FY 2007 Result. President and CEO Hannu Syrjänen 7 February 2008
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1 FY 2007 Result President and CEO Hannu Syrjänen 7 February 2008
2 Key Figures
3 Key Figures EUR million 1 12/ /2006 Ch % Net sales Operating profit % net sales 2, , Operating profit excluding major non-recurring capital gains % net sales Balance sheet total Capital expenditure 3, , Return on equity (ROE), % Return on investment (ROI), % Equity ratio, % Gearing, % Interest-bearing liabilities Net debt Earnings/share, EUR Cash flow from operations/share, EUR Dividend/share, EUR * Market capitalisation 3, ,521.8 Average number of employees 19,587 18, * Board s proposal to the AGM Hannu Syrjänen
4 Net Sales Net sales, MEUR Q1 Q2 Q3 Q4 Hannu Syrjänen
5 Operating Profit Operating profit, MEUR * Q07 result affected by: Sanoma Magazines heavy investments in marketing and launches Sanoma s restructuring General literature s weak sales Bookstore chain Suomalainen Kirjakauppa s Christmas sales and reorganisation of Aldipress 20 0 Q1 Q2 Q3 Q4 * 2Q07 includes non-recurring capital gains worth of EUR 34.2 million. In 2007 the total amount of these items were EUR 40.3 million and in 2006 EUR 4.3 million Hannu Syrjänen
6 Net Sales by Division and Geographic Area 1 12/2007 (1 12/2006) Net sales EUR 2,926.3 million By division By geographic area Rautakirja 28% (28%) Sanoma Magazines 41% (41%) Other countries 5% (6%) Finland 49% (49%) SWelcom 5% (5%) SanomaWSOY Education and Books 11% (11%) Sanoma 16% (16%) Other EU countries 46% (45%) The Netherlands 24% (25%) CEE countries, Russia and Ukraine 21% (19%) Intra group eliminations excluded Due to roundings, the sum of percentages of pies slides is not always 100% Hannu Syrjänen
7 Advertising Sales % of net sales 1 12/ /2006 Sanoma Magazines 30% 28% Sanoma 53% 52% SWelcom 54% 58% The Group 24% 23% Hannu Syrjänen
8 Digital Media Sales EUR million % of net sales figures are not fully comparable to 2006 and 2007 Hannu Syrjänen
9 Market Environment
10 GDP and Private Consumption, Change GDP, change Private consumption, change % % Belgium Finland Hungary Holland Russia Source: EIU forecasts, December 2007 Hannu Syrjänen
11 Advertising Sales in Finland 1,000 12/2007 Ch % 1 12/2007 Ch % NEWSPAPERS 55, , TELEVISION 22, , MAGAZINES 9, , ONLINE 4, , RADIO 2, , OUTDOOR 3, , CINEMA , Total 99, ,194, * Not comparable with previous year because number of sheets has increased Net figures, Change-% to previous year. Source: TNS Gallup Hannu Syrjänen
12 Advertising Sales in the NL 1, /2007 Ch % TELEVISION 2,776, NEWSPAPERS 792, RADIO 486, MAGAZINES 485, UNSOLICITED ADV. MATERIAL 459, OUTDOOR 226, INTERNET* 179, CINEMA 14, Total 5,420, * October figures Source: Nielsen Media Research, Gross figures Hannu Syrjänen
13 Key Events 1 12/2007
14 Magazine Launches in 2007 Health magazine Nõk Lapja Egészség, Hungary Weekly magazine Story, Ukraine National Geographic Traveler, Russia Fashion magazine Grazia, Russia Women s magazine Milo, Belgium Women s magazine TYA!, Bulgaria Women s magazine Marie Claire, Hungary Food and lifestyle magazine Delicious, NL Psychological magazine Mind Magazine, NL Food magazine Prekvapeni v Kuchyni, Czech Health magazine Diabetik, Slovenia Lifestyle magazine Gala Style, Croatia Fashion magazine Grazia, NL Fashion and beauty magazine Harper s Bazaar, Romania Men s magazine Esquire, Romania Women s magazine Sensa, Croatia Architecture and design magazine Interni, Russia Fashion magazine Try!, Russia Lifestyle magazine Gala Style, Serbia Health magazine Get in Shape, NL Women s magazine Good Housekeeping, Ukraine Hannu Syrjänen
15 Digital Media Launches and Acquisitions in 2007 Sanoma Digital unit, Finland Radio Rock and Radio Aalto, Finland Commercial TV channel JIM, Finland Women s site Rozali.com, Bulgaria Celebrity portal StoryOnline.hu, Hungary Business site Belegger.nl, NL TV production company Jok Foe (50%), Belgium Ticket service Mr Ticket.nl (40%), NL Food site Foody.fi, Finland Car site Autotaivas.fi, Finland Fashion site Tyylitaivas.fi, Finland Cosmetic site Glossy.fi, Finland Pay TV channel KinoTV, Finland Price comparison site PDAMania.hu, Hungary Game portal Älypää, Finland Hot from the US, Disney s top series on Nelonen Web TV Croportal.net, Croatia Game site Pelikone.fi, Finland Mobile service for women, Belgium News site Newsreport.ro, Romania Blog site Blogilista.fi, Finland Food site Ruokala.tv, Finland Bridal community Miresici.ro, Romania Blog site NuJij.nl, NL Fashion and beauty site Styletoday.nl, NL Consumer site Kirakat.hu, Hungary Free sheet Vartti s online service (relaunch), Finland User-generated content platform, Maakjezo.nl, NL Schoolmate community Schoolbank.nl, NL Travel site Vakantie.nl, NL TV channels Urheilukanava and Urheilu+kanava, Finland Online publisher CE Media Online, Czech Women s site Ameno.ru, Russia Hannu Syrjänen
