RAB/GFK MRI RADIO FORMAT PROFILE: ALTERNATIVE. to Alternative (Monday-Sunday 24- hour cume)

Transcription

1 24- Male Female Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index Age 65+ Unwgtd Weighted (000) Horz % Vert % Index Age 21+ Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index

2 24- Age Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index Age Unwgtd Weighted (000) Horz % Vert % Index Age 50+ Unwgtd Weighted (000) Horz % Vert % Index Median Age Unwgtd Weighted (000) Horz % Vert % Index Race: White Only Race: Black/African-American Only Race: Asian Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Race: Other Race/Multi-Racial Unwgtd Weighted (000) Horz % Vert % Index Hispanic, Latino, Spanish Origin or Descent Unwgtd Weighted (000) Horz % Vert % Index Hispanic, Personally Speak Only English at Home Unwgtd Weighted (000) Horz % Vert % Index Hispanic, Personally Speak Mostly English, But Some Spanish at Home Unwgtd Weighted (000) Horz % Vert % Index

3 24- Hispanic, Personally Speak Only Spanish at Home Hispanic, Personally Speak Mostly Spanish, But Some English at Home Hispanic, Personally Speak Spanish and English Equally at Home Highest Level Education Completed/Highest Degree Received: Master's, Professional School or Doctorate Degree Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Highest Level Education Completed/Highest Degree Received: Bachelor's Degree Unwgtd Weighted (000) Horz % Vert % Index Highest Level Education Completed/Highest Degree Received: Associate Degree, Academic Unwgtd Weighted (000) Horz % Vert % Index Highest Level Education Completed/Highest Degree Received: Associate Degree, Occupational/Vocational Unwgtd Weighted (000) Horz % Vert % Index Highest Level Education Completed/Highest Degree Received: Some College, but No Degree Respondent - Highest Level Education Completed/Highest Degree Received: High school graduate (High School Diploma or Equivalent, such as GED) Respondent - Highest Level Education Completed/Highest Degree Received: 11th Grade or Less or 12th Grade, No Diploma Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Currently Attending College or University Unwgtd Weighted (000) Horz % Vert % Index Employed Full Time Unwgtd Weighted (000) Horz % Vert % Index

4 24- Employed Part Time Unwgtd Weighted (000) Horz % Vert % Index Not Employed Unwgtd Weighted (000) Horz % Vert % Index Temporarily Unemployed Unwgtd Weighted (000) Horz % Vert % Index Retired from Employment Not Employed, Principal Shopper for Household Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Occupation: Professional and Related Occupations Unwgtd Weighted (000) Horz % Vert % Index Occupation: Management, Business and Financial Operations Unwgtd Weighted (000) Horz % Vert % Index Occupation: Sales and Office Occupations Occupation: Natural Resources, Construction and Maintenance Occupations Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Occupation: Other Employed Unwgtd Weighted (000) Horz % Vert % Index Household Income: $250,000+ Unwgtd Weighted (000) Horz % Vert % Index Household Income: $200,000- $249,999 Unwgtd Weighted (000) Horz % Vert % Index

5 24- Household Income: $150,000- $199,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: $100,000- $149,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: $75,000- $99,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: $60,000- $74,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: $50,000- $59,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: $40,000- $49,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: $30,000- $39,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: $20,000- $29,999 Unwgtd Weighted (000) Horz % Vert % Index Household Income: Under $20,000 Unwgtd Weighted (000) Horz % Vert % Index Median Household Income Unwgtd Weighted (000) Horz % Vert % Index Marital Status: Single, Never Married Unwgtd Weighted (000) Horz % Vert % Index Marital Status: Currently Married Unwgtd Weighted (000) Horz % Vert % Index

6 24- Marital Status: Divorced or Legally Separated Marital Status: Widowed Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Marital Status: Engaged to Be Married Unwgtd Weighted (000) Horz % Vert % Index Marital Status: Living with Partner/Fiancé/Boyfriend or Girlfriend (Same or Opposite Sex) Unwgtd Weighted (000) Horz % Vert % Index Any Child(ren) Under Age 18 Living at Home Unwgtd Weighted (000) Horz % Vert % Index Child Under Age 18 Currently Living at Home Unwgtd Weighted (000) Horz % Vert % Index Children Under Age 18 Currently Living at Home Unwgtd Weighted (000) Horz % Vert % Index Children Under Age 18 Currently Living at Home 4 Children Under Age 18 Currently Living at Home 5 or More Children Under Age 18 Currently Living at Home Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Own Home/Residence Unwgtd Weighted (000) Horz % Vert % Index Rent Home/Residence Unwgtd Weighted (000) Horz % Vert % Index

