Trend

72 OnTheMap Inflow/Outflow Report All Jobs for All Workers in Created by the U.S. Census Bureau s OnTheMap on 05/05/2014 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Map Legend Selection Areas. Analysis Selection Inflow/Outflow. Employed and Live in Selection Area. Employed in Selection Area, Live Outside. Live in Selection Area, Employed Outside Note: Overlay arrows do not indicate directionality of worker flow between home and employment locations. Page 1 of 3

73 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Worker Flows 2,400 - Employed in Selection Area, Live Outside 5,396 - Live in Selection Area, Employed Outside 2,616 - Employed and Live in Selection Area Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers 2011 Worker Totals and Flows Count Share Employed in the Selection Area 5, Employed in the Selection Area but Living Outside 2, Employed and Living in the Selection Area 2, Living in the Selection Area 8, Living in the Selection Area but Employed Outside 5, Living and Employed in the Selection Area 2, Page 2 of 3

74 Additional Information Analysis Settings Analysis Type Inflow/Outflow Selection area as N/A Year(s) 2011 Job Type All Jobs Selection Area Cherokee County, AL from Counties Selected Census Blocks 2,497 Analysis Generation Date 05/05/ :46 - OnTheMap 6.2 Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29 LODES Data Version Data Sources Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2nd Quarter of ). Notes 1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before Educational Attainment is only produced for workers aged 30 and over. 3. Firm Age and Firm Size are not available before Firm Age is only available for All Private Jobs and only for Work areas. 5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national size of the firm in March of the previous year. Page 3 of 3

75 OnTheMap Inflow/Outflow Report All Jobs for All Workers in Created by the U.S. Census Bureau s OnTheMap on 05/05/2014 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Map Legend Selection Areas. Analysis Selection Inflow/Outflow. Employed and Live in Selection Area. Employed in Selection Area, Live Outside. Live in Selection Area, Employed Outside Note: Overlay arrows do not indicate directionality of worker flow between home and employment locations. Page 1 of 3

76 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Worker Flows 7,920 - Employed in Selection Area, Live Outside 12,881 - Live in Selection Area, Employed Outside 12,391 - Employed and Live in Selection Area Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers 2011 Worker Totals and Flows Count Share Employed in the Selection Area 20, Employed in the Selection Area but Living Outside 7, Employed and Living in the Selection Area 12, Living in the Selection Area 25, Living in the Selection Area but Employed Outside 12, Living and Employed in the Selection Area 12, Page 2 of 3

77 Additional Information Analysis Settings Analysis Type Inflow/Outflow Selection area as N/A Year(s) 2011 Job Type All Jobs Selection Area DeKalb County, AL from Counties Selected Census Blocks 4,435 Analysis Generation Date 05/05/ :54 - OnTheMap 6.2 Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29 LODES Data Version Data Sources Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2nd Quarter of ). Notes 1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before Educational Attainment is only produced for workers aged 30 and over. 3. Firm Age and Firm Size are not available before Firm Age is only available for All Private Jobs and only for Work areas. 5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national size of the firm in March of the previous year. Page 3 of 3

78 OnTheMap Inflow/Outflow Report All Jobs for All Workers in Created by the U.S. Census Bureau s OnTheMap on 05/05/2014 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Map Legend Selection Areas. Analysis Selection Inflow/Outflow. Employed and Live in Selection Area. Employed in Selection Area, Live Outside. Live in Selection Area, Employed Outside Note: Overlay arrows do not indicate directionality of worker flow between home and employment locations. Page 1 of 3

79 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Worker Flows 15,426 - Employed in Selection Area, Live Outside 17,476 - Live in Selection Area, Employed Outside 19,817 - Employed and Live in Selection Area Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers 2011 Worker Totals and Flows Count Share Employed in the Selection Area 35, Employed in the Selection Area but Living Outside 15, Employed and Living in the Selection Area 19, Living in the Selection Area 37, Living in the Selection Area but Employed Outside 17, Living and Employed in the Selection Area 19, Page 2 of 3

80 Additional Information Analysis Settings Analysis Type Inflow/Outflow Selection area as N/A Year(s) 2011 Job Type All Jobs Selection Area Etowah County, AL from Counties Selected Census Blocks 5,044 Analysis Generation Date 05/05/ :50 - OnTheMap 6.2 Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29 LODES Data Version Data Sources Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2nd Quarter of ). Notes 1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before Educational Attainment is only produced for workers aged 30 and over. 3. Firm Age and Firm Size are not available before Firm Age is only available for All Private Jobs and only for Work areas. 5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national size of the firm in March of the previous year. Page 3 of 3

