10. Hundertwasser Art Centre Survey

Transcription

1 Supplementary Agenda No Hundertwasser Art Centre Survey Reporting officer Date of meeting 28 May 2014 Paul Dell (Group Manager District Living) Vision, mission and values This item is in accord with Council s vision, mission and values statement in communicating with its Community. Background At its meeting of 26 February 2014, Council resolved; 2. That a community telephone survey be undertaken by an appropriately qualified market research company with the results available to inform Council s decision making process. 3. That the survey wording be confirmed by a majority of Councillors. At its meeting on 26 February 2014, Council approved the draft survey questions with some minor modification. Survey Results The full survey results are attached overall 53% of respondents opposed or strongly opposed the project, 28% support or strongly support the project, 17 % neither supported nor opposed the project with the remaining 2% unsure. Recommendation That the report be received. Attachment Hundertwasser Art centre survey Tabulated Results, May 2014 Whangarei District Council 1 28 May 2014

2 Hundertwasser Art Centre Survey Tabulated Results May 2014 Prepared for: Whangarei District Council Prepared by:

3 TABLE OF CONTENTS Table of Contents... 2 Project overview... 3 Research approach... 3 Sample size... 4 Sample structure... 4 Weighting of demographic data... 5 Questionnaire construction... 5 Significance testing... 5 Key findings... 6 Tabulated results Results by Age and Gender Results by Household Situation and Ratepayer Status Results by Area Sample Breakdown Appendix: Questionnaire P a g e

4 PROJECT OVERVIEW The Hundertwasser Art Centre project has had polarized opinions within the Whangarei community since its inception. While this has been discussed for some time, further funding for this project has been halted until the feedback from residents can be gathered to ascertain the level of support or opposition amongst the wider Whangarei community. To this, Whangarei District Council (Council) contacted Versus with regards to gaining feedback on the Hundertwasser Art Centre. The objectives of this project were to determine: The level of awareness of the Hundertwasser Art Centre. The level of support residents have for the establishment of the Hundertwasser Art Centre The level of support residents have for Council s funding of the Hundertwasser Art Centre. RESEARCH APPROACH The method used to undertake this project was a short (5 minute duration) telephone survey amongst a districtwide sample of residents. A telephone method was selected over Internet or postal methods (which were also considered) for the following reasons: Sample availability: ability to source telephone numbers from across the district to ensure representative geographic spread. This is not possible with current address lists. Sample representativeness: Internet and postal surveys can be prone to greater selection bias than a telephone survey. Timeliness: A postal method takes longer than a telephone method to achieve a significant sample size and is also more costly to implement and audit. Control over interviewing processes: Telephone surveys provide greater control over the interviewing process as there is direct communication with the interviewee. Additionally, interviewees may ask questions for clarification during the interview. Neither of these functions are readily available with an Internet or postal survey but were important for a project of this nature. Interviewing was undertaken between the 7 th of April and the 23 rd of April, between the hours of 10am and 8.30pm. Telephone numbers were contacted a total of four times before they were substituted. 3 P a g e

5 SAMPLE SIZE The final sample size is n=1,000 residents (879 ratepayers and 121 nonratepayers) maximum margin of error is /3.1% at the 95% confidence interval. By way of an example this means that if the observed result on the total sample of n=1,000 residents is 50 per cent (point of maximum margin of error), then there is a 95 percent probability that the true answer falls between 46.9% and 53.1%. SAMPLE STRUCTURE The population of interest for this study was residents in the Whangarei District. As it is too expensive and time consuming to interview an entire population of interest, sampling a subset of the population is typically carried out with a view that the results from the sample are generalisable to the population, when the sample distribution reflects that of the population. One method to ensure a sample is representative of its population is to place quotas on certain variables. For this study quotas were placed on Ward to ensure the final sample representative of the wider population, i.e., that the proportion of interviews from a given ward matched the proportion of residents in the Whangarei District population. The quota proportions for the survey are based on Statistics New Zealand 2006 Census data for Whangarei District 1. A summary of the quotas applied to the sample set is outlined in Table A below. These quotas were achieved. Table A: Summary of the quotas applied to the final sample composition VARIABLE FINAL SAMPLE COMPOSITION Okara Ward 28% Denby Ward 23% Bream Bay Ward 19% HikurangiCoastal Ward 14% Whangarei Heads Ward 8% Mangakahia Maungatapere Ward 8% Census Data was not yet available on commencement of this project 4 P a g e

