About Us. TheBanker.com

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1 MEDIA PACK 2017

2 About Us The Banker has been the trusted source of banking information since The magazine has navigated its way through 91 years of banking coverage from the Wall Street Crash of 1929 to the subprime crisis of 2008 with the same reputation for accuracy, authority and integrity Wall Street Crash s - Great Depression The Banker strives to stimulate and inform, offering an unparalleled outlook with a wide range of news, features, analysis and interviews, and in-depth coverage of all the key issues facing the financial sector. relaunched to offer an improved user experience. The refreshed design provides easy navigation on desktop, tablet and mobile devices, allowing readers to access banking content on the go Bretton Woods agreement Start of World War II 1950s - Korean War 1970s - Oil shocks Sterling crisis s - End of Soviet bloc Big Bang Eurozone crisis Subprime crisis

3 Reach, Readership & Circulation THE BANKER MAGAZINE THEBANKER.COM % n Financial Institutions & Institutional Investors 55% n Corporations 38% n Other 5% n Sovereigns 2% % n CFO/Treasurer 33% n CEO President 30% n Head of Dept 17% n Head of Funding 7% n CIO 7% n Other 5% has over 70,000 registered users, and an average of 87,500 unique visitors each month from more than 180 countries. 20% OF REGISTERED USERS ARE CEOS, CFOS AND CIOS XX With an average of three readers per copy, The Banker reaches an audience of more than 90,000 of the world s most influential finance professionals. 23% 55% 22% The Banker has an ABC audited circulation of 28,430. Europe - 50,572 Americas - 22,595 Australasia/Asia - 9,222 Africa & Middle East - 7,924 Total 90,313 Registered Users Geographical Distribution: 18% 35% 50% 38% 32% 27% Europe - 38% Asia/Australasia - 32% Americas - 18% Africa & Middle East - 12% Unique Users Geographical Distribution: Europe - 29% Americas - 35% Australasia/Asia - 27% Africa & Middle East - 9%

4 Lead Generation Initiatives The Banker Connected Insights is a lead generation platform that enables clients to present a proprietary white paper, research piece or survey that is then marketed and distributed to our readership for download. We are then able to capture contact details and provide these to the client, including telephone number, , organisation and job title. We are able to target these to specific job titles, industries and geographic regions. The Banker Livecast is an interview, round table or panel debate moderated by one of our editors and broadcasted to a targeted audience who have registered. There is one exclusive sponsor per Livecast. This can be delivered in audio or video formats and hosted on thebanker.com, accompanied by graphics and a presentation. We are able to capture contact details and provide these to the client, including name, job title, telephone number, address and organisation.

5 Interactive Multimedia Projects In today s world there is a growing need for a multimedia approach that can deliver pertinent insight and analysis on the issues that are affecting the global financial community, in a way that fulfils their needs. The Banker has launched an exclusive and innovative media platform that combines the best elements of print and online channels. Click below to play the video VIEW FROM SERIES

6 Awards Programme The Banker awards programme covers all aspects of the banking system and is universally recognised for its transparent and robust judging process. Through our industry awards, The Banker actively promotes innovation and best practice, for which sponsorship opportunities are available. The Bank of the Year Awards recognise banks that play a crucial role in the development of their markets and clients businesses by rising to industry challenges through sector-leading initiatives. The Investment Banking Awards acknowledge banks that have taken sector-leading initiatives which significantly help their clients and have the potential to transform the market. The Global Private Banking Awards judge private banks on the progress they have made in their business/ growth strategy and how they were able to boost inflows and profits. The Technology Projects of the Year Awards recognise banks, technology providers and professional services that demonstrate innovation, utility and transformation. The Transaction Banking Awards judge the success of initiatives a bank takes to improve productivity, raise service levels and gain strategic advantage. This award recognises Islamic banks that have shown exceptional growth in terms of finance, innovation and expansion across a number of areas of the operation. The Deals of The Year Awards celebrate the most impressive transactions across 12 crucial financial categories.