7 24- Live Rent-Free in Home/Residence Unwgtd Weighted (000) Horz % Vert % Index Census Region: North East Unwgtd Weighted (000) Horz % Vert % Index Census Region: South Unwgtd Weighted (000) Horz % Vert % Index Census Region: Midwest Unwgtd Weighted (000) Horz % Vert % Index Census Region: West Unwgtd Weighted (000) Horz % Vert % Index Census Sub-Region: New England Unwgtd Weighted (000) Horz % Vert % Index Census Sub-Region: Mid Atlantic Unwgtd Weighted (000) Horz % Vert % Index Census Sub-Region: South Atlantic Census Sub-Region: East South Central Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Census Sub-Region: West South Central Unwgtd Weighted (000) Horz % Vert % Index Census Sub-Region: East North Central Unwgtd Weighted (000) Horz % Vert % Index Census Sub-Region: West North Central Unwgtd Weighted (000) Horz % Vert % Index

8 24- Census Sub-Region: Mountain Unwgtd Weighted (000) Horz % Vert % Index Census Sub-Region: Pacific Unwgtd Weighted (000) Horz % Vert % Index County Size: A Unwgtd Weighted (000) Horz % Vert % Index County Size: B Unwgtd Weighted (000) Horz % Vert % Index County Size: C/D Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: AAA (subset of Alternative) 24-Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Adult Contemporary (Monday- Sunday 24-Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Adult Hits Hour UNTRENDED: Radio Formats: Adult Standards/Easy Listening Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: All News Hour Radio Formats: All Sports Hour Radio Formats: All Talk Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index

9 24- Radio Formats: Alternative Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: CHR/Top 40 Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Classic Hits Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Classic Rock Hour Radio Formats: Classical Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Country Hour Radio Formats: Ethnic Hour Radio Formats: Gospel Hour Radio Formats: Hispanic (All Genres) Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Hot AC (Subset of "Adult Contemporary") (Monday- Sunday 24-Hour Radio Formats: Jazz (Monday- Sunday 24-Hour Radio Formats: Mexican/Tejano/Ranchera (Subset of "Hispanic") Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index

10 24- Radio Formats: News/Talk Hour Radio Formats: Oldies Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Public Radio/Non-Commercial Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Religion/Christian (Monday- Sunday 24-Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Rhythmic Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Rock (Monday- Sunday 24-Hour Radio Formats: Soft Adult Contemporary/Lite Rock Hour Radio Formats: Spanish AC (Subset of Hispanic) (Monday- Sunday 24-Hour Radio Formats: Tropical (Subset of Hispanic) (Monday- Sunday 24-Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Radio Formats: Urban (All Genres) Hour Radio Formats: Urban AC (Subset of Urban) (Monday- Sunday 24-Hour Radio Formats: Urban Contemporary (Subset of Urban) Hour Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index

11 24- Radio Formats: Variety/Other Hour Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Total Week Monday-Sunday 24 Hours Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekday 6:00 am - 10:00 am Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekday 10:00 am - 3:00 pm Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekday 3:00 pm - 7:00 pm Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekday 7:00 pm - Midnight Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekday Midnight - 6:00 am Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekend 6:00 am - 10:00 am Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekend 10:00 am - 3:00 pm Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekend 3:00 pm - 7:00 pm Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekend 7:00 pm - Midnight Unwgtd Weighted (000) Horz % Vert % Index Radio Daypart Cumes: Weekend Midnight - 6:00 am Unwgtd Weighted (000) Horz % Vert % Index

