How To Spend It Media Kit 2018

Transcription

1 How To Spend It Media Kit 2018

2 Introduction Distributed globally with the Financial Times, How To Spend It is a glossy lifestyle magazine and the ultimate in luxury reading for a discerning, high net worth, global audience. Covering a diverse range of topics our intelligent and innovative editorial includes travel, interiors, fashion, fine living, luxury goods, sports and motors. Combined with its award winning design and high quality production values How To Spend It is an elegant luxury environment for readers and advertisers. How To Spend It is also available in digital formats across howtospendit.com and the ipad app. Together they provide vital content for our audience, that want to discover new ideas for gifts, unique experiences and products and be inspired to make significant purchases. How To Spend It magazine has won National Colour Supplement Of The Year an unprecedented 15 times.

3 Circulation &Audience CIRCULATION 1 267,479 - Worldwide 95,761 - UK & ROI 86,787 - Cont.Europe 41,100 - USA 43,831 - Asia howtospendit.com monthly reach 172,000 - Unique users 955,256 - Page views The How To Spend It audience spends 33 minutes on average reading the magazine and read it because it is unlike any other lifestyle magazine. 2 FT readers are planning to spend 11 billion on watches & jewellery in the next 12 months. 3 32% do not read any other magazine titles and 38% do not visit any other 4 luxury lifestyle websites. Our audience is exclusive and hard to reach as a 1/3 do not engage with other magazines and websites. 94% of howtospendit.com readers have either bought a product or visited a website or retailer as a result of reading an article on howtospendit.com. 5 FT readers plan to spend 2.7 billion on holidays in the next 12 months - enough to hire to the most expensive hotel room in the world for 94 years. 6 How To Spend It readers have a combined net worth of 1.4 trillion. 7 FT readers are planning to spend 1 billion on shoes in the next 12 months billion how much FT readers are planning to spend on art & collectibles in the next 12 months equivalent to buying the world s most expensive Picasso painting 76 times. 9 One in five How To Spend It readers have or would consider using the services of a private jet FT Internal FiguresJune-December How to Spend It Reader Survey FT Luxury GIST howtospendit.com survey 2017, How To Spend It Readership survey 5. howtospendit.com survey GBI 2017, thecrazytourist.com/15-expensive-hotels-world/ 7. FT Global Survey FT Luxury GIST FT Luxury GIST howtospendit.com survey 2017

4 Editorial Columns THEAESTHETE ECLECTIBLES Global tastemakers answer questions about their personal style. Curated by the How To Spend It editorial team a selection of eclectic objets de lux. The Aesthete is published in every edition. Eclectibles is published in every edition. TRAVELISTA Travel the world with up to the minute insights for the seasoned jet setter. Including the latest on hotel openings, events and the new places to discover. Travelista is published on the first Saturday of the month. SMOOTHGUIDE Expertly curated city edits for a long, luxurious weekend. Smooth Guide is published a number of times throughout the year. LOOSECHANGE First class finds for under 100. Loose Change is published in every edition.

5 Editorial Columns THE SHARPENER Men s sartorial savant Tom Stubbs dispenses superlative style counsel. The Sharpener is published in every edition. PASTMASTERS FINDERS KEEPERS THEE-DIT TECHNOPOLIS A market savvy eye on vintage collectables. The inside track on collecting art, cars, wine and more. The best of recent stories on howtospendit.com. Expert news and reviews brought to you by Jonathan Margolis, on the world s most desirable luxury technology. Past Masters is published in every edition. Finders Keepers is published a number of times throughout the year. The E-dit is published in every edition. Technopolis is published a number of times throughout the year.

6 Editorial Columns FROM DESK TILLDAWN Exclusively for our Friday readers, extreme weekend travel agendas for the adrenaline junkie. From Desk till Dawn is published in every Friday edition. ALLOVER THE SHOP Regular features in the final section of How To Spend It which includes: The Cult Shop: Hidden gems revealed for How To Spend it readers The Gannet: Tucker tips for the jet setting gourmet For Goodness Sake: A trinity of channels for philanthropic urges Wry Society: A gimlet eye on the gilded life The Goblet: A regular news fix on fine wines, superlative spirits and bar culture. CAPTAIN STABLE PERFECTWEEKEND How our business elite like to wine, dine and entertain during the week. How the great and the good like to spend their down time including the places they love to lunch and dine to their favourite shopping haunts. Captain s Table is published in every Friday edition. Perfect Weekend is published in every Saturday edition.

7 Themed Issues SMARTARTS WISE GUISE A PASSION FOR FASHION An issue of How To Spend It dedicated to covering art, the performing arts and philanthropy. Smart Arts is published twice a year. Find men s style inspiration that s reassuringly refined, wh ether for the working wardrobe or the weekend. Wise Guise is published twice a year. For the very best in luxury women s fashion and beauty, including expert insights into each season s new trends and collections. Passion for Fashion is published twice a year.

8 Themed Issues SUPERIORINTERIORS Read about the most soughtafter interiors designers, fabulous furniture, trendsetting kitchens and bathrooms, innovative architecture and glorious gardens. Superior Interiors is published twice a year. TRAVELUNRAVELLED Luxury holiday inspiration, from in-the-know city guides, winter sun and skiing breaks to sensational safaris, luxury cruises and adventure in far-flung locations. Travel Unravelled is published twice a year. BOATSTHATROCK Get up to speed with the latest innovations and designs in the world of boats and yachting plus inspirational voyages and destinations. Boats That Rock is published once a year.

