READERS OF THE IDNES.CZ FAMILY SERVERS

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1 READERS OF THE IDNES.CZ FAMILY SERVERS

2 INTERNET VISIT RATE RESEARCH NetMonitor NetMonitoris an extensive research project aimed to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors. The project sponsor is SPIR. The project organizer are Gemius S.A. and Mediaresearch. NetMonitor joins two research projects The project sponsor is SPIR. The project organizer is Gemius S.A. and Socio-demographic research of visitors. The NetMonitor research is realized via combination of methods: measurement on the server side (sitecentric) as well as on the user side (user centric). Note: TheInternet visitorssociodemographyresearchiscarriedoutin usersconnectingto theinternet fromtheczech Republic. Thus, thefollowingsociodemographicchartsand data concerningserversare based on numbers of unique users connected to the Internet from the Czech Republic. NetMonitor

3 TOTAL VISIT RATE UNIQUE VISITORS PER MONTH STRUCTURE ACCORDING TO SEX Affinity target group is red UNIQUE VISITORS PER WEEK 49% Man 51% PAGES VIEWED PER MONTH *Výskyt afinitních cílových skupin je častější, než je běžné v internetové populaci. idnes.cz

4 TOTAL VISIT RATE PER MONTH 5,0 4,5 4,0 3,5 3,0 2,5 2,0 1,5 4,62 4,37 4,35 4,31 4,38 4,33 4,31 4,32 4,40 4,54 4,65 4,48 4,56 4,56 4,38 4,46 4,60 4, , , ,0 0 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 Real Users in millions Page Views in millions Source: NetMonitor- SPIR - Gemius& Mediaresearch idnes.cz

5 STRUCTURE ACCORDING TO AGE 22 % 23 % 19 % 13 % 13 % Affinity target groups are red. *Výskyt afinitních cílových skupin je častější, než je běžné v internetové populaci. idnes.cz

6 STRUCTURE ACCORDING TO EDUCATION 39 % 26 % 21 % 14 % Affinity target groups are red. *Výskyt afinitních cílových skupin je častější, než je běžné v internetové populaci. idnes.cz

7 STRUCTURE ACCORDING TO NET HOUSEHOLD INCOME 31 % 22 % 17 % 17 % 14 % CZK 30 Affinity target groups are red. *Výskyt afinitních cílových skupin je častější, než je běžné v internetové populaci. idnes.cz

8 STRUCTURE ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 30 % 18 % 19 % 15 % 11 % A B C D E Affinity target groups are red. *Výskyt afinitních cílových skupin je častější, než je běžné v internetové populaci. idnes.cz

9 STRUCTURE ACCORDING TO SIZE OF RESIDENCE 23 % 25 % 20 % 17 % 15 % To 1 people 1-5 people 5-20 people people Over 100 people Affinity target groups are red. *Výskyt afinitních cílových skupin je častější, než je běžné v internetové populaci. idnes.cz

10 TOTAL VISIT RATE OF THE IDNES.CZ FAMILY SERVERS Alík.cz Auto.iDNES.cz Bonusweb.cz Bydleni.iDNES.cz Cestovani.iDNES.cz Ekonomika.iDNES.cz a Hobby.cz HomePage.iDNES.cz Jizdnirady.iDNES.cz Kultura.iDNES.cz Mobil.iDNES.cz OnaDnes.cz Rajče.net Reality.iDNES.cz Revue.iDNES.cz RunGo.cz Sport.iDNES.cz Technet.cz TOPkontakt.cz Xman.cz Zpravy.iDNES.cz Kraje.iDNES.cz Real Users in thousands *Výskyt afinitních cílových skupin je častější, než je běžné v internetové populaci. idnes.cz

11 60 unique visitors per month 16 unique visitors per week 46% Man 54% 2,1 mil. pages viewed per month 30 % 35 % 16 % 12 % 4 % 4 % 34 % 14 % 28 % 24 % 40 % 17 % 17 % 14 % 12 % 31 % 17 % 11 % 8 % 9 % 24 % CZK 30 Alík.cz children s internet