6 WEIGHTING OF DEMOGRAPHIC DATA When reviewing the final sample structure for this study by demographics, a comparison between the final sample for the age distribution and population proportions shows skews that required correcting (refer Table B). Table B: Summary of the achieved and expected age and gender distribution Final sample of n=1000 Expected % based on population proportions (achieved proportion) (weighted proportion) Male 36% 47% Female 64% 53% Under 40 10% 30% % 38% 60 54% 32% As such the final sample has been weighted by age and gender population proportions to adjust for the differences between the achieved sample and actual population proportions. Weighting, also called sample balancing, is the process by which a total sample set is adjusted to remove selection bias and variance amongst a sample of the population. Weighting results ensures that any over or under representation of a given demographics is accounted for when analysing the final sample set. QUESTIONNAIRE CONSTRUCTION The questionnaire for this project was designed by Versus Research in conjunction with Council. The final questionnaire was approved by Council and is included in the Appendix. A pilot of the survey of n=50 residents was undertaken on the 7 th of April. Pilot testing checks the questionnaire flow and ensures wording is such that participants can understand the question with minimum need for clarification. There were no questionnaire changes needed following the pilot of the questionnaire. SIGNIFICANCE TESTING Significance testing is used to determine whether the difference between two results is statistically significant or not, i.e., to determine the probability that an observed difference occurred as a result of chance. Significance testing has been applied to those groups with more than n=30 people. Significance testing was conducted in this report between the various subgroups, including the different demographic and Ward groups. Statistically significant results in the tables are indicated by plus or minus signs under the percentages as follows: A single plus or minus ( or ) denotes significance at the 90% confidence level Two plusses or minuses ( or ) denote significance at the 95% confidence level Three plusses or minuses ( or ) denote significance at the 99% confidence level. 5 P a g e

7 KEY FINDINGS A summary of the key findings for this project is outlined below. Significant demographic differences are noted where appropriate. Awareness and knowledge Overall 93% of residents interviewed were aware of the development of the former Northland Harbour building into the Hundertwasser Arts Centre. Those with the greatest awareness are those residents who are: o Living in HikurangiCoastal ward (98% awareness) o Living in Whangarei Heads (98% awareness) o Ratepayers (97% awareness) o Aged between (97% awareness) or 60 (97% awareness) o Older with no at home (96% awareness) o Female residents (96% awareness) The lowest levels of awareness were seen amongst residents who are: o Living in Denby ward (90% awareness) or Bream Bay ward (91% awareness) o Male residents (91%) o In a household situation whereby they were younger without living at home (83% awareness) o Nonratepayers (78% awareness) o Aged between 18 and 29 (75% awareness) In terms of level of knowledge, 10 per cent of residents had only heard about the development. Those significantly more likely to state they had only heard about it were residents who were: o Non ratepayers (19%) o Living in Whangarei Heads ward (19%) o In a family household with at home (14%) Thirty one per cent of residents knew a little bit about the development. Those significantly more likely to state this were: o Non ratepayers (48%) o Living in Mangakahia Maungatapere ward (42%) o In a family household with at home (38%) o Female residents (34%) Forty per cent of residents knew a moderate amount about the development. Those significantly more likely to have a moderate level of knowledge were: o Aged between 40 and 49 (48%) o Aged over 60 (46%) o In a household situation whereby they are older with no at home (45%) o Ratepayers (43%) 6 P a g e

8 Nineteen per cent of residents felt they knew a lot about the development. These residents were more likely to be: o Aged over 60 (29%) o In a household situation whereby they are older with no at home (26%) o Living in the Okara ward (24%) o Male residents (22%) o Ratepayers (20%) Support for the development Fifty three per cent of residents opposed (22%) or strongly opposed (31%) the development. Those significantly more likely to be opposed to this development were residents who were: o Male residents (63% oppose or strongly oppose) o Older with no at home (60% oppose or strongly oppose) o Aged 60 (60% oppose or strongly oppose) o Living in Okara Ward (59% oppose or strongly oppose) o Ratepayers (55% oppose or strongly oppose) The leading reason for opposition to the development was that ratepayer money should be spent on other priorities, with 52 per cent of those opposed stating this. This was followed by 29 per cent of residents stating that it is too expensive/ waste of money and a further 19 per cent indicating that the art centre is not right for Whangarei and/or won t attract tourists. o Female residents and Bream Bay residents are more likely to indicate that there are other priorities for ratepayer money (59% each respectively c.f. the total 52%) o Hikurangi residents are more likely to indicate that it is too expensive or a waste of money (40% c.f. the total, 29%). Seventeen per cent of residents neither supported nor opposed the development, with those significantly more likely to neither support nor oppose the development being residents who were: o Aged between 18 and 29 (40% neither support nor oppose) o In a household situation whereby they were younger without living at home (37% neither support nor oppose) o Nonratepayers (28% neither support nor oppose) o Denby residents (22% neither support nor oppose) o Family household with at home (21% neither support nor oppose) The leading reason for neither supporting nor opposing the development was that these respondents felt that they needed to know more about it (30%); especially true for residents living in Bream Bay (47%). Twentyeight per cent of residents support (17%) or strongly support (11%) the development. Those significantly more likely to support this development were residents who were: o Living in MangakahiaMaungatapere ward (42% support or strongly support). o In a family household with at home (33% support or strongly support) o Female residents (33% support or strongly support) 7 P a g e