7 Special Features, Awards and Rankings JANUARY African Banks Ranking WEF Davos special edition Finance Minister of the Year Central Bank Governor of the Year FEBRUARY Top 500 Banking Brands Russian Banks Ranking MARCH Central American Banks Ranking Inter-American Development Bank Annual Meeting special edition APRIL Asian Development Bank Annual Meeting special edition Asean Banks Ranking MAY Deals of the Year Awards winners JUNE Islamic Bank of the Year Awards winners Japanese Banks Ranking JULY The world-renowned Top 1000 World Banks Ranking AUGUST Technology Projects of the Year Awards winners SEPTEMBER MF/World Bank Annual Meeting special edition Investment Banking Awards winners OCTOBER Sibos special edition Transaction Banking Awards winners Top Middle East and Chinese Banks Ranking NOVEMBER Top Islamic Financial Institutions Global Private Banking Awards winners Felaban special edition Latin American Banks Ranking DECEMBER Bank of the Year Awards winners Please note the information provide is subject to change.

8 Rates & Specifications THE BANKER MAGAZINE THEBANKER.COM CAMPAIGN RATES TECHNICAL SPECIFICATIONS FORMAT FOR SENDING FILES CAMPAIGN RATES Colour Full page 4/c (trim size) 13,450 Double Page Spread 22,950 Half Page Spread 14,100 Half Page Vertical 8,450 Half Page Horizontal 8,450 SPECIAL POSITIONS Inside Front Cover + page 1 25,950 Inside Front Cover 15,950 Inside Back Cover 13,950 Outside Back Cover 16,450 Guaranteed Position +10% Inserts Full Run 9,450 UK & Europe 6,450 UK 4,950 Rest of World 4,500 Third of a page Horzontal Strip Ad: Width mm x Height 95 mm Third of a DPS Horizontal Strip Ad: Width 395 mm x Height 95 mm Horizontal Half page Ad size: mm x 127 mm Half page Horizontal DPS: 395 x 127 mm DPS Quarter Horizontal Strip Ad: 395 mm x 62 mm Full page Full page type area x 256 mm Full page trim size x 297 mm Full page bleed size x 303 mm DPS Ad DPS type area x 361 mm DPS trim size x 420 mm DPS bleed size x 426 mm High resolution PDF/hi res EPS (300 dpi) all fonts & pics embedded. All fonts and pictures, which must be CMYK (not RGB) must be included. Jpegs must be clearly marked (including eps encoded as jpeg). PDF supplied must include trim marks set to trim size of publication. Crop marks should be positioned outside the bleed and printed area. Also all adverts need to be supplied with bleed. If ing your advert please ensure that the file is no larger than 15 MB. Sophie Horton, Ads Production Dept (The Banker) Financial Times Limited Number One Southwark Bridge London SE1 9HL United Kingdom Tel: sophie.horton@ft.com The Gold package = 165 Super Leaderboard 90 MPU 90 Alternatively, book individual spots: Super Leaderboard 90 MPU 90 Double MPU 100 GBP per thousand impressions Average monthly impressions: 170,680 Any guaranteed positions +10% Geo-targeted position +10% Technical Specifications Super leaderboard 970 x 90 pixels Tablet banner 728 x 90 pixels Mobile banner 320 x 50 pixels MPU 300 x 250 pixels Double MPU 300 x 600 pixels Ribbon 336 x 60 pixels leaderboard banner 468x60 Please supply the banner adverts as a Jpeg and ensure the size is under 40kb. Please contact us for queries about micro-sites, expandable banners and other uses of the website. is a fully paid for and registration based website. Your advertising creative is viewed by individuals who have registered and subscribed to the site. This means we can fully qualify you are reaching your target audience.

9 Contact us Adrian Northey Global & Asia Sales Manager James Newman Capital Markets & Transaction Banking +44 (0) Anton Paul Central and Eastern Europe and CIS Tanny Ribeiro Latin America Luke McGreevy Middle East & Africa Ben Fitch Consultancy and Fintech +44 (0) Stay connected with The youtube.com/ftthebanker thebanker.com/linkedin

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