LUXURY. The survey was sent with the February edition of Connoisseur to members of the Connoisseur Club. Number of respondents: 1088

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1 LUXURY REPORT 2018 The survey was sent with the February edition of Connoisseur to members of the Connoisseur Club. Number of respondents: 1088 ADVANCES SOCIAL STATUS OR WEALTH LUXURY IS, OR CAN BE, A REFLECTION OF PERSONAL IMAGE SATISFIES EMOTIONAL DESIRES LUXURY IS SYNONYMOUS WITH ADVANCED CRAFTSMANSHIP PERCEIVED AS TECHNICALLY SUPERIOR

2 Abaout the CONNOISSEUR RESIDENCE 51% Stockholm 14% Gothenburg 4% Malmö 51% Live in Stockholm 31% Other city 64% own one or more companies Connoisseur magazine subscribers belong to the half percent of the Swedish population that has an income in excess of SEK 2.0 million per year. IF YES, HOW MANY COMPANIES DO YOU OWN EITHER PARTLY OR TOTALLY 6% Ten 13% Five 7% Four 13% Three 23% Two 38% One OCCUPATION? 52% Entrepreneur 29% CEO 17% Employee* 3% Manager Employed municipal/state *Of these, 13% work in the financial sector

3 Abaout the CONNOISSEUR WHAT IS YOUR GREATEST INTEREST? (MULTIPLE CHOICES) 41% Travels 36% Cars 29% Wealth / Personal Finance 27% Sports / Fitness 41% travel 20% Fine Wines 19% Beverages 19% Golf 19% Restaurant visits 17% Boats 17% Gastronomy WHAT OTHER MAGAZINES / NEWSPAPERS DO YOU READ? (MULTIPLE CHOICES) 71% Dagens Industri 44% DI Weekend 42% SvD 28% Aftonbladet 26% Affärsvärlden 22% DN 21% Expressen 20% Privata Affärer 20% SVD A Perfect Guide 20% Veckans Affärer

4 T he Connoisseur s POSSESIONS 32% own an omega 11% owns more than 10 watches WHICH WATCH BRAND/BRANDS DO YOU OWN? TOP 3. (MULTIPLE CHOICES) 32% Omega 29% Rolex 18% Breitling

5 T he Connoisseur s POSSESIONS HOW MANY RESIDENCES DOES THE CONNOISSEUR OWN? 44% Two 28% One 21% Three 44% have two homes 7% Four or more 26% own a house abroad HOW MANY CARS DOES THE CONNOISSEUR OWN? 40% Two 30% One 15% Three 7% Four 4% Five or more 85% own one to three cars 4% None 41% own a boat Of these, 85% own a motorboat.

6 T he Connoisseur s POSSESIONS HOW DO YOU INVEST YOUR ASSETS? (MULTIPLE CHOICES) 82% Mutual funds 55% Real Estate 43% Fixed income investments 25% Capital protected investments 25% Other 82% invest in mutual funds 19% Hedge funds 17% Art 11% Land 9% Gold 8% Forestry HOW DO YOU MANAGE YOUR CAPITAL? (MULTIPLE CHOICES) 53% Shares / funds 48% Manage it myself 35% Private Banking 22% Discretionary asset management 15% Advice from stockbrokers 15% Other 11% Has the money exclusively in bank 9% have a securities / shareholding in excess of SEK 50 million

7 T he Connoisseur s TRAVEL HABITS HOW MANY TIMES DO YOU FLY PER YEAR? 26% 6-10 flights 23% 3-5 flights 13% Over 30 flights 12% flights 10% 1-2 flights 37% fly at least 11 times per year 8% flights 7% flights FOR LEISURE: 1% Every week 11% Every month 47% Once a quarter 34% Once every six months 8% Once a year 47% travel for leisure each quarter WHICH CLASS DO YOU FLY FOR LEISURE: 2% First Class 25% Business Class 73% Economy Class FOR BUISNESS: 7% Every week 26% Every month 19% Once a quarter 19% Once every six months 29% Once a year

8 Readers about CONNOISSEUR HOW MANY TIMES DO YOU READ YOUR COPY OF CONNOISSEUR MAGAZINE? 38% Three times or more 34% Twice 28% Once 38% read their copy of Connoisseur three times or more FOR HOW LONG DO YOU KEEP YOUR COPY OF CONNOISSEUR MAGAZINE? 38% More than six months 25% More than a month 22% Collect it 16% A week or less 38% keep their copy of Connoisseur for more than six months

9 Readers about CONNOISSEUR TO WHAT EXTENT DO YOU THINK CONNOISSEUR STANDS OUT AS AN EXCLUSIVE MAGAZINE WHEN IT COMES TO APPEARANCE COMPARED TO OTHER SWEDISH MAGAZINES? 53% Better quality 35% Much better quality 10% Equivalent quality 2% Lower quality 88% Better or much better quality 61% perceive the editorial quality as better or much better than other magazines.

10 Advertisment FORMAT 18 SPREAD 460 X 297 mm FULL PAGE 230 X 297 mm HALF PAGE 98 X 262 mm 1/3 PAGE 128 X 297 mm -LINKS- Click here to download -DATE FOR MATERIAL - TECHNICAL FACTS - Do you have other questions regarding advertising, please contact Tel: eller info@connoisseurint.se