9 o o Living in Hikurangi Coastal ward (33% support or strongly support) Aged between 30 and 39 (31% support or strongly support) The leading reasons behind supporting the development was that it would increase tourism to the area (42%), that it would be a new attraction or feature for Whangarei (40%), and an unique or different character feature (30%) o Female residents are more likely to support the development as it will increase tourism to the area (50% c.f. the total 42%) and/or because it is a new attraction or feature for Whangarei (46% c.f. the total, 42%). o Residents living in Hikurangi Coastal ward, male residents and families with at home are more likely to feel the art centre would provide a unique or different character feature (54%, 39% and 37% respectively c.f. the total, 30%) Two per cent were unsure if they supported or opposed the development and provided a don t know answer, with those significantly more likely to provide this response: o In a household situation whereby they were younger without living at home (10%) o Non ratepayers (5%) o Living in Denby Ward (4%). Support for Council funds being used to construct Hundertwasser Art Centre Fifty nine per cent of residents opposed (26%) or strongly opposed (33%) Council funds being used to construct Hundertwasser Art Centre. Those significantly more likely to be opposed were residents who were: o In a household situation whereby they were older with no living at home (66% oppose or strongly oppose) o Male residents (66% oppose or strongly oppose) o Living in Okara Ward (65% oppose or strongly oppose) o Living in Denby Ward (61% oppose or strongly oppose) o Ratepayers (62% oppose or strongly oppose) o Residents aged 4049 (68% oppose or strongly oppose), 5059 (62% oppose or strongly oppose) and 60 (66% oppose or strongly oppose). Thirteen per cent of residents neither supported nor opposed Council funds being used to construct Hundertwasser Art Centre. Those significantly more likely to be neither nor were residents who were: o Residents aged between 18 and 29 (36%) o In a household situation whereby they were younger with no at home (27%) or family with at home (17%) o Non ratepayers (27%) o Living in Whangarei Heads ward (20%) or Bream Bay ward (17%) Twenty six per cent of residents supported (18%) or strongly supported (8%) Council funds being used to construct Hundertwasser Art Centre. Those significantly more likely to support were residents who were: o Living in the Mangakahia Maungatapere Ward (37% support or strongly support) o Female residents (28% support or strongly support) 8 P a g e

10 Two per cent were unsure if they supported or opposed Council funds being used to construct Hundertwasser Art Centre. Those significantly more likely to be unsure were: o In a household situation whereby they were younger with no at home (10%) o Non ratepayers (8%) o Female residents (3%) Proportion of Council funds being used to contribute to construction costs Thirty nine per cent of residents felt that Council should not contribute at all to construction costs. Those significantly more likely to state this were: o Male residents (47%) o In a household situation where they were older, with no at home (48%) o Ratepayers (41%) o Aged between 40 and 49 (46%) or 60 (48%) o Living in Bream Bay ward(45%) Twenty five per cent of residents were comfortable with Council contributing up to 20 per cent to construction costs. Those significantly more likely to state this were: o In a household situation where they were younger with no at home (60%) o Aged between 30 and 39 (41%) o Living in the Mangakahia Maungatapere Ward (39%) Eleven per cent of residents were comfortable with Council contributing up to 40 per cent to construction costs. There significantly more likely to state this were: o Female residents (14%) o Living in Denby (14%). Eleven per cent of residents were comfortable with Council contributing up to 60 per cent to construction costs. Those significantly more likely to state this were: o Aged between 18 and 29 (20%) o Living in the Hikurangi Coastal Ward (18%) o In a family household with at home (17%) o Female residents (13%) Three per cent of residents were comfortable with Council contributing up to 80 per cent to construction costs. Those significantly more likely to state this were: o Aged between 18 and 29 (8%) o Living in Okara Ward (6%) o Non ratepayers (5%) Three per cent of residents were comfortable with Council contributing up to 100 per cent of the construction costs. There were no statistically significant differences amongst subgroups. Twenty nine per cent of residents felt that there were other things Council could be spending money on, while 16 per cent felt that Council should pay as much as necessary. 9 P a g e

