The Prague City Magazine by MF DNES. Leisure Shopping Arts Sports Real Estate
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1 The Prague City Magazine by MF DNES Leisure Shopping Arts Sports Real Estate 2014
2 Content Content of the presentation 2 Profile Media data Sections Advertising Possibilities Pricelist Contacts
3 Profile 3 The ultimate Prague magazine The full-color CITY DNES magazine is the ultimate Prague city magazine for locals and visitors. Each issue offers up-to-date metropolitan topics and tips for cultural, social, culinary and sports events, trips, shopping, etc. Part of the magazine is a monthly calendar of events in Prague. High quality of content guaranteed by the editorial team of the most-read Czech quality daily MF DNES Quality paper 60g LWC guaranties impeccable reproduction of photos and adds
4 Media data High circulation and readership copies in MF DNES Frequency: monthly (11 times per year), published last Tuesday of the month with the exception of July Circulation: copies = inserted in MF DNES distributed on premium Prague locations (coffees, restaurants, shops, fitness clubs, etc.) Readership: regular readers in the top target groups ( readers in the groups A, B and C) copies on selected locations Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2013
5 Media data Premium target group 5 The readership structure of all dailies in Prague (in thousands) and the market shear of MF DNES Readers with university degree Readers with above-the-average monthly household income higher than Kč MF DNES HN Lidové noviny Blesk MF DNES 43% MF DNES Blesk Lidové noviny Sport MF DNES 36% Právo 13 57% HN 29 64% Readers in decision-making positions Readers in the top socio-demographic groups AB MF DNES 27 MF DNES 65 Blesk 18 Blesk 47 HN Lidové noviny 9 12 MF DNES 40% Lidové noviny HN MF DNES 35% Právo 5 60% Právo 20 65% Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 3rd 4th quarter of 2013
6 Sections Clearly profiled sections (1) 6 TOPIC OF THE MONTH The most important issues for the upcoming month in Prague. Leisure, shopping, transport, wellness, etc. Sports in the summer, gifts before Christmas. CITY NAVIGATOR Drama and cinema premiers, concerts, exhibitions, sports contests and hundreds of other events in Prague. Detailed guide day by day. CITY GOURMET Looking for fine food and restaurants? We presents the best hotel restaurants, French bistros, or sushi bars, breakfast and brunch offers, food and drinks shops.
7 Sections 7 Clearly profiled sections (2) CITY BOUTIQUE A Prague shopping guide. Where to by clothes, sporting goods, decoration, etc. CITY ADDRESS Inside noteworthy Prague quarters. Sights, novelties, plans and their impact on locals and visitors. CITY SERVICES Useful advice for those who look for a good drycleaner, locksmith, taxi service or other every-day service. CITY TRIP Do you plan to sent out from Prague for a trip? Locations and events worth visiting and how to get there by car, train or bike.
8 Sections 8 Clearly profiled sections (3) CITY KIDS Clever ideas how to spend time out with your kids. Lists of playgrounds, specialized shops, sporting and cultural events. CITY SPORTS Looking for sports entertainment? We present the best tennis courts, golf clubs, tracks for inline scatting or yoga classes in the city. CITY REAL ESTATE Regular supplement of CITY DNES: numerous apartment and house offers in Prague and its surroundings. Knowledgeable advice how to buy, sell or rent property.
9 Advertising Advertising possibilities (1) 9 Window on the front page Format: width high 87 mm 34 mm Price 4C: Kč
10 Advertising 10 Advertising possibilities (2) Full page Format: width high 210 mm 285 mm Price 4C: Kč
11 Advertising 11 Advertising possibilities (3) Half page (wide) Format: width high 210 mm 140 mm Price 4C: Kč
12 Advertising 12 Advertising possibilities (4) 1/3 page (high) Format: width high 72 mm 285 mm Price 4C: Kč
13 Advertising 13 Advertising possibilities (5) 1/3 page (high) Format: width high 210 mm 114 mm Price 4C: Kč
14 Advertising 14 Advertising possibilities (6) Mosaics Formats and prices: Modul 1/9: 60 x 80 mm Kč Modul 2/9: 124 x 80 mm Kč 60 x 164 mm Kč Modul 3/9: 188 x 80 mm Kč Modul 4/9: 124 x 164 mm Kč
15 Advertising 15 Advertising possibilities (7) Window on the program page Format: width high 41 mm 80 mm Cena 4C inzerce: Kč
16 Advertising 16 Advertising possibilities (8) Section sponsor Format: width high 100 mm 16 mm Price: Kč
17 Advertising 17 Advertising possibilities (9) Front page of CITY Reality Formats: 1/4 page high 88 x 128 mm Kč 1/4 page width 181 x 84 mm Kč
18 Advertising 18 Advertising possibilities (10) Tips of real estate agents Format: width high 41 mm 51 mm Price 4C: Kč
19 Advertising 19 Pricelist 2014
20 Contacts Editorial: Monika Mudranincová, Advertising: Mafra, a.s., Sales agents Prague / inzertní poradci Praha, inzerce.poradce@mafra.cz, tel , fax praha.idnes.cz/city
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