SMALL BUSINESS SUPPORT PROGRAM

Transcription

1 SMALL BUSINESS SUPPORT PROGRAM Ecnmic Opprtunity Plan Adpted

2 Small Business Retentin, Expansin, and Attractin Prgram Outline Ecnmic Opprtunity Plan Adpted

3 SMALL BUSINESS RETENTION, EXPANSION, AND ATTRACTION PROGRAM OUTLINE Small businesses in Seaside are a cre cmpnent f ur lcal ecnmy. A high pririty f the Ecnmic Opprtunity Plan is t assist these existing businesses t remain healthy. Our small businesses ver the years have prvided jbs, paid taxes, and cntributed t lcal charitable and cmmunity effrts. In additin t prviding jbs and generating revenue, small businesses bring unique cultural and scial elements t ur cmmunity. A key cmpnent and pririty f the Ecnmic Opprtunity Plan is t grw ur lcal businesses and increase their prsperity, which will cntribute t the city gvernment revenue base. In Seaside s current business envirnment there are multiple barriers, bth perceived and actual, that hinder the success f small business. Sme f the primary barriers are listed belw. Distrust f City and city staff Incnsistent treatment Adversarial apprach t reslving differences Unclear planning and permitting prcesses Factrs that affect ease f starting and cnducting a business Length f time t receive planning and permit apprvals High cst f ding business Permit fees Limited access t capital (equity/brrwing) Uncertain regulatry envirnment Lss f redevelpment Other Agencies apprval Resurce Cnstraints Water Utilities/Infrastructure Business peratin is ften in a survival mde Need bkkeeping, marketing, inventry cntrl, financing, business planning technical assistance t grw business Physical appearance f cmmercial areas Cde vilatins Deferred maintenance Graffiti Beautificatin effrts n majr cmmercial arterials The fllwing business retentin, expansin and attractin strategies frm the Small Business Supprt cmpnent f the Ecnmic Opprtunity Plan. The gal f the Business Supprt prgram is t create a business friendly envirnment that prmtes the grwth f small business in Seaside. The bjective f the identified strategies listed belw is t directly address the afrementined barriers that currently impede small business success. IV - Page 1 Ecnmic Opprtunity Plan Page 1 f 4 Adpted

4 SMALL BUSINESS RETENTION, EXPANSION, AND ATTRACTION PROGRAM OUTLINE BUSINESS RETENTION/EXPANSION One f the mst effective and efficient ecnmic develpment effrts is t retain existing businesses and help them t succeed and expand. Keeping an existing business frm mving by helping them find a larger facility within the city is far mre efficient than trying t attract new large businesses t a city. A frmal business visitatin prgram needs t be initiated and sustained. Thrugh the infrmatin gathered frm the visitatins, items and areas f imprtance fr ur existing businesses will be revealed. With this new infrmatin, the City will better understand the brader ecnmic challenges, needs and pprtunities that lcally wned and perated businesses are facing. City/Business Cmmunity/Prperty Owner Cmmunicatins/Relatins ( In-Reach ) Prgram Build and nurture city/business cmmunity/prperty wner relatinships Be mre active with cmmunity business assciatins Establish business champin teams City staff Cmmunity business member Cmmercial Prperty Owner Technical advisr Cnduct small business/cmmercial prperty wner needs assessment thrugh n-site visits Maintain a regular business/prperty wner visitatin schedule Prvide cmment cards t receive n-ging feedback Translate materials in English and Spanish Hst quarterly business in-reach events Open huse frmat Nurture relatinships Highlight Business f Quarter Establish a business services link directly ff city hme page Prmte lcal businesses Dining Guide Merchants Guide Online Business Directry Infrm and crdinate street and utility cnstructin prjects with lcal businesses and cmmercial prperty wners Streamline planning and apprval prcesses fr existing and new businesses Review current prcesses, recmmend and adpt prcedural mdificatins Expand Current Business Assistance Prgrams Financial Assistance Grw Seaside Fund prgram Renew marketing f prgram t identify candidates IV - Page 2 Ecnmic Opprtunity Plan Page 2 f 4 Adpted

