quality product diversity property market guide rate card ı 2008/09
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1 rate card ı 2008/09 valid 30 June, 2008 I 28 June, 2009 Realestate.com.au is a comprehensive guide to Townsville s property market. Including an array of trends, tips and features reaching over 41,000* homes. property market guide quality product diversity Realestate.com.au is Townsville s weekly guide to the region s property market appearing every Saturday in the Townsville Bulletin. Exploring not only the latest houses, units and land to hit the market, realestate.com.au covers up-to-date tips, trends, suburb reviews and features the house of the week, with top stories placed on townsvillebulletin.com.au. Also included is Navigator, a free property listing index for booked advertisements in a handy lift-out in the real estate guide as well as on townsvillebulletin.com.au, assisting buyers to identify property interests by suburb, price and property type allowing them to plan inspections for the weekend. Entering the property market is the biggest and most important financial commitment most people make and newspapers enable consumers to compare facts and figures, aiding the decision making process. Realestate.com.au provides a reference not only for residents buying, selling or renting homes but also for investors, businesses and home owners in assisting with property valuation and assessing market conditions. Townsville Bulletin offers a number of targeted products to cover real estate including Investor and townsvilleeye. Whilst Saturday s Real Estate lift-out dominates the residential market, Investor, Townsville Bulletin s business section appearing every Wednesday focusing on local commercial property and developments. Townsvilleeye allows property to be displayed in full colour gloss and can reach even more potential home buyers when used with Saturday s realestate.com.au.
2 saturday display r e a l e s t a t e r a t e / m o d u l e Black & White Colour Casual Rate $ $29.09 $ $ $38.18 $ $10,000 $ $28.82 $ $ $37.91 $ $15,000 $ $28.55 $ $ $37.64 $ $20,000 $ $26.09 $ $ $35.18 $ $30,000 $ $24.73 $ $ $33.82 $ $50,000 $ $22.91 $ $ $32.00 $ $75,000 $ $22.36 $ $ $31.45 $ $100,000 $ $22.09 $ $ $31.18 $ $150,000 $ $21.91 $ $ $31.00 $ $200,000 $ $21.73 $ $ $30.82 $ $300,000 $ $21.45 $ $ $30.55 $ $400,000 $ $21.27 $ $ $30.36 $ r e a l e s t a t e m o d u l a r s i z e g u i d e c o s t i n g a m o d u l a r a d Ads are charged at a cost per module and any position loads are added afterwards. For example if you choose to purchase an 8 module ad in mono the cost would be: 1 Module Mono Rate x 8 $ $29.09 GST = $ (GST incl.) x 8 = $2, $ GST = $2,560GST incl. Booking Tuesday 4.00pm Copy Wednesday 3.00pm Complete Material/Adbuild Wednesday 3.00pm 8M 250mm x 263mm 1M 61mm x 130mm 2MW 61mm x 263mm 2MH 124mm x 130mm 3MH 187mm x 130mm 4M 124mm x 263mm 4MH 250mm x 130mm 5MH 313mm x 130mm 6M 187mm x 263mm 6MH 376mm x 130mm 8M 250mm x 263mm 10M 313mm x 263mm 12M 376mm x 263mm g o f o r s o l d Go for Sold is a creative marketing program to assist real estate agents and vendors alike to sell property. The simplistic summary is that vendor buys 4 consecutive ads, all the same size (minimum 1 module), over four consecutive weeks. (1-4). After this period the vendor receives 2 complimentary ads, in consecutive weeks, if the property has not sold. (5-6). It s our guarantee to assist in selling your home successfully and with the best possible result. week 1 week 2 week 3 week 4 free free week 5 free week 6 free
