Media Kit. Products and demographics
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1 2012 Media Kit Products and demographics
2 The whole family... Washington Business Journal The weekly newspaper is the source for local business news, in-depth industry coverage, insights and information. It is a vital business tool for business decision makers in greater Washington. Events Bringing thousands of the most powerful business leaders in the region together each year, Washington Business Journal events provide the perfect venue to network and recognize our colleagues. Book of Lists The Book of Lists contains more than 2,500 of the hottest area companies in their fields, ranked and complete with the key decision maker s name, title and contact information. The annual glossy publication contains all 80+ lists published weekly in our newspaper. Special Publications Our special sections highlight the best Washington business has to offer. From the fastest growing companies to the top local CFO s you ll not only find out who they are, but what makes them tick. washingtonbusinessjournal.com washingtonbusinessjournal.com, the best source for breaking business news here and around the country, includes video interviews with area executives and resources to help you grow your business. Subscribers get complete online access to the all stories in the weekly print edition and a PDF version of the weekly paper.
3 Our readers are wealthy $1,860,000 average net worth $274,000 average household income 48% of subscribers are millionaires
4 Our readers are powerful 81% influence the purchase or lease of services for their business 54% are top management of their company 64% of subscribers are small businesses (99 employees or less)
5 Our readers are educated 89% have a university degree or higher 66% of subscribers read the Top Lists 66% of subscribers read People on the Move 53minutes average time spent reading each issue
6 Our readers are large employers 70% of the Largest Employers list subscribe to the Washington Business Journal 50% of the top CEOs on the list receive the Washington Business Journal Based on the Largest Employers list in the 2011 Book of Lists
7 Business Journal subscribers have higher incomes and larger portfolios than SMB owners at large subscribers Print subscribers SMB owners nationwide Average HHI $169K $227K $153K Average Net Worth ($1M+) $1.05M (25%) $1.68M (41%) $1.22M (36%) Average Value of Investments $760K $1.23M $237M Washington subscribers are wealthier than SMB owners at large SMB owners nationwide Washington subscribers Index Average HHI $153K $274K 179 Average Net Worth ($1M+) $1.22M (36%) $1.85M (48%) 152 Average Value of Investments $237K $1.31M 553
8 subscribers look similar to print subscribers in many ways subscribers Prin subscribers Male 60% 67% Average Age Owner/Partner/ Top Management Influence purchase decisions at your company 47% 66% 68% 81%
9 Over half (55%) of subscribers also have BJ print subscriptions; 1/3 only subscribe to Updates update subscribers work at companies with higher average sales Gross annual sales Updates & Print Sub Updates Only $25M+ 55% 48% $5-$24.9M $1-$4.9M Under $1M Updates & Print Sub & BJ Events Updates & BJ Events Average: $364M $222M Median: $7.8M $5.3M
10 Daily updates Daily Update»» 18,300+ subscribers Morning Call»» 17,300+ subscribers FedBiz Daily»» 20,300+ subscribers Breaking Ground»» 18,700+ subscribers Sign up for these updates at washingtonbusinessjournal.com
11 Across the nation 4.8 million readers each week Anchorage Honolulu Seattle Wenatchee Portland Santa Rosa Sacramento Denver San Francisco San Jose Colorado Springs Fresno Las Vegas Santa Barbara Albuquerque San Fernando Valley Los Angeles San Diego Phoenix Tucson El Paso Austin Dallas/Fort Worth San Antonio Minneapolis/St. Paul Des Moines Kansas City Wichita Oklahoma City Milwaukee Houston Indianapolis St. Louis Memphis Grand Rapids Michigan Dayton Jackson Utica/Rome Rochester Buffalo Pittsburgh Louisville Greensboro Nashville Cincinnati Birmingham New Orleans Tampa Columbus Charlotte Atlanta Syracuse Long Island Jacksonville Albany Boston Fairfield County Westchester County New Jersey Philadelphia Baltimore Washington, D.C. Raleigh/Durham Orlando Miami
12 Connect with Washington business Like Washington Business Journal on Facebook facebook.com/wbjonline Check out the latest headlines and see photos from our most recent events. Don t forget to tag your friends! Get Washington business news in your inbox for free Daily Update washingtonbusinessjournal.com/dailyupdate Morning Call washingtonbusinessjournal.com/morningcall Follow the Washington Business Journal on See instant breaking news in the local business community. Breaking Ground washingtonbusinessjournal.com/breaking_ground FedBiz Daily Get the latest information on Washington Business Journal events. Tweet us if you re having Follow the Washington Business Journal Publisher. Carry Washington Business Journal with you Daily headlines on your smart phone Download our smart phone application in your phone s media store. Get our daily headlines and weekly print stories to go. linkedin.com/today/bizjournals.com See the most shared news in from the Business Journals network. Visit us online at washingtonbusinessjournal.com
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