Your AAA Media Kit. AAA Northeast

Transcription

1 Your AAA 207 Media Kit AAA Northeast

2 At a glance Reach of publications... 3 Audience profile...4 Editorial calendar... 6 Ad specs... 7 Your AAA online... 8 Rates...9 AAA Northeast advertising@aaanortheast.com

3 AAA Trusted & valued Since 902, motorists across the U.S. have relied on AAA for roadside assistance, travel planning, driver safety and child passenger safety programs. Today, AAA is a federation of affiliated motor clubs with 56 million members nationwide. Member benefits include access to automotive services, travel planning and resources, discounts and rewards, and insurance and financial services. AAA Northeast AAA Northeast is a not-for-profit motor club with more than 60 offices and 5.2 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island. Your AAA Your AAA is the monthly member publication mailed to AAA Northeast members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island. The publication has 4 regional editions to allow us to reach areas of interest to your business. Your AAA Pioneer Valley Your AAA Pioneer Valley is the member publication for AAA members in the Pioneer Valley region of Massachusetts. It is published 0 times per year. Total Circulation: 2,855,869 Total Audience: 7,39,673 Frequency: 2 times a year 2 AAA Northeast advertising@aaanortheast.com

4 Reach of AAA publications Editions: Fairfield, Conn. New Haven, Conn. Central & Western Massachusetts Middlesex, Mass. Essex, Mass. Norfolk, Mass. Plymouth, Mass. Bristol, Mass. Rhode Island New Jersey Nassau, N.Y. Suffolk, N.Y. Queens, N.Y. NYC & Upstate Pioneer Valley, Mass. COMBINED CIRCULATION 2,855,869 Middlesex Rhode Island Norfolk Plymouth Central & Western Massachusetts New Haven Essex Fairfield Bristol New Jersey Nassau Suffolk Queens NYC & Upstate Pioneer Valley 352,58 242, ,844 82,30 77,384 6,552 59,774 29,86,24 93,850 49,49 44,466 09, ,987 6,306 AAA Northeast advertising@aaanortheast.com 3

5 Audience profile ENGAGED & LOYAL READERS 67% of our readers took action as a result of reading the publication 36% became aware of AAA discounts 24% used/received AAA discounts 2% visited AAA.com 9% visited a AAA office for maps or TripTiks 8% dined at a restaurant 5% made reservations or bought tickets 45% of readers pass on the publication to at least one other reader 73% of readers prefer print as the method to receive their member publication DEMOGRAPHICS Average age: % female 47% male College degree: 69% Employment status: Employed: 59% Retired: 30% Marital status: 60% married Average household income: $9,70 Main residence: Own home: 8% Rent: 9% 4 Source: 205 GfK MRI Readership Study. Study based on Horizons and Your AAA readers. AAA Northeast advertising@aaanortheast.com

6 READERS LOVE TO TRAVEL 73% of our readers took a continental U.S. trip in the past year Average number of plane trips: % of our readers took a trip outside of the continental U.S. 76% took a weekend trip Average number of weekend trips: 3.3 Average amount spent on domestic vacations: $3,769 72% own a valid passport Average amount spent on foreign vacations: 75% $4,26 stayed in a hotel in the past year Average hotel nights for personal travel: 6.5 Average hotel nights for business travel: 2.2 ACTIVITIES DONE ON VACATION IN THE LAST 2 MONTHS: Dined out... 66% Shopped...58% Beach... 55% Historic sites... 4% Museums...37% Live theater/concerts... 3% National parks...3% Theme parks/local recreation...2% Zoos/aquariums...2% Art galleries/shows...20% Music performances/festivals... 20% Casino gambling...6% Spa/retreat...4% TOP STATES VISITED IN THE LAST 2 MONTHS: Massachusetts... 40% Florida...38% New York...36% New Hampshire... 34% Connecticut...29% Maine... 28% Rhode Island...25% MEANS OF TRAVEL: Personal or rental vehicle... 85% Plane... 63% Train... 7% Bus...7% OTHER INTERESTS: Participated in outdoor gardening in the past year... 62% Participated in casino gambling in the past year... 23% Source: 205 GfK MRI Readership Study. Study based on Horizons and Your AAA readers. AAA Northeast advertising@aaanortheast.com 5