3 saturday classifieds c l a s s i f i e d r a t e s Sat Rate pccm Casual Rate (min 3cm) $15.09 $1.51 $16.60 $7,500 $14.35 $1.44 $15.79 $15,000 $14.15 $1.41 $15.56 $20,000 $13.95 $1.39 $15.34 $30,000 $13.70 $1.37 $15.07 $40,000 $13.50 $1.35 $14.85 $55,000 $13.30 $1.33 $14.63 $70,000 $13.10 $1.31 $14.41 $80,000 $12.90 $1.29 $14.19 $90,000 $12.70 $1.27 $13.97 c o l u m n w i d t h s 1 column: 31mm 2 columns: 63mm 3 columns: 97mm 4 columns: 130mm 5 columns: 163mm 6 columns: 197mm 7 columns: 230mm 8 columns: 263mm For detailed specifications please refer to the Townsville Bulletin s main rate card. Photos Thursday noon Fax, , Front Counter Thursday 2.30pm Call Centre Only Thursday 3.30pm l i n e a g e r a t e s c a t e g o r i e s Accommodation Businesses For Sale Business Opportunites Commercial & Industrial Farms & Pastoral Holiday Accommodation Hotels, Holiday Resorts Houses & Units for Sale Sat Casual Rate $4.68 $0.47 $ lines minimum $14.04 $1.41 $15.45 c o l o u r Spot Red $ $33.55 $ Colour $1, $ $1, Colour logo $54.55 $5.45 $60.00 Houses, Units, Flats to Rent Land for Sale Lease or Rent Open Houses Properties Property Auctions Share Accommodation Wanted to Rent w e d n e s d a y c l a s s i f i e d s display rates Mon-Fri Rate pccm Casual Rate (min 3cm) $12.50 $1.25 $13.75 $10,000 $12.00 $1.20 $13.20 $15,000 $11.75 $1.18 $12.93 $20,000 $11.65 $1.16 $12.81 $30,000 $11.55 $1.15 $12.70 $40,000 $11.35 $1.13 $12.48 $55,000 $11.10 $1.11 $12.21 $70,000 $10.90 $1.09 $11.99 $80,000 $10.70 $1.07 $11.77 $90,000 $10.50 $1.05 $11.55 pccm = per column centimetre l i n e a g e r a t e s c o l o u r Mon-Fri Casual Rate $4.27 $0.43 $ lines minimum $12.82 $1.28 $14.10 Spot Red $ $33.55 $ Premium Colour $1, $ $1, Colour logo $54.55 $5.45 $60.00 c a t e g o r i e s Accommodation Businesses For Sale Business Opportunites Commercial & Industrial Farms & Pastoral Holiday Accommodation Hotels, Holiday Resorts Houses & Units for Sale Houses, Units, Flats to Rent Land for Sale Lease or Rent Open Houses Properties Property Auctions Share Accommodation Wanted to Rent Photos Mon-Fri 10.00am 1 working day prior Front Counter Mon-Fri 4.00pm 1 working day prior Call Centre inc. Fax and Mon-Fri 4.00pm 1 working day prior c o l u m n w i d t h s 1 column: 31mm 2 columns: 63mm 3 columns: 97mm 4 columns: 130mm 5 columns: 163mm 6 columns: 197mm 7 columns: 230mm 8 columns: 263mm For detailed specifications please refer to the Townsville Bulletin s main rate card.
4 online The latest real estate stories and up to date information can now be found at townsvillebulletin.com.au. Users can search for homes for sale or rent from the extensive realestate.com.au listings as well as our very own Property Navigator. More and more homebuyers are utilising online as a tool to assist them with buying and selling as well as to look for real estate information. An advertising package including townsvillebulletin.com.au can assist in providing additional exposure to these homebuyers. Banner s i z e s p e c i f i c a t i o n s Banner: 468x60 pixels Medium rectangle: 300x250 pixels Medium rectangle Leaderboard: 728x90 pixels Banner Leaderboard Medium rectangle Leaderboard o n l i n e r a t e s For online rates please refer to online rate card n a v i g a t o r b r a n d o p p o r t u n i t i e s Saturday 1 module $ $45.45 $500 Navigator is a property listing index in a handy liftout designed to navigate readers directly to advertisements. Navigator assists readers by identifying property interests by suburb, price and property type. Additional landscape branding advertising can be ordered to reach this red hot captive audience. Booking Tuesday 4.00pm Copy Wednesday 3.00pm Complete Material Wednesday 3.00pm n a v i g a t o r o n l i n e All due care is taken to list advertised properties, however, in the event a property is overlooked, no compensation will be offered as this listing is a free service. You can access Navigator online at Click on The Property Navigator icon at the bottom of the website, or click on Classifieds, on the tool bar and select Property Navigator. This will then take you to the Property Navigator web page where you can search for you new home. Start Your Search... Choose the options from the left and click search to find your new property... You can click on the address to view a map of the area. You can click on the page number to view the real estate page Look for new developments in 2009.
