Q1 PR Survey. March March 13, 2018

Transcription

1 Q1 PR Survey March 2018 March 13, 2018

2 Gender What is your gender? 51% 49% 2

3 Age What is your age? % 19% %

4 Income 3 Which of the following best describes your total 2017 household income, before taxes? % 17% 16% 1 11% 8% 2% Under $25,000 $25,000 - $49,999 $50,000 $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 or more Prefer not to answer 4

5 Race White/Caucasian Which of the following best describes your race/ethnicity? 13% Black/African American Asian American 6% Hispanic/Latino/Latina Native American 1% Other 5

6 Tax Refund Will you be getting a tax refund this year? 1 18% 67% s 6

7 Tax Refund 4 Is this more or less than the refund you received last year? 3 34% 33% 3 28% 2 1 4% 7 N=404 More Same Less DK/Prefer not to answer

8 Tax Refund What is your preferred method to receive your refund? 8 N=404 14% Direct deposit Paper check Refund advance loan on pre-paid credit card 1% 1% Other

9 Tax Refund What do you intend to do with your tax refund this year? Invest 7% Donate to a charity 1% Save 32% Take a vacation 8% Make a large purchase Mark an occasion 1% 2% Make home improvements 8% Pay bills 31% Pay off loan(s) 6% Other 4% N=

10 Tax Refund 6 5 Would you do the above; if you were not getting a tax refund this year? 52% % 17% 10 N=404 Yes, but on a more limited basis Yes, exactly as I am No

11 Tax Refund Would you change your paycheck withholdings to have more income during the year if it meant you didn't receive a refund? 41% No 59% 11

12 Tax Refund How did you/will you file your taxes this year? Tax preparation software 4 Professional tax preparer 29% Private CPA 16% Other

13 Tax Legislation 3 2 Overall, how satisfied are you with the changes made to the tax legislation signed at the end of December 2017? 26% 1 9% 2% 4% 4% 7% 9% 11% 12% 13 Not at all satisfied Extremely satisifed Don't know

14 New Tax Laws Do you believe the new tax laws will benefit you financially? 32% % No

15 New Tax Laws Are you concerned about the new tax laws impact on budgeting for existing services? 24% 4 Yes No 36% 15

16 Vacation How often do you take an away vacation one where you travel to another location for at least two nights for fun? Never, do not like to travel 3% Never, travel only to see family Every 5 to 10 years 3% Every 4-5 years About once a year 3 About two to three times a year 32% Quarterly 13% Monthly

17 Vacation Relaxing on a beach within the US Relaxing on a beach outside of the US Mountain climbing within the US Mountain climbing outside of the US Swimming with dolphins African safari Mining for gold/diamonds Exploring ancient ruins Whale watching Traveling the world on a yacht Exploring US sites in a mobile home Adventure/survival camp Cruising Self Improvement Other If you could take your dream vacation what would it involve? 2% 1% 2% 1% 1% 1% 3% 6% 7% 12%

18 Vacation How much do you typically budget for a vacation? More than $5,000 $4,500 - $4,999 $4,000 - $4,499 $3,500 - $3,999 $3,000 - $3,499 $2,500 - $2,999 $2,000 - $2,499 $1,500 - $1,999 $1,000 - $1,499 $500 - $999 $0 - $499 3% 4% 3% 6% 8% 14% 12% 14% 12% 19%

19 Vacation How do you plan for a dream vacation or any away vacation? All that apply. Call a travel agent 11% Surf the web for destinations/things to do 67% Check with friends/relatives 33% Use a specific company/organization such as VRBO, AirNB, Expedia, Kayak 17% Read travel magazines 8% Other

20 Money No Object If money were no object which of the following would you most like to do? (pick one) Travel the US 11% Travel the World 18% Travel the US and the World 33% Buy a new home for yourself 26% Buy a new home for someone else 3% Buy a new vehicle for yourself 7% Buy a new vehicle for someone else Buy Jewelry 1% 2%

21 Number of States Visited How many states have you visited (including the one where you currently reside)? % % % % % % % 4% 4% %

