CONSUMER PULSE ONLINE SURVEY FLORIDA February 2010 Vacation Travel

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1 Q2 FY10 Consumer Pulse - FL Page 1 of 6 Q1. In the past 12 months, did you personally take at least one leisure trip of 50 miles or more away from home requiring overnight accommodations? Yes 78% No 22% Q2. (If Q1 is No) What were the factors that affect your decision of not to take any leisure travel trips? Select all that apply. Funds 64% State of Economy 39% Lack of time for vacation 21% Health/age 12% Job security 8% Lack of time for planning a leisure travel 6% Travel safety 5% Other 5% Don't know/no reason 12% Unweighted base 57 Caution: small sample size Q3. "Vacations" means different things to different people. Which of these definitions of a vacation would you choose? 3 or more days in another city or country 41% 3 or more days spending fun time with others 24% 3 or more days away from work 24% 3 or more days alone 2% 3 or more days away from the kids 2% 3 or more days without a cell phone 0% Other 8% Q4. How has the economy affected your future vacation travel decision for 2010? Select all that apply. Taking fewer trips 27% Going to a closer destination Staying with friends/family instead of hotels Shorter vacation term 16% 18% 18% Changing my method of transportation 12% Not planning to travel at all in % Spending less than usual 9% Choosing an all inclusive package 6% Other 2% No change due to the economy 32% Don't know / not sure 25% unweighted base: 248

2 Q2 FY10 Consumer Pulse - FL Page 2 of 6 Q5. In the next 3 months, do you personally plan to take at least one leisure trip of 50 miles or more away from home requiring overnight accommodations? Feb Oct % 14% Yes 57% 47% No 29% 41% 41% 29% Not sure 14% 12% % 57% Oct Feb Yes No Not sure Q6. (If Q5 is No or Not sure) During 2010, do you personally plan to take at least one leisure trip of 50 miles or more away from home requiring overnight accommodations? Yes 36% No 34% Not sure 29% Unweighted base 110 (Q5 & Q6 combined) Personally plan to take at least one leisure trip of 50 miles or more away from home requiring overnight accommodations during 2010 Yes 73% Not sure 15% No 13% Q7. (Q5 & Q6 combined) During 2010, do you plan to travel domestically within the United States, or do you plan to travel internationally? Int'l 3% Both 7% Domestic 90% unweighted base: 178

3 Q2 FY10 Consumer Pulse - FL Page 3 of 6 Q8. (If Q5 or Q6 is Yes) During 2010, do you plan to go to the following destinations within the U.S. and Canada for your leisure trip of 50 miles or more away from home requiring overnight accommodations? Select all that apply. Savannah, GA 41% Atlanta, GA 32% Las Vegas, NV 11% Washington DC 7% New York, NY 15% Seattle, WA 12% Florida Keys, FL 14% Ft. Lauderdale, FL 6% Tampa Bay, FL 3% Orlando, FL 8% Miami, FL 5% Great Smoky Mountains, TN/NC 1% Other 9% Don't know 15% Unweighted base 178 Q9. In the past 3 years, have you personally taken a cruise or tour vacation of 3 or more nights' duration? Yes 29% No 71% Q10. How likely is it that you will actually go on a cruise or tour vacation at least 3 nights' duration during 2010? Extremely likely 7% Very likely 10% Somewhat likely 24% Not very likely 59%

4 Q2 FY10 Consumer Pulse - FL Page 4 of 6 Q11. If you expect to receive a 2009 tax refund this year, how do you intend to spend it? Select all that apply. Pay down on loans and debt 25% Pay for household expenses 23% Use for savings account or investments 19% Vacation trip 12% Save for a big purchase other than travel (car, home, furniture, etc.) 10% Don't know 16% Do not expect a tax refund 26% Q12. Approximately, how much do you expect to spend on leisure travel in the next 3 months? Feb Oct $1 to $500 35% $500 or less 60% $501 to $1,000 25% $501 to $1,000 18% $1,001 to $1,500 8% $1,001 to $1,500 10% $1,501 to $2,000 6% $1,501 to $2,000 5% $2,001 to $3,000 3% $2,001 to $3,000 6% $3,001 to $4,000 1% $3,001 to $4,000 0% $4,001 to $5,000 1% $4,001 to $5,000 1% $5,001 to $7,000 1% $5,001 to $7,000 0% $7,001 to $10,000 0% $7,001 to $10,000 0% More than $10,000 0% More than $10,000 0% No plan to take any leisure travel 19% Median (if spending) $615 Unweighted base "No plan to take any leisure travel" added in Feb Q13. Overall, do you feel that your household is in better, worse, or about the same financial situation compared to this time last year? Feb Oct Financially better than last year 10% 5% Financially about the same as last year 43% 31% Financially worse than last year 48% 64% 200

5 Q2 FY10 Consumer Pulse - FL Page 5 of 6 Demographics Gender Male 48% Female 52% Age % % % % Median age (from the sample) 50 Unweighted base 246 Marital Status Single, never married 25% Married 46% Separated/divorced/widowed 21% Domestic Partnership 7% Unweighted base 244 Household Income Less than $20,000 20% $20,000 - $29,999 18% $30,000 - $39,999 13% $40,000 - $49,999 11% $50,000 - $59,999 10% $60,000 - $74,999 11% $75,000 - $99,999 9% $100,000 - $149,999 5% $150,000+ 2% Median $38,754 Unweighted base 225 Employment Full time 36% Part time 16% Not employed 48% Unweighted base 243 Education Completed some high school 3% High school graduate 25% Completed some college 36% College degree 24% Completed some postgraduate 3% Master's degree 7% Doctorate, law or professional degree 2% Unweighted base 245

6 Q2 FY10 Consumer Pulse - FL Page 6 of 6 Methodology for Feb Survey On February 2, 2010, AAA launched a survey to the general population in Florida utilizing a proprietary online research panel. The survey closed on February 12, 2010 with a total of 248 respondents. Overall survey responses are weighted by age and gender to ensure reliable and accurate representation of the adult population (18+) in Florida. The survey results have an overall error rate of 6.2 percentage points. The actual statistical error depends on the number of respondents to each question and on the observed proportions.