Kerrville Comprehensive Plan Steering Committee Meeting #1. September 25, 2017

Transcription

1 Kerrville Comprehensive Plan Steering Committee Meeting #1 September 25, 2017

2 Call to Order / Welcome / Opening Remarks

3 Meeting Overview Committee Introductions Comprehensive Planning Overview Public Engagement Overview Kerrville Demographic / Psychographic Overview Exercise Preliminary Project Branding Next Steps / Upcoming Meetings Adjourn

4 Committee Introductions

5 Comprehensive Plan Steering Committee (CPSC) Introductions Name Community Affiliation

6 Comprehensive Planning Overview

7 What is a Comprehensive Plan? A comprehensive plan is a document that states a community s desired vision for the future. It consists of a single plan or coordinated set of plans organized by subject and sometimes geographic area. It will include provisions for Land Use, Economic Development, Community / Neighborhood Character / Placemaking, Mobility (Transportation), Water / Wastewater / Drainage, Public Facilities and Services, River Corridor / Parks / Open Space, Downtown Revitalization, Additional Topics. While a comprehensive plan states the community s vision for the future, it does not constitute zoning regulations or establish zoning district boundaries.

8 How is a Comprehensive Plan Used? A comprehensive plan is used to coordinate and guide the establishment of development regulations. It is used to provide a basis for future zoning decisions. It also helps to guide public investments in transportation and other infrastructure improvements to aide in guiding future development. It is a policy document that includes an implementation plan for use by City Officials.

9 Why Prepare a Comprehensive Plan? Texas Local Government Code requires zoning regulations to be adopted in accordance with a comprehensive plan. The current plan was originally adopted in 2002, with revisions in 2008.

10 2008 Kerrville Comprehensive Plan

11 What is the Schedule?

12 What is the Process? Project Initiation Kick-off Meeting with City Staff Tour of City Communication / Community Engagement Plan / Branding Existing Conditions Analysis Data Review Economic / Market Analysis Existing Conditions Mapping City Staff Worksession Stakeholder Input Sessions

13 What is the Process? Community-Wide Vision Community Engagement Public Newsletters (4) Comprehensive Plan Steering Committee Meetings (8) Community Retreat (Alternative Scenarios) Community Open Houses (2) Vision Framework Alternative Scenarios Draft Comprehensive Plan Components Preferred Comprehensive Plan Components Implementation Implementation Strategies Comprehensive Plan Documentation Adoption

14 What is the Role of the Steering Committee? Provide direction, guidance and feedback during the comprehensive plan development process. Communicate with other individuals in the community to encourage participation in the comprehensive plan process. Review and comment on materials developed during the planning process to assist in aligning them with the community s desired vision.

15 Committee Ground Rules Everyone contributes ideas. Welcome different perspectives / experiences. In the early phases of the process, no debating or need to agree, we are looking for all ideas. No rehashing history. Will not be voting but will be making progress towards a preferred vision by consensus. The consultant team is responsible to use our professional expertise to develop a plan that reflects the ideas of the community.

16 Public Engagement Overview

17 Public Engagement On-Going Involvement Webpage Newsletters Online Questionnaires & Polling (SurveyMonkey) Interactive Online Dialogue (Facebook page) Event Involvement Stakeholder Interviews Community Retreat Community Open Houses Public Hearings Representational Involvement Steering Committee Planning & Zoning Commission City Council

18 Upcoming Event Involvement Stakeholder Interviews September Interviews Complete October Interviews Being Scheduled State of the City Address: November 2 Community Retreat: November 18 Introduce the project Explain comprehensive planning Gather community input on specific issues (Vision, Guiding Principles) using various techniques Provide background and seek input for use in the development of alternative scenarios for consideration at the February Open House Community Open House: February Create and debate Alternative Scenarios for Kerrville s future

19 Community Retreat Who Anyone with an interest in the community (resident, property owner, business owner, stakeholder, other interested persons) When & Where Retreat: Saturday, November 18, 9:30 a.m. to 2:30 p.m. Meeting Agenda Registration Stations (exhibits, flip charts, Post-It notes) for input on specific topics Introductory presentation on the project: purpose of comprehensive planning, process, community s role, final product, next steps Table exercises/group discussions and reports Wrap-up Additional time at stations Advisory Committee members encouraged to participate

20 Demographic / Psychographic Overview

21 Kerrville Demographic/Psychographic Trends Demographics reflect basic characteristics of the population, e.g., sex, age, income, ethnicity, education, etc. Psychographics describe the characteristics of people and neighborhoods which, instead of being purely demographic, speak more to attitudes, interests, opinions and lifestyles. Psychographics put a face on the demographics.