81 OnTheMap Inflow/Outflow Report All Jobs for All Workers in Created by the U.S. Census Bureau s OnTheMap on 05/05/2014 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Map Legend Selection Areas. Analysis Selection Inflow/Outflow. Employed and Live in Selection Area. Employed in Selection Area, Live Outside. Live in Selection Area, Employed Outside Note: Overlay arrows do not indicate directionality of worker flow between home and employment locations. Page 1 of 3

82 Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers Worker Flows 16,100 - Employed in Selection Area, Live Outside 20,342 - Live in Selection Area, Employed Outside 16,265 - Employed and Live in Selection Area Inflow/Outflow Counts of All Jobs for Selection Area in 2011 All Workers 2011 Worker Totals and Flows Count Share Employed in the Selection Area 32, Employed in the Selection Area but Living Outside 16, Employed and Living in the Selection Area 16, Living in the Selection Area 36, Living in the Selection Area but Employed Outside 20, Living and Employed in the Selection Area 16, Page 2 of 3

83 Additional Information Analysis Settings Analysis Type Inflow/Outflow Selection area as N/A Year(s) 2011 Job Type All Jobs Selection Area Marshall County, AL from Counties Selected Census Blocks 4,364 Analysis Generation Date 05/05/ :56 - OnTheMap 6.2 Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29 LODES Data Version Data Sources Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of Quarter Employment, 2nd Quarter of ). Notes 1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before Educational Attainment is only produced for workers aged 30 and over. 3. Firm Age and Firm Size are not available before Firm Age is only available for All Private Jobs and only for Work areas. 5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national size of the firm in March of the previous year. Page 3 of 3

84 Demographic and Income Profile Cherokee County, AL_6 Cherokee County, AL (01019) Geography: County Summary Census Population 25,989 25,981 26,174 Households 10,626 10,617 10,716 Families 7,493 7,438 7,468 Average Household Size Owner Occupied Housing Units 8,345 8,371 8,451 Renter Occupied Housing Units 2,281 2,246 2,265 Median Age Trends: Annual Rate Area State National Population 0.15% 0.60% 0.68% Households 0.19% 0.66% 0.74% Families 0.08% 0.55% 0.72% Owner HHs 0.19% 0.73% 0.91% Median Household Income 1.46% 2.93% 2.55% Households by Income Number Percent Number <$15,000 2, % 2,000 $15,000 - $24,999 1, % 1,389 $25,000 - $34,999 1, % 1,065 $35,000 - $49,999 1, % 1,898 $50,000 - $74,999 1, % 1,922 $75,000 - $99,999 1, % 1,471 $100,000 - $149, % 609 $150,000 - $199, % 210 $200, % 152 Percent 18.7% 13.0% 9.9% 17.7% 17.9% 13.7% 5.7% 2.0% 1.4% Median Household Income $37,971 $40,827 Average Household Income $49,852 $52,748 Per Capita Income $20,549 $21,778 Census Population by Age Number Percent Number Percent Number Percent 0-4 1, % 1, % 1, % 5-9 1, % 1, % 1, % , % 1, % 1, % , % 1, % 1, % , % 1, % 1, % , % 2, % 2, % , % 3, % 3, % , % 3, % 3, % , % 4, % 4, % , % 3, % 3, % , % 1, % 1, % % % % Census Race and Ethnicity Number Percent Number Percent Number Percent White Alone 24, % 24, % 24, % Black Alone 1, % 1, % 1, % American Indian Alone % % % Asian Alone % % % Pacific Islander Alone 1 0.0% 1 0.0% 1 0.0% Some Other Race Alone % % % Two or More Races % % % Hispanic Origin (Any Race) % % % Data Note: Income is expressed in current dollars. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and Made with Esri Business Analyst May 13, Esri Try it Now! Page 1 of 2

85 Demographic and Income Profile Cherokee County, AL_6 Cherokee County, AL (01019) Geography: County Trends Population Households Families Owner HHs Median HH Income Population by Age Annual Rate (in percent) 16 Area State USA Percent Household Income 2012 Population by Race $15K - $24K 15.7% 90 $25K - $34K 10.2% <$15K 19.7% $35K - $49K 16.7% $200K+ 1.4% $150K - $199K 1.9% $100K - $149K 5.4% Percent $50K - $74K 15.9% $75K - $99K 13.0% 10 0 White Black Am. Ind. Asian 2012 Percent Hispanic Origin: 1.5% Pacific Other Two+ Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and May 13, 2014 Made with Esri Business Analyst 2014 Esri Try it Now! Page 2 of 2