16 Acquisitions and Other Key Events in 2007 Acquisitions Educational publisher Nowa Era, Poland (estimated closing during 1Q08) Press distributor Press Point International and kiosk company HDS CIS, Russia Translation agency Noodi, Finland Language service company The Works, Sweden Educational consultancy company TSM Consultants, NL Classified ads market place Auto24, Estonia Point-of-sale marketing services and products company Printcenter, Finland Kiosk operations expanded to Russia, establishment of R-Kiosk OOO Dutch press distribution company Aldipress transferred to Rautakirja Divestment of crossword magazines in the NL Divestment of multipurpose arena in Hamburg Germany Hungarian educational publisher Láng fully owned by SanomaWSOY Education New movie theatre centre in Lithuania and new multiplex in Lahti, Finland R-kioski developed new services: ÄrräPaketti pick-up service for parcels, Finland Hannu Syrjänen
17 Divisional Overview
18 Sanoma Magazines Net sales, MEUR Operating profit, MEUR 61.3 * Q1 Q2 Q3 Q4 0 Q1 Q2 Q3 Q4 * 2Q07 incl. non-recurring gains worth of EUR 20.0 million Hannu Syrjänen
19 Sanoma Magazines 1 12/2007 EUR million 1 12/ /2006 Ch-% Net sales Sanoma Magazines Netherlands Sanoma Magazines International Sanoma Magazines Belgium Sanoma Magazines Finland Eliminations Operating profit % of net sales 1, , Operating profit excluding major non-recurring capital gains % of net sales Balance sheet total 1, ,910.0 Capital expenditure Return on investment (ROI), % Average number of employees 5,623 5, Hannu Syrjänen
20 Sanoma 140 Net sales, MEUR Operating profit, MEUR Q1 Q2 Q3 Q4 0 Q1 Q2 Q3 Q4 Hannu Syrjänen
21 Sanoma 1 12/2007 EUR million 1 12/ /2006 Ch-% Net sales Helsingin Sanomat Ilta-Sanomat Other publishing Other Eliminations Operating profit % of net sales Operating profit excluding major non-recurring capital gains % of net sales Balance sheet total Capital expenditure Return on investment (ROI), % Average number of employees 2,716 2, Hannu Syrjänen
22 SanomaWSOY Education and Books 120 Net sales, MEUR Operating profit, MEUR ,8 29,8 27,9 25, Q1 Q2 Q3 Q ,3-6,5-7,1-6,6 Q1 Q2 Q3 Q4 Hannu Syrjänen
23 SanomaWSOY Education and Books 1 12/2007 EUR million 1 12/ /2006 Ch-% Net sales Educational publishing Publishing Other Eliminations Operating profit % of net sales Operating profit excluding major non-recurring capital gains % of net sales Balance sheet total Capital expenditure Return on investment (ROI), % Average number of employees Hannu Syrjänen
24 SWelcom Net sales, MEUR Operating profit, MEUR Q1 Q2 Q3 Q4 0 Q1 Q2 Q3 Q4 Hannu Syrjänen
25 SWelcom 1 12/2007 EUR million 1 12/ /2006 Ch-% Net sales TV and radio Other Eliminations Operating profit % of net sales Operating profit excluding major non-recurring capital gains % of net sales Balance sheet total Capital expenditure Return on investment (ROI), % Average number of employees Hannu Syrjänen
26 Rautakirja 300 Net sales, MEUR Operating profit, MEUR Q1 Q2 Q3 Q4 0 Q1 Q2 Q3 Q4 Hannu Syrjänen
27 Rautakirja 1 12/2007 EUR million 1 12/ /2006 Ch-% Net sales Kiosk operations Press distribution Bookstores Entertainment Eliminations Operating profit % of net sales Operating profit excluding major non-recurring capital gains % of net sales Balance sheet total Capital expenditure Return on investment (ROI), % Average number of employees Hannu Syrjänen
28 Strategic Objectives and Outlook
29 Our Strategic Objectives A Leading European Media Portfolio One of the leading media companies, with focus on sustainable growth and profitability Multimedia in Finland Four international growth areas Magazine publishing Educational publishing Digital media Press distribution/kiosks Value adding market leadership in chosen businesses Hannu Syrjänen
30 Our Strategic Focus Areas Sustainable Growth Creating opportunities for growth by Organising for growth and innovation Building competitive edge on local customer know-how Expanding core businesses and driving synergies Driving strong expansion in defined growth markets (digital media, RUS, CEE and other CIS countries) Acting on value-adding consolidation opportunities Hannu Syrjänen
31 Our Strategic Focus Areas Sustainable Profitability Ensuring operational excellence by Leveraging scale and scope New, often ICT enabled, ways of doing Value-adding process development initiatives Utilising profitable opportunities in digital business Hannu Syrjänen
32 Group s Outlook for 2008 Outlook Net sales to grow in line with the previous year Operating profit excluding major non-recurring capital gains continues to improve In 2007, operating profit excluding capital gains totalled EUR million and net sales grew by 6.7% Hannu Syrjänen
33 After the Review Period
34 Development of Product and Service Portfolio Continues Magazine launches Reportage magazine GEO, Finland Magazine for youth High School Musical, Finland LukuNaiset, book in a magazine format, Finland Digital media launches and acquisitions Parenting Community Parinti.com, Romania Decoration site Woonklussen.nl, NL Motor cycle site Motomania.fi, Finland Home decoration and construction site Leadz.nl, NL Home decoration and construction site Woonwebsite.nl, NL Blog site Webpark.ru, Russia Divestments Filmed entertainment distributor R.C.V. Entertainment, NL Digital services company 2ndhead, Finland Hannu Syrjänen
35 Content for your life
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