APRA PARTNER PROGRAM 2019

Transcription

1 2019 APRA PARTNER PROGRAM

2 YEAR-ROUND SPONSORSHIP OPPORTUNITIES Apra has an incredibly engaged membership. From social media activity, to an average click-through rate of 35%, to active participation in education and events. These unique opportunities will keep you front and center as they plan their work activities throughout the year. Apra Members Are... 49% 11+ years of experience 65% work in higher education 30% raise $10MM-$50MM per year 28% are Director/Senior Director level anticipated attendance at Prospect Development Engaged in our events Decision makers 74% of PD attendees said the conference provided the same or greater value than similar events Over 75% of attendees influence or make decisions on purchases

3 PROSPECT DEVELOPMENT CONFERENCE Prospect Development is Apra s biggest event of the year. Make sure your brand is front and center at Apra s largest annual gathering of prospect development professionals.

4 PROSPECT DEVELOPMENT CONFERENCE CONFERENCE EXHIBITOR $2,750 (10X10) One (1) 10' x 10' booth space (one 6' draped table, two side chairs and one wastebasket) Two (2) complimentary exhibitor registrations Company logo on walk-in slides 30-word company description and booth number in printed conference onsite guide Pre- and post-conference attendee list (name, company, city, state, zip) CONFERENCE EXHIBITOR $5,200 (10X20) One (1) 10' x 20' booth space (one 6' draped table, two side chairs and one wastebasket) Two (2) complimentary exhibitor registrations Company logo on walk-in slides 30-word company description and booth number printed in conference onsite guide Pre- and post-conference attendee list (name, company, city, state, zip) WELCOME TITLE RECEPTION SPONSOR $6,000 (1) Gain exposure as the first to welcome Apra attendees by sponsoring the Welcome Reception. Logo signage Cocktail napkins with sponsor s logo Selection of a signature drink to be served at bar Recognition in the conference guide and mobile app Opportunity to distribute marketing materials (provided by sponsor) Company logo on walk-in slides PROSPECT DEVELOPMENT PARTNER $6,250 (4) LEVEL I One (1) 10' x 10' booth space (one 6' draped table, two side chairs and one wastebasket) Two (2) complimentary exhibitor registrations Two (2) 45-minute vendor seminars (content must be approved by Apra) One (1) side banner ad on Connections site (issue assignment based on space availability) Company logo on conference website Company logo on walk-in slides Pre- and post-conference attendee list (name, company, city, state, zip) PROSPECT DEVELOPMENT PARTNER $3,750 (8) LEVEL II One (1) 10' x 10' booth space (one 6' draped table, two side chairs and one wastebasket) One (1) complimentary exhibitor registration One (1) 45-minute vendor seminar (content must be approved by Apra) One (1) sponsored social media post (Facebook or Twitter) Company logo on walk-in slides Pre- and post-conference attendee list (name, company, city, state, zip) MOBILE APP SPONSOR $5,000 (1) Banner ad on landing page (sponsor to supply ad per specs given by Apra) Watermark on attendees My Schedule Four push/text alerts to attendees (copy must be approved by Apra; timing of notifications to be agreed upon by sponsor and Apra) Opportunity to upload a brochure or other document Branding on all mobile app signage and promotional materials Available before, during and after the conference PASSPORT TO PRIZES $500 (LIMIT 6) Drive traffic to your booth with this program favored by attendees! Attendees will visit each participating sponsor s booth and present their hard-copy passport card for a chance to win prizes. Sponsors will be recognized in the onsite guide. Each sponsor to provide a prize for the drawing (approximately $100 in value). FLOOR DECALS $1,500 (3) Increase your visibility in a high-traffic area to remind attendees where to locate you inside the Exhibit Hall. Floor decal can be custom designed by your company. (2) 3 x3 decals