11 TABULATED RESULTS Results by Age and Gender 1: Are you aware of the proposed development of the former Northland Harbour Board building into the Hundertwasser Arts Centre? Age Gender Male Female Yes 93% 75% 94% 97% 92% 97% 91% 96% No 7% 25% 6% 3% 8% 3% 9% 4% 2: Would you say you Age Gender Male Female Have only heard about it 10% 26% 16% 9% 9% 5% 11% 10% Know a little bit about it 31% 61% 40% 29% 30% 20% 27% 34% Know a moderate amount about it 40% 9% 30% 48% 46% 46% 40% 40% Know a lot about it 19% 5% 15% 15% 16% 29% 22% 16% 10 P a g e

12 3: Which of the following best describes whether you support or oppose the development of the former Northland Harbour Board building into a Hundertwasser Arts Centre? Do you, Age Gender Male Female Strongly oppose 31% 10% 24% 29% 33% 41% 39% 23% Oppose 22% 20% 26% 28% 20% 19% 24% 21% Neither oppose nor support 17% 40% 18% 18% 15% 10% 14% 20% Support 17% 15% 23% 15% 19% 13% 12% 21% Strongly support. 11% 10% 8% 9% 11% 14% 9% 12% Don't Know 2% 4% 1% 1% 3% 2% 2% 2% 11 P a g e

13 4: What makes you oppose? Age Gender Male Female Rate payer money should be spent on other priorities 52% 66% 56% 53% 51% 46% 46% 59% Too expensive / waste of money 29% 8% 28% 31% 30% 31% 30% 27% Not right for Whangarei / won t attract tourists 19% 26% 11% 19% 20% 20% 20% 17% Hundertwasser is not well known / irrelevant to NZ and Whangarei 10% 13% 10% 11% 12% 8% 10% 10% Not in the right location 8% 0% 10% 3% 8% 12% 7% 10% Concerned for ongoing costs 7% 0% 4% 7% 8% 8% 7% 7% It is ugly/ stupid/ don t like the look of it 7% 0% 5% 2% 7% 11% 5% 9% Concentrate on Local Arts 6% 0% 10% 5% 9% 4% 5% 8% Don t need it/ not necessary 6% 0% 4% 4% 5% 9% 7% 4% Should be in/ stay in KawaKawa 3% 0% 0% 2% 8% 4% 2% 4% Other 3% 13% 4% 0% 3% 3% 5% 1% 12 P a g e

14 5: What makes you neither support nor oppose? Age Gender Male Female Need to know more about it/ more information 30% 40% 30% 30% 21% 24% 22% 35% Rate payer money should be spent on other priorities 17% 12% 8% 18% 21% 30% 14% 19% Would be good for Whangarei / good for tourism 17% 6% 47% 7% 11% 13% 14% 18% Too expensive / waste of money 16% 0% 47% 9% 13% 13% 17% 15% Doesn t matter either way / on the fence / undecided I like the idea, just not Council funding it 11% 6% 0% 19% 18% 14% 9% 12% 8% 6% 15% 2% 13% 6% 7% 9% Doesn t interest me personally 7% 0% 8% 18% 10% 2% 12% 4% Concerned for ongoing costs 3% 0% 0% 7% 5% 6% 2% 4% Don t know 5% 20% 0% 2% 0% 0% 13% 1% Other 14% 28% 0% 5% 11% 20% 12% 15% 13 P a g e

15 6: What makes you support? Age Gender Male Female Increase tourism to the area 42% 9% 59% 44% 47% 37% 29% 50% New attraction / feature for Whangarei/ good for Whangarei 40% 9% 46% 49% 35% 45% 30% 46% Something unique/ different/ adds character 30% 56% 25% 21% 32% 29% 39% 25% Enjoy Hundertwasser s artwork 9% 16% 9% 2% 6% 12% 7% 9% Something for people in Whangarei to do / provide a venue to observe art 8% 16% 12% 5% 8% 4% 13% 5% Enjoy art and culture (general) 7% 0% 12% 9% 4% 8% 8% 7% The space isn t being used for anything else / good use of the space 5% 0% 4% 9% 5% 3% 2% 6% Other 6% 9% 4% 5% 8% 6% 5% 7% Don t know 0% 0% 0% 0% 0% 1% 0% 0% 14 P a g e

16 7: The current estimated construction cost is $13 million, of which $2 million is to be spent on earthquake strengthening. Of the balance, $6 million is being sought from Whangarei District Council and $5 million from other sources. With this in mind, which of the following best describes whether you support or oppose Council funds being used to construct a Hundertwasser Art Centre? Age Gender Male Female Strongly Oppose 33% 14% 19% 36% 39% 42% 38% 28% Oppose 26% 18% 31% 32% 23% 24% 28% 24% Neither oppose nor support 13% 36% 17% 9% 12% 6% 11% 16% Support 18% 17% 20% 15% 17% 18% 14% 20% Strongly support 8% 10% 8% 6% 8% 8% 7% 8% Don't know 2% 4% 4% 2% 0% 3% 2% 3% 15 P a g e

