Hedge Connection is an alternative investment industry platform that connects professionals online and through events.

Transcription

1 2015 Media Kit

2 OPPORTUNITIES Hedge Connection is an alternative investment industry platform that connects professionals online and through events. Launched in 2005, our website features the Capital Club, a patented investor-introductory service for fund managers. The Boardroom is the industry s leading online community that facilitates relationship building, networking, and free-flow of information across our database of over 7,000 fund listings. Hedge Connection s online ecosystem is complemented by premier one-onone networking events, including the Global Fund Forum. A compelling opportunity to target the alternative investment community. We offer a variety of advertising solutions to garner the most visibility from our members. From traditional banner advertising to unique sponsorship opportunities of our exclusive services, we have something for any budget. Geographic Location Member Breakdown: 4,500+ Members ROW NORTH AMERICA 5% EUROPE ASIA 23% 64% 8% 35% Qualified Investors 4% Service Providers 61% Fund Managers 2015 Media Kit

3 COMPANY PROFILE Set up shop in the Boardroom with an interactive company profile. Extend your firm s brand and engage thousands of alternative investment professionals. The Interactive Profiles Includes: Logo Firm/product description Contact details Unlimited marketing materials Video embed Integrated social media Posted updates to your Followers Profiles of your colleagues $25/month Add visitor tracking for $5/month Drive traffic to your Company Profile or website with: Banner advertising Website sponsorship Sponsored content Company Profile Sample hedgeconnection.com

4 BANNER ADS We offer several sizing options and multiple placement locations, from the main website to the blog to our weekly newsletter. We are active in social media and have a strong following on Twitter and LinkedIn. Vertical Banner (120 x 240) Inside on Boardroom and Manager sides (~4,000 impressions/month) Medium Panel (300 x 250) Boardroom (~1,000 impressions/month) Blog (~1,500 impressions/month), sold in tandem with blog horizontal ad Horizontal Banner (468 x 60) HitB Newsletter (~3,500 subscribers) Blog (~1,500 impressions/month), sold in tandem with blog panel ad Monthly Ad Rates $750/month Vertical Banner $500/month Boardroom Panel $1,000/month Blog Combo $2,500/month Newsletter Banner Submission Guidelines: Banner advertisements must be static, either in JPEG or GIF format only. We do not support animated GIFs, Flash banners, or any type of animated graphics. Vertical Banner 120 x 240 Medium Panel 300 x 250 Horizontal Banner 728 x Media Kit

5 INTERACTIVE Interact with our members on a deeper level by leading the conversation in the Boardroom or by crafting an article for our blog. ~1,800 Followers ~900 Members Sponsored Content: $1,500/per post Hedge Connection s blog, The Edge, is the place to showcase your expertise, discuss a white paper or share a story. This is an opportunity to spark a conversation and craft the narrative of your firm and your products. Blog posting are promoted in our weekly newsletter and through social media. hedgeconnection.com

6 EXECUTIVE POSITION Executives are featured member profiles in our online networking community. Executives are Followed by all Boardroom members, so status updates are pushed to everyone s activity feed. Primarily the Executive positions are reserved for thought leaders in the industry, however we reserve a limited number for sponsors. Benefits Featured in exclusive Executives section Status updates promoted to all Activity Feeds Drive traffic to your company profile or website Upload materials and mention product specials via updates $750/per month Interested in mixing and matching? Perhaps a Sponsored Content post and a banner ads to supplement. Or, an Alpha Ten and some banners in the Boardroom. We will work with you create the best solution to fit your advertising needs. Contact Lisa Vioni at (914) or via at: advertise@hedgeconnection.com 2015 Media Kit

7 CAPITAL CLUB SPONSORSHIP Search. Select. Connect. The Capital Club is our patented online investor-introductory service for fund managers. Opt-in qualified investors participate in the Capital Club by completing an investment profile and a phone review by our team. Managers search the investor profiles, with contact details witheld, and request to be introduced investors that match their criteria. If the investor accepts the introduction and schedules a phone call, then the Manager will be charged an introductory fee. We are offering a the opportunity to sponsor investor introductions to our fund manager clients. What you get: Branding on introductory window alert Congratulations! This investor introduction is sponsored by ACME Company Branding in the Capital Club Dashboard Branding and company description in promotional Branding and company description in a blog post Starting at $4, Sponsored Introductions hedgeconnection.com

