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1 MEN S MAGAZINE NETWORK Car and Driver, MotorTrend, Popular Mechanics 2015 MEDIA KIT PLN Publishers Local Networks, LLC 576 Post Road Darien, CT Tel: Fax: info@publisherslocalnetworks.com
2 Reach Your Best Customers in Local Markets Through Local Advertising in National Men s Magazines The Men s Magazine Network offers you the ability to run full page, four-color advertising in local editions of major national men s consumer magazines. Your advertising will appear in the time-tested editorial environments of Car and Driver, MotorTrend and Popular Mechanics.on a monthly basis in finite local subscriber copies. Our Men s Magazine Network targets your best prospects on a specific geographic and demographic basis. Advertising is available in 80 of the top U.S. metro markets by sectional center zip codes. Advertise just in the markets you need to reach. Run your advertising in highly respected, national publications. Reach your best prospects in an eitorial environment they have subscribed to and invited into their homes PLN Publishers Local Networks, LLC 576 Post Road Darien, CT Tel: Fax: info@publisherslocalnetworks.com
3 Publishers Local Networks 576 Post Road Darien, CT Tel: Fax:
4 TARGET MARKETING AT ITS BEST! The power of the Men s Magazine Network is that it combines the circulation of 3 leading men s magazines and focuses that combined circulation on specific, finite geography, such as a city, county or metropolitan area and as such, delivers your exact target audience, both demographically MEN S MAGAZINE NETWORK DEMOGRAPHICS 3 Title Buy - Car and Driver, Motor Trend, Popular Mechanics Title Circulation Readers Per Copy Readers % Male Median Age Median HHI Car & Driver 1,134, ,863, % 41.0 $75,190 Motor Trend 1,041, ,962, % 42.9 $72,709 Popular Mechanics 1,099, ,217, % 46.2 $70,354 Men's Network Demographics Source: Gkf MRI Spring 2014 CDS/Palm Coast Data 3,274, ,042, % 43.4 $72,778 PLN Publishers Local Networks, LLC 576 Post Road Darien, CT Tel: Fax: info@publisherslocalnetworks.com
5 2015 MEN'S MAGAZINE NETWORK - 3 TITLES RATE CARD Effective: January 2015 Issues STATE MARKET POSTAL CODE SECTIONS CIRC READERS 1X 3X 6X 12X ALABAMA Birmingham , , , ,739 $ 6,159 $ 5,913 $ 5,420 $ 4,925 ARIZONA Phoenix 850, , ,696 $ 9,342 $ 8,969 $ 8,221 $ 7,475 CALIFORNIA LOS ANGELES METRO 900, , , , , ,266 $ 13,906 $ 13,350 $ 12,237 $ 11,125 Inland Empire 917, , ,673 $ 5,658 $ 5,432 $ 4,979 $ 4,525 Los Angeles West Beverly Hills 900, , ,895 $ 6,433 $ 6,176 $ 5,661 $ 5,145 San Fernando , , ,874 $ 7,147 $ 6,861 $ 6,290 $ 5,720 Orange County , ,585 $ 8,500 $ 8,160 $ 7,480 $ 6,800 