Introducing the ASF Sponsorship Program
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1 Introducing the ASF Sponsorship Program How you can help sponsor The Apache Software Foundation
2 Agenda Brief overview of the ASF Where our money goes Current monetary support options The ASF Sponsorship Program
3 What is the ASF? Our mission: o The Apache Software Foundation provides support for the Apache community of opensource software projects. The Apache projects are characterized by a collaborative, consensus based development process, an open and pragmatic software license, and a desire to create high quality software that leads the way in its field. We consider ourselves not simply a group of projects sharing a server, but rather a community of developers and users.
4 What is the ASF? Our mission: o o Community over code Our code should be exceptional
5 What is the ASF? Non-profit corporation founded in ( c )3 charity Exists to provide the organizational, legal, and financial support for various OSS projects
6 What is the ASF? >63 Top Level Projects (PMCs) 270 Members ~1900 Committers Countless contributors and users Millions and millions of lines of code
7 What is the ASF Lots of code Lots of machines
8 Where our money goes Despite being a volunteer-based organization, we have growing expenses o o o o o o Bandwidth costs Servers and hardware Legal and Accounting Normal office expenses Marketing and PR Sub-contractors to fill in the holes (never for development)
9 The A-ha! moment The ASF is important to the user, developer and OSS community We can still be humble and volunteer based, while extending the foundation There is existing desire for people and companies to donate
10 Where our money goes (present and future) But we are limited to what we can do o Pro-active hardware procurement o More community outreach Hackathons User Groups o Non-code related improvements to projects Documentation! Websites
11 Where our money goes (present and future) But we are limited to what we can do o More autonomy Proactive Long range I have always depended on the kindness of strangers o e.g.: concalls, legal advice,
12 Traditional monetary support options Direct donations o Paypal o Checks Indirect options o JINX o kernel concepts o Shane s/others Cafepress store Car Donation Program
13 Traditional monetary support options ApacheCon (this is a For Profit entity) Hey, how can we donate? In all cases, however: o Although gratefully accepted, not sponsored or approved via the ASF
14 The ASF Sponsorship Program Fully approved via the ASF Official avenue for substantial, non-directed monetary contributions to the ASF In return, ASF will make official acknowledgement and thanks for the donation
15 The ASF Sponsorship Program Closest and most direct method for a corporation to support the ASF Four levels, defined by donation and in-return benefits of sponsorship No more than 25% of value can be based on in-kind services
16 The ASF Sponsorship Program Why sponsor the ASF? o Support and sustain a vibrant organization o Show your support for Open Source o Give back to the community o Tax benefits
17 The ASF Sponsorship Program Bronze Sponsorship o Donation level: $5k / year o Text mention on ASF Sponsorship page with link o Location: bottom section, alphabetical placement, shared row o Provided ASF Sponsorship logo for your site
18 The ASF Sponsorship Program Silver Sponsorship o Donation level: $20k / year o Your logo (max size: 75x38) on our ASF Sponsorship page with link Location: lower section Alphabetical placement Shared row o Provided ASF Sponsorship logo for your site
19 The ASF Sponsorship Program Gold Sponsorship o Donation level: $40k / year o Your logo (max size: 150x75) on our ASF Sponsorship page with link Location: middle section Alphabetical placement Possible shared row o Provided ASF Sponsorship logo for your site o Personal provided quote for your PR
20 The ASF Sponsorship Program Platinum Sponsorship o Donation level: $100k / year o Your logo (max size: 250x125) on our ASF Sponsorship page with link Location: top section Rotating placement Your own row o Provided ASF Sponsorship logo for your site o Joint press release
21 The ASF Sponsorship Program All ASF sites have links to the ASF Sponsorship page Healthy and active since June 2007 Charter Sponsors: o Platinum - Google o Gold - HP o Silver - Covalent (now a division of SpringSource) o Bronze - Tetsuya Kitahata
22 The ASF Sponsorship Program
23 The ASF Sponsorship Program Now Is A Perfect Time: o When creating budgets o Keeping the ASF in mind for budget o Any end-of-year funds For more information: o See someone from the PRC or board while at AC o fundraising@apache.org If not a good fit, let s talk
24 The ASF Sponsorship Program Any questions?
25 The ASF Sponsorship Program And, as always, Thank You for supporting the ASF!
Introducing the ASF Sponsorship Program
Intrducing the ASF Spnsrship Prgram Hw yu can help spnsr The Apache Sftware Fundatin jim@apache.rg Agenda Brief verview f the ASF Where ur mney ges Current mnetary supprt ptins The ASF Spnsrship Prgram
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