No. 1 Chinese Daily. Newspaper in Tawau. Newspaper in Sandakan. Advertisement rates effective 1 st Jan 2017
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1 No. 1 Chinese Daily Newspaper in Tawau No. 1 Chinese Daily Newspaper in Sandakan Advertisement rates effective 1 st Jan 2017 DM COMMUNICATIONS SDN BHD 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:
2 Morning Post (publication profile) Advertisement Rates (Effective Jan 2017) Frequency Language Format : Daily : Chinese : Broadsheet Circulation : 9,163 copies (source: ABC Report Jun 2015) Coverage : Sabah Tawau only Profile: No. 1 Chinese Daily Newspaper in Tawau The HIGHEST circulation copy among all the dailies in Tawau (including Chinese, English & Malay titles) Able to cover 70% of Chinese readers in Tawau (source: TNS Research International 2010) Tawau Chinese Newspaper Circulation Publication Circulation (Tawau only) Morning Post 9,163 Competitor A 2,730 Competitor B 579 Competitor C 6,645 Source: ABC Report Jun 2015
3 2017 Morning Post Rate Card Frequency Language Format Size : Daily : Chinese : Broadsheet : 54cm (H) x 34cm (W) Circulation : 9,163 copies (ABC Report Jun 2015) Coverage Advertisement Rate : Sabah Tawau only Casual Rate 13 insertions 26 insertions 39 insertions 52 insertions Announcement/ Classified Color Loading Full Color : + 50% 2 Spots Color : + 100% 1 Spot Color : + 150% : RM 4.50 per.cm.col : RM 4.20 per.cm.col : RM 3.90 per.cm.col : RM 3.60 per.cm.col : RM 3.30 per.cm.col : RM 4.50 per.cm.col Position Loading Main Paper Front Page + 100% Back Page + 50% Front Half Right + 30% Front Half + 25% Centerspread + 30% Others Specific Page + 20% DISPLAY ADVERTISEMENT BLACK & WHITE FULL COLOR DESCRIPTION AD SIZE COST COST Full Page 54cm x 10cols RM2, RM6, Junior Page 37cm x 7cols RM1, RM2, Half Page 27cm x 10cols RM1, RM3, Quarter Page 27cm x 5cols RM RM1, Front Page Panel 10cm x 10cols RM2, Back Page Panel 10cm x 10cols RM1, Inner Page Panel 10cm x 10cols RM RM1, Centerspread 54cm x 20cols RM6, RM15, Column Per Width - 1 Column : 3.4cm - 6 Columns : 20.4cm - 2 Columns : 6.8cm - 7 Columns : 23.8cm - 3 Columns :10.2cm - 8 Columns : 27.2cm - 4 Columns :13.6cm - 9 Columns : 30.6cm - 5 Columns :17.0cm - 10 Columns: 34.0cm Booking / Material Deadlines (AOT / Datamation) 3 working days before publication date Cancellation Deadlines Front Page 15 working days Others - 3 working days Cancellation charges equivalent to 25% of the based advertising rate will be imposed on any cancellations made subsequently to the deadline.
4 Our Readers Morning Post 36,652 readership 40% male 60% female 75% are aged between years old 65% has household income Between RM2K RM6k
5 Merdeka Daily News (publication profile) Advertisement Rates (Effective Jan 2017) Frequency Language Format : Daily : Chinese : Broadsheet Circulation : 4,943 copies (source: ABC Report Jun 2016) Coverage : Sabah Sandakan only Profile: No. 1 Chinese Daily Newspaper in Sandakan The HIGHEST circulation copy among all the dailies in Sandakan (including Chinese, English & Malay titles) Able to cover 70% of Chinese readers in Sandakan (source: TNS Research International 2010) Sandakan Chinese Newspaper Circulation Publication Circulation (Sandakan only) Merdeka Daily News 4,821 Competitor A Competitor B 556 Competitor C 2,166 Source: ABC Report Jun 2016
6 2017 Merdeka Daily News Rate Card Frequency Language Format Size : Daily : Chinese : Broadsheet : 54cm (H) x 33.7cm (W) Circulation : 4,943 copies (ABC Report Jun 2016) Coverage Advertisement Rate : Sabah Sandakan only Casual Rate 13 insertions 26 insertions 39 insertions 52 insertions Announcement/ Classified Color Loading Full Color : + 50% 2 Spots Color : + 100% 1 Spot Color : + 150% : RM 4.50 per.cm.col : RM 4.20 per.cm.col : RM 3.90 per.cm.col : RM 3.60 per.cm.col : RM 3.30 per.cm.col : RM 4.50 per.cm.col Position Loading Main Paper Front Page + 100% Back Page + 50% Front Half Right + 30% Front Half + 25% Centerspread + 30% Others Specific Page + 20% DISPLAY ADVERTISEMENT BLACK & WHITE FULL COLOR DESCRIPTION AD SIZE COST COST Full Page 54cm x 10cols RM2, RM6, Junior Page 37cm x 7cols RM1, RM2, Half Page 27cm x 10cols RM1, RM3, Quarter Page 27cm x 5cols RM RM1, Front Page Panel 10cm x 10cols RM2, Back Page Panel 10cm x 10cols RM1, Inner Page Panel 10cm x 10cols RM RM1, Centerspread 54cm x 20cols RM6, RM15, Column Per Width - 1 Column : 3.1cm - 6 Columns : 20.1cm - 2 Columns : 6.5cm - 7 Columns : 23.5cm - 3 Columns :9.9cm - 8 Columns : 26.9cm - 4 Columns :13.3cm - 9 Columns : 30.3cm -5 Columns :16.7cm - 10 Columns: 33.7cm Booking / Material Deadlines (AOT / Datamation) 3 working days before publication date Cancellation Deadlines Front Page 15 working days Others - 3 working days Cancellation charges equivalent to 25% of the based advertising rate will be imposed on any cancellations made subsequently to the deadline.
