Report Cologne. gamescom-cologne.com. Bundesverband Interaktive Unterhaltungssoftware

Transcription

1 Report Cologne gamescom-cologne.com Bundesverband Interaktive Unterhaltungssoftware

2 This is where the heart of the gaming world beats: gamescom 2017 breaks all records! Those who want to experience the heartbeat of the global games industry live can do so in Cologne at gamescom! In 2017 as well, the leading European trade fair of the gaming business and gaming culture once again broke records non-stop: more visitors from more countries than ever before, more exhibitors and more space the global 360 degree event for digital games culture is the world s largest meeting point for the industry and the gaming community! How has exhibitor participation Germany developed (Germany/abroad)? How has the number of visitors (trade/private visitors) developed? 17, , ,139 18, , , ,238 Germany Abroad Germany Abroad 21, ,832 9,529 24,500 7, ,500 17, ,000 29,600 9,339 9, , ,000 18,943 10,831 31,500 10, , ,000 21,406 12,740 33,200 11, , ,000 24,500 15,392 30,500 14, , , ,600 16,065 30,700 15, , , ,500 17,264 15,936 33,200 gamescom facts 919 exhibitors mean growth of 4.8 % Exhibitors from 54 countries (2016: 54 countries): 72 % foreign share Around 355,000 visitors from 106 countries, off these 30,700 trade visitors More than 5,400 journalists from around the world ensure an international media presence Pure business in the business area in 6 halls: 1, 2.1, 2.2, 3.2, 4.1 and 4.2 The most important business platform for the European games industry 25 country pavilions from 23 countries for international business with decision makers from the whole world Partner country 2017: Canada 193,000 m 2 193,000 m 2 201,000 m 2 Private Visitor Trade Visitor 245, , , , , , ,000 The heart of the global scene As the largest entertainment event in the world, gamescom is much more than a video games trade fair: with gamescom, gamescom city festival and many more events in the immediate vicinity, it is an international games hub for both pros and fans equally a total of more than 500,000 visitors came to Cologne in the context of the gamescom week! business area: Europe s most important meeting point for decision makers of the gaming business entertainment area: exclusive premieres for private visitors the newest games can be played and tested on location devcom: the largest conference for games developers on the European continent gamescom congress: central dialogue platform for the industry and the community with a top quality programme for experts and visitors SPOBIS Gaming & Media: e-sports congress for participants from the sports, media and e-sports branches for the informative exchange of ideas and intensive networking gamescom city festival: 150,000 visitors celebrate in the city centre of Cologne with music, street food, games and entertainment gamescom cosplay village: events, fun and entertainment, especially for all cosplayers fan shop arena: no end of merchandise in the complete hall 5.2 family & friends: separate area for the youngest visitors including retro games, giant foosball and children-friendly catering To come to the point: gamescom is Europe s leading trade fair for the gaming business and the gaming culture, and the biggest entertainment event in the world! 2

3 3 96 % of exhibitors are generally satisfied with the event. How has the exhibition area developed? 193,000 m 2 193,000 m 2 201,000 m To what branch of the economy does your company/your organization belong? 2017 Gross exhibition space incl. event level 245, , , ,000 Exhibitor statistics* 2 22 % Developer 16 % Publisher 12 % Service provider 12 % Manufacturers (hardware) 8 % 6 % Wholesale/foreign trade Retail trade Public authorities/public institution 5 % 3 % 3 % 3 % 2 % 1 % University/research Mail order company Association Content provider Press 7 % Other Which country had the largest exhibitor participation? Great Britain France USA Rep. Korea The Netherlands China Italy Finland Belgium Sweden * gathered from an independent and representative survey 3

4 The heart of impulses and innovations The games industry is one of the most innovative and fastest industries in the world the importance of the industry was impressively demonstrated in 2017 by, among other things, the visit of Chancellor Angela Merkel! The best-in-class show gamescom is one of the most important locations worldwide for new technologies and games premieres! According to the motto Playing together, the focus in 2017 was on the top trends of virtual reality and e-sports. One of the best addresses in Europe for games and digitalisation was the devcom: the game developer event attracted more than 3,000 visitors and 200 speakers to Cologne for the premiere. The gamescom award is one of the most coveted awards for the European industry: in a total of 21 categories, the international jury conferred distinctions both for the most innovative games and for pioneering gaming products.

5 What goals did your company have with its participation in gamescom? 78 % 65 % 61 % 59 % 59 % 51 % 49 % 45 % 42 % 40 % 39 % 35 % 16 % Building business connections Care of business connections Maintenance of image Presentation of innovation Exchange of experience General information gathering Opening up new markets Orders after the fair Information about innovations Observation of competition Orders during the fair Employee motivation Other 98 % of exhibitors are satisfied with the fulfilment of their fair objectives. 95 % of exhibitors are satisfied with the number visitors on the whole to gamescom. (very) satisfied quite satisfied (very) satisfied quite satisfied 77 % 21 % 79 % 16 % 5