7 Editorial calendar and advertising closing dates MY FIRST CAR: A Q&A regarding a well-known personality's first car. CAR CARE CORNER: Auto advice and maintenance tips from AAA experts. IN EVERY ISSUE TOP 0: Ten great attractions and sights to see in a particular city. SAVE & SPLURGE: Three ways to enjoy a city (luxury, mid-range, budget). DINING OUT: Exciting culinary trends and regional restaurant roundups. LIVE WELL: Health and wellness tips and strategies for travel and beyond. TRAVEL FEATURES JANUARY Reserve space by Oct. 26, 206 Materials due by Nov. 4, 206 FEBRUARY Reserve space by Nov. 30, 206 Materials due by Dec. 3, 206 MARCH Reserve space by Dec. 28, 206 Materials due by Jan. 6, 207 APRIL Reserve space by Jan. 3, 207 Materials due by Feb. 3, 207 MAY Reserve space by Feb. 28, 207 Materials due by March 6, 207 JUNE Reserve space by March 29, 207 Materials due by April 3, 207 JULY Reserve space by April 26, 207 Materials due by May 5, 207 AUGUST Reserve space by May 3, 207 Materials due by June 6, 207 SEPTEMBER Reserve space by June 28, 207 Materials due by July 3, 207 OCTOBER Reserve space by July 26, 207 Materials due by Aug. 5, 207 NOVEMBER Reserve space by Aug. 30, 207 Materials due by Sept. 4, 207 DECEMBER Reserve space by Sept. 27, 207 Materials due by Oct. 6, 207 Disney Feature Cruise Story (Alaska or other) Orlando, Fla. MCV Travel Feature (Europe or other) Ontario-by-the-Lake, Canada Universal Feature Savannah, Ga. Pacific Northwest: Seattle Washington, D.C. California Feature New York/New England Weekend Getaways Ireland/England Feature Coast of Maine Family-Friendly Escorted Tours (MCV, Exclusive Travel) Northeast Beach Towns South Dakota (Mount Rushmore, etc.) New England/New York Fall Foliage The Florida Keys Charleston, S.C. River Cruise (Europe or other) Philadelphia Dream Trip Roundup The Caribbean Ski Resorts Feature 6 Editorial subject to change. AAA Northeast advertising@aaanortheast.com

8 Ad specifications /6 V AD SIZES LIVE AREA [WXH] Full Page /3 V Full page /2 horizontal 9.75 X X 6.5 /3 /2 H /2 vertical 5.75 X 0 /3 vertical 3.75 X 3.75 /6 H /3 square 5.75 X 6.5 /6 vertical /6 horizontal 3.75 X X 3 /2 V Back Cover Back Cover 6.75" X 8.5" Ad prep and submission Process color: CMYK High-resolution: 300 DPI File format: PDF, EPS, TIFF or JPG with embedded fonts Bleeds are not available TAC Color Density 240 Postscript or Type I Adobe fonts only Any black text within the ad should be 00% K creative to advertising@aaanortheast.com FTP upload available for large files Reader service Reader service is available in print twice a year in the May and September issues of Your AAA, upon request and also in digital every month. Inserts Inserts can be customized and segmented. Advertising rates are non-commissionable. Invoice sent on issue date of publication. Payment terms net 30. AAA Northeast reserves the right to accept or decline any advertising or insert at its sole discretion. Advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against AAA Northeast. Advertiser shall indemnify and hold harmless AAA Northeast, its affiliates, and its and their directors, officers, employees and agents from and against all losses, liabilities, judgments, awards, settlements, damages, fines, injuries, penalties and costs (including legal fees and expenses) to or in favor of others and all claims, causes of action and suits by others, including without limitation employees, subcontractors or agents of AAA Northeast and its affiliates(i) arising out of the advertisement and/or insert including publication of the same and (ii) any claim that AAA Northeast or its affiliates use or possession of advertisement infringes or misappropriates any intellectual property rights. An advertisement which simulates editorial content will be prefaced by the word Advertisement. When a change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing. Actual mailing circulation is subject to change. Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing. AAA Northeast advertising@aaanortheast.com 7

