MEDIA RESEARCH RATINGS
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1 READERS OF MF DNES
2 MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
3 NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE POWER Blesk TOP MF DNES Deník (Net) Metro Právo Sport Aha! Lidové Hospodářské 76 E15
4 NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE Blesk TV mag. mag. TV (Total) TOP 4 TOP MAG. + Ona DNES TOP MAG. Mag. DNES + TV Ona DNES Mag. Právo + TV Víkend DNES Aha! TV Doma DNES Sport mag. TV pohoda (Total) Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Pátek LN Moje rodina - Fajn život Dům & bydlení Styl pro ženy In mag. Víkend
5 CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic) POWER * (MF DNES, LN and Metro) TOP (MF DNES and LN) MF DNES Source: ABC ČR, April September 2014 Lidové Metro TOP 4 (Mag. DNES + TV, Ona DNES, Doma DNES and Pátek LN) TOP TOP MAGAZÍN + MAGAZÍN Ona DNES (Mag. (Mag. DNES + TV DNES + TV, and Pátek Pátek LN LN) and Ona DNES) Magazín DNES + TV Ona DNES Doma DNES Víkend DNES Pátek LN
6 STRUCTURE OF READERS ACCORDING TO AGE years years years years years years years (affinity 0,3) (affinity 0,94) (affinity 0,93) (affinity 1,13) (affinity 1,31) (affinity 1,1) (affinity 0,99)
7 STRUCTURE OF READERS ACCORDING TO EDUCATION elementary highschool not graduate highschool graduate university graduate (affinity 0,31) (affinity 0,79) (affinity 1,19) (affinity 2,14)
8 STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME up to 20 thous. CZK thous. CZK 30 thous. CZK and more unknown (affinity 0,69) (affinity 0,88) (affinity 1,27) (affinity 1)
9 STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) A B C D E (affinity 2,02) (affinity 1,44) (affinity 0,97) (affinity 0,74) (affinity 0,51)
10 READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE POWER TOP MF DNES Blesk Metro Deník (Net) Právo Hospodářské Lidové Sport Aha! E15
11 READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK POWER TOP MF DNES Blesk Metro Deník (Net) Hospodářské Sport Právo Lidové Aha! E15
12 READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB POWER TOP MF DNES Blesk Metro Deník (Net) Právo Hospodářské Lidové Sport Aha! E15
13 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER TOP MF DNES Lidové Metro National dailies Tabloid dailies Regional dailies Population
14 READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers POWER Blesk TOP MF DNES Deník (síť) Metro Právo Sport Aha! LN HN E15 (64 % active) (52 % active) (63 % active) (65 % active) (52 % active) (67 % active) (45 % active) (74 % active) (52 % active) (60 % active) (83 % active) (83 % active)
15 READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) POWER TOP MF DNES Blesk Deník (Net) Metro Hospodářské Sport Lidové Právo Aha! E15
16 READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) POWER TOP MF DNES Blesk Deník (Net) Hospodářské Metro Sport Lidové Právo E15 Aha!
17 READERS OF DAILIES ENTREPRENEURS POWER TOP MF DNES Blesk Deník (Net) Metro Sport Hospodářské Právo Lidové Aha! E15
18 CONTACT FOR MORE INFORMATION - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts
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