Locally Produced Food : _ : Spain

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1 Prepared for: Tns Date of Issue: TNS

2 1. Methodology This study was conducted in Spain via Ncompass, an Internet omnibus survey SAMPLE SIZE a sample of 1026 adults in Spain aged were interviewed. INTERVIEWING - Interviewing was conducted by online self- completion from October (Wk 43). WEIGHTING The sample has been weighted to represent the adult population of Spain LOW BASES - Where unweighted base figures are less than 100, date should be treated cautiously, as large margins of error are possible ABBREVIATIONS USED - = 0% * = less than 0.5% TERMS OF CONTRACT - "No press release or publication of the findings of this survey shall be made without the advance approval of TNS. Such approval will normally only be refused on grounds of inaccuracy or misrepresentation". Confidential to client. TECHNICAL INFORMATION Further methodological information can be made available on request TNS

3 2. QUALITY AND INFORMATION SECURITY TNS demonstrates commitment to Quality Information Security by defining, promoting supporting processes that are designed to continually improve performance increase efficiency, satisfy our clients, ensure that the required Information Security controls are in place. Client satisfaction is in the mind of every employee, ensuring the final product meets the agreed specification delivery time. In addition, Information Security is integral to our business to ensure we meet the requirements of our clients as well as our own. We make the following commitments: To provide the training resources to all staff to enable them to meet this policy To set review objectives our performance regularly in order to achieve continual improvement in Quality Information Security To ensure that applicable legal, regulatory business requirements are taken into account To establish maintain a management framework for identifying reducing risk, including relevant criteria for evaluating such risk. TNS in the UK is registered in accordance with: ISO 20252: 2006 the international stard for market research ISO 9001: 2008 the international process stard for service complaints TNS in the UK /or its employees are members of a number of recognised market research bodies including: ESOMAR European Society of Opinion Marketing Research MRS Market Research TNS

4 Page number Table name Table title Base 1 TG1 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - Summary Table 2 T2 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - Purchasing locally produced food supports job creation in the region 3 T3 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - The production of local food respects rigorous environmental stards 4 T4 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - The government should do more to support the production distribution of local food 5 T5 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - It is possible to have a complete balanced diet based on locally produced food. 6 TG6 Q2. How often do you do the following...? - Summary Table 7 T7 Q2. How often do you do the following...? - You try to find out if the food you are buying is produced locally 8 T8 Q2. How often do you do the following...? - You buy food from the shop closest to where you live (supermarket or some other retail shop) 9 T9 Q2. How often do you do the following...? - You buy food directly from farmers (for example farmers markets or farmers shops) 10 T10 Q2. How often do you do the following...? - When eating out, you try to eat at restaurants which use locally produced food ToC 4

5 Page number Table name Table title Base 11 TG11 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - Summary Table 12 T12 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - It is difficult to find information about where to buy locally produced food 13 T13 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - There are not enough places to buy locally produced food in the area where you live 14 T14 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - The prices for locally produced food are too high 15 T15 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - Buying locally produced food means the choice is too limited ToC 5

6 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - Summary Table Pg 1 Tb TG1 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) Purchasing locally produced food supports job creation in the region The production of local food respects rigorous environmental stards The government should do more to support the production distribution of local food It is possible to have a complete balanced diet based on locally produced food. A B C D % 26% 62% 46% BD ABD B % 55% 30% 41% C ACD AC % 16% 6% 11% ACD % 3% 2% 2% AC * * * * NET : Agree NET : Disagree % 81% 92% 86% BD BD B % 19% 7% 13% ACD AC BD BD B * * Overlap formulae used - Column Means: Columns Tested (5%): A/B/C/D Minimum Base: 30 (**), Small Base: 100 (*) - Column Proportions: Columns Tested (5%): A/B/C/D Minimum Base: 30 (**), Small Base: 100 (*) Continuity correction applied

7 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - Purchasing locally produced food supports job creation in the region Pg 2 Tb T2 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 56% 59% 52% 58% 57% 62% 55% 58% 54% 60% 23% 62% 63% 50% 59% 56% 58% 64% 63% % 61% 48% Y Y Y % 36% 33% 34% 33% 37% 33% 32% 34% 45% 31% 45% 38% 16% 39% 33% 36% 36% 32% 29% 100% - 31% 32% 41% AHIK AWX % 7% 5% 12% 5% 5% 4% 9% 5% 1% 7% 32% - 8% 7% 6% 6% 4% 4% 8% - - 6% 4% 8% J AEFG J J % 2% 3% 2% 4% 1% 1% 3% 3% - 2% - - 8% 4% 2% 2% 1% % 1% 2% 3% * - 1% - * * * 1% * % - * - 1% * * % 92% 92% 86% 91% 94% 94% 87% 92% 99% 92% 68% 100% 79% 89% 92% 92% 94% 96% 92% 100% - 92% 93% 89% DH D D AHIK % 8% 8% 14% 9% 6% 6% 12% 8% 1% 8% 32% - 17% 11% 8% 8% 5% 4% 8% - 100% 8% 6% 11% J AFG J J J X Y D Y Y *