5 PROSPECT DEVELOPMENT CONFERENCE CONFERENCE BAG SPONSOR $5,000 (1) Attendees will receive a bag with your company s logo on it. They will carry it during the conference and long after the close of the event. Logo on bag featured alongside event name (bags will be fulfilled by Apra) One (1) marketing insert (provided by sponsor). All inserts must be approved by Apra. HOTEL ROOM KEYCARDS $6,000 (1) Include your logo on hotel key cards, which will be used by attendees to enter their hotel rooms at the JW Marriott Desert Ridge. CONFERENCE LANYARDS $5,000 (1) Attendees will not only see your logo but they will wear it for the entire conference! Hang your brand around attendees necks with this favorite conference giveaway. Lanyards will be fulfilled by Apra. Logo co-branded with Apra on official conference lanyards distributed at registration BEVERAGE BREAKS $3,500 (3) Coffee/Tea/Soda will be set out for attendees to refuel themselves Refreshment area can be set up next to sponsor s booth Logo tent cards in refreshment area Napkins with sponsor s logo Opportunity to provide tasty snacks (to be arranged directly with hotel at an additional cost) Opportunity to leave marketing pieces on refreshment tables (provided by sponsor) CONFERENCE GUIDE FULL-PAGE ADS Enhance your sponsorship and drive additional traffic to your booth with an ad in the Prospect Development conference guide. This printed onsite guide includes all schedule, networking, and conference information and is a great resource for attendees. Artwork specs will be provided. Cut-off date is eight weeks prior to the date of the conference. Interior Full-Page Program Ad - $800 (4 available) Half-Page Ad - $500 (2 available) Inside Front Cover - $1,000 Back Cover - $900 CONFERENCE WI-FI $5,500 (1) Attendees love to be connected at all times, and your company will make this happen for them Logo signage Logo on walk-in slides Logo on wireless launch page for attendees NRS SPONSORSHIP $1,250 (3) Sponsorship recognition on conference guide Sponsorship recognition on signage at entrance to symposium One (1) registration to symposium One (1) logo recognition in the NRS Pack Your Bags to 2019 NRS attendees DAS SPONSORSHIP $1,250 (3) Sponsorship recognition on conference guide Sponsorship recognition on signage at entrance to symposium One (1) registration to symposium One (1) logo recognition in the DAS Pack Your Bags to 2019 NRS attendees NRS EXHIBITOR $1000 (3) One (1) 6 tabletop display Two (2) complimentary registrations DAS EXHIBITOR $1000 (3) One (1) 6 tabletop display Two (2) complimentary registrations

6 PROSPECT DEVELOPMENT CONFERENCE HYDRATION STATION $5,000 (1) Attendees need to stay hydrated, especially in the Phoenix heat! They can refill water bottles at one of several water coolers, which will include a sign with your company s logo on the top. Attendees will carry water bottles, with your logo, during the conference and then take them home. Logo on water bottle featured alongside Apra logo Reusable water bottles (produced by Apra) will be presented to attendees at registration BATHROOM MIRROR CLINGS $2,000 (1) 2 x2 mirror cling Custom design can include booth number to help drive traffic to your booth Mirror cling will be placed in select bathrooms in the conference high-traffic areas Specifications will be provided by Apra and design must be approved by Apra AWARDS SPONSORSHIP $3,500 EACH (3 TOTAL AWARDS) Choose from Distinguished Service Award, Apra Scholarship, PD Professional of the Year Award Company recognition in the conference guide, during the general session, on the Apra website, and in the award winner announcement Opportunity for your company s representative to present your selected award to the 2019 recipient at the Prospect Development 2019 Conference Additional audio-visual and/or internet needs may be ordered at company s expense NEW FOR 2019 KEYNOTE SPEAKER SPONSORSHIP $5,500 (1) Attendees are always eager to hear from high-caliber speakers at the opening general session of the conference Logo signage outside general session room Chair drop at the opening general session (provided by sponsor) CONFERENCE WELLNESS KITS $7,500 (1) Distinguish yourself from the competition by providing conference attendees with a Conference Survival Kit imprinted with your company logo. Kits include antacids, mints, antibacterial wipes, Band- Aids, and more. The attendees will thank you! Logo on kit featured alongside Apra logo PROSPECT DEVELOPMENT PARTNER GENERAL $2,500 One (1) full-conference registration One (1) sponsored social media post (limited to Facebook or Twitter only) Partnership recognition on conference website and materials Pre- and post-conference attendee list (name, company, city, state, zip) Company logo on walk-in slides REGISTRATION BAG INSERT $1,000 (5) Provide one (1) marketing insert to drive traffic to your booth (included in all conference bags). All inserts must be approved by Apra. APRA WALKS $6,500 (1) The Apra Walks charitable initiative will support the Apra Foundation, which will celebrate 21 years in 2019 funding the Apra Margaret Fuhry Award, as well as future professional development opportunities. The walk will take place in the morning of Thursday or Friday. Apra suggests a $10 donation for all walkers and all proceeds will benefit the Apra Foundation. Apra Walks will be promoted in the mobile app and in the conference guide, alongside your company s logo Branded sweatbands or sunglasses or hand towel with your company s logo to be distributed to each Apra Walks participant Apra Walks T-shirt distributed to all walkers with your company s logo alongside Apra s logo Logo on walk-in slides

