Area-focused supplement

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Area-focused supplement Region-specific advertising insert Overview With our regionally targeted supplements you can reach the audience you wish to with maximum

The paper size, page count, paper quality and delivery dates can all be adjusted to fit advertiser specifications.

Masthead The Asahi Shimbun masthead appears on the front page.

1 Area-focused supplement Region-specific advertising insert Overview With our regionally targeted supplements you can reach the audience you wish to with maximum precision, and minimum cost. The distribution area can be selected at the level of our local delivery agents (ASA), which form part of a national network. The paper size, page count, paper quality and delivery dates can all be adjusted to fit advertiser specifications. In addition, The Asahi Shimbun masthead is included to the front page of any supplement, to integrate with the newspaper and draw on its reputation for quality. Masthead The Asahi Shimbun masthead appears on the front page. Size and Position of Masthead Japanese Version Position Upper Right or Left on front page Size Blanket Use this format (short side=37.45mm) Tabloid Use this format (short side=28.00mm) English Version Top of front page Use this format (Long side:160mm) Use this format (Long side:120mm) Blanket 385 mm wide x 516 mm deep Tabloid 245 mm wide x 377 mm deep

2 Area-focused supplement Region-specific advertising insert Distribution area Example of quantities by distribution area Distribution area Hokkaido area Example of quantities by distribution area Nagoya area Tokyo area Major Japanese urban areas: (Tokyo, Osaka, Seibu, Nagoya,Hokkaido not included) 1,000,000 copies Seibu(Kyushu) area Gunma Tochigi Ibaraki Saitama Tokyo and Osaka area: 600,000 copies Osaka area Yamanashi Shizuoka Tokyo Kanagawa Chiba Tokyo and Kanagawa area: 500,000 copies Hyogo Kyoto Shiga Osaka Nara Mie Tokyo metropolitan area: 300,000 copies Note: *The number of copies and delivery area can be set on request. Please contact us. Wakayama

3 Area-focused supplement Region-specific advertising insert Rate by Size/Page, Quantity, Paper quality Technical requirements Rate by Size/Page, Quantity, Paper quality Tabloid, 4 pages or Blanket, 2 pages Full color Tabloid, 8 pages or Blanket, 4 pages Full color 100, , , , , ,000 Standard (high-quality white S 49.0g/m 2 ) copies copies copies copies copies copies Premium (AS matte R 49.0g/m 2 ) (JPY per copy) Notes: 1. Rates include paper, printing, and delivery costs. 2. Please contact us concerning paper quality, size, and delivery areas. Masthead You will receive a hard or electronic copy of the masthead to incorporate into the copy as it is put together. Please add " (or AD supplement)" in Gothic below or to the side of the masthead. Size: 22 point (Blanket), 16 point (Tabloid) each letter Blanket Blanket, 2 pages Blanket, 4 pages (page 1, 4) Blanket, 4 pages (Double Truck, page 2-3) 385mm Tabloid 516mm 385mm 790mm Center margin 20mm 385mm 516mm Tabloid, 2 pages Tabloid, 4 pages (page 1, 4) Tabloid, 4 pages (Double Truck, page 2-3) 790mm 516mm 377mm Center margin 27mm 377mm 377mm 245mm 245mm 245mm 517mm 517mm

4 Area-focused supplement Region-specific advertising insert Example Blanket Blanket Louis Vuitton November 19, 2012 Blanket 4 pages Lufthansa February 25, 2014 Blanket 4 pages Berluti November 13, 2013 Blanket 4 pages

5 Area-focused supplement Region-specific advertising insert Example Tabloid Tabloid Cartier March 2, 2013 Tabloid 8 pages SWAROVSKI April 27, 2013 Tabloid 4 pages Franck Muller May 18, 2013 Tabloid 4 pages CLARINS December 6, 2013 Tabloid 4 pages Krispy Kreme Doughnuts July 20, 2013 Tabloid 2 pages Maserati November 28, 2013 Tabloid 2 pages

6 Area-focused supplement Region-specific advertising insert Example Mega Size Mega Size Mercedes-Benz May 11, 2013 Mega Size 2 pages

7 Panorama Wide Wide-scale fold-out insert Overview Panorama Wide is a fold-out insert which combines 6 or 8 pages into one advertising supplement. The wide-scale format guarantees impact, delivering a total page width from 119.8cm (Panorama 6) to 160cm, with 51.4 cm in height. Panorama Wide is available in three formats (see below), and has regional distribution options. Panorama 8 Spread Surface pages Interior pages: Quadruple-page Page 2 Page 1 Page 6 Page 5 Page 4 Page 3 Panorama 6 [Spiral fold] Surface pages Interior pages: Triple-page Spread Format Paper quality Rate Page 1 Page 5 Page 4 Page 3 Page 2 Panorama 8 Panorama 6 Premium Premium Blanket 8 pages (4C) Special high-quality white 32 Blanket 8 pages (4C) High-quality, Bright-white 35 Blanket 6 pages (4C) Special high-quality white 28 Blanket 6 pages (4C) High-quality, Bright-white 30 Panorama 6 [C-fold] Surface pages Interior pages: Triple-page Spread (JPY per copy) Notes: 1. The cover page should include the Asahi Shimbun masthead. 2. Please consult with Asahi representatives concerning distribution areas and the number of copies. 3. These rates include paper, printing, delivery, insertion, and other charges. 4. Additional shipping costs may apply in other cases. Page 2 Page 1 Page 5 Page 4 Page 3 Panorama Premium A special option within the Panorama Wide lineup, Panorama Premium is available on high-quality, bright white paper to ensure maximum quality and impact in the presentation of your brand.