Sacremento , ,726 $ 6,427 $ 6,170 $ 5,656 $ 5,140 San Diego , ,064 $ 7,753 $ 7,442 $ 6,822 $ 6,200 SAN FRANCISCO METRO ,954 87, ,619 $ 15,300 $ 14,688 $ 13,464 $ 12,240 East Bay , ,429 $ 8,101 $ 7,777 $ 7,129 $ 6,480 SF City/Marin 941, 949, , ,692 $ 5,313 $ 5,100 $ 4,675 $ 4,250 South Bay , , , ,148 $ 7,267 $ 6,976 $ 6,395 $ 5,815 San Jose 939, , ,003 $ 7,280 $ 6,989 $ 6,407 $ 5,825 COLORADO Denver , ,982 $ 9,125 $ 8,760 $ 8,030 $ 7,300 CONNECTICUT Fairfield/Westchester 066, , , ,794 $ 5,586 $ 5,363 $ 4,916 $ 4,470 DIST OF COL WASHINGTON DC METRO , , ,659 $ 10,557 $ 10,135 $ 9,290 $ 8,445 FLORIDA Jacksonville , , ,109 $ 6,748 $ 6,478 $ 5,938 $ 5,400 Miami/Ft Lauderdale/Palm Bch , , ,573 $ 10,642 $ 10,216 $ 9,365 $ 8,515 Ft. Lauderdale/Palm Beach 330, , , ,719 $ 7,867 $ 7,552 $ 6,923 $ 6,295 Ft. Lauderdale 330, , ,923 $ 5,313 $ 5,100 $ 4,675 $ 4,250 Palm Beach 334, , ,796 $ 5,548 $ 5,326 $ 4,882 $ 4,440 Tampa/St. Petersburg , , ,290 $ 7,935 $ 7,618 $ 6,983 $ 6,350 GEORGIA Atlanta , ,930 $ 9,118 $ 8,753 $ 8,023 $ 7,295 ILLINOIS CHICAGO METRO , ,354 $ 13,312 $ 12,780 $ 11,715 $ 10,650 Chicago North 600, , ,533 $ 5,845 $ 5,611 $ 5,143 $ 4,675 Chicago West 601, 603, , ,184 $ 7,125 $ 6,840 $ 6,270 $ 5,700 INDIANA Indianapolis , ,084 $ 5,313 $ 5,100 $ 4,675 $ 4,250 KANSAS Kansas City Metro , , ,832 $ 6,048 $ 5,806 $ 5,322 $ 4,840
6 STATE MARKET POSTAL CODE SECTIONS CIRC READERS 1X 3X 6X 12X MARYLAND Baltimore , , ,970 $ 7,300 $ 7,008 $ 6,424 $ 5,840 DC/Maryland 200, , , ,114 $ 5,829 $ 5,595 $ 5,129 $ 4,660 MASSACHUSETTS BOSTON METRO , ,357 $ 9,593 $ 9,209 $ 8,442 $ 7,675 Boston City/West 017, , , ,151 $ 5,983 $ 5,744 $ 5,265 $ 4,785 MICHIGAN DETROIT METRO , ,781 $ 10,358 $ 9,944 $ 9,115 $ 8,285 Detroit Southwest , ,582 $ 5,313 $ 5,100 $ 4,675 $ 4,250 MINNESOTA MINNEAPOLIS/ST. PAUL , , ,718 $ 8,851 $ 8,497 $ 7,789 $ 7,080 Minneapolis , ,636 $ 6,963 $ 6,684 $ 6,127 $ 5,570 MISSOURI St. Louis, MO 620, 622, , , ,630 $ 7,250 $ 6,960 $ 6,380 $ 5,800 NEW HAMPSHIRE Manchester/Concord (statewide) , ,575 $ 5,313 $ 5,100 $ 4,675 $ 4,250 NEW JERSEY Northern New Jersey , 079, , ,557 $ 8,119 $ 7,794 $ 7,145 $ 6,495 No Cent N J (Essex/Morris) , , ,189 $ 5,793 $ 5,561 $ 5,098 $ 4,635 Bergen/Passaic/Rockland , , ,368 $ 5,313 $ 5,100 $ 4,675 $ 4,250 NEW YORK NEW YORK METRO 066, ,079, , ,498 $ 21,112 $ 20,268 $ 18,579 $ 16,890 Fairfield/Westchester 066, , , ,794 $ 5,586 $ 5,363 $ 4,916 $ 4,470 Long Island 110, , ,913 $ 7,119 $ 6,834 $ 6,265 $ 5,695 Long Island East , ,574 $ 5,313 $ 5,100 $ 4,675 $ 4,250 Northern New Jersey , 079, , ,557 $ 8,119 $ 7,794 $ 7,145 $ 6,495 No Cent N J (Essex/Morris) , , ,189 $ 5,793 $ 5,561 $ 5,098 $ 4,635 Bergen/Passaic/Rockland , , ,368 $ 5,313 $ 5,100 $ 4,675 $ 4,250 New York City (5 boroughs) , , ,234 $ 8,875 $ 8,520 $ 7,810 $ 7,100 NORTH CAROLINA Charlotte , , ,089 $ 6,058 $ 5,815 $ 5,331 $ 4,845 Raleigh Durham , , ,290 $ 6,487 $ 6,227 $ 5,708 $ 5,190 OHIO Cincinnati 410, , ,466 $ 6,340 $ 6,087 $ 5,579 $ 5,070 Cleveland , ,663 $ 6,041 $ 5,800 $ 5,316 $ 4,830 Columbus , ,362 $ 8,112 $ 7,788 $ 7,139 $ 5,995 OKLAHOMA Oklahoma City , 735, 737, , ,136 $ 5,313 $ 5,100 $ 4,675 $ 4,250 OREGON Portland, OR , , ,979 $ 7,318 $ 7,025 $ 6,440 $ 5,854 PENNSYLVANIA Harrisburg/Lancaster/York , ,147 $ 7,506 $ 7,206 $ 6,606 $ 6,005 PHILADELPHIA METRO , , , ,044 $ 8,571 $ 8,228 $ 7,542 $ 6,855 Philadelphia City , , ,112 $ 7,820 $ 7,507 $ 6,882 $ 6,255 Pittsburgh , , ,438 $ 7,626 $ 7,321 $ 6,711 $ 5,980 SOUTH CAROLINA Columbia, SC , , , ,490 $ 5,805 $ 5,573 $ 5,108 $ 4,645 TENNESSEE Nashville , , , ,041 $ 6,375 $ 6,120 $ 5,610 $ 5,100 TEXAS DALLAS/FT WORTH , , ,553 $ 10,844 $ 10,410 $ 9,542 $ 8,675 Dallas , ,514 $ 7,873 $ 7,558 $ 6,928 $ 6,295 Ft. Worth , ,039 $ 5,711 $ 5,482 $ 5,025 $ 4,565 Houston 770, , ,653 $ 9,196 $ 8,829 $ 8,093 $ 7,355 San Antonio , ,474 $ 5,313 $ 5,100 $ 4,675 $ 4,250 UTAH Salt Lake City , , ,278 $ 7,900 $ 7,584 $ 6,952 $ 6,320 VIRGINIA Northern Virginia 201, , ,730 $ 6,750 $ 6,480 $ 5,940 $ 5,400 WASHINGTON Seattle/Tacoma , , ,023 $ 10,249 $ 9,839 $ 9,019 $ 8,195 WASHINGTON - DC WASHINGTON DC METRO , , ,659 $ 10,556 $ 10,134 $ 9,290 $ 8,445 WISCONSIN Milwaukee , , ,282 $ 8,369 $ 8,034 $ 7,365 $ 6,695 Publishers Local Networks, LLC 576 Post Road, Darien, CT Tel: Fax: info@publisherslocalnetworks.com
7 WANT EVEN MORE COVERAGE? Maximize your coverage with our 5-Title Men s Magazine Network buy. With this option, you combine the power of our 3-Title Men s Magazine Network buy - Car & Driver, Motor Trend and Popular Mechanics - with two great additional Men s titles - Automobile and Hot Rod. Again, you can focus all that combined circulation on specific, finite geography, such as a city, county or metropolitan area to reach your exact target audience, both demographically and geographically. MEN S MAGAZINE NETWORK DEMOGRAPHICS 5 Title Buy - Car and Driver, Motor Trend, Popular Mechanics, Automobile, Hot Rod + Title Circulation Readers Per Copy Readers % Male Median Age Median HHI Car & Driver 1,134, ,863, % 41.0 $75,190 Motor Trend 1,041, ,962, % 42.9 $72,709 Popular Mechanics 1,099, ,217, % 46.2 $70,354 Automobile 534, ,069, % 46.0 $52,749 Hot Rod 610, ,860, % 43.6 $57,831 Men's Network Demographics Source: Gkf MRI Spring 2014 CDS/Palm Coast Data 4,418, ,972, % 43.7 $68,338 Publishers Local Networks, LLC 576 Post Road Darien, CT Tel: Fax: info@publisherslocalnetworks.com
