CHINA S GLOBAL NEWS MEDIA. Media Profile

Transcription

1 CHINA S GLOBAL NEWS MEDIA Media Profile

2 A Global Media with an Asia Focus Global Circulation (All Editions) USA Europe Dubai China North East Asia Hong Kong Africa South East Asia Australia China Daily Group Established in 1981, China Daily Group is an authoritative Asia-based provider of news, analysis, commentary and information to global readers with a special focus on China. China Daily Group publishes editions in Chinese Mainland, USA, Europe, Asia, Africa and Hong Kong with total global circulation of about 800,000 copies. Six editions are distributed across 5 continents. In partnership with The Washington Post, The Wall Street Journal and The Daily Telegraph, China Daily also publishes the "China Watch" special report. China Daily website ( is a comprehensive multimedia outlet and China s most influential English online platform. Our group of websites encompass up to date news reporting, business information, policies and opinion leader perspectives. Edition Frequency Format Circulation Chinese Mainland Edition Daily Broadsheet 312,000 Asia Weekly Weekly Tabloid 125,000 Hong Kong Edition Daily Broadsheet 28,000 USA Edition Daily Broadsheet 170,000 European Weekly Weekly Tabloid 92,326 Africa Weekly Weekly Tabloid 20,350 Mainland Edition Hong Kong Edition USA Edition European Weekly Asia Weekly African Weekly Total Circulation: about 747,676 copies 2

3 Website Page-view per day: Over 310,000 in total 3

4 Page-view and Unique visitors Demography ,118, ,187 0 Year 2016 Unique Visitors Page Views ChinaDailyAsia.com Awarded Excellence in Digital News 2014 by The Society of Publishers in Asia (SOPA) 4

5 Social Media Apps over 35,490,000 likes over 30,590,000 fans over 1,800,000 followers China Daily Hong Kong iphone and Android Apps Downloads over 3,560,000 followers Units: 142,000+ *As of Mar 5

6 Webpage AD Position Home page Top Banner Banner B Banner A Third Banner 6

7 Other Channel Advertising Rates Ad Position Size (W x H) pixels HKD per month (Gross) Third Banner Rectangle A Top Banner Banner A Banner B Rectangle A Rectangle B 621x 74 32,950 Homepage 1920 x ,500 Other Channel 336 x ,200 File type: Jpg, Gif or Png Rectangle B 7

8 Commercial Video Production China Daily Hong Kong video department, led by senior video producer D J Clark, is a burgeoning department of China Daily s editorial team. With a viewership reaching 30 million a month and producing 80 percent of the video content for both the Hong Kong and Beijing bureaus, it has emerged as a key component of the group. China Daily has pledged to shift its focus from traditional to online platform such as Facebook and Weibo by riding on the audience s growing interest in readable news, weekly shows and live broadcasting. 8

9 Video Production Rates Basic Package HKD 98,000 The package includes: One commercial video Video exposure in china daily Asia website for one month Half page full color supplement (Hong Kong edition or Asia Weekly) Video description: Video duration: 3-5 min Filming days: 1 day (8h) (including traffic time) Filming staff: 2 staff Sound Recording: English /Mandarin /Cantonese (optional) Third Banner Additional Charge: Items Qty Cost (HKD) Filming staff 1 5,000 Working hour 4 hr 2,500 Scriptwriting - 3,000 Use special equipment: drone 1 1,000 *Note: 1. If the shooting location is not in Hong Kong, client needs to cover all cost of our staff. The fee includes all traffic, accommodation and meal cost. 2. If the shooting location is not in Hong Kong, working time should start from departure time. 3. Client can enjoy 20% discount for 3 videos or more. 9

10 Asia Weekly Circulation by Region Circulation by Channel Country Circulation Distribution Australia 2,000 Brunei 4,000 Cambodia 5,000 Hong Kong 3,500 China Daily Hong Kong Edition India 500 Indonesia 10,000 Jakarta Post Japan 5,000 Korea 5,000 Malaysia 20,000 Myanmar 5,000 Philippines 20,000 Singapore 15,000 Thailand 10,000 The Nation UAE 20,000 Services industry (Hotels, Banks, Serviced Apartments, Tourist Centre, Coffee Shop) Airline (Airport Lounge, In-flight) Society (Hospital, Residential, Recreation Club) Executives (Top Earners, Business owners/ subscribers, Advertisers) Businesses (Association, Chamber of Commerce, Commercial Building) Centers of Learning (Universities, Institutions, Public Libraries) Government & Embassies (Government office, Embassies) Retailers (Book Stores, Convenient Stores, Newsstands) Others 22% 11% 10% 3% 2% 8% 32% 6% 6% (Promotion, Complimentary, digital single copy) Total Circulation: 125,000 copies (6-Month Period Ending June 2017) 10