8 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - The production of local food respects rigorous environmental stards Pg 3 Tb T3 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 24% 27% 19% 28% 29% 23% 24% 26% 21% 29% 32% 72% 29% 27% 26% 27% 22% 28% 21% % 26% 26% D % 57% 53% 60% 53% 54% 55% 53% 54% 66% 52% 45% 28% 42% 48% 56% 53% 60% 68% 52% 100% - 56% 56% 53% AHIK % 17% 16% 17% 15% 15% 19% 19% 17% 11% 16% % 20% 16% 17% 17% 4% 22% - 100% 18% 15% 17% % 2% 3% 3% 3% 1% 3% 3% 3% 1% 2% 23% - 8% 4% 2% 3% 1% - 5% - - 2% 3% 3% * * * 1% 1% * - 1% * - * - - 4% 1% * 1% * 1% % 81% 80% 79% 81% 83% 78% 77% 80% 87% 81% 77% 100% 71% 76% 82% 80% 82% 96% 73% 100% - 80% 82% 79% H % 19% 19% 20% 18% 17% 22% 22% 20% 13% 19% 23% - 25% 23% 18% 20% 18% 4% 27% - 100% 20% 18% 21% J DG

9 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - The government should do more to support the production distribution of local food Pg 4 Tb T4 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 60% 65% 56% 61% 63% 65% 60% 63% 59% 65% 32% 78% 75% 66% 60% 63% 63% 68% 61% - 100% 60% 64% 60% % 32% 28% 33% 29% 30% 29% 32% 29% 35% 26% 23% - 9% 29% 32% 30% 31% 32% 29% 100% - 32% 29% 29% % 6% 5% 8% 5% 5% 5% 7% 6% 4% 5% 45% 22% 8% 3% 6% 4% 4% - 10% - - 5% 5% 7% % 2% 2% 3% 3% 2% 1% 1% 2% 1% 4% - - 4% 2% 2% 3% 1% % 1% 3% * 1% * - 1% - * - 1% 1% % 1% * - 1% * 1% % 92% 92% 89% 91% 93% 94% 92% 92% 94% 91% 55% 78% 83% 94% 92% 92% 94% 100% 90% 100% 100% 92% 93% 90% % 7% 7% 11% 8% 7% 5% 8% 7% 5% 9% 45% 22% 12% 5% 8% 8% 5% - 10% - - 7% 6% 10% X D *

10 Q1. To what extent do you agree or disagree with each of the following statements about locally produced food? - It is possible to have a complete balanced diet based on locally produced food. Pg 5 Tb T5 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 45% 47% 36% 47% 46% 49% 38% 52% 46% 44% 23% 44% 37% 50% 46% 48% 41% 60% 45% % 47% 42% DH D D H % 42% 39% 43% 38% 44% 38% 44% 37% 46% 39% 55% 45% 34% 35% 40% 41% 48% 27% 41% 100% 100% 39% 40% 43% % 11% 10% 18% 11% 7% 11% 16% 9% 7% 12% 22% 11% 25% 11% 11% 10% 9% 8% 11% % 11% 12% AF AIJ % 2% 3% 2% 4% 3% 1% 2% 2% 1% 4% - - 4% 4% 2% 2% 1% 4% 2% - - 2% 2% 4% * * * - - 1% * - * - 1% * - 1% - 2% - - 1% * % 87% 86% 80% 85% 89% 88% 82% 89% 92% 83% 78% 89% 71% 86% 86% 88% 89% 88% 86% 100% 100% 86% 87% 85% D D D H AHK % 13% 14% 20% 15% 10% 12% 18% 11% 8% 16% 22% 11% 29% 14% 14% 12% 11% 12% 13% % 13% 15% AFG IJ J DH D D AHK H