12 429 unique visitors per month 163 unique visitors per week 22% Man 78% 6,6 mil. pages viewed per month 32 % 22 % 22 % 45 % 34 % 6 % 12 % 5 % 8 % 14 % 17 % 29 % 21 % 19 % 15 % 27 % 32 % 17 % 11 % 4 % CZK 30 Auto.iDNES.cz all about cars

13 244 unique visitors per month 86 unique visitors per week 20% Man 80% 3,5 mil. pages viewed per month 35 % 31 % 45 % 15 % 12 % 5 % 2 % 16 % 28 % 24 % 15 % 20 % 25 % 16 % 22 % 29 % 14 % 15 % CZK 30 Bonusweb.cz daily about computer games

14 529 unique visitors per month 42% Man 218 unique visitors per week 58% 20 mil. pagesviewedper month 4 % 32 % 21 % 19 % 14 % 5 % 11 % 43 % 41 % 28 % 18 % 19 % 20 % 14 % 32 % 31 % 13 % 14 % 7 % 2 % CZK 30 Bydleni.iDNES.cz all about living

15 851 unique visitors per month Man 392 unique visitors per week 45% 55% 16 mil. pagesviewedper month 8 % 23 % 26 % 21 % 13 % 14 % 41 % 34 % 23 % 21 % 20 % 22 % 13 % 25 % 31 % 18 % 11 % 9 % 5 % CZK 30 Cestovani.iDNES.cz server for travellers, tourists, outdoor

16 39% 0,9 mil. unique visitors per month Man 61% 384 unique visitors per week 11 mil. pagesviewedper month 6 % 25 % 27 % 20 % 12 % 9 % 8 % 13 % 43 % 36 % 27 % 21 % 19 % 19 % 14 % 28 % 31 % 14 % 16 % 8 % 4 % CZK 30 Ekonomika.iDNES.cz and Finance.iDNES.cz finance and business news, family finance, shares, markets

17 420 unique visitors per month 43% Man 130 unique visitors per week 57% 3,9 mil. pages viewed per month 7 % 28 % 19 % 20 % 15 % 12 % 7 % 28 % 19 % 20 % 15 % 12 % 22 % 20 % 21 % 25 % 13 % 26 % 34 % 11 % 13 % 11 % 4 % CZK 30 Hobby.cz house, workroom, garden, pets, mushrooms, herbs

18 HomePage.iDNES.cz 1,1 mil. unique visitors per month Man 60% 701 unique visitors per week Structure according to sex 40% 62 mil. pagesviewedper month 6 % 29 % 23 % 21 % 12 % 8 % 11 % 41 % 40 % 18 % 20 % 20 % 26 % 16 % 30 % 30 % 13 % 16 % 7 % 4 % CZK 30 HomePage.iDNES.cz the gate page of the whole idnes.czportal and a guidepost of all webs of the idnes.czfamily

19 1,7 mil. unique visitors per month 734 unique visitors per week 55% Man 45% 62 mil. pagesviewedper month 29 % 21 % 17 % 12 % 11 % 14 % 19 % 41 % 26 % 32 % 22 % 16 % 15 % 14 % 18 % 30 % 20 % 11 % 14 % 7 % CZK 30 Jizdnirady.iDNES.cz IDOS traffic order

20 585 unique visitors per month 42% Man 233 unique visitors per week 58% 7,4 mil. pages viewed per month 25 % 28 % 21 % 43 % 37 % 7 % 11 % 8 % 9 % 11 % 20 % 21 % 20 % 25 % 14 % 27 % 33 % 14 % 14 % 8 % 5 % CZK 30 Kultura.iDNES.cz culture from A to Z

21 433 unique visitors per month 162 unique visitors per week 27% Man 73% 3,6 mil. pages viewed per month 29 % 31 % 15 % 11 % 5 % 12 % 12 % 43 % 33 % 28 % 20 % 18 % 19 % 16 % 29 % 30 % 11 % 14 % 9 % 7 % CZK 30 Mobil.iDNES.cz daily news from the telecommunication and mobile world