11 Asia Weekly Asia s Largest Regional Publications Wins Major Media Awards Best Editorial Content Asia Weekly 125,000* Internetonal New York Times 97,488** Wall Street Journal Asia cease publishing Asian editions on 6 Oct, 2017 Financial Times 31,445*** Award for Best Editorial Content 2013 * BPA audit: June 2017 ** Source: AAM Q *** ABC Audit: Jan China Daily Asia Weekly awarded for Best in Editorial Content at the Asian Media Awards December 2013 by the World Association of Newspapers and News Publishers (WAN-IFRA). Presented at Publish Asia in Bangalore, India 11

12 Media Profile Asia Weekly Readers Impression Like it very much/like it Readers Preference 95% News Briefs 93% Cover Story 92% China Business 92% China News 91% China Travel 90% China Life 88% News reports are objective 94% Regional News 87% Important business reading 92% Regional Life 87% Regional Comment 85% China Comment 83% Back Page Profile 80% Provides insights about Chinese business 90% Important source of information about China Understand the market trends of China 88% 89% Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 12

13 Asia Weekly Our Readers Age Over 55 8% % % Gender Education % % Female 38% Male 62% 56% 25% 5% 14% Under 25 3% 26% 16% Average Age - 38 years old 81% With college and above education Postgraduate Study Below Secondary / High School Secondary School High School Graduated College / University Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 13

14 Asia Weekly Our Readers Executive Position Professional 18% Owner / Partner / Sole Proprietor 10% Other Senior Management 10% Managing Director / General Manager Chairman / President / C-suite 7% 6% 58% Vice President / Director 5% Senior Government Official 2% Middle Management 18% 3% Mid-level Government Official Other Working Title 16% Senior Executives Annual Household Income (Avg) US$137,591 Annual Household Income (Avg) US$54,083 Annual Household Income (Avg) US$77,801 Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 14

15 Asia Weekly Our Readers Jewelry 74% purchased in past year. Annual spending of USD3,368 Watch 71% purchased in past year. Annual spending of USD2,762 Currently own Plan to invest own in the next 2 years Any Real Estate Residential property Commercial property Any Investment Stock / share Gold, silver, other precious metals Bonds Unit trusts / mutual funds Options 75% 75% 14% 75% 46% 37% 27% 22% 9% Futures 10% 78% 69% 45% 66% 32% 32% 39% 36% 32% 29% Average value of liquid assets: USD152,445 Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 15

16 Asia Weekly Our Readers Air Travel Approximately 8 trips per year Business Trips Leisure Trips Average Approx 5 Business trips Average Approx 3 Leisure trips 48% have business trips by air in the past 12 months 75% have leisure trips by air in the past 12 months Average 10 Hotel nights Average 7 Hotel nights Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 16

17 Asia Weekly Advertising Rates Format (ROP) Regular Size H X W (mm) Japan & Korea Size H X W (mm) HKD Full page 309 x x ,000 Half page (Horizontal) 152 x x ,000 Half page (Vertical) 309 x x ,000 Quarter page 152 x x ,000 Quarter page, Front cover 120 x x 95 50,000 Bottom strip, Front cover 40 x x ,000 Half page centerspread 152 x x ,000 Full page centerspread 309 x x ,000 17

18 Hong Kong Edition Recognized for Journalistic Excellence. The Newspaper Society of Hong Kong awarded China Daily Hong Kong in 2014 Best Business News Writing Best News Writing Best News Page Design 18

19 Hong Kong Edition Circulation by Channel 21% 20% 20% 17% 10% 8% 2% 2% Centers of Learning (Universities, Institutions, Public Libraries) Services industry (Hotels, Banks, Serviced Apartments, Tourist Centre, Coffee Shop) Society (Hospital, Residential, Recreation Club) Businesses (Association, Chamber of Commerce, Commercial Building, Top Earners, Business owners/ subscribers, Advertisers) Retailers (Book Stores, Convenient Stores, Newsstands) Airline (Airport Lounge, In-flight) Government & Embassies (Government office, Embassies) Miscellaneous (Promotion, Complimentary) Total Circulation: 28,000 copies 19

20 Hong Kong Edition Our Readers Citizenship Hong Kong 75% China 4% USA 8% Gender Education Other 13% Female 33% 21% 5% Male 67% 74% 74% University degree or above Postgraduate / University Secondary / High School Below Secondary Source: 2014 IPSOS Hong Kong 20

