Print & Digital Subscriber Profile

Transcription

1 Print & Digital Subscriber Profile Research conducted in 2014 Questions? Contact

2 Types of Subscribers (100%) Income & Wealth HOUSEHOLD INCOME Average $258K Median $200K 20% 37% Unique Print Subscribers Dual Print & Digital Subscribers 43% Unique Digital Subscribers NET WORTH Average $1.9M Median $900K VALUE OF INVESTMENTS Average $1.3M Median $402K Key Characteristics Dual Print & Digital Subscribers Education Level 33% College Graduate Male 5 55% Post-Graduate Average Age 51 Owner/Partner/Top Management 62% Influence Decisions at Your Company 59% 12% Some College Less than 1% High School or Less PAGE 2 OF 7 WASHINGTON BUSINESS JOURNAL» 2014 PRINT & DIGITAL SUBSCRIBER PROFILE

3 Where Subscribers Do Business Dual Print & Digital Subscribers Number of Years in Business 37% 96% 61% Within Local Area The Rest of the U.S 26% Outside the U.S. 10% Less than 5 years 12% 19% 11% 11% 5 to 9 10 to to to years or more AVERAGE - 35 MEDIAN - 24 Number of Employees Locally Less than to to to % % AVERAGE NUMBER OF EMPLOYEES MEDIAN - 25 PAGE 3 OF 7 WASHINGTON BUSINESS JOURNAL» 2014 PRINT & DIGITAL SUBSCRIBER PROFILE

4 Company Sales or Revenues AVERAGE - $442 Million 33% 1 19% 30% $25M+ $5-$24.9M $1-$4.9M Under $1M Average Total Sales Growth Rate ( ) 12.2% Dual Print & Digital Subscribers Readership 83% Read 3 of 4 Issues 70% Read 4 of 4 Issues 59% Pass along to other people 39 minutes with typical issue Print Sections Read Regularly Real Estate Inc 6 People on the Move 65% Biz Leads 44% Top Shelf 47% FedBiz 34% Tech Flash 34% PAGE 4 OF 7 WASHINGTON BUSINESS JOURNAL» 2014 PRINT & DIGITAL SUBSCRIBER PROFILE

5 Share of Time Accessing Print Publication Newsletters Received How Users Enter The Business Journal Website 65% 74% 49% 5% SmartPhone 4% Tablet 40% Computer 51% Print Pub Itself Morning Edition Afternoon Edition 21% Tech Flash 25% FedBiz Real Estate Inc. 46% Use Business Journal Website 6% Use Bizjournals.com 17% Use Both Media Product Involvement Reference Book of Lists (3.1 times /1 month) 47% Business Journal App Usage Among Dual Print & Digital Subscribers Visit Bizjournals.com (14.5 times /1 month) Attend Business Journal Events (1.9 times /year) 15% 82% 39% PAGE 5 OF 7 WASHINGTON BUSINESS JOURNAL» 2014 PRINT & DIGITAL SUBSCRIBER PROFILE

6 How Often The Business Journal Website Is Visited Daily A few times/week Once a week A few times/month Once a month Once every 2 months Less than every 2 months Never 2% 19% 13% 7% % Reasons for Accessing The Business Journal Website Followed a link from the print publication Access breaking news Read articles from the current issue of print Research a person or a company Read articles from past issues Generate ideas for the business Research a specific business question or Gather ideas for new tactical business Access business information in cities other than Preference for the online format versus the print Heighten the company s strategic thinking & Access information for investment purposes Access features unique to the national website Post a comment on a story 3% PAGE 6 OF 7 WASHINGTON BUSINESS JOURNAL» 2014 PRINT & DIGITAL SUBSCRIBER PROFILE 74% 60% 55% 46% 45% 26% 25% 22% 20% 15% 14% 6%

7 Reaction to Print Redesign (% Who Agree Completely/Somewhat) Makes the paper and its content feel more current and up to date Support the general technological savvy and appeal of the paper Have positively impacted the readability of the paper Show how the publication is keeping up with the times Are in keeping with the innovation & leadership of the print publication Are a significant improvement Contribute to the paper s relevance for my business 53% 62% 61% 61% 66% 64% How the study was conducted Print subscriber research was conducted by online survey with 298 respondents between January and April subscribers research was conducted by online survey with 311 respondents between May and July Both studies were fielded by Russell Research, an independent market research consultant. The incentive for participation was a chance to win one of two $500 gift cards given away nationally. PAGE 7 OF 7 WASHINGTON BUSINESS JOURNAL» 2014 PRINT & DIGITAL SUBSCRIBER PROFILE