5 SMALL BUSINESS RETENTION, EXPANSION, AND ATTRACTION PROGRAM OUTLINE SBA 7(a) Energy Efficiency Financing prgram Prvide lcal markets with infrmatin regarding free assessment Technical Assistance Establish a netwrk f technical assistance resurce prviders Small Business Develpment Cuncil Mnterey Cunty Business Cuncil Mnterey Peninsula Cllege Califrnia State University Mnterey Bay Individual cnsultants Cnnect existing and new businesses with existing technical assistance resurces Develp a technical assistance resurce list/database Prvide meeting space at City Hall Imprve Physical Appearance/Beautificatin f Cmmercial Area Identify cnstructin funding t implement West Bradway Urban Village Infrastructure Imprvement Plan Cmmercial Façade Prgram Update prgram guidelines Utilize current and future windshield surveys t identify target areas fr assistance BUSINESS ATTRACTION Recruitment activities and effrts will be fcused n attracting new businesses and industries that prvide higher paying jbs while meeting the sensitivity f n impact r lw impact t the regins physical envirnment. Given the high dependence f municipalities n retail sales tax revenues, effrts tward minimizing the lst retail sales pprtunities t ther nearby lcalities is a high pririty. Attractin activities and effrt will als fcus n identifying missing business and services t reduce retail leakage. Streamline planning and apprval prcesses fr businesses Review current prcesses, recmmend and adpt prcedural mdificatins Advanced Planning General Plan and Zning Amendments Seaside East/Open space parcel Master Plan Pririty areas in the frmer Frt Ord 26 Acres suth f Light fighter Drive Surplus II Marketing Identify missing business and services: Leakage Prmtin f key pprtunity sites Participatin in reginal ecnmic develpment website Participatin at Internatinal Cuncil f Shpping Centers Cnferences and Exps IV - Page 3 Ecnmic Opprtunity Plan Page 3 f 4 Adpted

6 SMALL BUSINESS RETENTION, EXPANSION, AND ATTRACTION PROGRAM OUTLINE IV - Page 4 Identificatin f cmmunity amenities, assets and events t attract businesses and visitrs t Seaside Develpment f marketing materials t prmting cmmunity amenities, assets and events t attract businesses and visitrs t Seaside Develpment and implementatin f directinal signage prgram t the Frt Ord Natinal Mnument ACTION ITEMS (Fr discussin) 1.1 Establish an ecnmic pprtunity advisry cmmittee: This cmmittee wuld cnsist f 7-10 small business and cmmercial prperty wners representative f the diversity f the cmmunity and types f businesses in Seaside. The cmmittee wuld meet n a regular (mnthly) basis with staff t assist with the identificatin f small business needs and the implementatin f business assistance prgrams. 1.2 Initiate and sustain a frmal business visitatin prgram: 1) make a cmplete inventry f all existing businesses, 2) cntact firms t determine current situatin and needs; 3) initiate effrts t meet shrt term needs; and 4) make sure all City staff maintains a pr-business attitude in all cntacts with the business cmmunity. 1.3 Maintain updated infrmatin n City s website t agencies and rganizatins with links that have resurces and assistance fr businesses. 1.4 Cllabrate with business assciatins t develp merchants guides and nline business directry prmting shp lcal. 1.5 Make the prcess f applying fr a business license as fast as pssible with infrmatin and interactive applicatin n-line. Make the prcesses f applying fr a business license and btaining permits with the City as quick as pssible, with infrmatin and interactive applicatins and frms available n-line. Als make it easy t becme a vendr and bid n City cntracts. 1.6 Create a fast-track permitting prcess fr small and less cmplex prjects. Make the prcess fr getting apprvals and develping in the City clear with realistic time frames and avid delays nce time frames are established. Prvide single pints f cntact in City whenever pssible t help shepherd prjects thrugh the City s prcesses. 1.7 Develp and frm business assessment districts. Fees cllected thrugh business districts wuld be used t finance streetscape and lighting imprvements and maintenance, pedestrian amenities, and the prmtin f public events. 1.8 Create a cmplete Marketing Plan and Strategy. Identify and develp materials t prmte cmmunity amenities, assets and events t attract businesses and visitrs t Seaside Ecnmic Opprtunity Plan Page 4 f 4 Adpted