12 24- Where Listen to Radio on Typical Weekday: Home Unwgtd Weighted (000) Horz % Vert % Index Where Listen to Radio on Typical Weekday: Car Unwgtd Weighted (000) Horz % Vert % Index Where Listen to Radio on Typical Weekday: Work Where Listen to Radio on Typical Weekday: Place Other Than Home, Car, Work Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Where Listen to Radio on Typical Weekend: Home Unwgtd Weighted (000) Horz % Vert % Index Where Listen to Radio on Typical Weekend: Car Where Listen to Radio on Typical Weekend: Work Where Listen to Radio on Typical Weekend: Place Other Than Home, Car, Work Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Ever Listen to AM Radio (Terrestrial Radio) Unwgtd Weighted (000) Horz % Vert % Index Ever Listen to FM Radio (Terrestrial Radio) Unwgtd Weighted (000) Horz % Vert % Index Ever Listen to Any Terrestrial Radio (AM/FM) Unwgtd Weighted (000) Horz % Vert % Index Ever Listen to Satellite Radio (SiriusXM) Unwgtd Weighted (000) Horz % Vert % Index

13 24- Household Subscribes to Satellite (SiriusXM) Radio Unwgtd Weighted (000) Horz % Vert % Index Any Vehicle Currently Owned/Leased Has Satellite Radio Unwgtd Weighted (000) Horz % Vert % Index Any Vehicle Currently Owned/Leased Has MP3 Player Connection Unwgtd Weighted (000) Horz % Vert % Index Listened to Online Streaming AM/FM Broadcast Radio Stations - Past Unwgtd Weighted (000) Horz % Vert % Index Listened to Internet-only radio or other online music or audio services (eg. Pandora, Spotify, etc.) - past month Unwgtd Weighted (000) Horz % Vert % Index Listening to Any Radio on the Internet/Online - Past Unwgtd Weighted (000) Horz % Vert % Index Visited a Radio Station, Radio Program or Radio Personality's website - Past Unwgtd Weighted (000) Horz % Vert % Index Downloaded Music - Past Unwgtd Weighted (000) Horz % Vert % Index Downloaded Podcasts/Engaged in Podcasting - Past Unwgtd Weighted (000) Horz % Vert % Index Visited iheartradio site - Past Unwgtd Weighted (000) Horz % Vert % Index Visited itunes.com site - Past Unwgtd Weighted (000) Horz % Vert % Index Visited Pandora.com site - Past Unwgtd Weighted (000) Horz % Vert % Index

14 24- Visited Spotify site - Past Unwgtd Weighted (000) Horz % Vert % Index Advertising on radio provides me with useful information about bargains. Agree strongly or Agree somewhat Advertising on radio provides me with meaningful information about the product use of other consumers. Agree strongly or Agree somewhat Advertising on radio provides me with useful information about new products and services. Agree strongly or Agree somewhat Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index For me, advertising on radio is amusing. Agree strongly or Agree somewhat Unwgtd Weighted (000) Horz % Vert % Index Most trusted media: Radio Unwgtd Weighted (000) Horz % Vert % Index TV Dayparts: Total Week Prime Time Cume Audience TV Dayparts: Prime Time Weekdays Cume Audience: 8:00-11:00 pm (Eastern/Pacific), 7:00-10:00 pm (Central/Mountain) TV Dayparts: Prime Time Saturday Cume Audience: 8:00-11:00 pm (Eastern/Pacific), 7:00-10:00 pm (Central/Mountain) TV Dayparts: Prime Time Sunday Cume Audience: 7:00-11:00 pm (Eastern/Pacific), 6:00-10:00 pm (Central/Mountain Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index TV Dayparts: Weekdays Cume Audience: 9:00 am-4:00 pm (Eastern/Pacific) 9:00 am - 3:00 pm (Central/Mountain) Unwgtd Weighted (000) Horz % Vert % Index TV Dayparts: Weekdays Cume Audience: 4:00 pm-7:30 pm (Eastern/Pacific) 3:00 pm- 6:30 pm (Central/Mountian) Unwgtd Weighted (000) Horz % Vert % Index