22 Passport Do you have a passport? 36% 64% Yes 22

23 Trips Outside of Country How many trips have you taken outside of the country? 16% 1 14% 13% 12% 12% 8% 8% 9% 6% 4% 2% 3% 23 N= Over 20

24 Countries Visited 18% 16% 14% How many different countries have you visited outside of the United States? 16% 14% 12% 11% 11% 11% 8% 6% 7% 6% 24 4% 2% N=366 1% Over 20 3%

25 Country Most Want to Visit 16% 14% 12% 14% What country would you most want to visit if money were not an object? 12% 8% 6% 4% 2% 6% 4% 4% 3% 3% 3% 2% 2% 2% 2% 2% Italy Australia France Japan Ireland Europe Africa China England New Zealand Greece Spain Scotland Germany 25

26 College Football % On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of college football? 1 7% 7% 6% 11% 8% 11% 8% 9% 26 No interest Extremely interested

27 College Basketball % On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of college basketball? 7% 8% 8% 9% 9% 9% 9% 3% 7% 27 No interest Extremely interested

28 NFL 2 On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of the NFL? 1 16% 7% 7% 7% 8% 8% 11% 7% 28 No interest Extremely interested

29 29 MLS % On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of the MLS? 1 9% 7% 8% 7% 3% 4% 2% 3% No interest Extremely interested

30 MLB On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of the MLB? 1 8% 8% 6% 9% 9% 11% 30 No interest Extremely interested

31 NBA % On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of NBA? 1 8% 9% 6% 6% 6% 8% 31 No interest Extremely interested

32 NHL % On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of the NHL? % 8% 8% 7% 6% 6% 6% 2% No interest Extremely interested

33 Professional Soccer % On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of professional soccer (international teams)? 9% 8% 7% 7% 4% 4% 4% 3% 33 No interest Extremely interested

34 Golf 6 On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of golf? 5 49% 4 3 9% 9% 8% 6% 3% 2% 4% No interest Extremely interested 34

35 Tennis % On a scale of 1-10, with 1 representing no interest and 10 representing extreme interest (superfan), how big of a fan would you say you are of tennis? 1 12% 11% 8% 9% 4% 4% 2% 3% No interest Extremely interested 35

36 View Favorite Sports % 13% 12% 14% Tennis How do you typically view each of the following sports? (select all that apply) 86% 86% 8 Golf 6% 8% Professional Soccer 9 29% 21% 18% 9% 9% 9% NHL NBA 86% 84% MLB 94% 91% 88% 18% 13% 13% 13% 9% 13% 7% 9% N=157 N=169 N=153 N=227 N=266 N=316 N=164 N=360 N=270 N=314 MLS In-person TV Smartphone/Tablet NFL College basketball College football 36

37 World Cup How do you feel about the US men's soccer team's 2018 performance in the World Cup qualifiers? % 37 Not at all satisfied 2% 4% 4% 6% 6% 3% 2% 3% Extremely satisfied No opinion

38 World Cup Do you plan on watching any 2018 World Cup matches? 24% No 57% 38

39 Favorite Sports Teams How do you get information about your favorite sports team? (select all that apply) The print version of newspaper 16% Online version of the newspaper 2 Sports website (ESPN.com, CNNSI.com, FoxSoprts.com, etc.) 5 Team website 21% Team social media site 13% Team app 6% 39 Social media - comments from people I am following 28%

40 Post on Social Media 6 5 Do you ever post or comment on social media channels (Twitter, Facebook, etc.) about a sporting event/game as you re watching it on TV? 56% % 18% 40 Yes, pretty regularly Yes, sometimes Yes, but very rarely No, never

41 Social Media Channels What channels do you typically post to/use to comment? (Select all that apply) % 3 19% 41 N=265 Facebook YouTube Instagram Twitter Reddit Snapchat Other 3% 1%

42 Social Media Comments When you post something/comment about a game/event, what is it usually related to? (Select all that apply.) Commentary on a team and/or a particular player 28% Commentary on a coach 9% The referees/referee calls 1 Commentary on a particular play (good or bad) 24% Commentary on a team s/player s win or loss 36% Other 27%

43 Ted Saunders

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