9 Your AAA online AAA.com/YourAAA contains content from our print publications and features sweepstakes, a calendar of events, videos, polls, slideshows and more. Advertising options include: Video on digital publication portal Sponsored post on digital publication portal Photo, image and 50 words of text on digital publication post (shared blog post with a few advertisers on a theme) Medium rectangle - 80 x 50px Large rectangle x 250px Logo, image and 50 words of text on online portal Video on online portal Leaderboard (top) x 90px Leaderboard (bottom) x 90px Half-page Skyscraper - 60 x 500px Home page roadblock Welcome page takeover Sweepstakes Pushdown Publications banner ads Leaderboard Large Rectangle Medium Rectangle Skyscraper 8 AAA Northeast advertising@aaanortheast.com

10 Online rates for Your AAA Print buy is required for digital ad placement. Video on digital publication portal Sponsored post on digital publication portal Logo, image and 50 words of text on digital publication post Medium rectangle Large rectangle Leaderboard (top) Leaderboard (bottom) Half-page Skyscraper Home page roadblock Welcome page takeover Sweepstakes Pushdown Publications banner ads (NY market) Publications banner ads (NJ market) Publications banner ads (MA, RI, CT, NH market) $,000 $2,000 $500 $500 $,000 $2,000 $300 $2,000 $,000 $7,000 $7,000 Provide prize $6,000 $6,000 $3,000 $7,000 Ad type Medium rectangle Large rectangle Leaderboard (top) Leaderboard (bottom) Half-page Skyscraper Publications banner Welcome page takeover Pushdown Logo/Photo/50 words Video All rates net. Dimensions Max file load Animation/Video guidelines 80x50 80 KB No Flash. Animation must be built with HTML5. Minimum 24 fps for video. Maximum 5 sec. length for animation. 300x250 No Flash. Animation must be built with HTML5. Minimum 24 fps for video. 200 KB Maximum 5 sec. length for animation. 728x90 728x90 300x600 60x600 80x50 Dimensions vary 728x90 to 728x35 Logo: 50x50 Photo: 600x400 Dimensions vary 200 KB 200 KB 200 KB 200 KB 80 KB 300 KB 300 KB 200 KB for all elements 4 MB No Flash. Animation must be built with HTML5. Minimum 24 fps for video. Maximum 5 sec. length for animation. No Flash. Animation must be built with HTML5. Minimum 24 fps for video. Maximum 5 sec. length for animation. No Flash. Animation must be built with HTML5. Minimum 24 fps for video. Maximum 5 sec. length for animation. No Flash. Animation must be built with HTML5. Minimum 24 fps for video. Maximum 5 sec. length for animation. No animation available. No Flash. Animation must be built with HTML5. Expands to 728x400. No Flash. Animation must be built with HTML5. Minimum 24 fps for video. Maximum 5 sec. length for animation. No animation available. Minimum 24 fps for video. AAA Northeast advertising@aaanortheast.com 9