7 YEAR ROUND OPPORTUNITIES Looking to showcase your brand with Apra members beyond just one event? Apra has numerous packages to meet your organization s needs.

8 YEAR-ROUND OPPORTUNITIES GOLD INVESTMENT $20,000 ADVERTISING AND GENERAL SPONSORSHIP BENEFITS: Two (2) months of top banner ads in Connections within the 2019 calendar year (issue assignment based on space availability) Four (4) exclusive top banner ads in the Connections e-newsletter within the 2019 calendar year (issue assignment based on space availability) Opportunity to display Apra logo on your company s website and marketing materials, promoting your participation for the 2019 calendar year One (1) individual membership ENGAGEMENT AND OUTREACH OPPORTUNITIES: Two (2) 60-minute webinars, as part of the Online Solutions Showcase. Content is subject to approval by Apra and scheduled on a first-come, first-served basis. Content must be scheduled before one month from date of booking. Gold Partner recognition in Apra communications sent to Apra members and constituents Year-round Gold Partner recognition on Apra s website Two (2) e-blasts sent by Apra to membership in the 2019 calendar year. Content is subject to approval by Apra. Send date to be agreed upon by Apra and sponsor. Opportunity to submit articles and case studies throughout the 2019 calendar year to be considered for inclusion in e-newsletter Two (2) sponsored social media posts from Apra (Twitter or Facebook). Content is subject to approval by Apra. Send date must be agreed upon by Apra and sponsor. PROSPECT DEVELOPMENT (ANNUAL CONFERENCE): One (1) 10 x20 booth space upgrade inclusive of (1) 6 draped table, (2) side chairs and (1) wastebasket Exhibit opportunity at (1) symposium (Data Analytics or New Researchers), inclusive of one tabletop display space Two (2) full-conference registrations One (1) 45-minute Vendor Seminar One (1) registration bag insert distributed to all attendees conference bags Inclusion in Passport to Prizes Program Priority booth space placement Gold Partner recognition in all pre-conference communications Gold Partner recognition, including company logo, on (1) meter board sign onsite Company listing in the Prospect Development section of the Apra website Invitation for (2) company representatives to attend VIP reception Apra Annual Conference pre- and post-conference attendee lists in Excel format (Information: name, company, title, city, state, zip) PLUG IN: Virtual Bag Showcase a product or service your company offers. Your company will receive an invite with simple instructions on how to create a placement within the virtual bag. Through analytics, the sponsor can see how many attendees viewed their ad. Sponsors can extend promotion time after the event for 60 days to drive traffic and view the number of clicks on their link, while continuing to engage with attendees. Virtual bags reduce the cost of printing and shipping materials. Two (2) full virtual conference registrations

9 YEAR-ROUND OPPORTUNITIES SILVER INVESTMENT $12,500 ADVERTISING AND GENERAL SPONSORSHIP BENEFITS: One (1) month of top banner ads in Connections within the 2019 calendar year (issue assignment based on space availability) Two (2) exclusive top banner ads in the Connections e-newsletter within the 2019 calendar year (issue assignment based on space availability) Opportunity to display Apra logo on your company s website and marketing materials, promoting your participation for the 2019 calendar year One (1) individual membership for the 2019 calendar year ENGAGEMENT AND OUTREACH OPPORTUNITIES: One (1) 60-minute webinar, as part of the Online Solutions Showcase. Content is subject to approval by Apra and is scheduled on a first-come, first-served basis. Content must be scheduled before one month from date of booking. Silver Partner recognition in Apra communications sent to Apra members and constituents Year-round Silver Partner recognition on Apra s website Opportunity to submit articles and case studies throughout the 2019 calendar year to be considered for inclusion in e-newsletter PROSPECT DEVELOPMENT (ANNUAL CONFERENCE): One (1) 10'x20' booth space upgrade inclusive of (1) 6' draped table, (2) side chairs and (1) wastebasket Two (2) full-conference registrations One (1) 45-minute Vendor Seminar Priority booth space placement Silver Partner recognition in all pre-conference communications Company listing in the Prospect Development section of the Apra website Invitation for (2) company representatives to attend VIP reception Apra Annual Conference pre- and post-conference attendee lists in Excel format (Information: name, company, title, city, state, zip)

