THE MAGAZINE FOR EXECUTIVES COMMERCIAL PRESENTATION
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1 THE MAGAZINE FOR EXECUTIVES COMMERCIAL PRESENTATION 2017
2 MORE THAN 50 YEARS OF EXPERIENCE IN THE MARKET The most prestigious magazine in the financial and business area. Monthly frequency, strengthening its contents with specialized press kits on different financial supports. Including the most interesting special issues, completing the magazine s editorial offer. NEWS ECONOMY OPINION FINANCES MARKET STATISTICS DATA PREVISIONS ANALYSIS
3 ITS SECTIONS ALL THE INFORMATION ON THE FINANCIAL WORLD Editorials Communications Pulse of the Market Reports Interviews The best of FT Insights with History Books & Arts
4 INFORMATION CIRCULATION: 14,063 Copies PRINT RUN: 20,817 Copies Actualidad Económica, the financial magazine that is key referent in the business world Source: OJD 2016
5 Executives, entrepreneurs, men interested in the current and latest financial news. PROFILE: INFORMATION READERSHIP: 46,000 Readers Gender: 73% men Age: 28% between years old 50% between years old Social class: 54% middle-upper/upperclasses Education level: 55% with higher studies Source: EGM 2º Acum 2017
6 SPECIAL ISSUES
7 THE GREATEST 5,000 COMPANIES IN SPAIN SPECIALS Next DECEMBER, Actualidad Económica will be publishing a new report with the main information on the greatest 5,000 operating companies in Spain. A wide-ranging and detailed analysis on the biggest thousand companies in Spain. Sector and province rankings by income, classifications of the 1,000 greatest groups. Issue date December
8 WHO IS WHO IN THE SPANISH COMPANY SPECIALS ACTUALIDAD ECONÓMICA publishes a new special report on WHO IS WHO SPAIN. An independent guide gathering by sectors of the economy the main companies operating in Spain and describing the best main executives in charge. Issue Date June
9 AND OUR PRESS KITS An analysis of the year divided into two visions: The world & Spain (January) The best opinion articles written by the most prestigious analysts, always with a liberal perspective (April) *annual frequency
10 AND OUR PRESS KITS A complete analysis on the Andalusian community, its representatives and the most emblematic actions. Everything you need to know on the different designations of origin and winery from Spain. Radiography of the featured sector, interviews and everything you need to know about the different sectors at a global level.
11 CALENDAR Special Dossier Best Entrepreneurs January February March April May June July August September October Noviember December PWC (Digital Transformation) Yearbook 2017 Internationalisation Food PWC (Business Transations) Real-estate INVESTMENT FUNDS Tourism E-Commerce Logistics EL ESPECTADOR Who is Who in the Wine Business The 100 Best Ideas Business Success Prizes - La Rioja Business Success Prizes Extremadura (Merida) Business Success Prizes - Baleares Golf Consultancy Startups Prizes Business Success Prizes - Andalucia ( Cordoba) Energy Efficiency País Vasco 4.0 WHO IS WHO 2017 PORTS Renting Innovation in the Chemical Sector Cybersecurity Best companies for work Energy Financial Education: bank and insurances 100 best financiers Business Success Prizes - TENERIFE Business Success Prizes - Murcia Building Sector & Infrastructures Who is Who Andalucia 2017 Business Success Prizes - Castilla la Mancha CECA/ Pensions/ Automotive The greatest 5,000 companies
12 ACTUALIDAD ECONÓMICA THE WEBSITE
13 With a fresh and different approach on the latest news: De un vistazo: analysis on the latest news within the own web page sections, as where the financial data of interest is graphically analyzed. Bendita hemeroteca: a place to review personalities and companies that were covered by ACTUALIDAD ECONÓMICA in the past and are currently on a different position. THE EXECUTIVES WEB SITE
14 WEB DATA A window with daily updated reports, analysis, blogs and comments about Spain and the world.. 94,708 Unique browsers 135,235 Page views *Data: Omniture IP ES August 2017
15 SOCIAL MEDIA Including new blogs and an updated presence on social media, Twitter and Facebook Always sharing the same motto: explain Economy with an ideological clarity and a journalistic quality. 7,612 likes 15,100 followers *Data: Social Media September 2017
16 SECTION SPONSORSHIP ACTIONS Association of Actualidad Económica values with the sponsored brand (the editorial lane of the magazine will have the last decision in order to agree which brands are more suitable) Includes: Customisation of the header with the brand s corporate colours. Small strip ad fixed in section LEARNING WITH: This exclusive editorial format allows the brands and the users to connect through a 100% integrated content within Actualidadeconomica.es editorial. This is an innovative approach for the inclusion of contents that will be featured in the Home page The brand will have the opportunity to tell us their story first hand.
17 ACTIONS MICROSITE DIGITAL MEETING VIDEO An access to the micro-site will be enabled through the central module of the sections with the latest news/articles. Digital meetup between a main character chosen by the brand (depending on the client and one of Actualidad Económica s moderators. The meeting will be displayed on Home and the related section. Weekly video with a claim to be chosen, for example The best Castillian-Manchegan entrepreneurs powered by this video will be hosted in Actualidad Económica s web site for two days, one day in Home and another day in the related section.
18 AWARDS
19 BUSSINESS SUCCESS For more than 10 years, Actualidad Económica has been publishing reports which analyze in depth the financial situation and the business reality of Spanish autonomous communities, for covering them in an informative way with current news. The frequency of these reports is biannual. AWARDS These reports develop a large analysis on the region s economy, in which the most pounding and current topics are discussed by the leading entrepreneurs and politicians. With an aim to get closer to the business world in every community and recognize the hard work of the entrepreneurs, this magazine completes its reports with AE s Business Success Awards.
20 Actualidad Económica, publishes every year The 100 best ideas Awards. These awards belong to a special report about the I+D+I, which analyzes the different perspectives on the research world. THE 100 BEST IDEAS AWARDS
21 BEST START-UPS AWARDS BEST FINANCIERS AWARDS *Click on the pictures for more information,
22 RATES 2017 Measures (mm) Medidas (mm) GENERAL Width Height PAGE 10, DOUBLE PAGE 20, /2 PAGE 7, /3 PAGE 5, /4 PAGE 4, ADVERTORIAÑ 13, WINDOW 7, PREMIUM POSITIONING Width Height BACK COVER 16, INSIDE COVER 13, INSIDE BACK COVER 11, INSERTS (Prize per unit)* NATIONAL PRINT RUN 0.25 SEGMENTATIONS 0.30
23 SALES DEPARTMENT Advertising Managing Director Jesús Zaballa Advertising Director, Magazines Sandra Santero T Coordination Elvira Pou T Publishing Director Marta Sánchez Sánchez Telf / M
24 ANDALUCÍA/ EXTREMADURA Rafael Marín T /10 M Silvia Torres T M BALEARES José Mª Conrado T M PAÍS VASCO/NAVARRA/RIOJA Iñaki Fika T M DIRECTOR DE ÁREA CATALUÑA Samuel Saiz Llanos T M SALES DEPARTMENT DELEGATIONS ARAGÓN Álvaro Cardemil T M LEVANTE Marcos de la Fuente T M ZONA NORTE Marta Meler T M CROSS-CUTTING PROJECT MANAGER Jose Luís Sánchez T M INTERNATIONAL Juan Jordán de Urries T M CANTABRIA/ ASTURIAS Pablo Fernández-Galiano T M GALICIA Manuel Carrera T M
25 2017
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