5 editorial opportunities m e e t y o u r a g e n t Each week we profile a real estate agent to show as much of the agent s personality, interests and background to our readers. This involves the agent answering a set of 20 questions focusing on the above interests. It is up to the principal of the agency to nominate who they would like to have profiled. It is up to the agent to divulge as much or as little information about themselves as they wish. The Townsville Bulletin is mindful to share these profiles around the agencies, but if your agency hasn t been approached for a profile yet, please contact the Advertising Promotions Department on and we will you the questions and set up a photo shoot. The photo has a casual focus, so it is usually taken at the agent s home, or a favourite location eg. The Strand, nearby park or café etc. Meet your agent also appears on our website. h o u s e o f t h e w e e k Feature houses for review, House of the Week or NQ Living. If an agency has an outstanding house worthy of review, they need to contact the Advertising Promotions Department on features@nqn.newsltd.com.au. The house will be added to our spreadsheet, due to popular demand waiting lists are common, the time depends on how many houses are waiting to be reviewed. An agency can only have one house on the list at any given time, to allow us to share the reviews between the agencies. We will review 3 houses each week, and the best presented house, or the one that photographs best will go on the cover as House of the Week. We will also take other points into consideration, for example when that agency last had a cover etc. The nominated agent will be contacted one week prior to publication to book a time for the journalist and photographer to come out. Features houses must be: Fully furnished, clean and neat and photograph well Something quite special We can not: Review a house that has already been reviewed recently Review a house we deem unsuitable for review f r e e f i l l e r e d i t o r i a l s These small editorials fill the spaces between the ads and are appear at no charge. The amount of editorials that run each week varies, and the success of appearance depends on fairness and advertising support. Agencies must submit these editorials (maximum 4 per agency) in the required format with one photo attached as a JPEG for each. Requirements are: The photo must be of a high resolution (200dpi) and at least 12cm wide. Please put the address of the property in the subject field of the . Copy must be in full sentences, not bullet point, no longer than 150 words. Deadline is 11am Tuesday send to features@nqn.newsltd.com.au The deadline for price/inspection time changes is 5pm Wednesday The following information must be in this format at the top of the editorial: ADDRESS: PRICE: INSPECT: AGENT (plus agency): PHONE:
6 townsvilleeye 41,356 * 32,000 ** r e a l e s t a t e l i f t - o v e r r a t e / m o d u l e Townsville Bulletin Sat Colour Townsvilleeye Wed Lift-over Power of Two Package + 30% Total Casual Rate $ $38.18 $ $ $ $10,000 $ $37.91 $ $ $ $15,000 $ $37.64 $ $ $ $20,000 $ $35.18 $ $ $ $30,000 $ $33.82 $ $ $ $50,000 $ $32.00 $ $ $ $75,000 $ $31.45 $ $ $ $100,000 $ $31.18 $ $ $ $150,000 $ $31.00 $ $ $ $200,000 $ $30.82 $ $ $ $300,000 $ $30.55 $ $ $ $400,000 $ $30.36 $ $ $ t h e p o w e r o f 2 This package combines the mass market reach of the Townsville Bulletin with the targeted distribution of townsvilleeye, giving advertisement a circulation of over 73,000 copies. The huge Saturday circulation of the realestate.com.au lift-out hits the mass market at a critical time for property buying decisions. And