21 Hong Kong Edition Our Readers Plan to invest own in the next 2 years 71% 39% 27% 27% 25% 24% 23% 22% 22% 21% Any Investment Stock / Shares Unit trusts / Mutual funds Bonds Residential property for investment Futures Residential property for living in Options Gold, Silver, Other precious metals Commercial real estate 8% Currently own 83% 67% 56% 41% 37% 27% 24% 8% 8% Average value of liquid assets: USD326,000+ Source: 2014 IPSOS Hong Kong 21

22 Hong Kong Edition Our Readers ( Income / Luxury Goods / Car Ownership ) Average HHI : USD121,700 + Currently own Luxury watch Intend to purchase Value USD2,500+ or above per item 29% 21% Value USD5,100+ or above per item 27% 22% Jewelry 26% 22% Value USD2,500+ or above per item 27% Value USD5,100+ or above per item 26% 42% Private Car 28% Source: 2014 IPSOS Hong Kong 22

23 Hong Kong Edition Our Readers Air Travel Business Travel Leisure Travel Average 3.4 business trips Average 3.3 leisure trips 48% trips by air in the past 12 months 77% trips by air in the past 12 months 51% First Class / Business Class 24% First Class / Business Class Average 9.0 hotel nights Average 9.6 hotel nights Source: 2014 IPSOS Hong Kong 23

24 Hong Kong Edition Readers Impressions An important source of information about China 92% Cover Story 95% Let you understand the market trends oc China 92% Nation / China News 94% Provides insights about Chinese business 92% World News 91% News reports are objective 86% Hong Kong Focus / Life 90% It makes important business reading 86% Satisfied / Very Satisfied 94% Source: 2014 IPSOS Hong Kong 24

25 Hong Kong Edition Advertising Rates Format (ROP) H x W (mm) B/W (HKD) Spot Red (HKD) Color (HKD) Centrespread 500 x 646 (15col) 114, , ,000 Full page 500 x 308 (7col) 53,500 63, ,800 Half page 250 x 308 (7col) 26,700 31,900 53,900 Junior page 350 x 219 (5col) 26,700 31,900 53,900 Bottom strip 150 x 308 (7col) 16,000 19,100 32,300 Quarter page (large) 250 x 174 (4col) 15,200 18,200 30,800 Quarter page (small) 250 x 129 (3col) 11,400 13,600 23,100 Ear position (metro section) 30 x ,500 * Front page loading +30% * Specific position loading +20% 25

26 Mainland and Hong Kong Edition Circulation Mainland Edition Northern China 101,000 copies 30% Eastern China Southern China 102,000 copies 75,000 copies 30% Other Cities 34,000 copies Hong Kong Edition 22% HK & Macau Total 28,000 copies 340,000 copies 8% 10% Hong Kong & Macau Nothern China Eastern China Southern China Other Cities Source: Internal data by China Daily 26

27 Mainland Edition Readership Average Age - 31 years old Average Monthly Income - RMB19,086 12% 10% 15% 37% 24% 39% 41% 22% years old years old years old years old years old 10,000 or below 10,000-20,000 20,000 or above Source: Internal data by China Daily 27

28 Mainland Edition Readership By occupation Travel survey over the past year Businesses owners Mid-level management Professionals (lawyers, doctors, etc) Senior executives 24% 24% 10% 8% Other 34% Chinese readers: RMB24,000 on personal travel 6 Flights and accommodation for 11 nights on personal travel RMB26,000 on business travel 8 Flights and accommodation for 17 nights on business travel Ratio of ownership Smart phone Laptop Antiques and artwork Classic watch (Above RMB15,000) 90% 87% 36% 18% Jewelry (Above RMB15,000) 21% Foreign readers: RMB28,000 on personal travel 5 Flights and accommodation for 10 nights on personal travel RMB35,000 on business travel 8 Flights and accommodation for 17 nights on business travel Source: Internal data by China Daily (Source: Ipsos ASI Beijing) 28

29 Mainland Edition Advertising Rates Format (ROP) Size / H x W (mm) Colour (RMB) Unit price 1col 10 x Full page 500 x 308 (7col) 294,000 Half page 250 x 308 (7col) 147,000 Bottom strip A 150 x 308 (7col) 88,200 Bottom strip B 150 x 174 (4col) 50,400 Quarter page A 250 x 174 (4col) 84,000 Quarter page B 250 x 129 (3col) 63,000 Back page ear position 31x 118 8,000 29

30 Thank you! Ian Leung Deputy Advertising Director China Daily Asia Pacific Limited Unit 1818, 18/F., Hing Wai Centre, 7 Tin Wan Praya Road, Aberdeen, Hong Kong 30