LUXURY. The survey was sent with the February edition of Connoisseur to members of the Connoisseur Club. Number of respondents: 1088

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1 LUXURY REPORT 2018 The survey was sent with the February edition of Connoisseur to members of the Connoisseur Club. Number of respondents: 1088 ADVANCES SOCIAL STATUS OR WEALTH LUXURY IS, OR CAN BE, A REFLECTION OF PERSONAL IMAGE SATISFIES EMOTIONAL DESIRES LUXURY IS SYNONYMOUS WITH ADVANCED CRAFTSMANSHIP PERCEIVED AS TECHNICALLY SUPERIOR

2 Abaout the CONNOISSEUR RESIDENCE 51% Stockholm 51% 14% Gothenburg Live in Stockholm 4% Malmö 31% Other city 64% own one or more companies IF YES, HOW MANY COMPANIES DO YOU OWN EITHER PARTLY OR TOTALLY 6% Ten 13% Five 7% Four 13% Three 23% Two 38% One OCCUPATION? 52% Entrepreneur 29% CEO 17% Employee* 3% Manager Employed municipal/state *Of these, 13% work in the financial sector Connoisseur Magazine subscribers belong to the half percent of the Swedish population that has an income in excess of SEK 1.9 millionper year.

3 Abaout the CONNOISSEUR WHAT IS YOUR GREATEST INTEREST? 41% Travel 36% Cars 29% Wealth / Personal Finance 27% Sports / Fitness 41% travel 20% Fine Wines 19% Beverages 19% Golf 19% Restaurant visits 17% Boats 17% Gastronomy WHAT OTHER MAGAZINES / NEWSPAPERS DO YOU READ? 71% Dagens Industri 44% DI Weekend 42% SvD 28% Aftonbladet 26% Affärsvärlden 22% DN 21% Expressen 20% Privata Affärer 20% SVD a perfect guide 20% Veckans Affärer

4 T he Connoisseur s POSSESIONS 32% own an omega 11% owns more than 10 watches WHICH WATCH BRAND/BRANDS DO YOU OWN? TOP 3. 32% Omega 29% Rolex 18% Breitling

5 The Connoisseur s POSSESIONS HOW MANY RESIDENCES DOES THE CONNOISSEUR OWN? 44% 44% Two 28% One have two homes 21% Three 7% Four or more 26% own a house abroad HOW MANY CARS DOES THE CONNOISSEUR OWN? 40% Two 85% 30% One 15% Three own one to three cars 7% Four 4% Five or more 4% None 41% own a boat Of these, 85% own a motorboat.

6 The Connoisseur s POSSESIONS HOW DO YOU INVEST YOUR ASSETS? 82% Mutual funds 55% Real Estate 43% Fixed income investments 25% Capital protected investments 25% Other 19% Hedge funds 17% Art 11% Land 9% Gold 8% Forestry HOW DO YOU MANAGE YOUR CAPITAL? 53% Shares / funds 48% Manage it myself 35% Private Banking 22% Discretionary asset management 15% Advice from stockbrokers 15% Other 11% Has the money exclusively in bank 9% have a securities / shareholding in excess of SEK 50 million 82% invest in mutual funds

7 T he Connoisseur s PURCHASE PLANS WHAT MAKE OF CAR DO YOU PLAN TO BUY? 17% VOLVO 14% BMW 12% Mercedes 9% Audi 9% Porsche WILL INCREASE THEIR CONSUMPTION 2018 WITH THE PURCHASE OF 60% Travels 48% Restaurant visits 41% Wines 39% Champagne 39% Furnishings 38% Clothes 30% Fitness & healt 29% Cars 27% Cell phones 22% Watches 36% plan to buy a home abroad

8 T he Connoisseur s TRAVEL HABITS HOW MANY TIMES DO YOU FLY PER YEAR? 26% 6-10 flights 23% 3-5 flights 13% Over 30 flights 12% flights 10% 1-2 flights 37% fly at least 11 times per year 8% flights 7% flights FOR LEISURE: 1% Every week 11% Every month 47% Once a quarter 34% Once every six months 8% Once a year 47% travel for leisure each quarter WHICH CLASS DO YOU FLY FOR LEISURE: 2% First Class 25% Business Class 73% Economy Class FOR BUISNESS: 7% Every week 26% Every month 19% Once a quarter 19% Once every six months 29% Once a year

9 Readers about CONNOISSEUR HOW MANY TIMES DO YOU READ YOUR COPY OF CONNOISSEUR MAGAZINE? 38% Three times or more 34% Twice 28% Once 38% read their copy of Connoisseur three times or more FOR HOW LONG DO YOU KEEP YOUR COPY OF CONNOISSEUR MAGAZINE? 38% More than six months 25% More than a month 22% Collect it 16% A week or less 38% keep their copy of Connoisseur for more than six months

10 Readers about CONNOISSEUR TO WHAT EXTENT DO YOU THINK CONNOISSEUR STANDS OUT AS AN EXCLUSIVE MAGAZINE WHEN IT COMES TO APPEARANCE COMPARED TO OTHER SWEDISH MAGAZINES? 53% Better quality 35% Much better quality 10% Equivalent quality 2% Lower quality 88% Better or much better quality 61% perceive the editorial quality as better or much better than other magazines.

11 Advertisment FORMAT 18 SPREAD 460 X 297 mm FULL PAGE 230 X 297 mm HALF PAGE 98 X 262 mm 1/3 PAGE 128 X 297 mm -LINKS- Click here to download -DATE FOR MATERIAL - TECHNICAL FACTS - Do you have other questions regarding advertising, please contact Tel: eller info@connoisseurint.se