8 ALPHA TEN SPONSORSHIP Build Your Brand With Our Weekly Alpha Ten Series Hedge Connection will highlight up to ten fund managers to an audience of targeted allocators while promoting the sponsoring company. The Schedule Monday Funds are added to Alpha Ten area Funds added to Who to Follow area Funds and sponsor are introduced to Boardroom members via newsletter Funds and sponsor are announced on our blog Thursday: Funds and sponsor are introduced again to Boardroom members via newsletter. Friday: The week s Alpha Ten concludes and the preceding week s funds and sponsor are announced in our Heard in the Boardroom newsletter. Benefits Complimentary Company Profile in the Boardroom Logo and description in the header of Alpha Ten area Logo and description on Alpha Ten newsletters Logo and description on blog Alpha Ten sponsorship promoted via social media Series Sponsorship starting at $2,500/week* * 12 week sponsorship (does not have to be consecutive) 2015 Media Kit

9 MANAGER VIDEO SPONSORSHIP Similar to the Alpha Ten, this is an opportunity to sponsor fund managers and give them boosted visibility to Hedge Connection investor members. We have partnered with the industry s leading video platform Asset TV to offer fund managers promotional videos. With the most affordable pricing in the industry, the professionally shot pitches engage an audience of qualified investors across a vast distribution network. Format We are creating 2 minute, professionally shot and edited, videos of managers describing their expertise and edge. 2 MINUTE VIDEO Distribution Videos are hosted on Hedge Connection, embedded in your fund listing, for our qualified investor members to view. On the Asset. TV website, manager videos are hosted on a dedicated channel. Additionally, a newsletter announcing the video will be sent to our members and to Asset TV s subscriber-base of over 400,000 investment professionals. Distribution to the Bloomberg network, through Asset TV s syndication partnership, may be purchased separately. What you get: Professionally shot and edited video at Asset TV studios in New York Hosted on Hedge Connection Promoted via to Hedge Connection investor members Hosted on Asset TV Promoted via to Asset TV s 400,000 subscribers Distributed on Bloomberg network* Presentation coaching* *Additional fees apply $2,500/per video hedgeconnection.com

10 EVENT SPONSORSHIP Hedge Connection is a leading independent provider of investor-intro events and networking opportunities for hedge fund managers and allocators. Our portfolio includes the Champagne Investor Roundtables, Meet the Manager Forums, and the annual Global Fund Forum. P R E S E N T E D BY: H E D G E C O N N E C T I O N, I N C Global Fund Forum Fairmont Southampton, Bermuda The Global Fund Forum will offer hedge fund managers and allocators one of the largest formal networking opportunities in the industry. Join Us At This Year s Premier One-on-One Networking Event SPONSORSHIP OPPORTUNITIES J U N E The three-day event will facilitate over a thousand customized one-on-one meetings between hedge funds and qualified investors. The pre-scheduled meetings will take place in individual Forum Suites at the elegant Fairmont Southampton in Bermuda. Visit Other Events Throughout the year we host events. The theme, as always, is to connect fund managers with allocators. Hedge Connection events are selectively targeted towards these two industry groups Media Kit

11 CUSTOM PACKAGES + PARTNER EVENTS In addition to hosting our own events, Hedge Connection is actively involved in supporting and promoting partner events. We offer a range of services that include: Promotion to our membership Sourcing investor attendees Recruiting speakers Outsourcing our one-on-one scheduling technology Many of our services can be combined, or integrated, to create a flexible program that will meet your requirements. This may include supplementing an Alpha Ten with banner ads in the Boardroom, or featuring Sponsored Content alongside event sponsorship. We will work with you to create the best solution to fit your advertising needs. Contact Lisa Vioni at (914) or via at advertise@hedgeconnection.com hedgeconnection.com

12 hedgeconnection.com Hedge Connection Inc. 141 Parkway Ave, Suite 15, Bronxville, NY Tel: (914) Copyright 2014 Hedge Connection Inc. All rights reserved.