11 207 ad rates by state External 207 Ad Rates by State Sizes CPM All Publications Massachusetts Rhode Island Connecticut New Jersey New York Pion Circulation 2,855,869,29, , ,738 93, ,45 Full Page $ 83,020 $ 35,438 $ 7,059 $ 8,452 $ 5,635 $ 26,437 $ Horizontal 3.75 $ 39,268 $ 6,762 $ 3,339 $ 3,998 $ 2,665 $ 2,504 $ Vertical 2.68 $ 36,22 $ 5,457 $ 3,079 $ 3,687 $ 2,458 $,53 $ Vertical.62 $ 33,85 $ 4,65 $ 2,822 $ 3,378 $ 2,253 $ 0,567 $ Square 8.24 $ 23,532 $ 0,045 $ 2,00 $ 2,396 $,597 $ 7,494 $ Vertical 5.49 $ 5,679 $ 6,693 $,333 $,596 $,064 $ 4,993 $ Horizontal 3.8 $ 0,852 $ 4,632 $ 923 $,05 $ 737 $ 3,456 $ Back Cover 3.75 $ 39,268 $ 6,762 $ 3,339 $ 3,998 $ 2,665 $ 2,504 $ Circulation /M 2, , National Partner 207 Ad Rates 8% off External by State Sizes CPM All Publications Massachusetts Rhode Island Connecticut New Jersey New York 207 ad rates by segment circulation 2,855,869,29, , ,738 93, ,4 07 Ad Rates Ad Rates 207 Ad Rates External 207 External Ad Rates 207 Ad Rates Full Page $ 68,084 $ 29,062 $ 5,789 $ 6,93 $ 4,62 $ 2,6 CPM Middlesex Half Middlesex Page All Rhode Rhode Middlesex Norfolk NorfolkRhode Plymouth Sizes Plymouth Norfolk Central CPM Central & Plymouth New & All New SizesHaven Central Essex Middlesex & Essex CPM New Fairfield Rhode Haven Fairfield All Essex NorfolkBristol Middlesex Fairfield New Plymouth Jersey New Rhode Jersey Bristol Nassa Centra ations Horizontal Publications Island Island.28 Island $ 32,24 Western $ Western MA 3,75 Publications MA $ Western 2,739 MA $ Island Publications 3,280 $ 2,87 $ Island Weste 0,2 Bristol, Mass. est. circ.,24 Central & Western, Mass. est. circ. 77,384 Essex, Mass. est. circ. 59,774 Fairfield, Conn. est. circ. 29,86 55,869352,58 Half circulation Page 352,58 2,855, , ,822,24 352,58 235, ,844 circulation 242,822 82,30 82,30 235,844 77,384 77,384 2,855,869 82,30 6,552 circulation 6,552 77,384 59, ,58 59,774 6,552 29,86 242,822 2,855,869 29,86 circulation 59, ,844,24 352,58 29,86 93,850 82,30 93, ,822 83,020 $ Vertical 0,248 $ Full Page 0,248 $ $ 83,020 $ 7,059 $ $ 7,059 $ 3,233 0,248 $ 6, $ 6,856 $ Full Page 7,059 $ 5,300 29,70 $ 5,300 $ $ 6,856 $ 5, $ 5,57 $ 2,678 5,300 83,020 $ Full 4,696 $ Page $ 4,696 $ 2,525 5,57 0,248 $ 4,645 $ 4,645 $ ,696 $ 3,755 7,059 3,024 $ Full 83,020 3,755 $ $ Page 4,645 $ 3,233 6,856 $ 0,248 3,233 2,06 $ 3,755 $ 5,635 5,300 $ 5,635 7,059 $ 9,43 Third Page 39,268 $ 3.75 Vertical $ 4,847 Horizontal $ 4,847 $ 39,268 $ 3,339 $ $ 3,339 $,5294,847 $ 3, $ 3,243 $ Horizontal 3,339 $ 2,507 27,26 $ 2,507 $ $ 3,243 $ 2, $ 2,439 $,672,507 39,268 $ Horizontal 2,22 $ $ 2,22 $ 2,34 2,439 $ 2,97 4,847 $ 2,97 $ ,22 $,776 3,339 2,77 $ Horizontal 39,268,776 $ $ 2,97 $,529 3,243 $,529,847 $ 4,847,776 $ 2,665 2,507 $ 2,665 3,339 $ 8,6 Third 36,22 $ 2.68 Square $ 4,470 Vertical $ 4,470 $ 36,22 $ 3,079 $ $ 3,079 $,404,470 $ 2, $ 2,99 $ Vertical 3,079 $ 2,32 9,306 $ 2,32 $ $ 2,99 $ 2, $ 2,249 $ 8,242,32 36,22 $ Vertical 2,048 $ $ 2,048 $,64 2,249 $ 2,026 4,470 $ 2,026 $ ,048 $,638 3,079,965 $ Vertical 36,22,638 $ $ 2,026 $,40 2,99 $,40,30 $ 4,470,638 $ 2,458 2,32 $ 2,458 3,079 $ 6, Sixth Page 33,85 $.62 Vertical $ 4,096 $ 4,096 $ 33,85 $ 2,822 $ $ 2,822 $,2924,096 $ 2, $ 2,74 $ Vertical 2,822 $ 2,8 2,85 $ 2,8 $ $ 2,74 $ 2,06.62 $ 2,06 $ 5,4862,8 33,85 $ Vertical,877 $ $,877 $,093 2,06 $,857 4,096 $,857 $.62,877 $,50 2,822,308 $ Vertical 33,85,50 $ $,857 $,292 2,74 $,292 $ 4, ,50 $ 2,253 2,8 $ 2,253 2,822 $ 4,0 Sixth Page 23,532 $ Horizontal $ ,905 Square $ 2,905 $ 23,532 $ 2,00 $ $ 2,00 $ 962,905 $, $,943 $ Square 2,00 $,5028,90 $,502 $ $,943 $, $,462 $ 3,803,502 23,532 $ Square,33 $ $,33 $,462 $, ,905 $,37 $ 8.24,33 $,064 2, $ Square 23,532,064 $ $,37 $, $ $ 2, ,064 $,597,502 $,597 2,00 $ 2,8 Back Sixth Cover Page.28 $ 32,24 $ 3,75 Sixth $ Page 2,739 $ 3,280 Sixth $ Page 2,87 $ 0,2 5,679 $ $ 5.49,935 Vertical $,935 $ 5,679 $,333 $ $,333 $ 6,935 $,295 $,295 $ Vertical,333 $,00 $,00 $,295 $ $ $ 974,00 5,679 $ Vertical 887 $ $ 887 $ 974, $ $ $, $ Vertical 5,679 $ 709 $, $ $,935 6 $, , $,064,333 $ Circulation /M 2, , ,852 $ $, Horizontal $,340 $ 0,852 $ $ 923 $ $ ,340 $ 896 $ $ Horizontal 896 $ $ $ 693 $ $ $ 674 0,852 $ Horizontal $ $ 64 $ 674, $ $ $ $ Horizontal 0,852 $ 49 $ $ $, $ $ $ ,268 $ 3.75 $ 4,847 Back $ 4,847 Cover $ 39,268 $ 3,339 $ $ 3,339 $,5294,847 $ 3,243 $ 3,243 $ Back Cover 3,339 $ 2,507 $ 2,507 $ 3,243 $ 2, $ 2,439 $ 2,507 39,268 $ Back 2,22 Cover $ 2,22 $ 2,439 $ 2,97 4,847 $ 2,97 $ ,22 $,776 3,339 $ Back 39,268,776 $ Cover 2,97 $,529 3,243 $,529 $ 4,847, $ 2,665 2,507 $ 2,665 3,339 $ , Circulation / , Circulation / , Circulation / ,85 M M M All rates net. 5% discount for 3x; 0% discount for 6x. 0 AAA Northeast advertising@aaanortheast.com Partner Ad Rates Ad Rates 207 8% National Ad 8% off Rates External off External Partner 8% off National External 207 Partner Ad Rates National 8% 207 Partner off Ad Extern Rat

