June Hong Kong Jewellery& Gem Fair June Hong Kong Jewellery & Gem Fair Visitor Survey Report. Visitor Survey Report

Transcription

1 June Hong Kong Jewellery & Gem Fair 2014 June Hong Kong Jewellery& Gem Fair 2014 Visitor Survey Report Visitor Survey Report 1

2 Survey Summary Total number of visitors: 26,103 Total number of online surveys successfully sent out: 15,844 Total number of surveys collected (online): 516 Overall survey response rate: 3.3% [516/ 15,844] 2

3 Nature of business(es) of visitors Wholesaler Manufacturer / Supplier Retailer Importer Exporter Jewellery Designer Private Jewellery Collector Buying Agent Department / Chain Store Gift Shop Gem Laboratory / Gemologist Mail Order House / E-Tailer Jewellery Trade Association Publication 5% 4% 4% 4% 2% 1% 11% 11% 20% 22% 26% 31% 36% 45% 0% 10% 20% 30% 40% 50% 3

4 1. Are you visiting this exhibition for the first time? 2014 No. of respondent: No. of respondent: % (362) Yes No 30% (154) 76% (378) Yes No 24% (120) 4

5 2. How did you learn about this exhibition? No. of respondent 2013: 498 Online media Search engine 6% 8% Invitation from exhibitor 50% Organiser's Word of mouth / Referral from industry Advertisement At other exhibitions Organiser's Website Organiser's printed mail 2% 3% 13% 16% 15% 12% 15% 14% 15% 25% 29% 37% % 10% 20% 30% 40% 50% 60% Options of online media, search engine and invitation from exhibitor are newly added in Invitation from exhibitor and organiser s are highly chosen as the way they learn about June fair. 5

6 2.1) How did you learn about this exhibition? Base: visitors who learnt the fair from advertisement Advertisement: No. of respondent 2014: 62 No. of respondent 2013: 44 Trade publications 52% 63% Mass media 27% 41% Outdoor advertising 16% 27% 0% 10% 20% 30% 40% 50% 60% 70% Some respondents ticked more than one option. 6

7 3. Do you download the Fair's mobile app? 2014 No. of respondent: No. of respondent: % (387) Yes No 22% (112) 89% (441) Yes No 11% (57) 7

8 40% 35% 30% 25% 20% 15% 10% 5% 0% 3.1 For respondents who downloaded the mobile app: 3.1 How well did the mobile app meet your needs? 4% 1 (Not at all) 4% Average: % 34% 32% (Very well) 3.3 Which feature did you like most? Exhibitor list, exhibitor details, maps No. of respondent : How likely would you be to recommend this mobile app to other attendees of the event? 40% 35% 30% 25% 20% 15% 10% 5% 0% 6% 1 (Not at all) 3.4 Which feature should be added? Exhibitor search engine, JNA award, more detailed exhibitors introduction 3% Average: % 31% 37% (Very likely) *These questions are only available in

9 3.2 The reason(s) for respondents who did not download the mobile app: No. of respondent : 362 Other 5% Technical problems using the app No mobile device / Mobile device didn t work with app 9% 9% Not worth the effort to install the app 17% Too difficult to download / install the app 9% Not aware there was a mobile app 60% 0% 20% 40% 60% 80% Other reasons: no WIFI to download, the app is not available in window8 system 9

10 4) Have you upgraded your visitor badge to Trade Buyer ID? 4.1 With Trade Buyer ID, visiting the Fair is convenient 52% (269) Yes No 48% (247) No Yes 0% 100% 0% 20% 40% 60% 80% 100% 4.2 I will recommend to my peers No 1% Yes 99% 0% 20% 40% 60% 80% 100% 10

11 5) What is your major product category? If your business involves in more than one category, please indicate. Gemstones 54% Diamond 50% Finished Jewellery 48% Pearls 34% Mounting Jewellery / Jewellery Accessories 29% Fine Jewellery 24% Packaging & Technology 23% Silver & Stainless Steel Jewellery 22% 0% 10% 20% 30% 40% 50% 60% 11

12 6) To what extent do you think your objectives for visiting this exhibition have been achieved? Collect marketing information 24.6% 53.7% 15.9% 2.5% 3.3% Consolidate contacts with suppliers / business partners 18.4% 51.6% 15.3% 4.7% 10.1% Seek new suppliers 20.7% 52.3% 18.6% 3.3% 5.0% Place orders 14.3% 38.6% 21.7% 11.0% 14.3% Seek franchisers / principals 8.5% 23.8% 22.5% 12.8% 32.4% Source new products 18.2% 47.5% 24.2% 4.7% 5.4% 0% 20% 40% 60% 80% 100% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 12

