Asia s Fashion Jewellery & Accessories Fair March Exhibitor Survey Report

Transcription

1 Asia s Fashion Jewellery & Accessories Fair March Exhibitor Survey Report 1

2 Survey Summary Total number of exhibitors 411 Total number of collected onsite survey 143 Overall onsite survey response rate 35% Total number of online survey successfully sent out 411 Total number of collected online survey 18 Overall online survey response rate 4.4% Total number of collected survey 161 Total response rate 40% 2

3 Group Pavilions Stainless Steel Jewellery Pavilion 15% China Pavilion 39% Korea Pavilion 13% Taiwan Region Pavilion 4% Philippines Pavilion 10% Fashion Accessories Zone 16% Sense Zone 1% 0% 10% 20% 30% 40% 50% : No. of People Answered: 102 No. of People skipped: 59 3

4 Manufacturer/Supplier 85% Exporter 48% Wholesaler Fashion Jewellery/Accessories Designer Importer 10% 8% 11% Buying Agent Publication Retailer Mail Order House/E-Tailer Department/Chain Store Related Institute/Association 3% 1% 2% 1% 1% 0% 0% 20% 40% 60% 80% 100% Some respondents ticked more than one option, so the total number is larger than 158 : No. of People Answered: 158 No. of People skipped: 3 4

5 Are you a first-time participant in this exhibition? No, 79% Yes, 21% No, 83% Yes, 17% No. of People Answered: 151 No. of People Skipped: 10 No. of People Answered: 168 No. of People Skipped: 15 5

6 How did you learn about this exhibition? Regular Exhibitors of 3FJ At other UBM Asia's exhibitions 37% 45% 46% 43% Advertisement 21% 28% Website Word of mouth 14% 13% 18% 23% Direct mail Electronic promotion At other exhibitions 4% 3% 2% 9% 10% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Some respondents ticked more than one option : No. of People Answered: 151 No. of People skipped: 10 : No. of People Answered: 167 No. of People skipped: 16 6

7 How did you learn about this exhibition? Advertisement: Trade publications 60% 71% Mass media 45% 42% Outdoor advertising 5% 39% 0% 20% 40% 60% 80% : No. of People Answered: 31 : No. of People Answered: 43 7

8 How did you learn about this exhibition? Website: 85% 100% Others 0% 15% 0% 20% 40% 60% 80% 100% 120% No. of People Answered: 34 No. of People Answered: 22 8

9 How did you learn about this exhibition? At UBM Asia s exhibitions: 9FJ 6FJ 72% 69% 86% 93% 0% 20% 40% 60% 80% 100% No. of People Answered:67 No. of People Answered:71 9

10 What is your major product category? Fashion Jewellery 77% 82% Fashion accessories 40% 41% Fashion jewellery materials 6% 14% Display & Packaging 8% 4% 0% 20% 40% 60% 80% 100% Some respondents ticked more than one option. : No. of People Answered: 156 No. of People skipped: 5 : No. of People Answered: 180 No. of People skipped: 3 10

11 Which are your current (geographical) markets? Western Europe 71% 72% North America 56% 59% Eastern Europe 41% 52% Central & South America Middle East 23% 28% 40% 40% Asia (excluding mainland China & Hong Kong) 32% 28% Mainland China 13% 17% Hong Kong 11% 17% Others 2% 8% 0% 17% 33% 50% 66% 83% Some respondents ticked more than one option. No. of People Answered: 157 No. of People Skipped: 4 No. of People Answered: 181 No. of People Skipped: 2 11

12 Which are your new target (geographical) markets? Western Europe 53% 59% North America 51% 52% Central & South America 48% 52% Eastern Europe Middle East 29% 25% 49% 51% Asia (excluding mainland China & Hong Kong) 17% 22% Hong Kong 10% 16% Mainland China 11% 14% Others 6% 3% 0% 17% 33% 50% 66% Some respondents ticked more than one option. No. of People Answered: 150 No. of People Skipped: 11 No. of People Answered: 170 No. of People Skipped: 13 12

