EXHIBITOR & SPONSORSHIP AGREEMENT PAGE 5-6 ADVERTISE IN THE SHOW DIRECTORY PAGE 4 SPONSOR OR EXHIBIT AT MDCE PAGE 2-3 ABOUT MDCE PAGE 1

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1 ABOUT MDCE PAGE 1 SPONSOR OR EXHIBIT AT MDCE PAGE 2-3 ADVERTISE IN THE SHOW DIRECTORY PAGE 4 EXHIBITOR & SPONSORSHIP AGREEMENT PAGE 5-6

2 ABOUT MORE THAN 1,000 INDUSTRY PROFESSIONALS ATTENDED IN 2012 The Marine Dealer Conference & Expo is the largest independent dealer event in North America, and it is developed for marine dealers by marine dealers. While at MDCE, dealers are exposed to the latest strategies, best practices, expert advice and business solutions through nearly 30 educational sessions and numerous networking opportunities. Geared to provide high-value content on how to manage, strengthen and grow their businesses, the MDCE brings together leading dealers with industry and subject-matter experts and the businesses that offer them business solutions. Three educational tracks focus closely on sales, management, marketing, leadership, service, F&I, and other topics critical to their success. In between sessions, at lunches, and during numerous networking events, those dealers network with their peers and industry suppliers in the largest dealer-specific expo hall available. ATTENDEES MARINE DEALERS AND INDUSTRY PROFESSIONALS WHO SUPPORT THEM The facts about MDCE: Dealer attendance at the MDCE has increased every year since 2007 In fact, the MDCE has grown from just less than 100 total attendees to more than 1,000 industry professionals attending in The momentum continues! In 2013, the MDCE set a new record for registrations prior to May 1, with more than 250 registrations. (The previous record was 92.) The MDCE educational agenda offers unsurpassed expertise and content that dealers simply cannot find anywhere else, and in 2013, we doubled our investment in the educational opportunities that the event offers. World renowned experts like Jeffrey Gitomer and John Spence, as well as industryspecific experts such as David Spader, Sam WHY DO YOU NEED TO BE THERE? DECISION MAKERS ATTEND MDCE If the success of your product or service depends upon your ability to sell to dealers, the MDCE is the place for you to be. No other event offers you the access to such a diverse array of the most cutting-edge dealer principals in today s market. Dantzler, Valerie Ziebron, and David Parker lead this year s line-up of presenters The 2013 MDCE agenda offers nearly 30 educational sessions, including pre-conference workshops, three general sessions and three concurrent tracks that include six sessions each. An additional MDCE workshop, geared specifically for sales professionals who sell to dealers, provides insight into the challenges and opportunities that dealers face, as well as strategies for selling more product and building a stronger relationship with dealers. The all-inclusive MDCE includes access to all educational sessions, the MDCE Expo Hall, and all networking events, including lunches, continental breakfasts, breaks and cocktail receptions. More than 100 exhibitors, including 30 boat builders support the MDCE through sponsorship or a physical presence. COST EFFECTIVE For one, low rate, you and your staff can attend the MDCE and market your product to more than 500 of the industry s leading dealers. Your all-inclusive pass provides a spot on the MDCE Expo Hall show floor, access to the keynote presentation, all educational sessions, the lunches, breaks and every networking reception. And make sure you make the most of your investment by sitting in on the Industry Leaders Panel that wraps up this year s event. NETWORKING Create new relationships and strengthen current connections with progressive dealer at MDCE s numerous networking events, many of which take place right on the MDCE Expo Hall show floor. The MDCE makes it easy for you to improve your connectivity with the industry s top decision makers.