13 6.1) To what extent do you think your objectives for visiting this exhibition have been achieved? ( Fully achieved + Quite achieved ) No. of respondent 2013: 498 Collect marketing information 78% 77% Consolidate contacts with suppliers / business partners 70% 68% Seek new suppliers Place orders 53% 52% 73% 67% Seek franchisers / principals 32% 26% Source new products 66% 67% 0% 20% 40% 60% 80% 100% 13

14 7) To what extent are you satisfied with the exhibitors on the following? Registration experience 29.1% 44.8% 19.6% 6.6% Onsite information, services, signage and decoration, etc 27.1% 57.4% 13.2% 2.3% Pre-fair information from the organiser 25.8% 57.8% 14.9% 1.6% Exhibit price 10.9% 52.9% 33.5% 2.7% Exhibit range 23.4% 61.6% 14.1% 0.8% Quality of exhibitors 25.6% 67.8% 6.0% 0.6% Quantity of exhibitors 28.1% 57.0% 12.6% 2.3% Service of exhibitors 24.2% 65.9% 9.3% 0.6% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 14

15 7.1) To what extent are you satisfied with the exhibitors on the following? ( Extremely satisfied + Quite satisfied ) No. of respondent 2013: 498 Registration experience Onsite information, services, signage and decoration, etc 73.9% 88.0% 84.5% 89.0% Pre-fair information from the organiser Exhibit price 63.8% 62.0% 83.6% 91.0% Exhibit range 85.0% 86.0% Quality of exhibitors 93.4% 94.0% Quantity of exhibitors 85.1% 86.0% Service of exhibitors 90.1% 91.0% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 15

16 8.June Hong Kong Jewellery& Gem Fair and the June edition of the Asia's Fashion Jewellery& Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company? No. of respondent 2013: No. of respondent: No. of respondent: % (152) 5% (28) Yes No No comments No comment 63% 65% (336) 31% (155) 6% (31) Yes No (312) 16

17 9. In case you also visited the June Hong Kong Jewellery& Gem Fair in 2012, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? No. of respondent 2014: % (47) 11% (31) 17% (48) 12% (32) Over 20% more this year Between 0 20% more this year Around the same this year as last year Between 0 20% less this year 43% (121) Over 20% less this year 17

18 9.1 In case you also visited the June Hong Kong Jewellery& Gem Fair in 2012, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? No. of respondent 2014: 279 No. of respondent 2013: 305 Over 20% less this year 11% 12% Between 0 20% less this year 15% 17% Around the same this year as last year 41% 43% Between 0 20% more this year 12% 13% Over 20% more this year 17% 19% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 18

19 10. Please give an overall rating for your visit to this exhibition. (10=Excellent; 1=Very poor) No. of respondent 2013: % 25% 27% 23% 28% 26% 2014 Average rating: % 19% 15% 10% 5% 0% 16% 15% 12% 10% 9% 6% 6% 2% 1% 1% 1% 0% 0% % 0%

20 11. How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) No. of respondent 2013: % 25% 20% 15% 20% 18% 16% 22% 21% 25% 24% 15% 2014 Average rating: Average rating: % 10% 11% 5% 0% 6% 6% 1% 1% 1% 1% 1% 0% % 1% 20

21 11.1. How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) 30% 25% 22% 24% 20% 15% 10% 5% 0% 18% 16% 11% 6% 1% 1% 1% 1% % Promoters 46% Passives 21% Detractors 21

22 11.2. How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely) 70% (362) First-time visitor Repeated visitor 30% (154) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 33% 40% 46% 44% 31% 47% 17% 15% 17% 3% 1% 4% Total respondent First-time visitor Repeated visitor The NPS of first-time visitors is positively 24% while repeated visitors is 10%. First-time visitors generally had good impression on the June Fair. Visitor Category NPS Total respondent 13% First-time visitor 24% Repeated visitor 10% 22

23 12. How important are the following to you in your planning to visit this exhibition? Invitation from the organiser 46% 40% 12% 2% Invitation from your suppliers exhibiting at the exhibition 29% 48% 20% 3% Making appointment with your exhibitor before the exhibition 23% 42% 27% 8% Meeting other visitors at the exhibition 23% 38% 31% 8% What products will be exhibited 49% 44% 6% 1% Who will be exhibiting at the exhibition 38% 48% 12% 2% 0% 20% 40% 60% 80% 100% Extremely important Quite important Not quite important Not important at all 23

24 12.1 How important are the following to you in your planning to visit the exhibition? (Comparison of 2014& 2013: Extremely important + Quite important ) No. of respondent 2013: 498 Invitation from the organiser 86% 89% Invitation from your suppliers exhibiting at the exhibition 77% 80% Making appointments with your exhibitor before the exhibition Meeting other visitors at the exhibition 65% 65% 61% 62% What products will be exhibited 93% 94% Who will be exhibiting at the exhibition 86% 86% 0% 20% 40% 60% 80% 100% 24