15 24- TV Dayparts: Weekdays Cume Audience: 11:30 pm-1:00 am (Eastern/Pacific) 10:30 pm- Midnight (Central/Mountain) Unwgtd Weighted (000) Horz % Vert % Index TV Dayparts: Weekend Children's Shows Cume Audience: Saturday-Sunday Morning Unwgtd Weighted (000) Horz % Vert % Index TV Dayparts: Weekend Sports Cume Audience: Saturday- Sunday Afternoon Unwgtd Weighted (000) Horz % Vert % Index Downloaded a TV Program - Past Unwgtd Weighted (000) Horz % Vert % Index Watched a TV Program Online - Past Unwgtd Weighted (000) Horz % Vert % Index Visited a TV Network or TV Show's Web Site - Past Unwgtd Weighted (000) Horz % Vert % Index Looked at TV Listings Online - Past Unwgtd Weighted (000) Horz % Vert % Index Household Subscribes to Cable TV Unwgtd Weighted (000) Horz % Vert % Index Household Subscribes to Cable, Satellite or Fiber Optic TV Unwgtd Weighted (000) Horz % Vert % Index Viewed Any Cable TV (Including Pay) - Past Week Unwgtd Weighted (000) Horz % Vert % Index Heavy Cable TV Viewer (Including Pay) - Past Week Unwgtd Weighted (000) Horz % Vert % Index Viewed Any Premium Cable Channels - Past Unwgtd Weighted (000) Horz % Vert % Index

16 24- Viewed Any Pay-Per-View Programs or Events - Past Year Unwgtd Weighted (000) Horz % Vert % Index Viewed Any Video-On-Demand Programs or Events - Past Year Unwgtd Weighted (000) Horz % Vert % Index Household Has a Satellite Dish Unwgtd Weighted (000) Horz % Vert % Index Household Has a Digital Video Recorder (DVR) Unwgtd Weighted (000) Horz % Vert % Index Any Internet/Online Activity - Past Unwgtd Weighted (000) Horz % Vert % Index Played Games Online - Past Unwgtd Weighted (000) Horz % Vert % Index Downloaded a Video Game - Past Unwgtd Weighted (000) Horz % Vert % Index Downloaded a Movie - Past Unwgtd Weighted (000) Horz % Vert % Index Watched a Movie Online - Past Unwgtd Weighted (000) Horz % Vert % Index Watched Online Video (Not Movie, TV) - Past Unwgtd Weighted (000) Horz % Vert % Index Visited a Chat Room - Past Unwgtd Weighted (000) Horz % Vert % Index Used - Past Unwgtd Weighted (000) Horz % Vert % Index

17 24- Used Instant Messenger/IM Online - Past Unwgtd Weighted (000) Horz % Vert % Index Visited Online Blogs - Past Unwgtd Weighted (000) Horz % Vert % Index Wrote an Online Blog - Past Unwgtd Weighted (000) Horz % Vert % Index Uploaded or Added Video to a Web Site - Past Social networking, photo or video-sharing services visited or used in the last 30 days: Any Social Networking/Photo/Videosharing services Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Social networking, photo or video-sharing services visited or used in the last 30 days: Facebook Foursquare Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Google + (Google Plus) Unwgtd Weighted (000) Horz % Vert % Index Instagram Unwgtd Weighted (000) Horz % Vert % Index LinkedIn Unwgtd Weighted (000) Horz % Vert % Index Pinterest Unwgtd Weighted (000) Horz % Vert % Index Tumblr Unwgtd Weighted (000) Horz % Vert % Index

18 24- Twitter Unwgtd Weighted (000) Horz % Vert % Index Yelp Unwgtd Weighted (000) Horz % Vert % Index YouTube Activities done using a social networking, photo or videosharing service in the last 30 days: Posted that you "Like" something Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index "Follow" or become a "fan of" something or someone Unwgtd Weighted (000) Horz % Vert % Index Clicked on an advertisement Unwgtd Weighted (000) Horz % Vert % Index Watched a video Websites or apps visited or used in the last 30 days: Coupons Unwgtd Weighted (000) Horz % Vert % Index Unwgtd Weighted (000) Horz % Vert % Index Sent or Received Text Messages on Cellular Phone/Mobile/Smartphone - Past Unwgtd Weighted (000) Horz % Vert % Index Sent or Received Instant Messages on Cellular Phone/Moible/Smartphone - Past Unwgtd Weighted (000) Horz % Vert % Index Recorded a Video on Cellular Phone/Mobile/Smartphone - Past Unwgtd Weighted (000) Horz % Vert % Index Played Music on Cellular Phone/Mobile/Smartphone - Past Unwgtd Weighted (000) Horz % Vert % Index