a follow up ad in Wednesday s townsvilleeye will enforce and remind as well as expose the property to a new and affluent audience. discounted lift-overs Advertise a residential property in the realestate.com.au lift-out in Saturday s Townsville Bulletin and you can repeat that advertisement in the townsvilleeye property section on the following Wednesday for a small percentage of the Townsville Bulletin advertisement price. townsvilleeye rate/module Sizes 1M $ $24.00 $ MW $ $36.00 $ MH $ $48.00 $ MH $ $60.00 $ M $ $96.00 $1, MH $1, $ $1, MH $2, $ $2, M $1, $ $1, M $2, $ $2, M $4, $ $5, M 65mm x 130mm 2MW 65mm x 263mm 2MH 132mm x 130mm 3MH 199mm x 130mm 4MH 265mm x 130mm deadlines Booking Tuesday 4.00pm 8 days prior to publication Copy Tuesday 5.00pm 8 days prior to publication Complete Material/Design Ads Thursday 3pm 6 days prior to publication 5MH 4M 6M 332mm x 130mm 132mm x 263mm 199mm x 263mm *Source: Audit Bureau of Circulation, January - March **Publishers statement. 8M 265mm x 263mm 10M 332mm x 263mm Conditions 30% pickup rate only applies to residential properties which appeared as paid ads (wk 1 4 of GFS program) Free advertorials and modules in the Go For Sold program cannot be used in the 30% pick up rate. Advertisements that do not apply are: Commercial, Unit Developments, Parcels of Land, Branding or self promotion. Any modules that have not appeared in the Saturdays publication will be charged at $264 per module. All residential real estate advertising must appear in the real estate section of the Townsvilleeye. All other commercial advertising (builders, developers and branding) will appear throughout the rest of the magazine unless otherwise advised.
7 investor Investor incorporates the latest local, national and business news with an emphasis on commercial property and local development. Investor is a dedicated liftout appearing every Wednesday in the Townsville Bulletin. Top stories from Investor also appear on our website. Booking 10.00am Monday Copy 10.00am Tuesday Complete Material noon Tuesday d i s p l a y r a t e s Wed Casual Rate (pccm) $11.50 $1.15 $12.65 $10,000 $11.00 $1.10 $12.10 $15,000 $10.70 $1.07 $11.77 $20,000 $10.20 $1.02 $11.22 $30,000 $9.45 $0.94 $10.40 $50,000 $8.80 $0.88 $9.65 $75,000 $8.70 $0.87 $9.57 $100,000 $8.60 $0.86 $9.46 $150,000 $8.50 $0.85 $9.35 $200,000 $8.40 $0.84 $9.24 $300,000 $8.30 $0.83 $9.13 $400,000 $8.20 $0.82 $9.02 c o l u m n w i d t h s 1 column: 35mm 2 columns: 73mm 3 columns: 111mm 4 columns: 149mm 5 columns: 187mm 6 columns: N/A 7 columns: 263mm For detailed specifications please refer to the Townsville Bulletin s general rate card. c o l o u r Spot Red $ $33.55 $ Colour $1, $ $1,210.00
8 c o n t a c t d e t a i l s TOWNSVILLE OFFICE Townsville Bulletin, Ogden Street, PO Box 587 Townsville Qld 4810 Display Phone (07) Fax (07) realestate@townsvillebulletin.com.au Classifieds Phone (07) Fax (07) classifieds@townsvillebulletin.com.au BRISBANE OFFICE Queensland Newspapers 41 Campbell Street Bowen Hills QLD 4006 Phone (07) Qnetbookings@qnp.newsltd.com.au For advertising call (07) SYDNEY OFFICE Level 3 / 2 Holt Street Surry Hills NSW 2010 Phone: (02) Fax: (02) raffertya@newsltd.com.au MELBOURNE OFFICE News Limited Regional Publications HWT TOWER Level 7 / 40 City Road Southbank VIC 3006 Phone: (03) Fax: (03) morgantic@newsltd.com.au SOUTH AUSTRALIA Hastwell Williamson Raggatt Pty Ltd 109b Conyngham Street, Frewville SA 5063 Phone: (08) Fax: (08) hwr@hwrmedia.com.au WESTERN AUSTRALIA Hogan Media Services Unit 1, 200 Rokeby Road, Subiaco, WA, 6008 Phone: (08) Fax: (08) sales@hoganmedia.com.au
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