8 2015 MEN'S MAGAZINE NETWORK - 5 TITLES RATE CARD Effective: January 2015 Issues STATE MARKET POSTAL CODE SECTIONS CIRC READERS 1X 3X 6X 12X ALABAMA Birmingham , , , ,215 $ 8,314 $ 7,982 $ 7,317 $ 6,651 ARIZONA Phoenix , ,762 $ 10,709 $ 10,280 $ 9,423 $ 8,567 CALIFORNIA LOS ANGELES METRO 900, , , , , ,245 $ 16,543 $ 15,881 $ 14,558 $ 13,235 Inland Empire 917, , ,675 $ 7,737 $ 7,428 $ 6,809 $ 6,190 Los Angeles West Beverly Hills 900, , ,889 $ 8,198 $ 7,870 $ 7,214 $ 6,559 San Fernando , , ,916 $ 8,253 $ 7,923 $ 7,262 $ 6,602 Orange County , ,164 $ 9,428 $ 9,051 $ 8,296 $ 7,542 Sacremento , ,574 $ 7,500 $ 7,200 $ 6,600 $ 6,000 San Diego , ,388 $ 8,619 $ 8,274 $ 7,585 $ 6,895 SAN FRANCISCO METRO , , ,874 $ 17,449 $ 16,751 $ 15,355 $ 13,959 East Bay , ,759 $ 8,232 $ 7,903 $ 7,244 $ 6,585 SF City/Marin 941, 949, , ,447 $ 7,500 $ 7,200 $ 6,600 $ 6,000 South Bay , , , ,091 $ 7,616 $ 7,312 $ 6,702 $ 6,093 San Jose 939, , ,642 $ 7,500 $ 7,200 $ 6,600 $ 6,000 COLORADO Denver , ,976 $ 11,225 $ 10,776 $ 9,878 $ 8,980 CONNECTICUT Fairfield/Westchester 066, , , ,566 $ 7,500 $ 7,200 $ 6,600 $ 6,000 DIST. OF COLUMBIA WASHINGTON DC METRO , , ,549 $ 11,702 $ 11,234 $ 10,297 $ 9,361 FLORIDA Jacksonville , , ,596 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Miami/Ft Lauderdale/Palm Bch , , ,585 $ 12,019 $ 11,538 $ 10,577 $ 9,615 Ft. Lauderdale/Palm Beach 330, , , ,506 $ 8,949 $ 8,591 $ 7,875 $ 7,159 Ft. Lauderdale 330, , ,686 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Palm Beach 334, , ,820 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Tampa/St. Petersburg , , ,589 $ 8,653 $ 8,307 $ 7,615 $ 6,922 GEORGIA Atlanta , ,155 $ 10,523 $ 10,102 $ 9,260 $ 8,419 ILLINOIS CHICAGO METRO , ,282 $ 15,570 $ 14,947 $ 13,701 $ 12,456 Chicago North 600, , ,300 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Chicago West 601, 603, , ,641 $ 7,944 $ 7,627 $ 6,991 $ 6,355 INDIANA Indianapolis , ,755 $ 7,500 $ 7,200 $ 6,600 $ 6,000 KANSAS Kansas City Metro , , ,498 $ 7,975 $ 7,656 $ 7,018 $ 6,380
9 STATE MARKET POSTAL CODE SECTIONS CIRC READERS 1X 3X 6X 12X MARYLAND Baltimore , , ,157 $ 7,732 $ 7,422 $ 6,804 $ 6,185 DC/Maryland Suburbs 200, , , ,756 $ 7,500 $ 7,200 $ 6,600 $ 6,000 MASSACHUSETTS BOSTON METRO , ,377 $ 10,870 $ 10,435 $ 9,565 $ 8,696 Boston City/West 017, 020,021,022,024 26, ,783 $ 7,500 $ 7,200 $ 6,600 $ 6,000 MICHIGAN DETROIT METRO , ,534 $ 12,456 $ 11,958 $ 10,961 $ 9,965 Detroit Southwest , ,769 $ 7,500 $ 7,200 $ 6,600 $ 6,000 MINNESOTA MINNEAPOLIS/ST. PAUL , , ,868 $ 10,273 $ 9,862 $ 9,040 $ 8,218 Minneapolis , ,447 $ 7,500 $ 7,200 $ 6,600 $ 6,000 MISSOURI St. Louis, MO 