Report survey Insites - Year 2008

Transcription

1 Report survey Insites - Year 2008 January

2 Intro Survey: November 2008, pop up on.be Number of people polled: 9977 belgian surfers 2

3 Plan 1. Personal profile Page 4 2. Professional profile Page 6 3. Internet profile Page 7 4. Site evaluation / Opinion Page 8 5. Technical information Page Media - magazines / newspaper / radios / TV Page Comparison surveys 2006/2008 Page Conclusion Page 14 3

4 1. Personal profile What is your gender? Male 45,3 % Female 54,7 % How old are you? 18/24 4,04 % 25/34 11,9 % 35/44 20,3 % 45/54 30 % 55/64 26,2 % More than 65 7,3 % In which country do you live? Belgium 79,9 % France 15 % What is your mother tongue? French 74,8 % Dutch 21,8 % Are you the main responsible of the incomes within your household? Yes 59,7% No 40,3 % Are you responsible of the expenses? Yes 58,7 % No 15,9 % We share 25,4 % How often, on average, do you visit libertytv website? This is my first visit 34,2 % Less than once a month 8,50 % Once a month 10,3 % Several times a month 21,4 % Once a week 9,4 % More than once a week 12,5 % Once a day 2,3 % More than once a day 1,45 % 4

5 1. Personal profile Currently, how many people do you have in your household? (including yourself) 1 12,42 % 2 40,91% 3 20,3 % 4 17,4 % 5 6,1 % 5+ 2,8 % How is your household made up? Single, without children 10,4 % Single, with children 10,6 % Couple/married without children 24,2 % Couple/married with children 44,8 % Parents/grandparents/family 2,4 % What is your household s monthly disposable income? (in ) Less than 500 0,5 % 501 to % 1501 to ,4 % 2501 to % 3501 to ,3 % 4501 to ,9 % More than ,7 % No 2,1 % I prefer not answering 19,1 % Source: Survey Insites 2008 / 9977 people polled 5

6 2.Professional profile What is the highest diploma you got? Non univ. Short type 16,7 % High school/college 14 % Technical education 12,37 % What is the professional situation of the responsible of the incomes? Employee 41,4 % Worker 14 % Independant 11,6 % What is your professional situation? Employee 43,2 % Worker 9,7 % Independant 6,9 % Social class 1 14,1 % 2 17,5 % 3 20,9 % 4 15,4 % 5 13,9 % 6 9 % 7 6,9 % 8 2,3 % Source: Survey Insites 2008/ 9977 people polled 6

7 3.Internet profile How long have you been active on the Internet? (no ) Before ,8 % Since ,05 % On a regular week, how many times do you use the Internet (not only ), on average? 7/7 from home 56,5 % Never from my work 39,70 % On average,when you use the Internet (not only ),how much time do you surf it? from 1 to 2 hours 54 % What kind of connection do you use from home? - ADSL: 65,8 % - Cable: 21,6 % Source: Survey Insites 2008 / 9977 people polled 7

8 4. Evaluation of Do you agree on the following statements? (according to the scale below) --- / -- / - / 0 / + / ++ / +++ The graphic elements(colors, pictures,...) of the website are nice. ++ The website text is easy to read. ++ The website structure is clear. ++ This website works without any technical problems. ++ Source:Survey Insites 2008 /9977people polled 8

9 4. Évaluation de Do you agree on the following statements? (according to the scale below) --- / -- / - / 0 / + / ++ / +++ This website is fast to load. ++ The website welcomes every visitor of a personalized way. + Information of this website is trustworthy. ++ Information of this website is relevant. ++ What is your estimation of our website? 7,9/10 (8,1/10 en 2004) Source: Survey Insites 2008/ 9977 people polled 9

10 5. Technical information Browser Internet explorer 7 57,3 % Internet explorer 6 27 % Firefox 13,5 % Operating system Windows XP 75,1 % Windows Vista 19,7 % Windows ,7 % Mac 1 % Screen resolution 1024 x ,7 % 800 x 600 5,8 % Source: Survey Insites 2008/9977 people polled 10