17 8: What proportion of the construction costs would you be comfortable with Council contributing? Age Gender Male Female Zero per cent 39% 18% 25% 46% 41% 48% 47% 32% Up to 20% 25% 23% 41% 21% 24% 18% 23% 26% Up to 40% 11% 14% 8% 10% 12% 11% 7% 14% Up to 60% 11% 20% 12% 11% 10% 9% 9% 13% Up to 80% 3% 8% 2% 3% 2% 2% 4% 2% Up to 100% 3% 4% 3% 2% 4% 4% 4% 3% Don't know 8% 13% 10% 7% 7% 8% 7% 9% 16 P a g e

18 9: Reason for proportion of money Age Gender Male Female Other things council should be spending money on 29% 15% 28% 37% 28% 28% 23% 33% Council should pay as much as necessary 16% 19% 21% 16% 16% 11% 18% 14% Completely against it 10% 9% 8% 8% 12% 13% 11% 10% Rates shouldn t be put up / don t want to pay extra rates 10% 4% 8% 10% 13% 12% 11% 10% Good for Whangarei / will benefit everyone in Whangarei / will give people jobs 8% 6% 4% 10% 7% 10% 7% 9% Council shouldn t put any money towards it 7% 2% 4% 6% 9% 11% 8% 7% Don t know 12% 38% 13% 8% 8% 8% 13% 11% 17 P a g e

19 Results by Household Situation and Ratepayer Status 1: Are you aware of the proposed development of the former Northland Harbour Board building into the Hundertwasser Arts Centre? Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Yes 93% 83% 92% 96% 100% 97% 78% No 7% 17% 8% 4% 0% 3% 22% 2: Would you say you Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Have only heard about it 10% 19% 14% 6% 0% 9% 19% Know a little bit about it 31% 44% 38% 23% 16% 28% 48% Know a moderate amount about it 40% 27% 36% 45% 84% 43% 23% Know a lot about it 19% 10% 12% 26% 0% 20% 10% 18 P a g e

20 3: Which of the following best describes whether you support or oppose the development of the former Northland Harbour Board building into a Hundertwasser Arts Centre? Do you, Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Strongly oppose 31% 13% 23% 40% 16% 33% 20% Oppose 22% 31% 22% 20% 84% 22% 22% Neither oppose nor support 17% 37% 21% 11% 0% 15% 28% Support 17% 8% 21% 15% 0% 17% 16% Strongly support. 11% 2% 12% 11% 0% 11% 9% Don't Know 2% 10% 1% 2% 0% 1% 5% 19 P a g e

21 4: What makes you oppose? Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Rate payer money should be spent on other priorities 52% 58% 55% 49% 16% 52% 48% Too expensive / waste of money 29% 19% 30% 30% 0% 29% 25% Not right for Whangarei / won t attract tourists 19% 17% 17% 20% 0% 19% 19% Hundertwasser is not well known / irrelevant to NZ and Whangarei 10% 2% 12% 9% 0% 10% 9% Not in the right location 8% 8% 6% 10% 0% 8% 9% Concerned for ongoing costs 7% 0% 6% 8% 0% 8% 1% It is ugly/ stupid/ don t like the look of it 7% 8% 4% 8% 0% 6% 7% Concentrate on Local Arts 6% 13% 6% 5% 0% 7% 4% Don t need it/ not necessary 6% 2% 5% 6% 0% 5% 9% Should be in/ stay in KawaKawa 3% 0% 3% 4% 0% 3% 4% Other 3% 0% 3% 3% 84% 3% 6% Don't know 0% 0% 1% 0% 0% 0% 0% 20 P a g e

22 5: What makes you neither support nor oppose? Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Need to know more about it/ more information 30% 31% 27% 33% 0% 28% 35% Rate payer money should be spent on other priorities Would be good for Whangarei / good for tourism 17% 8% 16% 24% 0% 20% 10% 17% 35% 14% 11% 0% 20% 9% Too expensive / waste of money 16% 47% 10% 9% 0% 19% 8% Doesn t matter either way / on the fence / undecided 11% 0% 16% 8% 0% 12% 8% I like the idea, just not Council funding it 8% 11% 9% 5% 0% 5% 16% Doesn t interest me personally 7% 0% 8% 9% 0% 7% 8% Concerned for ongoing costs 3% 0% 4% 4% 0% 5% 0% Other 14% 15% 11% 16% 0% 14% 12% Don t know 5% 0% 10% 0% 0% 0% 18% 21 P a g e

