June Hong Kong Jewellery& Gem Fair Exhibitor Survey Report

Transcription

1 June Hong Kong Jewellery& Gem Fair Exhibitor Survey Report 1

2 Survey Summary Total number of exhibitors: 1,979 Onsite survey Collected: 1,113 Onsite survey response rate: 56.2% [1,113 / 1,979] Online survey successfully sent out: 1,876 Online survey collected: 139 Online survey response rate: 7.4% [139/ 1,876] Total number of collected survey: 1,252 Overall response rate: 63.3%[1,252 / 1,979] 2

3 If you are exhibiting in group or themed pavilions, please tick: No. of respondent : 865 Other Country Pavilion 48% Diamonds Pavilion 16% Gemstones Pavilion 12% Pearls Pavilion Silver Jewellery Pavilion 6% 6% Jewellery Accessories, Packaging, Tools & Equipment Fine Jewellery Pavilion 4% 4% Jadeite Gallery Mounting Jewellery Pavilion Coral Pavilion Antique & Vintage Jewellery Pavilion Fine Gem Pavilion & Fine Design Pavilion Hong Kong Premier Pavilion 1% 1% 1% 1% 1% 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 3

4 If you are exhibiting in group or themed pavilions, please tick: - base: exhibitors who are exhibiting in group pavilion No. of respondent : 413 Thailand China Japan Taiwan Belgium India Italy Germany Israel USA Brazil Turkey Korea Sri Lanka Colombia ICA 4% 4% 3% 2% 2% 2% 2% 1% 1% 7% 8% 8% 9% 13% 17% 18% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 4

5 No. of respondent : 1213 Nature of business(es) of visitors Manufacturer/Supplier Wholesaler Exporter Importer Retailer Jewellery Designer Buying Agent Jewellery Trade Association Gem Laboratory / Gemologist Department / Chain Store Mail Order House / E-Tailer Gift Shop Private Jewellery Collector Publication 2% 1% 1% 1% 0% 0% 1% 0% 6% 12% 24% 45% 58% 69% 0% 10% 20% 30% 40% 50% 60% 70% 80% 5

6 1. Are you a first-time participant in this exhibition? No. of respondent: 1206 No. of respondent: % (114) 10.0% (123) First-time exhibitor Repeated exhibitor First-time exhibitor Repeated exhibitor 90.5% (1092) 90.0% (1158) 6

7 2. Did you use the fairs mobile app Mobile Buyer Guide? No. of respondent: 1185 No. of respondent: 1231 Yes 16.6% (197) 10.0% (118) Yes 83.4% (988) No 90.0% (1113) No 7

8 2. Did you use the fairs mobile app Mobile Buyer Guide? No. of respondent : How well did the mobile app meet your needs? 2.2 How likely would you be to recommend this mobile app to other attendees of the event? 40% 35% 30% 25% 20% 15% 10% 5% 0% 1 (Not at all) 6% 9% Average: % 29% 22% (Very well) 40% 35% 30% 25% 20% 15% 10% 5% 0% 8% 1 (Not at all) 8% Average: Which feature did you like most? Easy to find the location and booth number, maps 2.4 Which feature should be added? Include more detailed exhibitor profile, application for show visit, better search engine 36% 30% 18% (Very likely) *These questions are only available in 8

9 2.2 The reason(s) for respondents who did not download the mobile app: No. of respondent: 850 Other 9% Technical problems using the app No mobile device / Mobile device didn t work with app 3% 4% Not worth the effort to install the app 18% Too difficult to download / install the app 9% Not aware there was a mobile app 65% 0% 20% 40% 60% 80% 9

10 3.How did you learn about this exhibition? (Tick more than one when appropriate) No. of respondent : 1057 No. of respondent : 1235 Organiser's 6% 34% Word of mouth / Referral from industry friend 11% 28% Advertisement 23% 30% At other exhibitions 5% 47% Organiser's Website 6% 19% Organiser's printed mail 9% 23% 0% 10% 20% 30% 40% 50% At other exhibitions: SZJ14, JJF, Hong Kong International Jewellery Show 10

11 3.1. How did you learn about this exhibition? Base: exhibitors who learnt the fair from advertisement No. of respondent : 238 No. of respondent : 257 Trade publication 60% Mass media 40% Outdoor advertising 19% 0% 10% 20% 30% 40% 50% 60% 70% 11