12 Essex iddlesex All Rhode Fairfield Middlesex Norfolk BristolRhode Plymouth New SizesJersey NorfolkCentral Nassau CPM & Plymouth New Suffolk All Haven Central Sizes Essex Queens & Middlesex New CPMHaven Fairfield New Rhode York Essex All Bristol Sizes Pioneer NorfolkFairfield Middlesex New CPM Plymouth Jersey Bristol Rhode Nassau All Centra Publications Island Island Western MA Publications Western MA Island Publications Valley IslandPublicat Wester Middlesex, Mass. est. circulation circ. 352,58 NYC & Upstate est. circulation circ. 505,987 Queens, N.Y. est. circ. 09,543 Nassau, N.Y. est. circ. 49,49 Norfolk, Mass. est. circ. 235,844 Rhode Island est. circ. 242,822 New Haven, Conn. est. circ. 6,552 Pioneer Valley, Mass. est. circ. 6,306 Suffolk, N.Y. est. circ. 44,466 New Jersey est. circ. 93, ,58 59,774 2,855, ,822 29,86352,58 235,844,24242,822 circulation 82,30 93,850235,844 77,384 49,4982,30 2,855,869 6,552 44,466 circulation 77,384 59,774 09, ,58 6,552 29,86 505, ,822 2,855,869 59,774 circulation,24 6, ,844 29,86 352,58 93,850 82,30242,822,24 2, $ 0,248 $ 4,645 Full Page 83,020 $ $ 7,059 $ 3,755 $ 0,248 $ $ 6,856 $ 3,233 $ 7,059 $ Full Page 5,300 $ 5,635 $ 6,856 $ 5,57 $ 4, $ 5,300 $ 4,696 83,020 $ Full 4,200 Page $ 5,57 $ 4,645 0,248 $ 3,84 $ 4, $ 3,755 4,709 $ 7,059 $ Full 83,020 4,645 $ Page 3,233 $ 3,38 6,856 $ 0,248 3,755 $ 5, $ 5,300 $ 3,233 7,059 $ $ 4,847 $ 2,97 Horizontal 39,268 $ $ 3,339 $,776 $ $ 4,847 $ 3,243 $,529 $ 3,339 $ Horizontal 2,507 $ 2,665 $ 3,243 $ 2,439 $ 2, $ 2,507 $ 2,22 39,268 $ Horizontal,986 $ 2,439 $ 2,97 $,506 4,847 $ 2, $,776 $ 6,957 3,339 $ Horizontal 39,268 2,97 $,529 $,599 3,243 $,776 4,847 $ 2, $ 2,507 $,529 3,339 $ $ 4,470 $ 2,026 Vertical 36,22 $ $ 3,079 $,638 $ $ 4,470 $ 2,99 $,40 $ 3,079 $ Vertical 2,32 $ 2,458 $ 2,99 $ 2,249 $, $ 2,32 $ 2,048 36,22 $ Vertical,832 $ 2,249 $ 2,026 $,389 4,470 $ 2, $,638 $ 6,46 3,079 $ Vertical 36,22 2,026 $,40 $,475 2,99 $,638 4,470 $ 2, $ 2,32 $,40 3,079 $ $ 4,096 $,857 Vertical 33,85 $ $ 2,822 $,50 $ $ 4,096 $ 2,74 $,292 $ 2,822 $ Vertical 2,8 $ 2,253 $ 2,74 $ 2,06 $, $ 2,8 $,877 33,85 $ Vertical,679 $ 2,06 $,857 $,273 4,096 $,877 $.62,50 $ 5,880 2,822 $ Vertical 33,85,857 $,292 $,35 2,74 $,50 4,096 $ 2, $ 2,8 $,292 2,822 $ 33 $ ,905 $,37 Square 23,532 $ $ 2,00 $,064 $ $ 2,905 $,943 $ 96 $ 2,00 $ Square,502 $,597 $,943 $,462 $, $,502 $,33 23,532 $ Square,90 $,462 $,37 $ 2, $,33 $ 8.24,064 $ 4,69 2,00 $ Square 23,532,37 $ $, $,064 2,905 $,597 $ 8.24,502 $ 2,00 $ 9623 $ 5.49,935 $ Vertical 8775,679 $ $,333 $ $ 709 $,935 $,295 $ 6 $,333 $ Vertical,00 $,064 $,295 $ $ $,00 $ 5,679 $ Vertical $ $ 974 $, $ $ $ 2,778, $ Vertical 5,679 $ 877 $, $,935 $ 709,064 $ 5.49,00 $,333 $ 6 5 $ 3.8,340 $ Horizontal 6070,852 $ $ $ 923 $ 49 $,340 $ $ $ $ Horizontal 923 $ $ $ 896 $ $ $ 693 0,852 $ Horizontal $ $ 674 $, $ $ $, $ Horizontal 0,852 $ 607 $ $,340 $ 49 $ $ $ l 3.75 $ 4,847 $ 2,97 Back 39,268 $ Cover $ 3,339 $,776 $ $ 4,847 $ 3,243 $,529 $ 3,339 $ Back Cover 2,507 $ 2,665 $ 3,243 $ 2,439 $ 2, $ 2,507 $ 2,22 39,268 $ Back,986 Cover $ 2,439 $ 2,97 $,506 4,847 $ 2, $,776 $ 6,957 3,339 $ Back 39,268 2,97 $ Cover,529 $,599 3,243 $,776 4,847 $ 2, $ 2,507 $,529 3,339 $ 39 2 lk dcpm Bristol Queens 2, All New Jersey York Middlesex Nassau Pioneer Sizes Rhode Circulation Suffolk / CPM Norfolk Queens All