86 Demographic and Income Profile DeKalb County, AL DeKalb County, AL (01049) Geography: County Summary Census Population 71,109 70,932 71,752 Households 26,842 26,966 27,039 Families 19,361 19,334 19,299 Average Household Size Owner Occupied Housing Units 20,184 20,391 20,453 Renter Occupied Housing Units 6,658 6,575 6,586 Median Age Trends: Annual Rate Area State National Population 0.23% 0.60% 0.68% Households 0.05% 0.66% 0.74% Families -0.04% 0.55% 0.72% Owner HHs 0.06% 0.73% 0.91% Median Household Income 2.44% 2.93% 2.55% Households by Income Number Percent Number <$15,000 6, % 5,817 $15,000 - $24,999 4, % 4,105 $25,000 - $34,999 3, % 3,473 $35,000 - $49,999 4, % 4,027 $50,000 - $74,999 4, % 5,148 $75,000 - $99,999 1, % 2,362 $100,000 - $149,999 1, % 1,430 $150,000 - $199, % 433 $200, % 244 Percent 21.5% 15.2% 12.8% 14.9% 19.0% 8.7% 5.3% 1.6% 0.9% Median Household Income $31,316 $35,329 Average Household Income $43,065 $46,611 Per Capita Income $16,581 $17,779 Census Population by Age Number Percent Number Percent Number Percent 0-4 5, % 5, % 5, % 5-9 5, % 5, % 5, % , % 4, % 5, % , % 4, % 4, % , % 3, % 3, % , % 9, % 9, % , % 9, % 9, % , % 9, % 8, % , % 8, % 9, % , % 6, % 7, % , % 3, % 3, % 85+ 1, % 1, % 1, % Census Race and Ethnicity Number Percent Number Percent Number Percent White Alone 60, % 59, % 57, % Black Alone 1, % 1, % 1, % American Indian Alone % % 1, % Asian Alone % % % Pacific Islander Alone % % % Some Other Race Alone 7, % 7, % 8, % Two or More Races 1, % 1, % 1, % Hispanic Origin (Any Race) 9, % 10, % 12, % Data Note: Income is expressed in current dollars. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and Made with Esri Business Analyst May 13, Esri Try it Now! Page 1 of 2

87 Demographic and Income Profile DeKalb County, AL DeKalb County, AL (01049) Geography: County Trends Population Households Families Owner HHs Median HH Income Population by Age Annual Rate (in percent) Household Income 2012 Population by Race Percent Area State USA $25K - $34K 13.2% $35K - $49K 15.6% $15K - $24K 18.5% $50K - $74K 15.9% <$15K 22.4% $200K+ 0.9% $150K - $199K 1.4% $100K - $149K 4.8% $75K - $99K 7.3% Percent White Black Am. Ind. Asian 2012 Percent Hispanic Origin: 14.3% Pacific Other Two+ Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and May 13, 2014 Made with Esri Business Analyst 2014 Esri Try it Now! Page 2 of 2

88 Demographic and Income Profile Etowah County, AL_4 Etowah County, AL (01055) Geography: County Summary Census Population 104, , ,130 Households 42,036 42,154 42,333 Families 28,708 28,591 28,558 Average Household Size Owner Occupied Housing Units 30,348 30,535 30,676 Renter Occupied Housing Units 11,688 11,619 11,657 Median Age Trends: Annual Rate Area State National Population 0.08% 0.60% 0.68% Households 0.08% 0.66% 0.74% Families -0.02% 0.55% 0.72% Owner HHs 0.09% 0.73% 0.91% Median Household Income 2.43% 2.93% 2.55% Households by Income Number Percent Number <$15,000 8, % 8,760 $15,000 - $24,999 6, % 5,152 $25,000 - $34,999 5, % 5,138 $35,000 - $49,999 7, % 6,760 $50,000 - $74,999 6, % 7,672 $75,000 - $99,999 3, % 4,038 $100,000 - $149,999 3, % 3,823 $150,000 - $199, % 569 $200, % 421 Percent 20.7% 12.2% 12.1% 16.0% 18.1% 9.5% 9.0% 1.3% 1.0% Median Household Income $34,282 $38,647 Average Household Income $46,893 $51,492 Per Capita Income $19,577 $21,449 Census Population by Age Number Percent Number Percent Number Percent 0-4 6, % 6, % 6, % 5-9 6, % 6, % 6, % , % 6, % 6, % , % 6, % 6, % , % 6, % 5, % , % 12, % 12, % , % 13, % 13, % , % 14, % 13, % , % 14, % 15, % , % 9, % 11, % , % 5, % 5, % 85+ 1, % 2, % 2, % Census Race and Ethnicity Number Percent Number Percent Number Percent White Alone 83, % 83, % 82, % Black Alone 15, % 16, % 16, % American Indian Alone % % % Asian Alone % % % Pacific Islander Alone % % % Some Other Race Alone 1, % 2, % 3, % Two or More Races 1, % 1, % 1, % Hispanic Origin (Any Race) 3, % 3, % 5, % Data Note: Income is expressed in current dollars. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and Made with Esri Business Analyst May 13, Esri Try it Now! Page 1 of 2