11 Q2. How often do you do the following...? - Summary Table Pg 6 Tb TG6 Yes, often (4) Yes, sometimes (3) Yes, rarely (2) No, never (1) You try to find out if the food you are buying is produced locally You buy food from the shop closest to where you live (supermarket or some other retail shop) You buy food directly from farmers (for example farmers markets or farmers shops) When eating out, you try to eat at restaurants which use locally produced food A B C D % 47% 15% 10% CD ACD D % 36% 34% 30% CD D % 12% 25% 26% B AB AB % 5% 26% 34% B AB ABC * * * * NET : Yes, total NET : Yes - always/sometimes NET : Rarely/never % 95% 74% 66% CD ACD D % 83% 49% 40% CD ACD D % 17% 51% 60% B AB ABC CD ACD D Overlap formulae used - Column Means: Columns Tested (5%): A/B/C/D Minimum Base: 30 (**), Small Base: 100 (*) - Column Proportions: Columns Tested (5%): A/B/C/D Minimum Base: 30 (**), Small Base: 100 (*) Continuity correction applied

12 Q2. How often do you do the following...? - You try to find out if the food you are buying is produced locally Pg 7 Tb T7 Yes, often (4) Yes, sometimes (3) Yes, rarely (2) No, never (1) NET : Yes, total NET : Yes - always/sometimes NET : Rarely/never Total Male Female Centre East ed post % 22% 25% 17% 25% 21% 29% 21% 23% 20% 28% - 39% 51% 18% 20% 29% 21% 36% 34% % 24% 20% DF ** ** ** P ** OP* ** ** % 40% 40% 35% 35% 47% 38% 40% 40% 46% 36% 77% 38% 16% 41% 40% 40% 43% 36% 33% % 41% 35% ADEG % 20% 18% 22% 21% 16% 20% 19% 20% 18% 19% - 23% 25% 22% 19% 18% 22% 12% 16% % 20% 18% % 17% 17% 26% 19% 15% 13% 21% 16% 15% 17% 23% - 8% 19% 20% 14% 14% 16% 16% 100% 100% 12% 16% 26% W AFG AWX * * 1% - - 1% * - 1% 1% % % - - 1% * * % 82% 82% 74% 81% 84% 87% 79% 83% 83% 83% 77% 100% 92% 81% 80% 86% 86% 84% 82% % 84% 74% DY D D Y Y % 62% 64% 52% 60% 68% 67% 60% 63% 66% 64% 77% 77% 67% 58% 61% 68% 64% 72% 66% % 64% 56% DY D D Y Y % 38% 35% 48% 40% 31% 33% 40% 37% 33% 36% 23% 23% 33% 42% 39% 32% 36% 28% 32% 100% 100% 31% 35% 44% AFG F AWX DY D D AD ** ** ** OP ** * ** ** Y Y

13 Q2. How often do you do the following...? - You buy food from the shop closest to where you live (supermarket or some other retail shop) Pg 8 Tb T8 Yes, often (4) Yes, sometimes (3) Yes, rarely (2) No, never (1) NET : Yes, total NET : Yes - always/sometimes NET : Rarely/never Total Male Female Centre East ed post % 46% 48% 48% 41% 45% 54% 48% 52% 41% 43% 32% 61% 59% 48% 48% 44% 42% 36% 54% % 46% 49% AEF JK % 37% 35% 35% 41% 38% 30% 32% 34% 41% 41% 45% 11% 25% 37% 34% 38% 40% 44% 36% % 37% 34% G G G H % 12% 11% 9% 11% 14% 12% 15% 8% 13% 13% 23% 16% 4% 12% 12% 14% 11% 8% 8% - 100% 13% 13% 9% I % 5% 5% 7% 6% 3% 4% 5% 6% 5% 3% - 11% 13% 2% 5% 3% 6% 12% 2% 100% - 3% 5% 7% * * 1% 1% - * 1% 1% - 1% * % * 1% 1% % * * % 95% 95% 92% 94% 96% 95% 95% 94% 94% 96% 100% 89% 87% 97% 94% 96% 94% 88% 98% - 100% 96% 95% 93% % 82% 83% 83% 82% 83% 83% 79% 86% 81% 84% 77% 72% 83% 85% 83% 82% 82% 80% 90% % 82% 84% % 17% 16% 17% 18% 17% 16% 20% 14% 18% 16% 23% 28% 17% 14% 17% 17% 17% 20% 10% 100% 100% 16% 17% 16% E