620, 622, , , ,801 $ 8,773 $ 8,422 $ 7,720 $ 7,018 NEW HAMPSHIRE Manchester/Concord (statewide) , ,357 $ 7,500 $ 7,200 $ 6,600 $ 6,000 NEW JERSEY Northern New Jersey , 079, , ,640 $ 9,025 $ 8,664 $ 7,942 $ 7,220 No Cent N J (Essex/Morris) , , ,629 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Bergen/Passaic/Rockland , , ,010 $ 7,500 $ 7,200 $ 6,600 $ 6,000 NEW YORK NEW YORK METRO 066, , 079, ,306 1,188,156 $ 24,110 $ 23,146 $ 21,217 $ 19,288 Fairfield/Westchester 066, , , ,566 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Long Island 110, , ,119 $ 8,185 $ 7,858 $ 7,203 $ 6,548 Long Island East , ,344 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Northern New Jersey , 079, , ,640 $ 10,530 $ 10,108 $ 9,266 $ 8,424 No Cent N J (Essex/Morris) , , ,629 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Bergen/Passaic/Rockland , , ,010 $ 7,500 $ 7,200 $ 6,600 $ 6,000 New York City (5 boroughs) , , ,833 $ 9,455 $ 9,077 $ 8,321 $ 7,564 NORTH CAROLINA Charlotte , , ,326 $ 7,899 $ 7,583 $ 6,951 $ 6,319 Raleigh Durham , , ,136 $ 8,242 $ 7,912 $ 7,253 $ 6,593 OHIO Cincinnati 410, , ,681 $ 8,191 $ 7,863 $ 7,208 $ 6,553 Cleveland , ,009 $ 7,853 $ 7,539 $ 6,911 $ 6,283 Columbus , ,841 $ 9,484 $ 9,105 $ 8,346 $ 7,587 OKLAHOMA Oklahoma City , 735, 737, , ,143 $ 8,486 $ 8,147 $ 7,468 $ 6,789 OREGON Portland, OR , , ,364 $ 7,738 $ 7,428 $ 6,809 $ 6,190 PENNSYLVANIA Harrisburg/Lancaster/York , ,174 $ 7,562 $ 7,259 $ 6,654 $ 6,049 PHILADELPHIA METRO , , , ,206 $ 9,526 $ 9,145 $ 8,383 $ 7,621 Philadelphia City , , ,404 $ 8,898 $ 8,542 $ 7,830 $ 7,118 Pittsburgh , , ,872 $ 8,832 $ 8,478 $ 7,772 $ 7,065 SOUTH CAROLINA Columbia, SC , , , ,800 $ 7,532 $ 7,231 $ 6,628 $ 6,026 TENNESSEE Nashville , , , ,896 $ 7,500 $ 7,200 $ 6,600 $ 6,000 TEXAS DALLAS/FT WORTH , , ,241 $ 12,620 $ 12,115 $ 11,105 $ 10,096 Dallas , ,408 $ 8,762 $ 8,411 $ 7,710 $ 7,009 Ft. Worth , ,833 $ 7,500 $ 7,200 $ 6,600 $ 6,000 Houston 770, , ,340 $ 10,528 $ 10,107 $ 9,264 $ 8,422 San Antonio , ,022 $ 7,500 $ 7,200 $ 6,600 $ 6,000 UTAH Salt Lake City , ,070 $ 8,553 $ 8,211 $ 7,527 $ 6,843 VIRGINIA Northern Virginia 201, , ,764 $ 8,403 $ 8,067 $ 7,395 $ 6,723 WASHINGTON Seattle/Tacoma , ,814 $ 11,976 $ 11,497 $ 10,539 $ 9,581 WASHINGTON - DC WASHINGTON DC METRO , , ,079 $ 12,226 $ 11,737 $ 10,759 $ 9,781 WISCONSIN Milwaukee , , ,092 $ 9,179 $ 8,812 $ 8,077 $ 7,343 Publishers Local Networks, LLC 576 Post Road, Darien, CT Tel: Fax: info@publisherslocalnetworks.com