89 Demographic and Income Profile Etowah County, AL_4 Etowah County, AL (01055) Geography: County Trends Population Households Families Owner HHs Median HH Income Population by Age Annual Rate (in percent) Household Income 2012 Population by Race Percent Area State USA $25K - $34K 14.1% $35K - $49K 16.7% $15K - $24K 15.5% $50K - $74K 14.4% <$15K 21.1% $75K - $99K 8.0% $200K+ 0.9% $150K - $199K 1.1% $100K - $149K 8.0% Percent White Black Am. Ind. Asian 2012 Percent Hispanic Origin: 3.8% Pacific Other Two+ Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and May 13, 2014 Made with Esri Business Analyst 2014 Esri Try it Now! Page 2 of 2

90 Demographic and Income Profile Marshall County, AL Marshall County, AL (01095) Geography: County Summary Census Population 93,019 93,700 97,340 Households 35,810 36,293 37,423 Families 25,328 25,510 26,173 Average Household Size Owner Occupied Housing Units 25,318 25,861 26,788 Renter Occupied Housing Units 10,492 10,432 10,635 Median Age Trends: Annual Rate Area State National Population 0.77% 0.60% 0.68% Households 0.62% 0.66% 0.74% Families 0.51% 0.55% 0.72% Owner HHs 0.71% 0.73% 0.91% Median Household Income 1.84% 2.93% 2.55% Households by Income Number Percent Number <$15,000 8, % 8,133 $15,000 - $24,999 5, % 4,311 $25,000 - $34,999 4, % 4,388 $35,000 - $49,999 5, % 5,584 $50,000 - $74,999 5, % 6,992 $75,000 - $99,999 2, % 3,580 $100,000 - $149,999 2, % 2,921 $150,000 - $199, % 723 $200, % 791 Percent 21.7% 11.5% 11.7% 14.9% 18.7% 9.6% 7.8% 1.9% 2.1% Median Household Income $35,592 $38,989 Average Household Income $49,283 $53,588 Per Capita Income $19,301 $20,814 Census Population by Age Number Percent Number Percent Number Percent 0-4 6, % 6, % 6, % 5-9 6, % 6, % 6, % , % 6, % 6, % , % 6, % 6, % , % 5, % 5, % , % 11, % 12, % , % 11, % 12, % , % 12, % 12, % , % 11, % 12, % , % 8, % 10, % , % 4, % 4, % 85+ 1, % 1, % 1, % Census Race and Ethnicity Number Percent Number Percent Number Percent White Alone 81, % 81, % 81, % Black Alone 1, % 1, % 2, % American Indian Alone % % % Asian Alone % % % Pacific Islander Alone % % % Some Other Race Alone 7, % 7, % 9, % Two or More Races 1, % 1, % 1, % Hispanic Origin (Any Race) 11, % 12, % 15, % Data Note: Income is expressed in current dollars. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and Made with Esri Business Analyst May 13, Esri Try it Now! Page 1 of 2

91 Demographic and Income Profile Marshall County, AL Marshall County, AL (01095) Geography: County Trends Population Households Families Owner HHs Median HH Income Population by Age Annual Rate (in percent) Household Income 2012 Population by Race Percent Area State USA $25K - $34K 12.2% $35K - $49K 15.9% $15K - $24K 14.1% $50K - $74K 15.7% <$15K 22.8% $75K - $99K 8.1% $200K+ 2.1% $150K - $199K 1.7% $100K - $149K 7.3% Percent White Black Am. Ind. Asian 2012 Percent Hispanic Origin: 12.9% Pacific Other Two+ Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and May 13, 2014 Made with Esri Business Analyst 2014 Esri Try it Now! Page 2 of 2