14 Q2. How often do you do the following...? - You buy food directly from farmers (for example farmers markets or farmers shops) Pg 9 Tb T9 Yes, often (4) Yes, sometimes (3) Yes, rarely (2) No, never (1) NET : Yes, total NET : Yes - always/sometimes NET : Rarely/never Total Male Female Centre East ed post % 15% 16% 10% 15% 16% 18% 12% 16% 13% 19% 23% 34% 33% 17% 13% 17% 10% 28% 26% % 14% 13% H ** ** ** ** APR* ** ** % 34% 33% 33% 31% 37% 32% 33% 36% 30% 33% - 39% 29% 33% 34% 35% 34% 36% 26% % 34% 32% % 26% 24% 25% 25% 25% 25% 26% 24% 30% 23% 22% 16% 25% 27% 26% 22% 30% 8% 20% - 100% 23% 27% 25% % 26% 26% 32% 28% 22% 25% 29% 24% 27% 25% 55% 11% 12% 23% 27% 26% 25% 28% 27% 100% - 23% 25% 30% F * - * - 1% - - * * % * * % 74% 74% 68% 71% 78% 75% 70% 76% 73% 75% 45% 89% 88% 77% 73% 74% 74% 72% 73% - 100% 77% 75% 70% D % 48% 50% 43% 46% 53% 50% 45% 52% 44% 52% 23% 73% 62% 49% 47% 52% 45% 64% 52% % 48% 46% % 52% 50% 57% 53% 47% 50% 55% 48% 56% 48% 77% 27% 38% 51% 53% 48% 54% 36% 48% 100% 100% 46% 52% 54% D D H Y

15 Q2. How often do you do the following...? - When eating out, you try to eat at restaurants which use locally produced food Pg 10 Tb T10 Yes, often (4) Yes, sometimes (3) Yes, rarely (2) No, never (1) NET : Yes, total NET : Yes - always/sometimes NET : Rarely/never Total Male Female Centre East ed post % 9% 11% 7% 13% 9% 11% 10% 12% 9% 9% - 23% 17% 12% 8% 14% 7% 12% 13% % 10% 8% ** ** ** P ** * ** ** % 34% 27% 24% 29% 33% 32% 26% 31% 30% 33% 55% 44% 38% 27% 30% 29% 27% 36% 36% - 100% 37% 29% 26% C XY % 27% 25% 32% 26% 23% 26% 26% 28% 26% 23% 22% 11% 25% 27% 25% 24% 38% 16% 17% % 25% 26% ** ** ** APQT ** * ** ** % 30% 37% 38% 32% 35% 31% 37% 30% 35% 35% 23% 23% 20% 34% 36% 33% 28% 36% 34% 100% - 25% 35% 40% W B W W * - * * * * * % 70% 62% 62% 68% 65% 69% 63% 70% 65% 65% 77% 77% 80% 66% 64% 67% 72% 64% 66% - 100% 75% 65% 60% C AXY % 43% 38% 31% 42% 42% 43% 37% 42% 39% 42% 55% 67% 55% 39% 39% 43% 34% 48% 49% - 100% 48% 39% 35% D D D D AXY % 57% 62% 69% 58% 58% 57% 63% 58% 61% 58% 45% 33% 45% 61% 61% 57% 66% 52% 51% 100% - 52% 61% 65% W AEFG W W D D AXY

16 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - Summary Table Pg 11 Tb TG11 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) It is difficult to find information about where to buy locally produced food There are not enough places to buy locally produced food in the area where you live The prices for locally produced food are too high Buying locally produced food means the choice is too limited A B C D % 20% 22% 15% BD D D % 42% 48% 50% B B B % 28% 24% 28% AC % 11% 5% 7% ACD * * * * AC NET : Agree NET : Disagree % 61% 71% 65% BD BD % 38% 29% 35% AC AC BD BD Overlap formulae used - Column Means: Columns Tested (5%): A/B/C/D Minimum Base: 30 (**), Small Base: 100 (*) - Column Proportions: Columns Tested (5%): A/B/C/D Minimum Base: 30 (**), Small Base: 100 (*) Continuity correction applied

17 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - It is difficult to find information about where to buy locally produced food Pg 12 Tb T12 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 21% 27% 27% 26% 22% 23% 29% 20% 21% 27% - 28% 21% 28% 22% 25% 24% 32% 27% 100% 100% 25% 23% 25% I % 51% 47% 44% 46% 54% 49% 46% 51% 50% 49% - 33% 33% 42% 50% 51% 55% 60% 39% % 49% 47% % 22% 20% 23% 23% 19% 21% 18% 23% 24% 19% 23% 28% 30% 24% 21% 20% 18% 8% 26% % 21% 22% % 6% 6% 6% 5% 5% 7% 6% 6% 4% 5% 77% 11% 12% 6% 6% 4% 3% - 6% - - 5% 6% 6% * * * - * - 1% * * 1% * - - 4% - * 1% - - 2% % * % 72% 74% 71% 72% 76% 71% 75% 71% 71% 75% - 61% 54% 70% 72% 76% 79% 92% 66% 100% 100% 75% 73% 72% % 27% 26% 29% 28% 24% 28% 24% 29% 28% 24% 100% 39% 42% 30% 28% 23% 21% 8% 32% % 27% 28% I