23 6: What makes you support? Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Increase tourism to the area 42% 100% 43% 38% 0% 47% 19% New attraction / feature for Whangarei/ good for Whangarei 40% 0% 38% 45% 0% 45% 15% Something unique/ different/ adds character 30% 11% 37% 24% 0% 27% 48% Enjoy Hundertwasser s artwork 9% 11% 7% 10% 0% 8% 11% Something for people in Whangarei to do / provide a venue to observe art 8% 0% 11% 5% 0% 8% 9% Enjoy art and culture (general) 7% 0% 8% 7% 0% 6% 15% The space isn t being used for anything else / good use of the space 5% 34% 3% 4% 0% 5% 4% Don t know 0% 0% 0% 0% 0% 0% 0% Other 6% 0% 7% 5% 0% 6% 5% 22 P a g e

24 7: The current estimated construction cost is $13 million, of which $2 million is to be spent on earthquake strengthening. Of the balance, $6 million is being sought from Whangarei District Council and $5 million from other sources. With this in mind, which of the following best describes whether you support or oppose Council funds being used to construct a Hundertwasser Art Centre? Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Strongly Oppose 33% 17% 25% 43% 16% 35% 24% Oppose 26% 26% 28% 23% 84% 27% 20% Neither oppose nor support 13% 27% 17% 8% 0% 10% 27% Support 18% 15% 19% 17% 0% 19% 13% Strongly support 8% 5% 9% 7% 0% 8% 8% Don't know 2% 10% 2% 2% 0% 1% 8% 23 P a g e

25 8: What proportion of the construction costs would you be comfortable with Council contributing? Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Zero per cent 39% 19% 31% 48% 100% 41% 28% Up to 20% 25% 60% 24% 20% 0% 24% 27% Up to 40% 11% 5% 12% 10% 0% 11% 10% Up to 60% 11% 3% 17% 8% 0% 11% 13% Up to 80% 3% 0% 4% 3% 0% 2% 5% Up to 100% 3% 5% 3% 4% 0% 3% 4% Don't know 8% 8% 10% 7% 0% 7% 13% 24 P a g e

26 9: Reason for proportion of money Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Other things council should be spending money on Council should pay as much as necessary 29% 30% 28% 28% 84% 29% 25% 16% 17% 17% 15% 0% 16% 14% Don t know 12% 27% 12% 10% 0% 9% 25% Completely against it 10% 5% 9% 13% 16% 10% 13% Rates shouldn t be put up / don t want to pay extra rates 10% 10% 10% 11% 0% 12% 3% Good for Whangarei / will benefit everyone in Whangarei / will give people jobs 8% 8% 8% 8% 0% 8% 8% Council shouldn t put any money towards it 7% 2% 7% 9% 0% 9% 1% Council should find corporate sponsorship to help pay of it / Council should find money from other places / fundraising It's not going to make money / no return for the cost Its not good for the area / doesn t suit Whangarei / won't bring in tourists 7% 4% 9% 6% 0% 7% 10% 5% 2% 4% 6% 0% 6% 2% 0% 2% 3% 0% 3% 2% 1% Completely for it 2% 2% 2% 2% 0% 2% 2% Don t mind the extra rates 1% 0% 1% 1% 0% 1% 0% State government should put money towards it Earthquake strengthening is a good idea Something good for our rates to go towards 1% 0% 1% 1% 0% 1% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 25 P a g e

27 9 cont.: Reason for proportion of money Household situation Ratepayer Youngerno at home Family with at home Olderno at home Refused Yes No Good for tourism 0% 0% 0% 0% 0% 0% 0% Other 6% 10% 5% 6% 0% 6% 5% 26 P a g e

28 Results by Area 1: Are you aware of the proposed development of the former Northland Harbour Board building into the Hundertwasser Arts Centre? Yes 93% 93% 90% 91% 98% 98% 96% No 7% 7% 10% 9% 2% 2% 4% 2: Would you say you Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Have only heard about it 10% 10% 8% 13% 10% 19% 4% Know a little bit about it 31% 25% 35% 34% 30% 24% 42% Know a moderate amount about it 40% 41% 42% 40% 38% 41% 35% Know a lot about it 19% 24% 16% 13% 22% 16% 19% 27 P a g e

29 3: Which of the following best describes whether you support or oppose the development of the former Northland Harbour Board building into a Hundertwasser Arts Centre? Do you, Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Strongly oppose 31% 39% 28% 29% 28% 23% 28% Oppose 22% 20% 23% 25% 23% 25% 17% Neither oppose nor support 17% 16% 22% 20% 13% 17% 12% Support 17% 12% 13% 19% 18% 19% 32% Strongly support. 11% 12% 9% 7% 15% 15% 10% Don't Know 2% 1% 4% 0% 3% 1% 1% 28 P a g e

