Advertising upscale watch & jewelry brands in Belgium
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1 Advertising upscale watch & jewelry brands in Belgium 1
2 Daily Newspaper High profile quality & business titel with a focus on reserved and distinctive journalism rather than black and white opinions. Provides the basic knowledge needed to follow and understand in-depth political, economic, cultural, social, scientific and technological news. Covers the whole of Flanders & Brussels with 5 provincial, regional editions. Paid circulation (CIM ) : Subscriptions rate : 78% Readership : Profile social groups 1-3 : 66 % Source : CIM
3 Daily Newspaper : structure 3 main sections every day of the week : 1) Main news section : extensive news inland & abroad, opinions & analysis 2) Economy & Finance section called Mens & Econmie 3) Culture, media & science : central removable booklet DS2 inside the paper
4 Daily Newspaper : weekend edition WEEKEND News and the stories behind the news hard news facts inland and abroad profoundness reports interviews sharp pens extensive opinion pages MENS & ECONOMY Economy, your money & your life complete economical news extensive part personal finance current affairs media & marketing CULTURE & MEDIA Everything about culture & entertainment preview on exciting events actors, musicians & artists who really matter new cd s, dvd s and games most recent developments in new media WEEKBLAD Current affairs magazine Background stories with interveiws, reports, photos, Controversial views on the latest news facts What s on for the coming week MAGAZINE De Standaard in style Stories and portraits of life, love & people Reports and overviews of fashion, design, trends & beauty Guide with reports on travel, food, wines
5 Daily Newspaper : paid circulation & readership Quarterly Evolution Paid circulation Q to Q Q to Q Q to Q Source: CIM 2011 Paid Circulation Total Readership De Standaard De Morgen De Tijd Le Soir La Libre Belgique l'echo Source : CIM Print + Digital versions
6 Weekly Lifestyle magazine Every Saturday, lifestyle magazine enclosed with De Standaard newspaper Trendy lifestyle magazine about the good life : main topics : fashion, shopping, living & interior, tourism, gastronomy, health, trends, Reach : whole of Flanders Measurable circulation : (cim ) Readers last period : (cim ) Upscale reader s profile : 69% Social Class % male / 53% female readers Unique layout and structure 8 XL edition theme specials (larger size) 2 Luxe XL Editions (larger size with straight back)
7 Blue = XL editions (larger size) * Luxe XL Editions (larger size with straight back) 27 January Travel 17 February Living / Batibouw 24 February Fashion 24 March Luxe XL * 7 April Belgians & Design indoor/outdoor 28 April Interior design (Milano) 12 May Beauty + Watch & Jewelry 9 June Festivals 23 June Food 1 September Fashion 6 October Luxe XL * 13 October Interior design 10 November Living & architecture 24 November Party + Watch & Jewelry 15 December Gastronomy THEME SPECIALS 2018 (to be confirmed)
8 Watch & jewelry special In De Standaard Magazine Special watches and Jewelry : overview of watch & jewelry trends with a selection of recommendations for the season 16 page editorial special centrally inserted in De Standaard Magazine of 12 May (BaselWorld special) and 24th November (Party & gift special) watch & jewelry special of 24th November is pusblished in combination with the December issue of Het Blad bij NRC (Netherlands) 8
9 MEASURABLE CIRCULATION READERSHIP Measurable Circulation CIM 2017 RLP Readership CIM Source: CIM De Standaard Magazine Weekend Knack Feeling Vif Weekend So Soir Paris Match Gael Sabato NL + FR Elle Belgium NL+FR Marie Claire Belgium NL+FR NL language only FR language only NL + FR language
10 TARGET GROUP REACH Upclass women / high income level women (SG 1&2) Reach in 000 readers CIM , , , , Source: CIM Target Group Reach Selectivity Index ,000 50,000 89,620 83,130 71,710 51,230 60,560 51,230 46,870 26,440 96,060 56,780 17,220 0,000 De Standaard Magazine Weekend Knack Feeling De Morgen Magazine Paris Match Gael Weekend L'Express So Soir Elle Belgium NL+FR Marie Claire NL+FR Sabato NL + FR NL language only FR language only NL + FR language
11 45 million page impressions per month unique visitors per day Lifestyle channel with specific fashion, shopping subsections
12 Website : daily net reach Belgian news sites Average reach/ day Reach full month Internet reach survey june 2017 Total Desktop/ laptop Tablet Smartphone Total HLN.be Het Nieuwsblad Online De Standaard Online deredactie.be Gazet Van Antwerpen.be Sporza.be Het Belang van Limburg.be De Morgen.be Knack/LeVif - News Tijd.be Newsmonkey.be Netto NL sites Sud Presse.be RTBF.be La DH.be RTL.be Le Soir.be L'Avenir.net sur7.be La Libre.be L'echo.be Netto FR sites
13 Daily reach of Belgian lifestyle websites or website lifestyle sections Daily reach CIM Internet
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