18 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - There are not enough places to buy locally produced food in the area where you live Pg 13 Tb T13 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 17% 22% 20% 19% 21% 19% 24% 17% 18% 20% - 38% 21% 19% 18% 21% 20% 23% 22% - 100% 20% 19% 20% B % 43% 40% 43% 44% 41% 40% 49% 36% 40% 44% 32% 11% 25% 42% 43% 37% 51% 40% 37% % 40% 44% I ** ** ** AQ ** * ** ** % 29% 26% 26% 25% 29% 30% 21% 35% 30% 24% 23% 39% 34% 28% 28% 32% 20% 20% 28% 100% - 29% 29% 25% H AHK ** ** ** R ** * ** ** % 11% 10% 11% 12% 9% 11% 6% 13% 12% 11% 45% 11% 21% 11% 10% 11% 8% 16% 12% - - 9% 12% 10% H * * * - - 1% 1% * - - 1% % % - - 1% - 1% % 60% 63% 63% 63% 61% 59% 72% 53% 58% 64% 32% 50% 46% 61% 61% 58% 71% 63% 59% - 100% 61% 59% 64% I AIJ I ** ** ** APQ ** * ** ** % 40% 37% 37% 37% 38% 41% 27% 47% 42% 35% 68% 50% 54% 39% 39% 42% 29% 37% 39% 100% - 38% 41% 35% HR AHK H ** ** ** R R ** * ** ** I AIJK I

19 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - The prices for locally produced food are too high Pg 14 Tb T14 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 21% 24% 25% 20% 23% 23% 25% 22% 25% 19% 22% 39% 25% 20% 22% 22% 22% 16% 27% - 100% 22% 22% 24% % 47% 49% 45% 47% 52% 47% 50% 48% 52% 46% 23% 16% 50% 52% 47% 50% 54% 44% 41% 100% - 49% 49% 46% % 27% 21% 25% 25% 22% 25% 20% 25% 21% 28% - 22% 13% 22% 25% 24% 23% 29% 24% % 23% 23% C % 5% 5% 5% 7% 3% 5% 5% 5% 2% 7% 55% 11% 12% 5% 5% 5% 1% 12% 8% - - 3% 6% 6% R F ** ** ** R ** R* ** ** * * * - * * * - * - 1% - 11% - 1% * * * % 68% 74% 70% 67% 75% 70% 75% 70% 77% 65% 45% 55% 75% 72% 70% 71% 77% 60% 68% 100% 100% 71% 71% 70% B K K % 32% 26% 30% 32% 25% 30% 25% 30% 23% 35% 55% 33% 25% 27% 30% 29% 23% 40% 32% % 29% 29% HJ K E K K

20 Q3. To what extent do you agree or disagree with each of the following statements about locally produced food? - Buying locally produced food means the choice is too limited Pg 15 Tb T15 Totally agree (4) Tend to agree (3) Tend to disagree (2) Totally disagree (1) NET : Agree NET : Disagree Total Male Female Centre East ed post % 15% 15% 20% 14% 13% 15% 17% 12% 17% 16% 22% 11% 25% 16% 15% 13% 12% 27% 20% 100% - 15% 14% 17% % 49% 51% 52% 50% 51% 47% 55% 48% 47% 50% 23% 50% 33% 52% 50% 48% 58% 33% 47% % 49% 52% % 28% 28% 21% 28% 29% 31% 20% 35% 26% 27% - 11% 25% 26% 28% 33% 25% 32% 25% - 100% 30% 28% 26% H D AH % 8% 6% 6% 7% 6% 6% 8% 5% 10% 7% 55% 11% 16% 6% 6% 5% 6% 8% 8% - - 5% 8% 5% * * 1% 1% * - 1% * * 1% * - 16% - 1% * % * % 64% 66% 72% 64% 65% 62% 72% 60% 64% 66% 45% 62% 58% 67% 65% 62% 70% 60% 67% 100% - 65% 63% 69% I % 35% 34% 27% 35% 35% 37% 28% 39% 35% 34% 55% 22% 42% 32% 35% 38% 30% 40% 33% - 100% 35% 36% 31% H I