22 Demographic Overview Kerrville and Kerr County are growing at a rate only 1/3 of the State of Texas. The City s average household size is lower than both the County and the State. Not surprisingly, the City has a higher share of nonfamily, oneand two-person, and renter households. The City and the County age profile skews toward the higher end of the age group range (65+), with a lower degree of school-age children, and a significantly higher median age than the State overall. The City has a comparable degree of college-educated residents, as compared to the County and State, but has lower household incomes. The City and County have lower degrees of ethnicity than the State overall Indicator (unless otherwise noted) City of Kerrville Kerr County State of Texas 2010 Population 22,393 49,625 25,145, Population 23,434 51,504 27,862, Households 9,711 20,980 9,405,223 Annual Household Growth Rate (Projected through 2027) 0.5% 0.5% 1.4% Average Household Size Percent Non-Family Households 42% 35% 30% Percent One- and Two-Person Households 75% 72% 56% Percent Renters 42% 30% 38% Percent Age % 26% 11% Percent Age % 19% 27% Median Age Percent With Bachelors Degree 27% 28% 28% Average Household Income $53,900 $62,300 $75,300 Percent With Income Below $25,000 30% 27% 23% Percent With Income Over $100,000 11% 15% 24% Percent Hispanic 29% 25% 38% Percent Black/African-American 4% 2% 12% Percent Asian American 1% 1% 4% Source: U.S. Census; ESRI; and Ricker Cunningham.

23 Psychographic Overview Tapestry (ESRI) is a leading system for characterizing neighborhoods and the local workforce into one of 67 distinct market segments. Commercial retail developers are interested in understanding a community s psychographic profile, as this is an indication of its resident s propensity to spend across select retail categories. Residential developers are also interested in understanding this profile as it tends to suggest preferences for certain housing product types Kerrville s profile is dominated by affluent empty nester and retiree psychographic segments, indicating higher incomes and higher disposable retail spending. Emerging segments include more middle income and ethnically diverse households. Tapestry Segment 2017 Households % of Total Households U.S. Index=100* Silver and Gold 2, % 3,084 Midlife Constants 1, % 818 Retirement Communities 1, % 902 Small Town Simplicity 1, % 587 Set to Impress % 606 Total Above Segments 7, % -- LifeMode Group 2017 Households % of Total Households U.S. Index=100* Senior Styles 3, % 694 GenXurban 2, % 231 Hometown 1, % 309 Midtown Singles % 134 Ethnic Enclaves % 42 Total Above Groups 9, % -- Urbanization Group 2017 Households % of Total Households U.S. Index=100* Suburban Periphery 4, % 157 Metro Cities 2, % 151 Semirural 1, % 180 Urban Periphery % 608 Rural % 12 Total Above Groups 9, % -- Total Trade Area 9, % -- * Indicates concentration of this segment relative to U.S. average. A segment index of 200 would mean that this group contains 2 times the concentration of households compared to the average U.S. neighborhood. Source: ESRI and Ricker Cunningham.

24 Exercise

25 Exercise Each table will receive a set of two questions. Each table needs to choose or appoint a scribe and a spokesperson. The scribe will record the answers to the questions. The spokesperson will report the results of the table discussion at the end of the exercise. The first question will tell us a little about the members at each table. This question shouldn t take long to work through. The second question requires the group to look at a list of five issues that came up as priorities in the Stakeholder Interviews held so far. Each table needs to identify the top two priorities from those listed. At the end of the exercise, the spokesperson at each table will report the results to the entire Committee.

26 Preliminary Project Branding

27 Project Branding

28 Project Branding

29 Project Branding

30 Project Branding

31 Project Branding

32 Project Branding

33 Project Branding

34 Project Branding

35 Project Branding

36 Project Branding

37 Project Branding

38 Project Branding

39 Project Branding

40 Next Steps

41 Informal Polling CPSC Meeting #2 Schedule By show of hands, please indicate your availability to meet at the following times: Option 1 October 17 th (afternoon) Option 2 - October 17 th (evening) Option 3 - October 18 th (morning) Option 4 - October 18 th (afternoon) Your packet materials contain a future meeting poll that will be used to identify dates / times for meetings. Please return those to Mark McDaniel s office by Friday, September 29.

42 Next Steps The consultant will complete the data collection and mapping process. Additional individual interviews will be completed in October. The consultant will present the findings of the Existing Conditions Analysis in October at Comprehensive Plan Steering Committee meeting #2. The team will prepare for the Community Retreat to be held on November 18. The consultant will present the findings of the Community Retreat in December at Comprehensive Plan Steering Committee meeting #3. (Please fill out poll with preferences)

43 Adjourn