11 6. Media Which magazine(s) have you read in the last 7 days? Art&Decoration 50,4% Be Tv Magazine Fr 30,8% Canal+ Nl 9,6% Cine Tele Revue 67,2% Dag Allemaal+Expres 40,9% Eos 12,2% Feeling 19,5% Femmes D'Aujourd'Hui 44,7% Flair Fr 37,1% Flair Nl 36,9% Focus Knack 20,9% Gael 19,3% Goed Gevoel 27,70% Humo 41,3% Joepie 4,65% Knack 28,9% Le Vif - L'Express 47% Libelle 36,8% Ma Sante 37,7% Marie-Claire Fr 18,5% Moniteur Automobile 36,3% Nest 16,7% P-Magazine 16,12% Point De Vue 14,6% Soir Magazine 21,5% Soir Magazine+P Magazine 7,5% Sport Magazine 7,22% Story 24,6% Telemoustique 27,3% Telepocket 8,5% Telepro Fr 26,8% Telestar 26,8% Teve-Blad 21,22% Top Sante 42,8% Touring Fr 33,42% Touring Nl 21,05% Uit 17,65% Weekend Knack 28% Source: Survey Insites 2008 / 9977 people polled 11

12 6. Media Which newspaper(s) have you read in the last 7 days? De Morgen 3% De Standaard 4,8% De Tijd 1,9% De Zondag 2,7% Gazet Van Antwerpen 3,8% Het Belang Van Limburg 5,9% Het Laatste Nieuws 12,7% Het Nieuwsblad/De Gentenaar 6,4% Het Volk 1,7% La Dernière Heure 28,5% La Libre Belgique 14,8% La Meuse/La Lanterne 17,3% La Nouvelle Gazette 14,9% Le Soir 32,5% L'Echo 8,8% Source:Survey Insites 2008/ 9977 people polled 12

13 6. Media Which radio(s) have you listened to in the last 7 days? 4 FM 22,13% Bel RTL 53,4% Classic 21 34% Contact + 34% Contact 2 15,9% Fun Radio 34,6% Klara 8,63% La Première 21,2% Musiq'3 7,6% NRJ 47,5% Pure FM 21,3% Q-Music 26,2% Radio 1 17,5% Radio 2 22,9% Radio Contact 50,1% Radio Donna 23,8% Radio Mango 2,22% Radio Nostalgie 49,7% Radio Vlaanderen 2% RTL France 20,4% Studio Brussel 14,1% Top Radio 4,1% Vivacité 36,6% Source: Survey Insites 2008 /9977 people polled 13

14 6. Media Which channel(s) have you watched in the last 7 days? Canal + 27,2% Canvas 30,9% Eén 37,1% Jim 5,2% Kanaal 2 26,4% Ketnet 13,2% Liberty TV 77,8% MTV 41,7% Nickelodeon 20,4% RTL-TVI 75% TMF 6,9% VijfTV 25,5% Vitaya 25,4% VT4 29,8% VTM 32,2% Do you watch LibertyTV? Yes 77,8% No 22,2% Source: Survey Insites 2008 /9977 people polled 14

15 7. Comparison surveys 2006/ ,2 % are women 54,7 % are women 25 / 34 : 17,6 % 25 / 34 : 11,9 % 35 / 44 : 24,1 % 35 / 44 : 20,3 % 45 / 54 : 30,2 % 45 / 54 : 30 % 22,6 % nl, 74,2 % fr 21,8 % nl, 74,8 % fr 24,6 % visit the website every week and 20,6 % visit it twice a week The satisfaction average on the website is 8,1 out of 10 21,4 % visit the website every week and 20,6 % visit it twice a week The satisfaction average on the website is 7,9out of 10 15

16 7. Comparison surveys 2006/ Incomes in euros Less than 500 0,6 % Less than 500 0,5% Between 500 and ,8 % Between 500 and % Between 1500 and ,5 % Between 1500 and ,4 % Between 2500 and ,4 % Between 2500 and % Between 3500 and ,3 % Between 3500 and ,3% More than ,4 % More than ,9% No idea 3,1 % No idea 2,1% I prefer not answering 21,5 % I prefer not answering 19,1% 16

17 8. Conclusion / Profil Type Woman Couple/married with children Employee 50 years old Responsible of the incomes (1.501 to ) and the expenses Satisfied with the website, giving a mark of 7,9 out of10, and visiting several times a week Avec un bémol par rapport à l accueil non personnalisé du site Using the Internet via ADSL, Explorer 7, win Xp, screen 1024 x 768 Active on the Internet since 1999 Watching LibertyTV. Listenning to Bel RTL and Radio Contact, reading Art & Déco and Ciné Télé Revue, watching LibertyTV et RTL TVI. Source: Survey Insites 2008 / 9977 people polled 17