10 YEAR-ROUND OPPORTUNITIES BRONZE INVESTMENT $8,500 ADVERTISING AND GENERAL SPONSORSHIP BENEFITS: One (1) month of side banner ads in Connections within the 2019 calendar year (issue assignment based on space availability) Opportunity to display Apra logo on your company s website and marketing materials, promoting your participation for the 2019 calendar year One (1) individual membership for the 2019 calendar year ENGAGEMENT AND OUTREACH OPPORTUNITIES: One (1) 60-minute webinar, as part of the Apra Online Solutions Showcase. Content is subject to approval by Apra and is scheduled on a first-come, first-served basis. Content must be scheduled before one month from date of booking. Year-round Bronze Partner recognition on Apra s website Opportunity to submit articles and case studies throughout the 2019 calendar year to be considered for inclusion in e-newsletter PROSPECT DEVELOPMENT (ANNUAL CONFERENCE): One (1) 10'x10' booth space inclusive of (1) 6' draped table, (2) side chairs and (1) wastebasket Two (2) full-conference registrations One (1) 45-minute Vendor Seminar Priority booth space placement Company listing in the Prospect Development section of the Apra website Apra Annual Conference pre- and post-conference attendee lists in Excel format (Information: name, company, title, city, state, zip)

11 OVERDRIVE/ Each year, Apra partners with the DRIVE/ conference to deliver OverDRIVE/, a specialized event devoted to data science. Discover how you can get in front of this niche audience.

12 OVERDRIVE/ EXCLUSIVE SPONSORSHIP $7,500 Exhibit Space (6 table and 2 chairs) gives you the opportunity to meet and engage with attendees. Includes a monitor and electrical. Brand Exposure includes your logo on welcome signage, communications to members regarding all things Apra OverDRIVE/, and napkins at networking cocktail hour Chair Drop of materials during lunch to every attendee First Right of Refusal for this exclusive sponsorship in 2019 Speaking Introduction during the Opening Session for the speaker showcase Exclusive time to network during the Networking Break and throughout the event Webinar to Apra members One (1) exclusive top-banner ad on Connections e-newsletter (based on availability)

13 PLUGIN This virtual event delivers exceptional education on one focused topic each year. And as a virtual event, it offers unique opportunities for showcasing your brand.

14 PLUG IN EXCLUSIVE ATTENDEE PREP BOX SPONSORSHIP $5,000 Prep Box will be delivered to registered attendees (provided they register within eight weeks of event) prior to the event. Sponsor can include: Two (2) promotional items of choice. Examples include a screen cleaner, lip balm, hand sanitizer, notepad, stress ball, pen, or bottle of water provided by sponsor (items selection based on approval by Apra). Company logo included on giveaways for a lasting impression on Plug In attendees One (1) piece of company sponsored content provided by sponsor Additional items provided by Apra including but not limited to: Educational material to be referenced throughout Plug In event. Sponsor can include a sticker with company logo or company branded assets on material. Pack Your Bags informational guide: logistics, systems compatibility checks, final agenda Includes post-conference attendee lists, in Excel format, inclusive of contact, company, title, and mailing address Two (2) complimentary registrations VIRTUAL GOODY BAG $1,250 (4) Before, during and after the conference, the Virtual Goody Bag will be online promoting your company and any deals you d like to offer. Your company will receive an invite with simple instructions on how to create a placement within the bag. Sponsors can extend the promotion time after the event for 60 days to drive traffic and view the number of clicks on their link, while continuing to engage with attendees. Virtual bags reduce the cost of printing and shipping materials. Includes post-conference attendee lists, in Excel format, inclusive of contact, company, title, and mailing address VIRTUAL ROOM SPONSORSHIP/ SESSION INTRODUCTION $1,500 (2) 2-minute live speaking opportunity to introduce an educational session, including a snapshot of a new product or service your company has to offer. Your company will have its logo included as the exclusive top banner in the virtual room. Includes post-conference attendee lists, in Excel format, inclusive of contact, company, title, and mailing address One (1) complimentary registration EXCLUSIVE DEDICATED $2,000 Dedicated sent from Apra s marketing team to Apra s full membership (approximately 2,000) one week prior to Plug In. Content should be educational and must be approved by Apra. COMMERCIAL BREAK $500 EACH (6) 30-second commercial break with up to three (3) rolling slides showing your company s services. Includes post-conference attendee lists, in Excel format, inclusive of contact, company, title, and mailing address. POSTING IN RESOURCE CENTER $750 One (1) piece of sponsored content posted in Plug In Resource Center page, which will be located on the event s website. Content can include a white paper, case study, analysis report, etc. Content must be approved by Apra. Includes post-conference attendee lists, in Excel format, inclusive of contact, company, title, and mailing address. EXCLUSIVE PODCAST SPONSORSHIP $2,500 Participate with Apra members on a promotional 8- to 10-minute podcast leading up to Plug In. Have information about your products and services related to the theme of the event shared in conjunction with educational content that will be included in the event s sessions. Company will be listed as the sponsor of the podcast in Apra communications. SOCIAL MEDIA POST $350 EACH Reach Apra s 3,500 social media followers through three (3) sponsored posts on Apra s Twitter or Facebook Page: (1) pre-event, (1 day of event, and (1) post-event.