30 4: What makes you oppose? Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Rate payer money should be spent on other priorities 52% 53% 50% 59% 43% 47% 51% Too expensive / waste of money 29% 28% 30% 21% 40% 31% 24% Not right for Whangarei / won t attract tourists 19% 22% 17% 20% 13% 25% 13% Hundertwasser is not well known / irrelevant to NZ and Whangarei 10% 12% 9% 7% 12% 4% 15% Not in the right location 8% 9% 13% 4% 7% 11% 7% Concerned for ongoing costs 7% 8% 12% 4% 4% 4% 3% It is ugly/ stupid/ don t like the look of it 7% 5% 10% 4% 9% 4% 11% Concentrate on Local Arts 6% 6% 4% 9% 8% 0% 6% Don t need it/ not necessary 6% 3% 5% 6% 14% 5% 3% Should be in/ stay in KawaKawa 3% 5% 2% 4% 2% 2% 2% Other 3% 4% 6% 2% 0% 4% 0% Don't know 0% 0% 0% 0% 0% 4% 0% 29 P a g e

31 5: What makes you neither support nor oppose? Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Need to know more about it/ more information 30% 22% 22% 47% 8% 53% 42% Rate payer money should be spent on other priorities 17% 25% 6% 12% 33% 13% 40% Would be good for Whangarei / good for tourism 17% 27% 16% 18% 0% 6% 17% Too expensive / waste of money 16% 17% 21% 16% 12% 0% 14% Doesn t matter either way / on the fence / undecided 11% 2% 13% 8% 24% 19% 14% I like the idea, just not Council funding it 8% 7% 19% 0% 12% 0% 0% Doesn t interest me personally 7% 7% 3% 6% 16% 11% 7% Concerned for ongoing costs 3% 3% 4% 1% 12% 0% 0% Other 14% 25% 7% 11% 19% 4% 7% Don t know 5% 0% 18% 2% 0% 0% 0% 30 P a g e

32 6: What makes you support? Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Increase tourism to the area 42% 40% 50% 33% 44% 48% 41% New attraction / feature for Whangarei/ good for Whangarei 40% 40% 33% 40% 40% 56% 39% Something unique/ different/ adds character 30% 29% 16% 27% 54% 17% 33% Enjoy Hundertwasser s artwork 9% 18% 8% 2% 4% 18% 2% Something for people in Whangarei to do / provide a venue to observe art 8% 2% 16% 12% 5% 8% 5% Enjoy art and culture (general) 7% 5% 4% 10% 9% 13% 4% Other 6% 5% 12% 9% 6% 0% 2% The space isn t being used for anything else / good use of the space 5% 1% 3% 3% 10% 10% 4% Don t know 0% 0% 0% 0% 0% 2% 0% 31 P a g e

33 7: The current estimated construction cost is $13 million, of which $2 million is to be spent on earthquake strengthening. Of the balance, $6 million is being sought from Whangarei District Council and $5 million from other sources. With this in mind, which of the following best describes whether you support or oppose Council funds being used to construct a Hundertwasser Art Centre? Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Strongly Oppose 33% 40% 28% 35% 30% 32% 24% Oppose 26% 25% 33% 27% 22% 17% 24% Neither oppose nor support 13% 8% 12% 17% 15% 20% 14% Support 18% 16% 18% 11% Strongly support 8% 8% 8% 5% 22% 20% 28% 9% 9% 9% Don't know 2% 3% 2% 4% 2% 3% 1% 32 P a g e

34 8: What proportion of the construction costs would you be comfortable with Council contributing? Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Zero per cent 39% 41% 38% 45% 34% 33% 31% Up to 20% 25% 19% 26% 25% 27% 21% 39% Up to 40% 11% 10% 14% 9% 10% 11% 10% Up to 60% 11% 11% 9% 8% 18% 16% 14% Up to 80% 3% 6% 1% 2% 2% 3% 0% Up to 100% 3% 5% 3% 3% 3% 4% 2% Don't know 8% 8% 10% 8% 7% 12% 5% 33 P a g e

35 9: Reason for proportion of money Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere Other things council should be spending money on 29% 30% 28% 33% 23% 32% 21% Council should pay as much as necessary 16% 15% 12% 15% 19% 18% 24% Don t know 12% 13% 18% 13% 6% 7% 10% Completely against it 10% 10% 8% 12% 15% 9% 8% Rates shouldn t be put up / don t want to pay extra rates 10% 7% 12% 14% 10% 7% 8% Good for Whangarei / will beneit everyone in Whangarei / will give people jobs Council shouldn t put any money towards it 8% 9% 6% 5% 10% 11% 9% 7% 7% 8% 4% 10% 6% 12% Council should find corporate sponsorship to help pay of it / Council should find money from other places / fundraising 7% 6% 6% 6% 7% 13% 10% It's not going to make money / no return for the cost 5% 5% 5% 5% 3% 7% 3% Its not good for the area / doesn t suit Whangarei / won't bring in tourists 2% 3% 1% Completely for it 2% 1% 2% 2% 4% 2% 4% 2% 4% 2% 1% Don t mind the extra rates 1% 1% 1% 0% 1% 0% 3% 34 P a g e