7 Our Readers Merdeka Daily News 19,772 readership 55% male 45% female 70% are aged between years old 63% has household income Between RM2K RM6k
8 2017 Merdeka Daily News / Morning Post Packages Earspace Earspace Front Page Half Page Front Page Panel Main Paper Front Page Panel Size : 10cm (H) x 10col (W) Color : Full Color Position : Main Paper Front Pg Cost : RM 2, Cost above is for per insertion per publication Main Paper Front Page Earspace MDN Size : 5.5cm (H) x 8.0cm (W) MPT size : 6.5cm (H) x 9.0cm (W) Color : Full Color Position : Main Paper Front Pg Cost : RM Main Paper Front Page Half Page Size : 27cm (H) x 10col (W) Color : Full Color Position : Main Paper Front Pg Cost : RM 6, Offered : RM 5,467.50
9 No.1 Chinese Paper in East Coast Sabah 沙巴 ( 东海岸 ) 第一华文报章
10 Covering 50% of Chinese Population in Sabah SANDAKAN DIVISION District : Sandakan, Beluran, Kinabatangan, Tongod Sandakan Population : 702,207 Chinese Population : 68,063 TAWAU DIVISION District : Tawau, Lahad Datu, Semporna, Kunak Tawau Population : 819,955 Chinese Population : 55,876 East Coast (Tawau + Sandakan) contributes up to 48% of total Sabah population & 41% of total Chinese population in Sabah. Merdeka Daily News and Morning Post are able to cover 70%-80% of the Chinese readers in Sandakan and Tawau respectively.
11 Especially the affluent Chinese population in East Coast who active in plantations & SME Businesses
12 1 title is ineffective / insufficient to penetrate Chinese Population Chinese Print Media Coverage Throughout Sabah Coverage Standard 0%-20% (Bad) 20%-40% (Weak) 40%-60% (Moderate) 60%-80% (Good) 80%-100% (Excellent) Media Kota Kinabalu Sandakan Tawau Only SH 44% 20% 35% Best combination of Sabah Chinese Daily Merdeka Daily News has the strongest influential power in Sandakan Morning Post has the strongest influential power in Tawau Recommendation Media Kota Kinabalu Sandakan Tawau SH + MDN + MPT 44% 66% 82% SH = See Hua MDN = Merdeka Daily News MPT = Morning Post
13 1. Over 41% of Chinese population are based in Sandakan & Tawau, Sabah 2. Newspaper has the highest penetration rate 3. Merdeka Daily News has the strongest influence in Sandakan district 4. Morning Post has the strongest influence in Tawau district 5. Best combination for 1 West Coast Publication + 2 East Coast Publications
14 Advertising Testimonial Chinese readers in Sabah are loyal to the regional newspaper due to its exclusive local news coverage and dedicated display advertisement from local advertisers such as public announcement, retail store promotions, event happenings and classified advertisements.
15 facebook.com/dmdcmedia DM Communications Sdn Bhd D&C Marketing Sdn Bhd 99B, Jalan SS21/1A, Damansara Utama Petaling Jaya, Selangor D.E T: F: Jeremy Lim (General Manager) : / jeremy@dmdc.com.my Bosco Lim (Marketing Manager cum Writer) : / bosco@dmdc.com.my Kit (Senior Marketing Executive cum Writer) : / kit@dmdc.com.my Fannie Liau (Marketing Executive cum Writer) : / fannie@dmdc.com.my Kristal FM East Malaysia Outdoor
No. 1 Chinese Daily Newspaper in Tawau
No. 1 Chinese Daily Newspaper in Tawau No. 1 Chinese Daily Newspaper in Sandakan Advertisement rates effective 1 st Jan 2016 DM COMMUNICATIONS SDN BHD 99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling
2017 RATE CARD. No 1 Chinese Daily in Northern Sarawak & Brunei. Advertisement rates effective 1 st Jan 2017
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