UNDISPUTED LEADER OF SPANISH PRESS
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1 UNDISPUTED LEADER OF SPANISH PRESS EGM 3rd Acc. 2014
2 Source: EGM 3rd Acc readers
3 With a multiplatform brand Different media with the same brand values, quality of contents and many advertising opportunities. READERS UNIQUE USERS COPIES CIRCULATION IPHONE DOWNLOADS Sources: Press, EGM 3rd Acc Internet Comscore Oct Orbyt OJD Jan to Dec Mobile Inside downloads Aug 2014
4 An audience of millions MARCA is the undiputed leader compared to all the other diaries. UNDISPUTED PRESS LEADER (.000) Source: EGM 3rd Acc 2014
5 Competing against the rest of sports diaries MORE READERS THAN ALL SPORTS MEDIA TOGETHER (.000) 51% OF THE SPORTS PRESS READERSHIP (%) * without duplications SPORT MUNDO DEPORTIVO 11% AS 12% 26% 51% MARCA Marca As El Mundo Deportivo Sport Source: EGM 3rd Acc Rest sports without duplications.
6 With a great reader profile 56% of its readers have higher education, vocational or degree studies. And an average age of 41 años. SOCIAL CLASS (%) GENDER (%) AGE (%) A 29 Men to B to C 19 Women to D 3 65 and more 10 Source: EGM 3rd Acc 2014.
7 Leadership by targets 14 TO 24 YEARS (.000) 25 TO 44 YEARS (.000) A, A+B, OR B (.000) MARCA Marca 411 MARCA Marca MARCA Marca As 173 As 557 El País El País 125 El País 536 As Sport 80 El Mundo 365 El Mundo 876 El Mundo El Mundo Deportivo ABC La Razón El Mundo Deportivo Sport ABC La Razón El Mundo Deportivo ABC Sport La Razon Source: EGM 3rd Acc 2014.
8 Leaderhsip by targets Also the feminine target PAY PRESS RANKING (.000) SPORTS PRESS RANKING (.000) El País MARCA Marca MARCA Marca 493 El Mundo As As 233 ABC Sport Sport 128 El Mundo Deportivo La Razón El Mundo Deportivo 134 Source: EGM 3rd Acc 2014
9 MARCA has (55,12%) exclusive readers that do not read any other general or sports newspaper 73,5% EXCLUSIVE READERS DON T READ AS % EXCLUSIVE READERS WHO DON T READ ANY OTHER SPORTS NEWSPAPERS ,5% 67% MARCA Exclusive opposite AS MARCA Sports press Source: EGM 3rd Acc Gral info diaries El Mundo, El País, ABC, La Razón. Sports As, Sport, El Mundo Deportivo.
10 The fidelity of our readers assures the frequency of impact 69% OF MARCA S READERSHIP READ IT EVERY DAY OR 4-5 TIMES A WEEK(%) Less frequently Once a week or 3 times per week Everyday 31 4 or 5 times a week Source: AIMC Brands 2013.
11 14 LOCAL EDITIONS BALEARES EDITION VALENCIA EDITION ARAGON EDITION LAS 2 CASTILLAS EDITION MADRID EDITION NORTE EDITION GALICIA EDITION ASTURIAS-LEON EDITION ANDALUCÍA EDITION VIZCAYA EDITION LEVANTE EDITION SEVILLA EDITION CATALUÑA EDITION CANARIAS EDITION Andalucía Madrid C.Valenciana Castilla/León Galicia C.Catalana Castilla/Mancha Canarias País Vasco Murcia Asturias Extremadura Aragón Baleares Navarra Cantabria La Rioja Figures in thousands Source: EGM 3rd Acc 2014.
12 Great audience coverage Marca is an absolute leader in daily pay press with readers It is present nationwide thanks to its 14 local editions. Innovative formats and colours Source: EGM 3rd Acc 2014.
13
14 Senate QR Code Tierra de Sabor Fake Cover
15 New sections MARCA STYLE TECH STYLE Women sport MARCA Health Weekly section about trends and accessories related to men Section to show the latest advances made in technology. Section dedicated to hot news about women sports. Section devoted to healthy habits for high level athletes and common people.
16 News sections University Sport Sports management Healthy Mind
17 And also MARCA in ORBYT When the banner is clicked, the user is redirected to the advertiser s content. The daily leader and its extras in an interactive pdf format
18
19 WITH A READERSHIP OF READERS (.000) MARCA + Estadio El País As El Mundo El Mundo Deportivo Sport ABC La Razon All available in Source: EGM 3rd Acc With duplications Marca + Estadio Deportivo.
20 More than 75 years of leadership readers Sports instantly Average daily audience unique users The sports radio Audience: listeners(l-v) Multichannel medium MARCA Motor A new way of reading MARCA MARCA Guide Source: EGM 3rd Acc Comscore Oct Radio 3rd wave 2014
21 A KEY POINT IN PRESS LEADERSHIP (.000) 29,50% Rest of diaries 43% Unidad Editorial 31% PRISA 25% Source: EGM 3rd Acc With duplications
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