3 SPONSOR MDCE Join the positive momentum that the Marine Dealer Conference & Expo has created and connect your business with the opportunities for success that the MDCE offers. With numerous opportunities for you to consider, the MDCE will put your company up close and personal with the best prospects in your target market. POWERED BY SPONSORSHIP The MDCE Powered By Sponsorship is ideal for any company looking to gain maximum exposure before, during and after the MDCE. This limitedopportunity MDCE package includes: TRACK SPONSORSHIP Demonstrate your commitment to helping dealers grow by sponsoring one of the three educational tracks offered at the MDCE. This limited-opportunity MDCE package includes: Your logo will be showcased on highimpact signage on-site at the MDCE, right outside the entry to the Track Sessions. Your logo Your logo Your logo Your logo will also be placed strategically on the Door Panels around the main doorways into the Track Sessions Your company will be announced as the Track Sponsor at the beginning of each day s educational sessions. Your logo Your company logo will be showcased on the cover of all MDCE brochures, including the on-site Show Directory; on all registration forms, print promotional ads, onsite signage, registration bags, the MDCE entrance unit, the digital podiums at the general sessions; and more. Powered By Sponsors can choose from a list of special event sponsorship opportunities on-site at the MDCE, including lunches, breakfasts, the keynote presentation, networking receptions, the manufacturers rep training; and coffee served for two days. Your company s ads will be featured on the official MDCE Website as well as on BoatingIndustry.com s MDCE pages. Your company s ads will be featured in multiple e-newsletters to 16,000 subscribers Your company literature, up to four pages, will be inserted into 1,200 registration bags Your sponsorship comes with four complimentary attendee registrations And a substantial booth space of up to 20 x 20 is included in the Powered By package and if you desire more space, you ll be provided with preferred rates. JUST ONE POWERED BY SPOT REMAINS AVAILABLE FOR 2013! A representative from your company will be introduced by the MDCE Show Staff and will have the opportunity to introduce the first speaker of each day Your company logo will be displayed prominently on podium signage, inside the onsite brochure, and on track signage Your company literature, up to four pages, will be inserted into 1,200 registration bags Your company will be listed as a Track Sponsor on the official MDCE Website as well as on BoatingIndustry.com s MDCE pages. JUST TWO TRACK SPONSOR SPOTS REMAIN AVAILABLE FOR 2013!

4 SPONSOR MDCE OFFICIAL SPONSORSHIP The Official Sponsorship is ideal for any company that wants to maximize its presence at MDCE with on-site promotion and a physical exhibit. This MDCE sponsorship opportunity includes: Your logo on all signage promoting the numerous between-session breaks at the MDCE. Your company literature, up to four pages, will be inserted into 1,200 registration bags Your company s ads will be featured on the official MDCE Website as well as on BoatingIndustry.com s MDCE pages. Your company will be listed as an Official Sponsor on the official MDCE Website as well as on BoatingIndustry.com s MDCE pages. Your sponsorship comes with two complimentary attendee registrations And a 10 x10 booth space is included in the Official Sponsor package, and if you desire more space, you ll be provided with preferred rates. FLASH DRIVE SPONSORSHIP Stay in front of MDCE attendees on a year-round basis by placing your company logo on one of the most coveted take-home items the event provides to its attendees. Not only does this flash drive include the slide decks and take-home materials from many of the MDCE presentations, but we ll also include your company literature, as well. PEN SPONSORSHIP Become an integral part of the MDCE experience and sponsor the pens that dealers will use to take notes and jot down ideas they will use to improve their businesses. We ll provide a high-quality pen with your logo on it (which you can, of course, pre-approve) into the hands of every attendee of the MDCE. The Pen Sponsorship is the perfect way to remain top-of-mind throughout the event. WORKSHOPS SPONSORSHIP MDCE s dealer attendees have been asking us for opportunities to dig deep into topics that have the greatest impact on their dealerships; from sales, marketing and customer service to strategic planning and the service department. The 2013 MDCE will feature ALL-NEW Pre-Conference Workshops including seven in-depth sessions. BENEFITS OF WORKSHOPS SPONSORSHIP Be responsible for bringing this highly engaging training to MDCE Align your company with high level education that allows dealers to learn from top experts about business processes, plan and outcomes. Promote your products to a proactive group of dealers Network with Top Dealers WHAT YOU GET: AT MDCE Your company logo on directional signage including information and break signage. MDCE representative to mention sponsoring company names in intro s and outro s of all seven workshops. Company representative to have opportunity to introduce speaker at one of the workshops. Sponsor signage present at all breaks during Workshop conferences. Sponsor logo featured on a slide prior to start of each workshop. Opportunity to provide a company literature and/or premium to all Workshops attendees. IN PRINT Full page ad in MDCE Show Directory Company mention in MDCE Show Directory Your logo on all MDCE Workshops promotional ads. E-MEDIA Banner ad to run on MRAA.com workshops pages. Banner ad to run on BoatingIndustry.com workshops pages. Banner on two of four MDCE Workshops promotional s. Workshop sponsors listed on BoatingIndustry.com