15 CONNECTIONS As the exclusive resource for sharing the intelligence of Apra members, Connections is a great platform to reach an engaged, captive audience.

16 CONNECTIONS WEBSITE Connections is an online content hub, which features frequent, highly relevant content for our membership. Topics include fundraising research, analytics and relationship management. The format is tailor-made for sharing via the Apra blog and social media channels, which translates to higher readership. Top Banner (960 x 150 px) $1,300 (1X), $1,050 (3X), $900 (6X) per month Side Banner (250 x 275 px) $1,200 (1X), $950 (3X), $800 (6X) per month CONNECTIONS E-NEWSLETTER Apra s bi-monthly Connections e-newsletter is read by members for both Apra and industry updates. The newsletter is distributed to the entire membership and routinely enjoys very high open rates of 40-45%. Top Banner $1,200 (1X), $950 (3X), $800 (6X) per 2 weeks SPONSORED SOCIAL MEDIA POST Sponsor should provide content to Apra no less than five days from agreed-upon post date. Sponsor must provide: Copy (50 words or less for Facebook; 140 characters or less for Twitter, including any links) Logo and link if desired $250 each BEST OF CONNECTIONS With a distribution of over 40,000 to Apra members and partners like AFP, AIIP and Rice University, our yearly Best of Connections is the perfect vehicle to introduce nonmembers to the thought leadership that Apra provides. Best of Connections is a collection of the finest, most popular and most thought-provoking articles from the previous year. Full-Page Ad: $1,600 Half-Page Ad: $1,000 2-Page Advertorial: $2,000 Exclusive Cover Sponsor: $6,000 (includes a banner on the cover, a two-page spread, full-page ad and call-out in the table of contents) Content is subject to approval by Apra. Sponsored content will be posted on Apra s Facebook and Twitter and will contain the hashtag #sponsored. SPONSORED CONTENT Cost is based on level of customization. Please refer to Sponsored Content Guidelines. ONLINE WEBINARS (ONLINE SOLUTIONS SHOWCASE) (12) Present a 60-minute webinar, hosted by Apra, that is focused on a solution your company has to offer. This educational opportunity enables you to provide Apra members with valuable insight on a current product and/ or service solution. Promotion includes one dedicated communication, sent by Apra, to all members and a listing in the Connections e-newsletter. Your company will receive a postwebinar attendee list upon the presentation s conclusion and the webinar will be posted to the Apra website for one year for complimentary viewing to Apra members. $2,000 per webinar Webinar must be scheduled one month from date of purchase and within the 2019 calendar year

17 DON T MISS OUT On Special Opportunities in 2019! Our partners provide valuable insights, product and services to our Apra members. Tell us your story and we will work with you to create the right program to get your message out to Apra members. READY TO PARTNER WITH APRA? Click here to download our 2019 Partner and Exhibitor Application. Contact Erin Weintraub at with questions. We look forward to working with you.