36 9 Cont.: Reason for proportion of money Area Bream Hikurangi Whangarei Mangakahia Okara Denby Bay Coastal Heads Maungatapere State government should put money towards it Earthquake strengthening is a good idea 1% 0% 1% 0% 2% 0% 2% 0% 0% 1% 1% 0% 0% 0% Something good for our rates to go towards 0% 0% 0% 0% 2% 0% 0% Good for tourism 0% 0% 0% 0% 0% 0% 0% Other 6% 6% 7% 5% 4% 10% 3% 35 P a g e

37 Sample Breakdown Area 1000 Okara 26% Denby 22% Bream Bay 21% HikurangiCoastal 15% Whangarei Heads 8% Mangakahia Maungatapere 8% Ratepayer status 1000 Yes 82% No 18% 36 P a g e

38 Ratepayer type Commercial rate payer 1% 880 Residential rate payer 91% Both 7% Don't know 1% Household situation 1000 Younger couple or single without at home 7% Family with mainly preschool 5% Family with mainly school aged 17% Family with mainly teenage or adult 20% Older couple or single without at home 49% Refused 1% Group flatting together 1% 37 P a g e

39 Ethnic groups 1000 New Zealand European/New Zealander 91% New Zealand Maori 11% Pacific Islander 1% Asian 1% Other Please specify 2% Refused 2% Age groups % % % % 60 32% Refused 0% 38 P a g e

40 Household income 1000 Under $20,000 9% $20,001 $40,000 16% $40,001 $60,000 16% $60,001 $100,000 26% $100,000 18% Refused 8% Don't Know 8% 39 P a g e

41 APPENDIX: QUESTIONNAIRE Good morning/evening. This is NAME calling on behalf of the Whangarei District Council. We are doing a short survey on the proposed Hundertwasser Arts Centre. Please could I speak to the youngest person in the house over 18? And do you, or any member of your household work for the Whangarei District Council? Yes SAY: thank you for being willing to participate but we are seeking responses from outside the organisation No CONTINUE Do you have time to answer a couple of questions now? IF NECESSARY: It will take about 5 minutes depending on your answers. IF NECESSARY: We obtained your phone number from the Whangarei District Council IF NECESSARY: I'm calling from Versus Research, on behalf of the Whangarei District Council, we have been commissioned to complete this research. Q.1 CODE AREA FROM SAMPLE DO NOT READ OUT Coastal Maungatapere Q.2 Firstly, do you pay rates on a property in the district? Q.3 Are you aware of the proposed development of the former Northland Harbour Board building into the Hundertwasser Arts Centre? (PROMPT: Northland Harbour Board building is the old NRC building) Q.4 Would you say you 40 P a g e

42 READ OUT Q.5 Which of the following best describes whether you support or oppose the development of the former Northland Harbour Board building into a Hundertwasser Arts Centre? Do you, READ OUT pport. DO NOT READ OUT Q.6 What makes you oppose the project? Q.7 What makes you neither oppose nor support the project? Q.8 What makes you support the project? 41 P a g e

43 Q.9 The current estimated construction cost is $13 million, of which $2 million is to be spent on earthquake strengthening. Of the balance, $6 million is being sought from Whangarei District Council and $5 million from other sources. With this in mind, which of the following best describes whether you support or oppose Council funds being used to construct a Hundertwasser Art Centre? READ OUT DO NOT READ OUT Q.10 What proportion of the construction costs would you be comfortable with Council contributing? READ OUT OUT) Q.11 Why do you say that? 42 P a g e

44 Q.12 Thank you for those answers, the following questions are to ensure that we get a good cross section of residents. Do you live in an urban, semirural, rural or remote rural area? Q.13 Are you a commercial or residential rate payer? DO NOT READ OUT CODE CLOSEST DO NOT READ OUT Q.14 Which of the following best describes your household situation? READ OUT school ult 43 P a g e

45 Q.15 Which of the following ethnic groups do you belong to? MULTIPLE RESPONSE POSSIBLE Zealander Please specify Q.16 Other ethnic group: please specify Q.17 Which of the following age groups do you belong to? READ OUT DO NOT READ OUT Q.18 Which of the following best describes your household income before tax? READ OUT $40,000 $60,000 $100,000 DO NOT READ OUT DO NOT READ OUT 44 P a g e

46 Q.19 Is there anything else you would like to add regarding the project? Q.20 That is all the questions we have for you today. Thank you for your help. In case you missed my name, this is 'NAME' from Versus Research and this survey was conducted on behalf of Whangarei District Council. Have a nice day/evening. RECORD GENDER 45 P a g e