5 EXHIBIT / ADVERTISE AT MDCE EXHIBIT OPPORTUNITIES Display your products and services at what other exhibitors call their No. 1 show of the year. 10 x 10 booth space $3, x 20 booth space $4, x 30 booth space $5, x 20 exhibit space $6, x 30 exhibit space $9, x 40 exhibit space $11, x 30 exhibit space $12, x 40 exhibit space $16, x 40 exhibit space $20, x 50 exhibit space $24,000 Larger booth space pricing and customized bulk space is also available upon request. All display sizes include two attendee badges, a FREE listing on the official MDCE website, as well as on BoatingIndustry.com and inside the show directory. SHOW DIRECTORY TIMING IS EVERYTHING. Make sure your company message is in the hands of every MDCE attendee at the show. Pique their interest and drive them to your booth by advertising in the MDCE Show Directory. Attendees utilize the Show Directory for the critical information needed to navigate MDCE, such as the schedule of events, track and session information, speaker bios, list of exhibitors, exhibitor map, interviews with top speakers and more. This year s directory will also include insights on how dealers can put what they learn at MDCE to work in their dealerships when they get home. Full-page 4-color $2,100 Half-page 4-color $1,400 Quarter-page in Marketplace section $650 PREMIUM POSITIONS Inside Front Cover $2,600 Inside Front Cover Spread $3,900 Inside Back Cover $2,300 Outside Back Cover $2,900 ENTRANCE FULL PAGE HALF PAGE QUARTER PAGE

6 EXHIBIT SPACE AGREEMENT Brought to you by: Deposit Received Final Payment Received November 17-20, 2013 / Orange County Convention Center / Orlando, FL Company information as it will appear in Show Directory: Company: Contact: Address: City: State: Zip: Country: Phone: Fax: Cell: Web URL: EXHIBIT SPACE: CHECK SIZE OF BOOTH REQUESTED, 2 Full Conference Registrations Included (No Sharing of Booth Space Permitted) 10 x 10 = $3, x 20 = $4, x 30 = $5, x 20 = $6, x 30 = $9, x 40 = $11, x 30 = $12, x 40 = $20,600 Other REQUIRED: Please list products/services that will be displayed: Attendee Information: For Additional attendees please request an additional attendee form (additional attendees $349 each) SPONSORSHIP PACKAGE Powered by Sponsor $20,500 (Includes 20 x 20 exhibit space and 4 attendee registration) Additional attendees $349 each (request additional attendee form) Official Sponsor $10,500 (Includes 10 x 10 exhibit space and 2 attendee registration) Additional attendees $349 each (request additional attendee form) Contracts received without deposit will not guarantee space OR rate Booth Cost: $ Total Amount Due: $ 50% Deposit Required $ Balance: $ Visa MasterCard Discover American Express Credit Card #: Exp. Date: Checks should be made payable to: EPG Media LLC RESERVATIONS ARE NOT CONFIRMED WITHOUT PAYMENT NO EXCEPTIONS. If exhibitor desires to cancel all or part of the exhibit space on or before the 60 days, it must do so in writing by certified mail to MDCE and Exhibitor will be charged 50% of its total exhibit space cost. Any contracts received within 60 days require immediate payment and fee is non-refundable. For any cancellations within 60 days before the start of the show, 100% of exhibit space cost is due. If Exhibitor defaults on payment, Exhibitor is liable to MDCE for collection costs, including reasonable attorney s fees. For returned checks, a $35 fee will be added to your account. Authorized by: (Please Print) Exhibitor Signature: MDCE Representative: Kathy Johnson Date: Please sign and return agreement with payment to MDCE / 3300 Fernbrook Ln N Suite 200 / Plymouth, MN Phone: or Fax:

7 PHONE: OR FAX: ITEMS THAT EXHIBITORS RECEIVE AS PART OF THEIR BOOTH/SPONSOR AGREEMENT Pipe/Drape, Attendee Registration (1 registration with purchase of exhibit space), table, 2 chairs, table skirting, garbage can, and onetime cleaning at end of event) INSTALLATION/DISMANTLING Please see Exhibitor Manual for exact move in/move out times, dates and associated shipping & handling/transporting fees. Exhibitor agrees to provide, at the exhibitor s expense, all labor and handling charges for installing and removing exhibiting materials and products. Furthermore, Exhibitor agrees to abide by the Property Owner s rules, regulations, procedures and associated fees for move-in/move-out of exhibits and product. No exhibitor shall be allowed to remove any part of their booth until the show is officially closed. Exhibitors shall be responsible for any expenses incurred by show management caused by their delay in removing their equipment. The exhibitors are liable to the property owner for any damage that may occur to the property during the installation and removal of exhibits. Exhibits shall be arranged so as not to obstruct the general view nor hide the exhibits of others. UTILITIES All arrangements for electrical connections and Internet access must be made directly with the facility and are the responsibility of the exhibitor. Information will be included in the Exhibitor Manual. PARKING All arrangements and expenses for parking are the responsibility of the exhibitor. Show management has no control over parking in or around the facility. OPERATION The exhibitor will keep exhibit open and staffed at all times during show hours. All sales activity must be confined to the booth area. Distribution of promotional materials must be confined to the exhibit space. Show management reserves the right to restrict exhibit s appropriate and suitable methods of operation and reasonable noise levels. Management reserves the right to decline or remove any exhibit or contents that are deemed objectionable by show management. Should such eviction or restriction be enforced, show management will not be liable for refunding any fees. CARE OF SPACE Exhibitors shall care for, and keep in good order, space occupied by them and surrender such space at the close of the show in the same condition as when it was taken over by the exhibitor. If space is damaged, exhibitor agrees to pay any costs to restore the space to its original condition. INSURANCE Show management will take all reasonable precautions to protect the exhibitor s property, however, show management will not be responsible for loss or damage. Exhibitor agrees to save the exhibit hall owner, employees and show management and their agents and employees free and harmless of and from all claims, demands, damages and liability whatsoever kind and character asserted by the person or persons on account of any loss or damage to the property, or injury or death of any persons occurring upon or about the leased premises arising out of the use of leased premises by the exhibitor. Exhibitor shall carry and maintain a minimum the following insurance during the show including the move-in / move-out days at their own cost and expense: 1) General Liability limits of $1,000,000 per occurrence / 2,000,000 products completed operations / 2,000,000 policy aggregate on an occurrence basis. 2) Auto Liability Limits of $1,000,000 combined single limit. 3) Workers Compensation must be carried at statutory limits and Employers Liability limits of a minimum of $500,000 for bodily injury by accident, $500,000 for bodily injury by disease, each employee, $500,000 aggregate liability for disease. Mandatory Terms:*All insurance carriers must have a minimum AM Best rating A- VII.*Additional Insured status must be granted on the Auto and General Liability policies and include all 3 cert holders as additional insured and their patent organizations, subsidiaries, affiliates, officers, directors, employees and agents as additional insured. *The exhibitor / insured will Waive their rights of Subrogation on the workers compensation and general liability in favor of the 3 cert holders. Exhibitor warrants that by signing this contract he has complied specifically with the insurance requirements of this contract. Proof of insurance MUST be provided. FORCE MAJEURE Neither party shall be liable in damages or have the right to terminate this Agreement for any delay or default in performing hereunder if such delay or default is caused by conditions beyond its control including, but not limited to Acts of God, Government restrictions (including the denial or cancellation of any export or other necessary license), wars, insurrections and/or any other cause beyond the reasonable control of the party whose performance is affected. RULES AND REGULATIONS Show management shall have full power in the interpretation and enforcement of these rules and regulations and to enforce additional rules, regulations or requirements mandated by the building owner, and/or local, county or state authorities. Show management reserves the right to make additional rules and regulations as deemed necessary. Authorized by: (Please Print) Exhibitor Signature: MDCE Representative: Kathy Johnson

8 FACT SHEET MARINE DEALER CONFERENCE & EXPO NOVEMBER 17-20, 2013 ORANGE COUNTY CONVENTION CENTER ATTENDEE FACTS (BASED ON 2012) NUMBER OF DEALERS: 512 NUMBER OF ATTENDEES: 1,002 NUMBER OF DEALERSHIPS REPRESENTED: 226 TOP REASONS TO ATTEND: EDUCATION NETWORKING EDUCATION FACTS FOR 2013 Total number of seminars offered: 29 1 Keynote address: Amp Up Your Advantage 1 MRAA Annual Meeting Session: With Change (Sometimes) Comes Opportunity 1 Industry Leaders Panel: Industry Outlook 2014 & Beyond 18 Education seminars in Three Tracks 7 Pre-Conference Workshops 1 Manufacturer s Rep Training: Create a Competitive Advantage For Yourself & Your Dealers Education Time: over 2,300 minutes Contact Hours available: 31.5 hours ORLANDO AREA FACTS: NUMBER OF RESTAURANTS: OVER 5,300 AVERAGE HOURS OF SUNSHINE PER YEAR: 2,800 AVERAGE TEMPERATURE: 78.5 #1 TRAVEL DESTINATION FOR FAMILIES APPROXIMATELY 51,455 MILLION PEOPLE TRAVEL TO ORLANDO EACH YEAR THE ORLANDO AIRPORT DESIGNATION MCO IS SOMETIMES HUMOROUSLY NOTED AS MICKEY S. EXHIBIT HALL FACTS Number of hours the hall is open in 2013: 28.5 Number of exclusive exhibit hours in 2013: 14 Number of exhibiting companies in 2012: 105 Number of booths in 2012: 111 Floor plan exhibitor square footage in 2012: 45,000

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