7 Small Business Prgrams Grw Seaside Fund Small Business Develpment Cuncil Cmmercial Façade Prgram Ecnmic Opprtunity Plan Adpted

8 The Seaside Grw Fund A Small Business Lan Fund Helping Small Businesses Grw Helping Small Businesses Grw Fr infrmatin n financing yur business call Olivia Rebanal at (503) Hw t Apply Required infrmatin includes: A brief descriptin f the prject, including prpsed surces and uses f funds. Histry f the business and its peratins Experience f the principals in perating the business r similar business activities Crprate financial statement r tax returns fr previus 3 years Current Financial Statement (may be an in-huse statement) A persnal Financial Statement f all principals with ver 20% wnership interest A credit release, authrizing GAF and the Grw Seaside Fund t btain persnal and crprate credit reprts Fr mre infrmatin r fr an applicatin package call Olivia Rebanal at (503) r via rebanal@natinaldevelpmentcuncil.rg IV - Page 5

9 The Seaside Grw Fund The Grw Seaside Fund is a unique ecnmic develpment partnership between the City f Seaside and the Natinal Develpment Cuncil s Grw America Fund, Inc. (GAF), an apprved SBA 7a lender. T qualify fr a lan, the business must engage in a legitimate fr-prfit business activity and have the ability t create permanent jbs in the cmmunity. The fund can finance healthy, successful, small businesses that need expansin capital t reach their full grwth ptential. What des the Grw SeaSide Fund Finance? The Grw Seaside Fund prvides lans fr a wide range f business purpses, including: Real Estate Acquisitin Leasehld Imprvements Machinery and Equipment Wrking Capital Refinance The Fund, des nt prvide venture capital and cannt prvide funds fr research and develpment r t satisfy equity r near-equity needs. Advantages t brrwers Lng-term financing Lw equity requirements Access t lng term capital market Funding frm $25,000 t $2,000,000 Technical Assistance Flexible Underwriting Criteria Lans tailred t individual brrwers Streamlined Applicatin Prcess Specifics n the Grw SeaSide Fund Lan Amunt, Rate and Term The Grw Seaside Fund can make lans ranging frm $25,000 t $2,000,000, at r belw market rates, fr terms up t 25 years depending n prpsed use f funds. Cllateral All lans must be adequately cllateralized. Persnal guarantees f the wners are required. IV - Page 6 What des the fund ffer a brrwer? The Fund ffers affrdable grwth capital n advantageus terms t brrwers wh create jbs and investment in ur cmmunity. The Fund wrks with lcal banks and ther lenders The Grw Seaside Fund is meant t cmplement, nt replace, existing surces f small business financing. Brrwers are encuraged t seek participatin frm their bank r ther lenders t prvide a prtin f the ttal financing. The Fund always wrks with existing lenders t structure the best financing available fr the brrwer. Helping Small Businesses Grw

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15 Marketing f Cmmunity Amenities, Assets and Events Ecnmic Opprtunity Plan Adpted

16 MARKETING OF COMMUNITY AMENITIES ASSETS AND EVENTS IV - Page 13 IDENTIFICATION OF COMMUNITY AMENITIES, ASSETS AND EVENTS TO ATTRACT BUSINESSES AND VISITORS TO SEASIDE Frt Ord Natinal Mnument Baynet and Blackhrse Glf Curses Laguna Grande and Rberts Lakes Mnterey Bay Recreatinal Trail The Dunes State Beach Events Blues in the Park Frth f July Parade Educatinal Institutins CSUMB Mnterey Cllege f Law MPC DEVELOPMENT OF MARKETING MATERIALS TO PROMOTING COMMUNITY AMENITIES, ASSETS AND EVENTS TO ATTRACT BUSINESSES AND VISITORS TO SEASIDE Ecnmic Opprtunity Plan Page 1 f 1 Adpted