10 2015 Cover and Closing Information MONTHLY COVERS ON-SALE DATE AD CLOSING DATE MATERIALS CLOSING DATE January 2015 December /10/14 10/15/15 February 2015 January /10/14 11/17/15 March 2015 February /10/14 12/16/15 April 2015 March 2015 * 01/12/15 01/20/15 May 2015 April /10/15 02/17/15 June 2015 May /10/15 03/16/15 July 2015 June /10/15 04/16/15 August 2015 July /10/15 05/18/15 September 2015 August /10/15 06/16/15 October 2015 September /10/15 07/16/15 November 2015 October /10/15 08/17/15 December 2015 November /10/15 09/16/15 *Magazines are in home 1st week of the month prior to cover date. Notes: Popular Mechanics has has a combined July/August issue which is in-home on or about 6/18 and a combined December/January issue which is in-home on or about 11/18. PLN Publishers Local Networks, LLC 576 Post Road, Darien, CT Tel: Fax: info@publisherslocalnetworks.com
11 Advertising Layout Design Notes 10.5 Ads must be designed at the bleed size of x All ads must adhere to the following guidelines: 7 x 9.75 Live Matter Area (all live content images, text, etc. should be within this window). The Live Matter Area begins.375 from the edges of the page x Full Page Bleed Area.5 MEN S MAGAZINE NETWORK DIGITAL AD SPECIFICATIONS 1. Size: Page Bleed Size x Live Matter 7 x 9.75 each Trim Size Various IMPORTANT: Due to the multiple trim sizes that our inserts must accommodate, adherence to LIVE MATTER SPECS is imperative. For a Spread: Provide single pages with positioning proofs. 2. Digital Ad Specifications Preferred File Format: PDF-X1A Acceptable File Formats: InDesign, Adobe Illustrator Provide all fonts, included images at 300dpi in CYMK, no spot colors included. Acceptable Media: CD or Electronic Transmission Media Labeling Require ments: Advertiser, Market, Network(s), Issue Date, Agency Name, Vendor Contact, List of Contents, Phone Number 3. Desktop Instructions Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed 100% size. Avoid rotation and cropping of images in layout program. Include all fonts, images/scans, logos/art-work. Do not nest EPS files in other EPS files. All images/scans and Pantone color must be in CYMK mode. Total ink density should not exceed 300%. 4. Types of Proofs Every ad MUST have an accompanying proof generated from the submitted digital file. Acceptable contract p roofs include: - Kodak Approval (preferred) - Imation Matchprint - Fuji Finalproof - Polaroid Polaproof Color Calibration: All proofs must be made according to SWOP standards. Proofs that do not meet SWOP criteria will be used for content and color break only. If we do not receive a co ntract proof we cannot verify that the ad will print as you expect. Digital advertising materials should be sent to vscansaroli@publisherslocalnetworks.com 576 Post Road, Darien, CT Tel: Fax:
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