Top positions for top properties.

Transcription

1 Top positions for top properties. Always happy to help: planet c GmbH, Brigid O Connor, media service, Dorotheenstraße 64, 2201 Hamburg, Germany, Phone +49 (0) , Fax +49 (0) hb-immobilien@planetc.co

2 Special Advertising Opportunities for Your Property. EXPO REAL 2016 EXCLUSIVE HOLIDAY HOMES AT HOME + ABROAD PROPERTY MARKET BAVARIA LUXURY LIVING COMMERCIAL PROPERTY LIVING ON THE WATERFRONT THE BERLIN PROPERTY MARKET THE NORTH AND BALTIC SEA PROPERTY MARKET PREFABRICATED HOUSES GERMANY S PRIME COMMERCIAL PROPERTY LOCATIONS BUYING DIRECTLY FROM THE BUILDER THE AUSTRIAN PROPERTY MARKET THE HAMBURG PROPERTY MARKET INVESTMENT PROPERTIES HOLIDAY HOMES IN THE ALPS BARRIER-FREE LIVING Handelsblatt s Property Market section. Handelsblatt is the most widely-read publication in the German business world, attracting the country s top decision-makers (290,000 top-level executives according to LAE 2015). Handelsblatt includes a dedicated Property Market (Immobilienmarkt) section every Friday with a variety of attractive opportunities to spotlight your real estate within an up-to-date editorial context. Moreover, there are special features every year, each on a specific property-related topic. There are also Handelsblatt where multiple properties are simply showcased in combination. These combined advertisements are set against a coloured background to create a particularly eye-catching look-and-feel. Advertising space is available on favourable terms: we provide a choice of six advertisement formats at affordable set prices. All formats are four-coloured, showing your property to its best advantage. Handelsblatt s readership. Handelsblatt is the title of choice for industry movers and shakers. In fact, your advert will reach 9.9% of all German decision-makers: that s 290,000 powerful people (source: LAE 2015). Handelsblatt readers are among the newspaper buyers most likely to own and buy their own properties, and most likely to be taking decisions in their professional roles about the purchase or rental of offices, retail floor space and production facilities. Handelsblatt attracts readers with an average net monthly household income of 4,41 euros that is higher than for any other national newspaper covered by the AWA 2015 audit. No other national paper has a higher percentage of readers with an interest in luxury goods and services (source: AWA 2015). 86% of respondents read the Property Market section regularly/ often/occasionally (source: copytest June 2014). 6% of readers find the real estate section very informative. (source: copytest June 2014). Handelsblatt grants you exclusive access to a choice target group make it a central focus of your media planning. COUNTRY HOUSES + STABLES STYLISH HIGH-RISE PROPERTIES PENTHOUSES + LUXURY APPARTMENTS CATERING + HOTEL PROPERTIES Decision-makers by employment/profile in % HB Self-employed Liberal professions Source: LAE Decision-makers, total. Managerial positions Civil servants THE SYLT PROPERTY MARKET Readership THE MEDITERRANEAN PROPERTY MARKET COUNTRY LIVING LAE 2015 ma II/2015 AWA ,000 decision-makers 418,000 readers 42,000 readers

3 Top positions for top properties. Topics and dates in Handelsblatt offers the ideal environment for real estate ads. High-profile fixed formats at a fixed price. Topics in 2016 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Expo Real Exclusive holiday homes at home + abroad Property market Bavaria Luxury living Commercial property Living on the waterfront Living in the countryside The North and Baltic Sea property market Prefabricated houses *Tag des deutschen Fertigbaus * Germany s prime commercial property locations New projects in Germany The Austrian property market The Berlin property market Investment properties Holiday homes in the Alps MIPIM Country houses + stables Agricultural + forest real estate Penthouses + luxury appartments Catering + hotel properties The Sylt property market The Mediterranean property market The Hamburg property market Stylish high-rise properties Barrier-free living Special editorial supplement Special editorial section Dedicated ad section Subject to change correct as of Jan. 2016

4 High-profile fixed formats mm wide (1 column) x 50 mm high, 4c b&w 40 2c/c/4c 500 Special-offer price mm wide (2 columns) x 50 mm high, 4c b&w 680 2c/c/4c 1,000 Special-offer price mm wide ( columns) x 100 mm high, 4c b&w 2,040 2c/c/4c,000 Special-offer price 1, mm wide (2 columns) x 100 mm high, 4c s/w 1,60 2c/c/4c 2,000 Special-offer price 1, mm wide (4 columns) x 125 mm high, 4c s/w,400 2c/c/4c 5,000 Special-offer price, mm wide (4 columns) x 250 mm high, 4c b&w 6,800 2c/c/4c 10,000 Special-offer price 6,60 Conditions: these special offers apply only to ad positions in the dedicated ad section. The prerequisite is that the advertisements are for specific properties. Formats other than those listed will be billed at the valid mm rate of 6.80 for b&w or 10 for colour. Sole positions are subject to the conditions for recommendation ads (rate card no. 71 effective Jan. 01, 2016)

5 Classified ads Real estate. Main publication day: Friday Advertising deadline: 2 weekdays prior to publication, 2 p.m. Format examples 100 mm high x 97.5 mm wide b&w = 1,60 colour = 2, mm high x 97.5 mm wide b&w = 408 colour = mm high x 47 mm wide b&w = 40 colour = mm high x 47 mm wide b&w = 204 colour = 00 5 Minimum size 10 mm high x 47 mm wide b&w = 68 colour = Prices Copy/Artwork 50 mm high x 97.5 mm wide b&w = 680 colour = 1,000 2 The b&w millimetre rate is 6.80 per mm height Colour ads: 10 per mm height Box no. fee: Germany 1.50 outside Germany We prefer F files. You can find more information on Handelsblatt technical data at Ad upload: handelsblatt@anzeigeneingang.de Discounts: 6 ads 5 % 12 ads 10 % 24 ads 15 % 52 ads 20 % If you have any questions concerning ad uploads please call +49 (0) Conditions of payment: 2% discount for advance payment. Payment 14 days after receipt of invoice. All prices plus the statutory VAT. (rate card no. 71 effective Jan. 01, 2016) Always happy to help: planet c GmbH, Brigid O Connor, media service, Dorotheenstraße 64, 2201 Hamburg, Germany, Phone +49 (0) , Fax +49 (0) hb-immobilien@planetc.co