12 4. Whatis your major product category? If your business involves in more than one category, please indicate. No. of respondent : 1196 No. of respondent : 1269 Finished Jewellery 35% 33% Gemstones 25% 29% Diamonds 27% 25% Fine Jewellery Pearls 14% 15% 25% 23% Silver Jewellery 12% 12% Mounting Jewellery & Jewellery Accessories Packaging & Technology 5% 5% 2% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 12

13 5. Which are your current (geographical) markets? No. of respondent : 1194 No. of respondent : 1259 Asia (exclude mainland China & HK region) 62% 68% Hong Kong region Mainland China 52% 53% 51% 49% Western Europe North America Middle East Eastern Europe Central & South America 36% 40% 36% 38% 30% 31% 27% 28% 22% 24% Others 2% 5% 0% 20% 40% 60% 80% 13

14 6. Which are your new target (geographical) markets? No. of respondent : 1101 No. of respondent : 1161 Asia (exclude mainland China & HK region) 48% 46% Hong Kong region 32% 35% Mainland China 50% 51% Western Europe North America Middle East Eastern Europe Central & South America 29% 28% 25% 26% 27% 30% 29% 33% 23% 26% Others 3% 5% 0% 10% 20% 30% 40% 50% 60% 14

15 7. June Hong Kong Jewellery& Gem Fair and the June edition of the Asia s Fashion Jewellery& Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company? No. of respondent: 1096 No. of respondent: % (510) Beneficial Not beneficial 40% (437) 47% (530) Beneficial Not beneficial 40% (460) No comment No comment 13% (149) 13% (152) 15

16 8. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? No. of respondent : 1178 Collect market information 5% 37% 31% 9% 4% Consolidate contacts with buyers/business partners 7% 46% 31% 10% 5% Explore new markets 8% 48% 31% 9% 4% Launch new products 4% 28% 42% 20% 6% Seek new buyers 5% 33% 33% 14% 15% Seek franchise partners/agents 6% 36% 42% 15% 2% 0% 20% 40% 60% 80% 100% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 16

17 8.1. To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (comparison of & : Fully achieved + Fully well achieved ) No. of respondent : 1178 No. of respondent : 1225 Brand Building 42% 42% Collect market information Consolidate contacts with buyers/business partners Explore new markets Launch new products Seek new buyers 32% 33% 38% 39% 42% 41% 53% 52% 56% 56% Seek franchise partners/agents 20% 21% 0% 10% 20% 30% 40% 50% 60% 17

18 9. In case you also exhibited at the June Hong Kong Jewellery& Gem Fair, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? No. of respondent : % (229) 7% (74) 11% (106) Over 20% more this year Between 0 20% more this year 24% (237) 36% (358) Around the same this year as last year Between 0 20% less this year Over 20% less this year 18

19 9.1 In case you also exhibited at the June Hong Kong Jewellery& Gem Fair, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? No. of respondent : 1004 No. of respondent : 934 Over 20% less this year 23% 28% Between 0 20% less this year 21% 24% Around the same this year as last year 32% 36% Between 0 20% more this year 11% 10% Over 20% more this year 7% 9% 0% 5% 10% 15% 20% 25% 30% 35% 40% 19

20 10. To what extent are you satisfied with the exhibition on thefollowing? No. of respondent : 1165 Move-in and move-out arrangement 9.9% 71.3% 15.3% 3.5% Official forwarding agent(s) 10.7% 71.6% 13.4% 4.3% Official stand contractor(s) 10.1% 69.4% 16.4% 4.2% Facilities and services of the exhibition centre 10.3% 68.9% 16.7% 4.2% Service of our staff onsite 11.6% 69.2% 15.5% 3.7% Service of our staff pre-show 10.4% 69.0% 17.6% 3.0% Visitor quality 5.0% 49.1% 36.9% 9.1% Visitor traffic 4.6% 37.8% 42.5% 15.1% Business opportunities 6.4% 46.3% 39.3% 8.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely satisfied Quite satisfied Not so satisfied Not satisfied at all 20

21 10.1. To what extent are you satisfied with the exhibition on thefollowing? (comparison of & : Extremely satisfied + Quite satisfied ) No. of respondent : 1165 No. of respondent : 1209 Move-in and move-out arrangement Official forwarding agent(s) Official stand contractor(s) Facilities and services of the exhibition centre Service of our staff onsite Service of our staff pre-show Visitor quality Visitor traffic Business opportunities 42% 39% 54% 55% 53% 55% 81% 86% 82% 86% 80% 81% 79% 85% 81% 87% 79% 87% 0% 20% 40% 60% 80% 100% 21