8 Panorama Wide Wide-scale fold-out insert Unit Format and Dimension Panorama mm 800mm+5mm=805mm 800mm+5mm=805mm 514mm Split copy into two halves left and right to compose. Panorama 6 [Spiral fold] 1193mm 800mm+5mm=805mm Center line 5mm added section (to connect sections of four-page-wide spreads, Asahi Shimbun will layer the copy 5mm at left and right edges.) Other full pages: 382mm wide x 514mm deep Both left and right side layout files are required. 393mm+5mm=398mm 514mm Panorama 6 [C-fold] 1193mm Split copy into two halves left and right to compose. Center line 5mm added section (to connect sections of four-page-wide spreads, Asahi Shimbun will layer the copy 5mm at left and right edges.) Other full pages: 382mm wide x 514mm deep Both left and right side layout files are required. 393mm+5mm=398mm 800mm+5mm=805mm 514mm Split copy into two halves left and right to compose. Center line 5mm added section (to connect sections of four-page-wide spreads, Asahi Shimbun will layer the copy 5mm at left and right edges.) Other full pages: 382mm wide x 514mm deep Both left and right side layout files are required.

9 Panorama Wide Wide-scale fold-out insert Example AUSTRALIAN AIRLINES April 15, 2010 Panorama 6 / C-fold MITSUBISHI ELECTRIC September 8, 2008 Panorama 6 / Spiral fold GAP August 21, 2010 Panorama 6 / C-fold

10 Panorama Wide Wide-scale fold-out insert Example LANCEL JAPAN August 31, 2010 Panorama 6 / Spiral fold PAUL STUART March 19, 2010 Panorama 6 / Spiral fold Panorama 8 TAKASHIMAYA March 2, 2010

11 be The Asahi Shimbun s Saturday supplement Overview be is The Asahi Shimbun s main weekend supplement, published each Saturday. An insert within the main newspaper, b stands for business and e for entertainment within the two section publication. Overall be contains eight pages of business, eight pages of entertainment, and a four page TV guide. be on Saturday business section Introduces the latest in-depth business-related information, including information on business frontier, organizational operations, human resource development, and useful products and services. Page 3 Page 2 (Black & White) Interview Front-runner (2) New Products & Rating Information Page 1 Dog-ear space JPY 1,020,000 JPY 12,000,000 Interview Front-runner Page 3 Page 2 Cooking Travel (2) Page 1 Dog-ear space JPY 1,020,000 JPY 12,000,000 Travel be on Saturday entertainment section Provides a wide range of news and information to make life more rewarding and interesting, including information on food, fashion, housing, hobbies, travel, and more. Page 9 Page 8 Page 7 Page 6 Page 5 Page 4 Page 8 Page 7 Page 6 Page 5 Page 4 (Black & White) Money & Life Page 12 JPY 25,000,000 JPY 19,000,000 Weekly television schedule Page 11 Page 10 (Black & White) Trends From Readers Weekly television schedule (Black & White) Weekly be report television program information Regional insert rate Tokyo edition jpy 5,400,000 Osaka edition jpy 2,900,000 Seibu edition jpy 900,000 Nagoya edition -----JPY 630,000 Hokkaido edition---jpy 180,000 JPY 25,000,000 Cartoon & Puzzles Regional insert space Science Health Notes 1. Rates for color ads include a color premium. 2. All pages are run nationwide, except for page Please contact our representative for further information. *Please frame the ad copy at the stipulated dimensions. *Please indicate center crop marks in the ad copy. JPY 19,000,000

12 be The Asahi Shimbun s Saturday supplement Example Ajinomoto Co., Inc. March 9, 2013 BOSE November 2, 2013 DAIICHI SANKYO COMPANY, LIMITED October 5, 2013 NIHON L'OREAL Mar. 16, 2013 Full page ad Full page ad Full page ad Full page ad

13 be The Asahi Shimbun s Saturday supplement Example CATHAY PACIFIC June 5, 2010 PORSCHE JAPAN April 11, 2009 HÄAGEN-DAZS July 24, 2010 Hong Kong Tourism Board June 15, 2013 INDONESIA TOURISM October 23, 2010 July 24, 2010 Expedia August 3, 2013 L.L.BEAN May 9, 2009 August 7, 2010

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Table of Contents P 2 P 4 P 10 P 11 P 12 P 13 P 14 P 17 P 18 P 19 Saizeriya Co., Ltd. Financial Results Briefing Session for the Second Quarter of the Fiscal Year Ended August 31, 2014 (42th term: from September 1, 2013 to February 28, 2014) Code No. 7581 Thursday, April