Official Exhibit Guide Product Category Logo...

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1 advertising Print Marketing opportunities The is the comprehensive source of information about the exhibits and exhibitors at 2008 THE INTERNATIONAL BUILDERS SHOW and nextbuild. The Exhibit Guide features the exhibit hall floor plans as well as the floor plans and layout of the Orange County Convention Center. Listed inside the will be both an alphabetical and a complete product listing of all exhibitors at the Show (as of the publisher s ). Product Category Logo You can place your company logo or mini-advertisement directly underneath the Product Category Header in the Product Categories section of the. Limited numbers are available. Promotional Investment $2,200 Advertisers in the will receive a 50% discount on all standard position advertising in the Official Preliminary Program & Pre-Show Planner. Please see page 7 for details. YOUR LOGO HERE F o r m o r e i n f o r m at i o n, co n ta c t ly n n m a r g i o t ta b y e - m a i l at l m a r g i o t n a h b. co m o r p h o n e ( ) w w w. B u i l d e r s S h o w. co m 5

2 A D V E R T I S I N G O P P O R T U N I T I E S Premium Position Rates PREMIUM POSITION Front Cover Barn Door Advertising $25,000 Front Cover Advertising-Belly Band (production costs are extra) $20,000 Back Cover (Cover 4) $14,300 Inside Front Cover Opening Spread (includes Cover 2) $19,500 Inside Back Cover (Cover 3) $10,000 Premium Pages in First Section (Pages 2, 5, 7, 8, 11, and 12) $ 7,450 Double-Gate Fold 2-Page Spread $18,500 Two-Page Center Spread (fixed position) $12,250 Bind-In Coupon $ 9,250 Blow-In Coupon $ 7,400 divider tabs Tab 1, Side 1 How To Get Around Tab 1, Side 2 How To Get Around Ad Materials is expected to be near the end of November 2007-please call to confirm actual 20% Premium for All Specified Advertisement Placements Circulation of 60,000 (estimated) All advertising rates listed in this booklet are for exhibitors at THE 2008 INTERNATIONAL BUILDERS SHOW and nextbuild. Advertisements must be pre-paid. NAHB will. Images must be at least 300 dpi. Non-exhibitors may not advertise in conferencerelated NAHB publications. All advertising rates are Gross Rates. to qualified advertising agencies, as determined by NAHB, and applies only to advertising materials that are submitted by the materials and according to the official NAHB Advertising specifications. Ad specs will be provided after advertising placement is confirmed. Tab 2, Side 1 Floor Plans Tab 2, Side 2 Floor Plans Tab 3, Side 1 IBS Exhibitor & Product Listings Tab 3, Side 2 IBS Exhibitor & Product Listings Tab 4, Side 1 nextbuild Exhibitor & Product Listings Tab 4, Side 2 nextbuild Exhibitor & Product Listings Standard Position Rates ads (run of press) Two-Page Spread $11,000 Full-Page $6,000 Half-Page Island $4,800 Half-Page Vertical or Horizontal $4,200 Quarter-Page $2,750 Fold-Out Exhibit Hall Floor Plans The 2008 IBS can feature a large floor plan that can be unfolded so it can be referenced easily. This fold-out floor plan will provide larger, morereadable floor plans for the Exhibit Halls and provides a great marketing opportunity for the sponsor. ALL Exhibit Space Floor Plan Sponsorship Features a fold-out floor plan that can be unfolded to reveal a large, readable exhibit hall floor plan in the Features four (4) full pages of four-color advertising (two of the pages will be a 2-page spread) Exclusive highlighted exhibit booth on the fold-out floor plan where your booth is located Logo(s) placed on all of the floor plans of the Official Exhibit Guide Logo placed on all of the floor plans in the Official Preliminary Program & Pre-Show Planner Promotional Investment $45,000* Product Category Logo (2" high 3" wide) $2,200 6 w w w. B u i l d e r s S h o w. co m F o r m o r e i n f o r m at i o n, co n ta c t C h r i s t o p h e r H o o d b y e - m a i l at C h o o n a h b. co m o r p h o n e ( )