Plymouth All 2, New Circulation SizesYork Middlesex Central / Pioneer CPM & Rhode New Haven All 2, Norfolk Circulation Sizes Essex Middlesex / Plymouth CPM Fairfield Rhode Central All Bristol 2, & Publications Valley Island M Publications M Western Valley MA Island Publications M IslandWestern Publicat Plymouth, Mass. est. circ. 82,30 9,86 44,466,24 09,543 2,855,86993, , ,5849,49 circulation 6, ,82244,466235,84409,543 2,855,869 82,30 circulation 505, ,58 77,384 6, ,822 6,552 2,855,869 circulation 235,844 59, ,58 82,30 29,86 242,822 2, ,755 4,200 $ $ Full Page 3,233 $ 3,8483,020 $ $ 5,635 4,709 $ 0,248 $ $ Full 4,344 $ Full 3,38 Page $ 7,059 4,200 $ $ 6,856 $ 3,84 $ 83,020 $ Full 5,300 Page 4,709 $ $ 0,248 $ 5,57 $ 3, $ 7,059 $ 4,696 $ Full 83,020 $ Page 6,856 $ 4,645 $ 0,248 $ 5, $ 3,755 $ 7,059 $ 83 5,776,986 $ 3.75 $ Horizontal,529 $,50639,268 $ $ 2,665 $ 6,957 $ 4,847 $ Horizontal 2,055 $,599 $ 3,339,986 $ 3.75 $ 3,243 $,506 $ 39,268 $ Horizontal 2,507 $ 6,957 $ 4,847 $ 2,439 $, $ 3,339 $ 2,22 $ Horizontal 39,268 $ 3,243 $ 2,97 $ 4,847 $ 2, $,776 $ 3,339 $ 39 2 tner 207 Ad Rates 207 8% Ad National Rates off External 8% Partner off External National 207 Partner Ad Rates National 8% 207 Partner off Ad Extern Rat,638 Essex iddlesex,832 $ All 2.68 $ Vertical Rhode,40 Fairfield $,38936,22 $ Middlesex $ Norfolk 2,458 Bristol $ 6,46 Rhode $ 4,470 $ Plymouth Vertical,895 $ New Sizes,475Jersey Norfolk $ 3,079 Central,832 $ Nassau CPM 2.68 & Plymouth $ 2,99 New $,389 $ Suffolk All Haven 36,22 $ Central Sizes Vertical 2,32 Essex $ 6,46 $ Queens & Middlesex 4,470 $ New CPM 2,249 Haven Fairfield $, New $ Rhode York 3,079 Essex All $ 2,048 Bristol $ Sizes Vertical 36,22 Pioneer $ Norfolk 2,99 Fairfield Middlesex $ 2,026 $ New CPM 4,470 $ Plymouth Jersey 2, Bristol Rhode $,638 $ Nassau All 3,079 $ Centra 36 2 Publications Island Island Western MA Publications Western MA Island Publications Valley IslandPublicat Weste,50, ,58 59,774 $.62 $ Vertical 2,855,869,292 $, ,822 29,86 33,85 $ $ 352,58 2,253 $ 5, ,844,24 $ 4,096 $ 242,822 Vertical,736 $ circulation,35 82,30 93,850 $ 2,82235,844,679 $ 77,384 49,49.62 $ 2,74 82,30 $,273 $ 2,855,869 6,552 33,85 44,466 $ circulation Vertical 2,877,384 $ 5,880 $ 59,774 09, ,58 4,096 $ 2,06 6,552 $,35.62 $ 29,86 505, ,822 2,822 $,877 2,855,869 59,774 $ circulation Vertical 33,85 $,24 6, ,844 2,74 $,857 29,86 352,58 $ 4,096 $ 93,850 82,30 2,8.62 $,50 242,822,24 $ 2,822 $ 2, $ 8,404 $ 3,809 Third 68,084 $ Page $ 5,789 $ 3,080 $ 8,404 $ 5,623 $ 2,65 $ Third 5,789 $ Full Page 4,346 $ 4,62 $ 5,623 $ 4,229 $ 3, $ 4,346 $ 3,85 68,084 $ Full Third 3,444 Page Page $ 4,229 $ 3,809 $ 2,62 8,404 $ 3, $ 3,080 2,063 $ 5,789 $ Full Third 68,084 3,809 $ Page Page 2,65 $ 2,773 5,623 $ 3,080 8,404 $ 4, $ 4,346 $ 2,65 5,789 $ 68 3,064,90 $ $ Square 8.24 $ ,532 $ $,597 $ 4,69 $ 2,905 $ Square,23 $ 958 $ 2,00,90 $ $ 8.24,943 $ $ 90323,532 $ Square,502 $ 4,69 $ 2,905 $,462 $ $ ,00 $,33 $ Square 23,532 $,943 $,37 $ 2,905 $,502 $ 8.24,064 $ 2,00 $ $ 3,976 $,802 Sixth 32,24 $ Page $ 2,739 $,457 $ 3,976 $ 2,660 $,254 $ Sixth 2,739 $ Horizontal Page 2,056 $ 2,87 $ 2,660 $ 2,00 $, $ 2,056 $,822 32,24 $ Horizontal Sixth,630 Page $ 2,00 $,802 $,236 3,976 $,822 $.28,457 $ 5,708 2,739 $ Horizontal Sixth 32,24,802 $ Page,254 $,32 2,660 $,457 3,976 $ 2,87.28 $ 2,056 $,254 2,739 $ $ $ Vertical 5.49 $ 6 605,679 $ $,064 $ 2,778 $,935 $ Vertical $ $,333 $ 793 $ 5.49,295 $ $ 605,679 $ Vertical,00 $ 2,778 $,935 $ 974 $ $ ,333 $ 887 $ Vertical 5,679 $,295 $ 877 $,935 $,00 $ $,333 $ 5 $ 0.4 3,666 $,662 Sixth 29,70 $ Page $ 2,525 $,344 $ 3,666 $ 2,453 $,57 $ Sixth 2,525 $ Vertical Page,896 $ 2,06 $ 2,453 $,845 $, $,896 $,680 29,70 $ Vertical Sixth,502 Page $,845 $,662 $,39 3,666 $,680 $ 0.4,344 $ 5,262 2,525 $ Vertical Sixth 29,70,662 $ Page,57 $,20 2,453 $,344 3,666 $ 2,06 $ 0.4,896 $,57 