9 Themed Issues CHRISTMASUNWRAPPED The ultimate in Christmas gifting, find inspiration for the perfect present for a friend or loved one. Christmas Unwrapped is publis hed once a year. FINETIMES The celebration issue. What to wear as well as how and where to celebrate the festive season in style. Fine Times is published once a year. HOW TO TREND IT Looking forward to the luxury trends that will help to define 2019, this new themed edition will be packed with inside insights and will be an indispensable guide for those seeking to enrich their lives with the finest and most innovative products and experiences the luxury industry has to offer.

10 Property Special: Shrewd Moves Men s Style Special: Wise Guise AUDIENCE Published to meet the demand from readers and advertisers for additional content on men s style and fashion, these sections in the Friday magazine compliment the two standalone How To Spend It Wise Guise issues we now publish on a Saturday. The How to Spend It audience has an average property portfolio worth 2.2 million. AUDIENCE Published twice a year the property specials focus on the latest news and trends in the property market. FT readers plan to spend 3 billion on clothes in the next 12 months the equivalent of 1.8 million designer suits. KEY DETAILS Publication dates: 23 March and 28 September Distribution: Worldwide Format: Integrated section with dedicated front cover Source: howtospendit.com survey 2017 KEY DETAILS Publication dates: 27 April and 12 October Distribution: Worldwide Format: Integrated section with dedicated editorial front cover Source: FTLuxury GIST2016, figures based on a suit averaging 1,640.

11 Beauty Special: Speed Special: Luxe Good Ace of Pace Published two times a year, our UK only How To Spend It Beauty Specials capitalise on our editorial excellence in this sector. Ace of Pace looks at all aspects of speed, from private jet purchase and hire to high octane activities for adrenaline junkies including all things new and exciting around top-of-the-range new and vintage cars, bikes, boats, helicopters and planes. AUDIENCE FT readers are 72% more likely than the average consumer to have spent money on beauty and body treatments for themselves in the past 12 months. AUDIENCE KEY DETAILS KEY DETAILS Publication dates: 5 May and 24 November Distribution: UK only Format: Integrated section with dedicated editorial cover Publication date: 18 May Distribution: Worldwide Format: Integrated section with dedicated editorial frontcover Source: howtospendit.com survey 2017 Source: howtospendit.com survey 2017 How To Spend It readers spend over twice as much on a car compared to the average European consumer.

12 Publishing Schedule PUBLICATION DATE AD COPY DEADLINE BOOKINGDEADLINE PUBLICATION DATE AD COPY DEADLINE BOOKINGDEADLINE JANUARY 06 How To Spend It TUE 05 DEC MON 23 OCT JULY 07 How To Spend It MON 18 JUN FRI 04 MAY FEBRUARY 03 How To Spend It 17 Smart Arts MON 15 JAN MON 29 JAN MON 04 DEC WED 20 DEC AUGUST 04 How To Spend It MON 16 JUL MON 04 JUN MARCH 03 How To Spend It 10 Wise Guise 17 Passion for Fashion 23 Friday Edition (Incl. Property Special) MON 12 FEB MON 19 FEB FRI 23 FEB MON 05 MAR WED 03 JAN MON 08 JAN FRI 12 JAN MON 29 JAN SEPTEMBER 01 How To Spend It 08 Wise Guise 15 Passion for Fashion 22 Smart Arts 28 Friday Edition (Incl. Property Special) MON 13 AUG MON 20 AUG FRI 24 AUG MON 03 SEP MON 10 SEP MON 02 JUL MON 09 JUL FRI 13 JUL MON 23 JUL MON 30 JUL APRIL 07 How To Spend It 21 Superior Interiors 27 Friday Edition (Incl. Men s Fashion Special) MON 19 MAR THU 29 MAR MON 09 APR MON 05 FEB THU 15 FEB MON 26 FEB OCTOBER 06 How To Spend It 12 Friday Edition (Incl. Men s Fashion Special) 20 Superior Interiors 27 Travel Unravelled MON 17 SEP MON 24 SEP MON 01 OCT MON 08 OCT TUE 07 AUG MON 13 AUG MON 20 AUG TUE 28 AUG MAY 05 How To Spend It (Incl. Beauty Special UK only) 12 Travel Unravelled 18 Friday Edition (Incl. Speed Special) JUNE 02 How To Spend It 08 Friday Edition 16 Boats that Rock MON 16 APR MON 23 APR MON 30 APR MON 14 MAY MON 21 MAY FRI 25 MAY MON 05 MAR MON 12 MAR MON 19 MAR TUE 03 APR MON 09 APR FRI 13 APR NOVEMBER 03 How To Spend It 09 Friday Edition 17 Christmas Unwrapped 24 Fine Times (Incl. Beauty Special UK only) DECEMBER 01 How To Spend It 07 Friday Edition 15 How To Trend It MON 15 OCT MON 22 OCT FRI 26 OCT MON 05 NOV MON 12 NOV MON 19 NOV MON 26 NOV MON 03 SEP MON 10 SEP FRI 14 SEP MON 24 SEP MON 01 OCT MON 08 OCT MON 15 OCT

13 Summary How To Spend It readers on average spends 33 minutes reading the magazine. How To Spend It audience have a combined net worth of 1.4 trillion.* 94% of How To Spend It readers have either bought a product or service, visited a website or retailer or made a recommendation to a friend as a result of reading howtospendit.com** Fully integrated howtospendit.com, a fully responsive website catering for the changing needs of an affluent global audience. A third of How To Spend It readers do not visit any other luxury lifestyle magazine websites or read any other magazine titles.** 15 times winner of National Colour Supplement of the Year. A global benchmark for luxury magazines. Source: howtospendit.com survey 2016, *Source: FT Global Survey 2017, **Source: howtospendit.com survey 2017