3 Official Preliminary Program & Pre-Show Planner 2007 INTERNATIONAL BUILDERS SHOW February 7-10, 2007 Wednesday-Saturday Orange County Convention Center Orlando, Florida Official Preliminary Program & Pre-Show Planner NAHB will publish the sixth Official Preliminary Program & Pre-Show Planner that will highlight the IBS and the destination of Orlando, Florida. The Pre-Show Planner will be mailed out to 30,000 pre-registered attendees, your customers, before the Show. This publication offers a tremendous pre-show marketing opportunity that will reach an exclusive audience that you can reach only through NAHB the pre-registered attendees that are coming to the 2008 INTERNATIONAL BUILDERS SHOW! 2008 IBS Pre-Show Planner contents will include: Up-to-Date IBS Exhibitor List IBS Exhibit Hall Floor Plans Updated Educational Seminars Listing by date and time Orange County Convention Center Floor Plans Featured Products of the 2008 IBS Local Orlando Interests and Attractions The New American Home 2008 and other Show Homes 2008 IBS Shuttle Bus Schedule 2008 IBS Computer Labs Schedule 2008 IBS advertisers are eigible to receive discounts of up to 50% in the Pre-show Planner. Preliminary Program & Pre-Show Planner Barn Door Cover (Split Front Cover) Belly Band (Production costs are additional) Advertising Rates Estimated advertising materials is early November 2007-call for actual date All advertisements will be run in four color 20% Premium for All Specified Advertisement Placements Circulation of 30,000 (estimated) Advertisements must be pre-paid, NAHB will All advertisements must be at least 300 dpi OEG Advertiser Rates $13,000 gross $11,700 net $12,500 gross $11,250 net Back Cover (Cover 4) $6,500 gross $ 5,850 net Inside Front Cover (Cover 2) Inside Back Cover (Cover 3) $5,400 gross $ 4,860 net $4,800 gross $ 4,320 net Two-Page Spread $8,500 gross $ 4,250 net Full-Page $4,350 gross $ 2,175 net Half-Page Horizontal or Vertical $2,300 gross $ 1,150 net Quarter-Page $1,500 gross $ 750 net Bind-In Coupon $ 4,850 net $ 4,365 net New Product Listing (Limited to six per page) $ 750 net $ 675 net Advertising rates are gross rates and net rates, no additional discounts will be given on the net rates (see above to determine if the rate is gross or net) to all gross rates to qualified advertising agencies, A D V E R T I S I N G O P P O R T U N I T I E S F o r m o r e i n f o r m at i o n, co n ta c t b r a d r e d d i n g b y e - m a i l at b r e d d i n n a h b. co m o r p h o n e ( ) w w w. B u i l d e r s S h o w. co m 7

4 A D V E R T I S I N G O P P O R T U N I T I E S as determined by NAHB, and applies only to advertising materials that are submitted by the materials and according to the official NAHB advertising specifications. Ad specs will be provided after advertising placement is confirmed To take advantage of the Official Preliminary Program & Pre-Show Planner discount offered to Official Exhibit Guide advertisers, the advertisement must be the same size in both publications 2008 IBS Pre-Show Planner Featured Products Your company can have your featured product(s) listed in the 2008 IBS Pre-Show Planner. A photo and a seventyfive (75) word description can be supplied and will be run on a page. A limited number are available. Promotional Investment $750 per product listing Featured Products Package Offer You can list a featured product in both the Pre-Show Planner and on for a special price of $1,400 (a $1,500 value). Official Program The pocket-sized Official Program contains all information about the nearly 300 educational sessions that will be presented at 2008 IBS. The Official Program is handed out at the IBS Registration Counters only to paid-in-full attendees, thus it is distributed to a very high-quality audience. The Official Program also features a complete listing of all educational seminars, all committee meetings, all NAHB social events, and many of the locally organized tours. NAHB offers only five advertising positions in this important publication-so don t delay or you may miss your opportunity to advertise. Official Program Advertising Rates placement positions Belly Band* $15,500 Back Cover (Cover 4) $ 9,750 Inside Front Cover (Cover 2) $ 8,100 Inside Back Cover (Cover 3) $ 7,700 Bookmark Insert* $11,500 *Does not include production Circulation of 35,000 (estimated) Estimated advertising materials will be mid- November 2007-please call to confirm All advertisements are four color 8 w w w. B u i l d e r s S h o w. co m F o r m o r e i n f o r m at i o n, co n ta c t ly n n m a r g i o t ta b y e - m a i l at l m a r g i o t n a h b. co m o r p h o n e ( )

5 Advertisements must be pre-paid, NAHB will Images must be at least 300 dpi Non-exhibitors may not advertise in conferencerelated NAHB publications All advertising rates are gross rates to qualified advertising agencies, as determined by NAHB, and applies only to advertising materials that are submitted by the materials and according to the official NAHB Advertising specifications Ad specs will be provided after advertising placement is confirmed Fold-Out Maps Advertising Fold-Out Educational Grid & OCCC Map NAHB produces a fold-out map that has the complete listing of the 2008 IBS Educational Seminars laid out in an easy-to-read color-coded matrix. On the other side of the Educational Seminar grid is a very easy to read map of the Orange County Convention Center. NAHB will print an estimated 50,000 maps. Promotional Investment $26,000* Travel Tips Map This high-quality fold-out map will be used by attendees to find their way around Orlando. In addition to the Orlando area map, prominently featured is a listing of the Show s hotel and the hotel shuttles bus routes, taxi information and general travel tips for getting around during the Show. NAHB will print an estimated 75,000 Travel Tips Maps. Promotional Investment $20,000* A D V E R T I S I N G O P P O R T U N I T I E S 2008 IBS Official Passport The Official Passport is included in the Pre-Registration Credential Packet as well as handed out on-site at the Show to all registrants. The circulation is estimated to be approximately 75,000. The 2008 IBS Passport will include: Show Schedule Multiple Entry Forms for the fabulous prizes that NAHB gives away during the Show Opening Ceremonies Information Spike Party & Directors Reception Information Promotional Investment Back Cover Advertising (4 Color) $15,000 Inside Front Cover (4 Color) $ 9,000 Inside Back Cover (4 Color) $ 8,000 F o r m o r e i n f o r m at i o n, co n ta c t c h r i s t o p h e r h o o d b y e - m a i l at c h o o n a h b. co m o r p h o n e ( ) w w w. B u i l d e r s S h o w. co m