2,525 $ $ $ Horizontal 3.8 $ ,852 $ $ $, $,340 $ Horizontal $ 0, $ $ 923 $, $ $ $ $ ,852 $ Horizontal $ 693 $,923 $ 896,340 $ $ 674 $ $ $ 923 $ $ Horizontal 0,852 $ 674 $ 896 $ $,340 $ 64 $ 693 $ $ $ External External Third Ad Page Rates Ad Rates 207 External Ad Rates 207 Ad Rates,776 $ 9.53,9863,359 $ 3.75,523 $ Back 27,26 $ Cover,529 $,5062,34 39,268 $,23 $ $ 2,665 3,359 $ 6, ,248 $,060 4,847 $ $ Back 2,34 2,055 $ 39,268 Vertical,599 Cover,737 $ 3,339,847 $ $ 2,248,986 $ 4, ,690 $ 3,243,424 $ 9.53 $,737,506 $ 3,339 39,268,540 27,26 $ Vertical Back 2,507,377 $ Cover $ 6,957,690 $ 3,243,523 4,847 $ 2,439,044 3,359 $ $,599, $ ,507,23 3,339 $ 4,822 2,22 2,34 $ $ Vertical Back 27,26 39,268,523 $ 2,439 Cover,060 3,243 $,08 2,97 2,248 $ $,23 3,359 4,847 $ 2,222,507, $, ,737 $ $,060 2,34 3,339 $ 2, External usizes & New Suffolk Circulation Sizes Haven CPM2, / Essex Queens CPM All Fairfield New All 2, York Circulation Middlesex Third Sizes Page Bristol Pioneer Middlesex / / Rhode CPM New Rhode Jersey Norfolk All 2, Nassau Third Circulation Sizes Norfolk Page Plymouth Middlesex / Suffolk CPM Plymouth Central Rhode Queens All & Central 2, Third Circulation New Norfolk & Page Haven New Middlesex / York Haven Essex Plymouth Pioneer Rhode Essex Fairfiel Centra 2, n $ 6.76 MA 2,383 $,080 M 9,306 $ $,64 $ 873 $ 2,383 $ Publications,594 $ Publications 752 $ M,64 $ Square M,232 $,30 Valley$,594 Island $,99 $,00 Island 6.76 $,232 $ Publications,092 9,306 $ Square M 977 $,99 $,080 $ 2, $,092 Western $ Island 6.76 $ Publications 3,420, Western MA $ Square M9,306,080 $ MA $, $ 2,383 $ 873,30 $ Valley Island 6.76,232 $,64 Wester $ ,384 49,49 circulation circulation 6,552 44,466 59,774 09,543 2,855,869 2,855,869 29,86 505,987 Sixth circulation 352,58 Page,24 6, ,58 242,82293,850 2,855, ,844 Sixth circulation 49,49 Page 235,844 82,30 352,58 44,466 82,30 77, ,822 2,855,869 09,543 Sixth 77,384 Page 6, , , ,58 6,552 59,774 82,306, ,822 59, $ 4.5, ,85 $ $, $,586, $,093 Vertical $, $ 820 2,85 Vertical $ 798, $ ,277, $ Vertical 2,85 79, $, $, ,57 Full 4,344 Page $ $ Full Page 4,696 4,200 $ $ 4,645 $ 3, ,020 $ $ 3,755 4,709 $ 83,020 Full Page 0,248 $ $ 3,233 $ 0,248 3,38 $ 7, $ 5,635 $ 7,05983,020 $ Full 6,856 $ Page 4,344 $ 6,8560,248 $ 5,300 $ 4, $ 5,300 $ 5,57 7,059 $ 83,020 3,84 $ 5,57 $ 4,696 6,856 $ 4,709 0,248 $ 4,696 $ 4,645 5,300 $ 3,38 7,059 $ 4,645 $ 3.2,00 $ 498 $ 8,90 $ $ $,00 $ $ $ $ Horizontal 758 $ $ $ 736 $ $ $ 569 $ Horizontal 8, $ $ 553 $, $ $ $, $ Horizontal $ 8, $ $,00 $ 403 $ $ $ ,439 Horizontal 2,055 $ $ Horizontal 2,22,986 $ 3.75 $ 2,97 $, ,268 $ $,776 $ 39,268 Horizontal 6,957 $ 4,847 $,529 $,599 4,847 $ 3, $ 2,665 $ 3,33939,268 $ Horizontal 3,243 $ 2,055 $ 3,243 $ 2,507 4,847 $, $ 2,507 $ 2,439 3,339 $ 39,268,506 $ 2,439 $ 2,22 3,243 $ 6,957 4,847 $ 2,22 $ 2,97 2,507 $,599 3,339 $ 2,97 l Partner National Partner 207 National Ad Rates 207 Partner 8% Ad Rates off National External 8% 207 Partner off Ad External Rates National 8% 207 Partner off Externa Ad Rat.28 $ 3,976 $,80232,24 $ $ 2,739 $,457 $ 3,976 $ 2,660 $,254 $ 2,739 $ Back Cover 2,056 $ 2,87 $ 2,660 $ 2,00 $, $ 2,056 $,822 32,24 $ Back,630 Cover $ 2,00 $,802 $,236 3,976 $,822 $.28,457 $ 5,708 2,739 $ Back 32,24,802 $ Cover,254 $,32 2,660 $,457 3,976 $ 2,87.28 $ 2,056 $,254 2,739 $ 32 lk d2,249 Vertical CPM, Bristol $ Queens $ Sizes Vertical 2, ,048 All, $ New 2.68 $ CPM Jersey York 2,026 Middlesex $, ,22 $ Nassau Pioneer $ All Sizes,638 Rhode $ 36,22 Circulation Vertical 6, $ Suffolk 4,470 $ Middlesex / CPM,40 Norfolk $,475 4, $ Queens 3, Rhode $ All 2,458 Plymouth $ All 3,079 2, ,22 New $ Circulation Sizes Vertical 2,99 Norfolk $ York Middlesex,895 $ Central 2, / Pioneer $ CPM 2,32 4,470 & Plymouth $ Rhode, $ New 2, Haven $ All 2,249 3,079 $ Central 2, Norfolk Circulation Sizes 36,22,389 Essex $ 2,249 & $ Middlesex 2,048 2,99 New $ / Plymouth Haven CPM 6,46 4,470 Fairfield $ 2, $ Rhode 2,026 2,32 Essex $ Central All,475 3,079 Bristol $ 2,026 2, Publications Valley Publications Island M IslandPublications M Western Valley MA Island Publications Western M MA IslandWestern Publicat 2,06 9,86 44,466 Vertical,736 $ $ circulation Vertical,24 09,543,877,679 2,855,869 $.62 $ 93, ,987,857 $, ,58 33,85 $ $ 2,855,869 49,49 circulation 6,306,50 $ 33,85 Vertical 5,880242,822 $ 4,096 $ 44, ,58,292 $,35 4, ,844 $ 2, $ 09, ,822 2,253 $ 2,822 2,855,869 82,30 33,85 $ circulation Vertical 2,74 $ 505, ,844,736 $ 2,74 352,58 77,384 $ 2,8 4,096 $ 6,306 82,30,679 $.62 2,8 242,822 6,552 $ 2,06 2,822 $ 2,855,869 circulation 33,85 77,384,273 $ 2,06 235,844 59,774 $,877 2,74 $ 352,58 6,552 5,880 4,096 $,877 82,30 29,86 $,857 2,8 $ 242,822 59,774,35 2,822 $,857 2, ,080 Third 3,444 Page $ $ Full Third 2,65 Page $ 2,6268,084 $ $ 2,063 4,62 $ $ 8,404 $ Full 3,562 $ 68,084 Full Third 2,773 Page Page $ 5,789 $ 3,444 $ 8, $ 5,623 $ $ 2,62 $ 5,789 68,084 $ Full Third 4,346 $ Page 2,063 $ $ 5,6238,404 $ 4,229 $ $ 2, $ 4,3465,789 $ 3,85 $ $ Full 68,084 $ 4,229 Page 5,623 $ 3,809 $ $ 8,404 $ 3,854, $ 3,080 $ $ 5,789 $ 3, ,462 Square,23 $ $ Square,33,90 $ $ 8.24,37 $ ,532 $ $,064 $ 23,532 Square 4,69 $ 2,905 $ $ 2, $ 2,00 $ 8.24,597 $ 2,0023,532 $ Square,943 $,23 $,943 $,502 2,905 $,90 $ 8.24,502 $,462 2,00 $ 23,532 $, $,33,943 $ 4,69 2,905 $,33 $,37,502 $ 2,00 $,37 958,457 Sixth,630 Page $.28 $ Horizontal,254 $,23632,24 $ $ 2,87 $ 5, $ 3,976 $ Horizontal,685 $ 32,24 Sixth,32Page $ 2,739 $,630 $ 3, $ 2,660 $ $,236 $ 2,739 32,24 $ Horizontal Sixth 2,056 $ Page $ 5,708 $ 2,6603,976 $ 2,00 $ $,32 $.28 2,0562,739 $,822 $ $ Horizontal 32,24 $ 2,002,660 $,802 $ $ 3,976 $,8222, $,457 $ $ 2,739 $, Vertical $ $ Vertical $ $ 5.49 $ ,679 $ $ $ 5,679 Vertical 2, $,935 $ $, $,333 $ 5.49,064 $,3335,679 $ Vertical,295 $ $, $,00,935 $ $ 5.49, $,333 $ 974 5,679 $ $,295 $ 887 2,778,935 $ 887 $,00 $ 877,333 $ ,344 Sixth,502 Page $ $ Vertical Sixth 0.4 Page,57 $,3929,70 $ $ 2,06 $ 5, $ 3,666 $ Vertical,554 $ 29,70 Sixth,20Page $ 2,525 $,502 $ 3,666 $ 0.4 2,453 $ $,39 $ 2,525 29,70 $ Vertical Sixth,896 $ Page $ 5,262 $ 2,4533,666 $,845 $ $,20 $ 0.4,8962,525 $,680 $ $ Vertical 29,70 $,8452,453 $,662 $ $ 3,666 $,680,896 $, $ $ 2,525 $,6629 Horizontal $ $ Horizontal $ $ 3.8 $ ,852 $ $ $ 0,852 Horizontal, $,340 $ $, $ $ $ ,852 $ Horizontal $ 896 $ $,340 $ 693 $ $ $ ,852 $ $ $ ,923,340 $ 64 $ $ $ All Third rates net. Page 2,439,23 Back,377 2,055 Cover $ $ Vertical Back 9.53 Cover,060 2,22 $,044,98627,26 $ 3.75 $ 2,97,847 $ 4,822, ,268 $ 3,359 $ Vertical,776,424 $ 27,26 39,268 Back,08 6,957 Cover $ 2,34 4,847 $,529,377 $,599 3,359 4,847 $ ,248 3, $ $ 2,665,044 $ 2,34 3,339 27,26 39,268 $ Vertical Back,737 3,243 $ Cover $ 4,822 2,055 $ 2,248 3,2433,359 $ 2,507,690 4,847 $ $,08, $ 9.53,737 2,5072,34 $ 2,439,540 3,339 $ 5% $ Vertical 27,26 39,268,506 $ discount 2,439,690 for 2,248 $,523 2,22 3,243 3x; $ 0% $ discount 6,957 3,359 4,847 $,540 2,22 for,737 6x. $, ,97 2,507 $ $,599 2,34 3,339 $,523 2, Ad Rates External 207 External Ad Rates Circulation Third Circulation / Page / , , Third Circulation Page / , Third Circulation Page / , Third Page M $ $ Square M6.76 $ ,306 $ $,30 $ 3, $ 2,383 $ Square,00 $ 9, $,64 $ $ 2, $ 6.76,594 $ $ $,64 749,306 $ Square,232 $ $ 3,420 $,5942,383 $,99 $ $ $ 6.76, ,64 $,092 $ $ Square 9,306 $,99,594 $,080 $ $ 2,383 $,092,232 $ 6.76 $ 873 $,64 $,080 9 AAA Northeast Square M $ advertising@aaanortheast.com 9,306 M $ 2,383 $,64 $,594 $,232 $ $ $ Vertical 4.5 $ ,85 $ $ $ 2, $,586 $ Vertical $ 2, $,093 $ $, $,06 $ $ $, ,85 $ Vertical $ 820 $ 2,277 $,06,586 $ $ 798 $ $ ,093 $ $ 727 $ Vertical 2,85 $ 798,06 $ $ 79 $,586 $ 727 $ 820 $ $,093 $ External Ad Rates 20

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