22 781 unique visitors per month 313 unique visitors per week 50% Man 50% 14 mil. pagesviewedper month 9 % 25 % 28 % 19 % 11 % 8 % 11 % 12 % 41 % 36 % 23 % 21 % 20 % 23 % 14 % 27 % 31 % 12 % 15 % 9 % 6 % CZK 30 OnaDnes.cz magazine covering all aspects of a woman

23 993 unique visitors per month 348 unique visitors per week 54% Man 46% 379 mil. pages viewed per month 22 % 26 % 20 % 11 % 11 % 13 % 21 % 41 % 26 % 29 % 23 % 17 % 18 % 13 % 18 % 31 % 19 % 12 % 15 % 6 % CZK 30 Rajče.net space for your photos

24 291 unique visitors per month 92 unique visitors per week 49% Man 51% 28 mil. pagesviewedper month 4 % 21 % 24 % 22 % 18 % 11 % 8 % 18 % 48 % 26 % 23 % 25 % 20 % 18 % 14 % 21 % 32 % 14 % 17 % 14 % 1 % CZK 30 Reality.iDNES.cz real estates from the whole country

25 554 unique visitors per month Man 231 unique visitors per week 46% 54% 20 mil. pagesviewedper month 5 % 31 % 25 % 20 % 8 % 7 % 43 % 40 % 29 % 18 % 20 % 19 % 14 % 30 % 30 % 14 % 14 % 8 % 3 % CZK 30 Revue.iDNES.cz interesting news from the society

26 187 unique visitors per month 57 unique visitors per week 36% Man 64% 1,4 mil. pages viewed per month 7 % 31 % 28 % 16 % 12 % 6 % 12 % 45 % 33 % 22 % 16 % 24 % 21 % 17 % 24 % 28 % 19 % 13 % 6 % CZK 30 RunGo.cz runners web

27 1 mil. unique visitors per month 481 unique visitors per week 36% Man 64% 45 mil. pagesviewedper month 27 % 27 % 21 % 42 % 36 % 7 % 8 % 9 % 13 % 20 % 20 % 21 % 24 % 15 % 27 % 30 % 14 % 15 % 5 % CZK 30 Sport.iDNES.cz the best sport

28 628 unique visitors per month 255 unique visitors per week 28% Man 72% 7,8 mil. pages viewed per month 26 % 26 % 18 % 12 % 9 % 12 % 14 % 38 % 35 % 23 % 19 % 18 % 25 % 15 % 27 % 30 % 16 % 11 % 11 % 6 % CZK 30 Technet.cz technology around us

29 258 unique visitors per month Man 68 unique visitors per week 48% 52% 1,3 mil. pages viewed per month 7 % 12 % 26 % 21 % 17 % 17 % 29 % 37 % 24 % 27 % 23 % 18 % 16 % 17 % 15 % 33 % 20 % 17 % 11 % 4 % CZK 30 TOPkontakt.cz company catalogue

30 317 unique visitors per month 110 unique visitors per week 33% Man 67% 3 mil. pagesviewedper month 27 % 29 % 21 % 43 % 41 % 6 % 7 % 7 % 9 % 21 % 30 % 17 % 20 % 13 % 33 % 27 % 15 % 11 % 4 % CZK 30 Xman.cz server formenwhoare not affraidofanyaction

31 2 mil. unique visitors per month 43% Man 1 mil. unique visitors per week 57% 83 mil. pagesviewedper month 24 % 22 % 19 % 12 % 13 % 12 % 17 % 40 % 31 % 27 % 21 % 17 % 21 % 15 % 23 % 29 % 17 % 12 % 12 % 6 % CZK 30 Zpravy.iDNES.cz latest national and international news

32 1,2 mil. unique visitors per month Man 60% 551 unique visitors per week 40% 27 mil. pagesviewedper month 8 % 24 % 24 % 21 % 12 % 12 % 15 % 41 % 34 % 23 % 21 % 24 % 17 % 15 % 26 % 30 % 12 % 16 % 5 % CZK 30 Kraje.iDNES.cz regional news

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