22 11. Please give an overall rating for your participation to this exhibition. (10=Excellent; 1=Very poor) No. of respondent : 1157 No. of respondent : % 20% 15% 19% 19% 22% 23% 20% Average Rating: % 14% % 5% 0% 4% 3% 3% 2% 1 (Very Poor) 6% 6% 9% 6% (Excellent) 12% 3% 4% 3% 4% 22

23 12. How useful are the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition? No. of respondent : 1101 E-invitation 10.0% 53.5% 29.1% 7.4% Listing of your company on this website of this exhibition 13.4% 56.5% 24.9% 5.2% Printed invitation 10.1% 51.5% 30.0% 8.4% Special invitation to your VIP buyers on your behalf 11.8% 50.5% 29.4% 8.3% 0% 20% 40% 60% 80% 100% Extremely useful Quite useful Not quite useful Not useful at all 23

24 12.1. How useful are the following free marketing materials / channels provided by the organiserin promoting your presence at the exhibition? (comparison of & : Extremely useful + Quite useful ) No. of respondent : 1101 No. of respondent : 1148 E-invitation 63.5% 64.0% Listing of your company on this website of this exhibition Printed invitation 61.6% 62.0% 69.9% 72.0% Special invitation to your VIP buyers on your behalf 62.3% 65.0% 55.0% 60.0% 65.0% 70.0% 75.0% 24

25 13. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. No. of respondent : 1085 Invite buyers by s 15.2% 54.1% 21.4% 3.4% 6.0% Invite buyers by mail 9.1% 41.5% 27.7% 5.6% 16.2% Invite buyers by phone calls 15.0% 46.6% 20.8% 4.2% 13.3% On-site advertising 6.3% 35.6% 27.2% 5.0% 25.9% Run advertisements prior to the exhibiton 7.1% 37.0% 26.8% 5.4% 23.7% 0% 20% 40% 60% 80% 100% Extremely effective Quite effective Not quite effective Not effective at all No applicable 25

26 13.1. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (comparison of & : Extremely effective + Quite effective ) No. of respondent : 1085 No. of respondent : 1125 Invite buyers by s 69% 72% Invite buyers by mail Invite buyers by phone calls 51% 50% 62% 63% Run advertisements prior to the exhibiton 44% 49% On-site advertising 42% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% 26

27 14. How often do you make use of the following marketing channels to promote your business? No. of respondent : 1082 Professional print 9% 27% 43% 21% Professional website 14% 33% 35% 19% Sales respresentatives/agents 19% 36% 29% 17% Trade exhibitions 37% 44% 15% 5% 0% 20% 40% 60% 80% 100% All the time Most of the time Seldom Not at all 27

28 14.1. How often do you make use of the following marketing channels to promote your business? (comparison of & : All the time + Most of the time ) No. of respondent : 1082 No. of respondent : 1095 Professional print 39% 47% Professional website 36% 48% Sales respresentatives/agents 55% 56% Trade exhibitions 81% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 28

29 15. Please tickthe jewelleryexhibition that you rate most important for your company No. of respondent : 412 September Hong Kong Jewellery & Gem Fair (Sep) Hong Kong International Jewellery Show (Mar) June Hong Kong Jewellery & Gem Fair (Jun) JCK Las Vegas Show (May) BaselWorld Fair (Apr) Vicenza Italy (Jan) Bangkok Jewellery & Gem Fair (Feb) Japan Jewellery Fair (Aug) Istanbul Jewellery Show (Mar) Hyderabad Jewellery, Pearl & Gem Fair (Jun) Gem & Jewellery India International Fair (Feb) Istanbul Jewellery Show (Oct) Delhi Jewellery & Gem Fair (Sep) Other exhibition (please specify): 14.3% 8.6% 5.6% 5.0% 2.8% 2.7% 2.0% 1.6% 1.6% 1.1% 0.6% 26.4% 44.9% 69.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Other exhibitions: Tucson, Inhorgenta Munich, US Antique show, IJT 29

30 16. What are your plans for participating in this exhibition next year? No. of respondent: % (110) 1% (14) Will participate May participate Will not participate 89% (986) No. of respondent: % (75) 2% (20) Will participate May participate Will not participate 91% (1014) 30

31 16.1. What are your plans for participating in this exhibition next year? No. of respondent : 890 No. of respondent : Analysis based on exhibitors who will participate next year A smaller booth 2% 3% A booth same size as this time 75% 77% A large booth 23% 20% 0% 20% 40% 60% 80% 100% 31