6 96% of trade visitors plan to visit gamescom % of trade visitors would recommend a visit to gamescom to a close business friend. Definitely/probably To which branch of the economy does your company/your organization belong? Developer 19 % Service provider 14 % Press 7 % Retail trade 4 % Publisher 4 % xx % Inland xx % Ausland Manufacturer (hardware) 3 % Content provider 3 % Authority/public institution 3 % Wholesale/foreign trade 2 % University/research 2 % probably not 93 % 5 % EU countries 67 % 98 % of trade visitors are generally satisfied with the event. (very) satisfied quite satisfied 83 % 15 % In which country do you live? (53 % foreign share in total) strongest countries The Netherlands 12 % Great Britain 11 % Austria 7 % France 6 % Poland 6 % Italy 6 % Russia 5 % Belgium 4 % China 4 % USA 4 % Switzerland 4 % Spain 3 % Israel 3 % Trade visitor statistics* Mail-order company 1 % Association 1 % In which gamescom areas of offerings are you interested? Other North America 4 % 37 % Near/Middle East 3 % South/Central America 3 % Africa 2 % Australia 1 % Entertainment software (Games) 85 % Hardware platforms 48 % Media 46 % xx % Inland Development 42 % Hardware accessories 41 % Merchandising 34 % Training/further development 22 % Other software 21 % Edutainment software 18 % Infotainment software 17 % Telecomunication/Internet 17 % Service providers 16 % Associations/public institutions 7 % Maintenance/cleaning/repair 4 % Other in Europe 12 % South/East/Central Asia 8 % xx % Ausland Other 27 % EU countries 67 % Other in Europe 12 % South/East/Central Asia 8 % North America 4 % Near/Middle East 3 % South/Central America 3 % Africa 2 % Australia 1 % strongest countries The Netherlands 12 % Great Britain 11 % Austria 7 % France 6 % Poland 6 % Italy 6 % Russia 5 % Belgium 4 % China 4 % USA 4 % Switzerland 4 % Spain 3 % Israel 3 % Other 27 % * gathered from an independent and representative survey 6

7 In which gamescom areas of offerings are you interested? Entertainment software 87 % Merchandising 59 % Hardware accessories 47 % Hardware/platforms 46 % Media 39 % Other software 21 % Development 17 % Telecommunications/Internet 14 % Infotainment software 9 % Edutainment software 8 % Training and further developement 6 % Service providers 6 % Maintenance/cleaning/repair 5 % Associations/public institutions 4 % Private visitor statistics* 98 % of private visitors were satisfied with the event programme at gamescom. 96 % of private visitors were satisfied with gamescom. (very) satisfied quite satisfied 80 % 18 % Do you intend to make a purchase as a result of information received at gamescom? 98 % of private visitors were generally satisfied with the exhibitor offerings at gamescom. no: 8 % (very) satisfied quite satisfied 84 % 14 % yes: 51 % perhaps: 41 % If you are not from Germany, in which country do you live? How old are you? Switzerland 21,3 % Austria 20,6 % The Netherlands 18,1 % Belgium 6,5 % France 5,8 % Luxembourg 3,9 % USA 3,2 % Czech Republic 2,6 % Great Britain/North Ireland 2,6 % 5 and under 3 % 6 11 years old 2 % years old 11 % years old 14 % years old 18 % years old 24 % years old 12 % years old 8 % over 40 years old 8 % Other 15,4 % * gathered from an independent and representative survey 7

8 How far away is your permanent residence? to 50 km 20 % km 15 % 28 % of private visitors are female km 26 % km 21 % over 500 km 18 % 9 % of private visitors are from abroad. What hobbies and interests do you have (apart from playing games)? 79 % 65 % 55 % 51 % 40 % 37 % 36 % 36 % 29 % 24 % 23 % 21% 21 % 21 % 18 % 13 % 11 % PC/Internet Music Meeting friends Movies/theater Social networks Comics/cartoons Reading Television Traveling Studies/languages Cooking/restaurants Photography/art Outdoor activities Cars/motorcycles/bikes Football Martial arts Fashion Racing sport Furniture/decorating 10 % 6 % 6 % 4 % 4 % Tennis Golf None of these *durch unabhängige und repräsentative Befragung ermittelt 8

9 gamescom a major media event More than 105,000 reports about gamescom 2,214 TV reports 1,326 radio reports 11,646 articles in print media 89,819 internet reports with gamescom contents (Sources: make/c video content GmbH, Deutscher Hörfunkdienst, Infopack, Meltwater) 5,408* journalists from 69 countries were accredited. The share of international media was around 37 percent. 3,437 journalists from Germany 1,971 journalists from abroad Mediapartner Media statistics Social media Before, during and after the trade fair, on all channels, such as facebook, Instagram or Twitter fans, visitors and gamescom assure a unique presence in the social media. facebook: 489,241 fans Twitter: 195,643 Follower Instagram: 58,522 Follower youtube: 20,880 subscribers, gamescom TV: more than 743,944 views Top participants internationally were: The Netherlands 231 France 206 Great Britain 190 Italy 175 Belgium 141 Austria 101 Russia 59 Switzerland 58 Poland 54 Spain 52 USA 47 Czechia 44 Bundesverband Interaktive Unterhaltungssoftware gamescom_2017_az_katalog_medienpartner_b2b_117x220mm.indd :18 9

10 Cologne Confirm your participation today! Your contact partners Tim Endres Director Tel Marina Krämer Project Assistant Tel Carolin Meister Sales Manager Tel Pia Schulz Sales Manager Tel Tim Bredow Sales Manager Tel Register now! entertainment area entertainment area fanshop arena family & friends business area business area Freigelände/Eventgelände outdoor area/event area Koelnmesse GmbH Messeplatz Köln Germany Tel Fax gamescom@koelnmesse.de 10