13 To what extent do you think your objectives for exhibiting in this exhibition have been achieved? Brand Building 4% 39% 25% 15% 17% Collect market information 7% 54% 24% 9% 6% Consolidate contacts with buyers/business partners 9% 51% 24% 5% 10% Explore new markets 6% 33% 45% 14% 3% Launch new products 9% 48% 24% 9% 11% Seek new buyers 9% 37% 45% 8% 1% Seek franchise partners/agents 1% 18% 29% 20% 33% 0% 20% 40% 60% 80% 100% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable : No. of People Answered: 153 No. of People Skipped: 8 13

14 To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of & : Fully achieved + Fairly well achieved ) Launch new products Consolidate contacts with buyers/business partners Collect market information 49% 56% 58% 61% 57% 61% Seek new buyers Explore new markets Brand Building 46% 48% 38% 42% 43% 40% Seek franchise partners/agents 18% 18% 0% 10% 20% 30% 40% 50% 60% 70% : No. of People Answered: 153 No. of People Skipped: 8 : No. of People Answered: 178 No. of People Skipped: 5 14

15 In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - March in, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year? Around the same this year as last year 34% 42% Between 0-20% less this year 18% 21% Between 0-20% more this year Over 20% less this year 13% 11% 16% 26% Over 20% more this year 8% 11% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% : No. of People Answered: 106 No. of People Skipped: 55 : No. of People Answered: 131 No. of People Skipped: 52 15

16 To what extent are you satisfied with the Exhibitors on the following? Business opportunities 13% 54% 29% 4% Facilities and services of the exhibition centre 21% 60% 16% 3% Move-in and move-out arrangement 25% 60% 12% 4% Official forwarding agent(s) 24% 62% 11% 3% Official stand contractors 21% 62% 13% 4% Service of our staff on-site 28% 61% 8% 4% Service of our staff pre-show 27% 62% 10% 1% Visitor quality 16% 57% 23% 4% Visitor traffic 8% 39% 41% 11% 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all No. of People Answered: 147 No. of People Skipped: 14 16

17 To what extent are you satisfied with the Exhibitors on the following? (Comparison of & 2011: Extremely satisfied + Quite satisfied ) Service of our staff on-site Service of our staff pre-show Move-in and move-out arrangement Official forwarding agent(s) Official stand contractors Visitor quality Facilities and services of the exhibition centre Business opportunities Visitor traffic 40% 48% 59% 89% 87% 89% 86% 85% 85% 86% 84% 84% 82% 73% 74% 81% 71% 68% 0% 20% 40% 60% 80% 100% : No. of People Answered: 147 No. of People Skipped: 14 : No. of People Answered: 176 No. of People Skipped: 7 17

18 10. Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor) 30% 25% Average Rating: % 26% Average Rating: % 15% 10% 5% 0% 3% 3% 1 (Very Poor) 2% 1% 6% 6% 3% 3% 21% 16% 14% 18% 17% 16% 10% 3% 5% 2% (Excellent) : No. of People Answered: 148 No. of People Skipped: 13 : No. of People Answered: 173 No. of People Skipped: 10 18

19 How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? E-invitation 13% 54% 27% 6% Listing of your company on this website of this exhibition 15% 54% 26% 5% Printed invitation 13% 42% 36% 9% Special invitation to your VIP buyers on your behalf 15% 52% 28% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extremely useful Quite useful Not quite useful Not useful at all : No. of People Answered: 140 No. of People Skipped: 21 19

20 How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (Comparison of & : Extremely useful + Quite useful ) E-invitation 62% 67% Special invitation to your VIP buyers on your behalf 61% 67% Listing of your company on this website of this exhibition 60% 70% Printed invitation 50% 55% 0% 20% 40% 60% 80% : No. of People Answered: 140 No. of People Skipped: 21 : No. of People Answered: 165 No. of People Skipped: 18 20

21 If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. Invite buyers by s 19% 58% 16% 2% 4% Invite buyers by mail 8% 35% 34% 4% 19% Invite buyers by phone calls 11% 41% 25% 4% 19% On-site advertising 10% 40% 23% 5% 22% Run advertisements prior to the exhibiton 11% 35% 31% 3% 21% 0% 20% 40% 60% 80% 100% Extremely Extremely effective Quite effective Not quite effective Not effective at all No applicable No. of People Answered: 135 No. of People Skipped: 26 21

22 If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. (Comparison of & : Extremely useful + Quite useful ) Invite buyers by s 77% 75% Invite buyers by phone calls 52% 50% Run advertisements prior to the exhibiton 37% 46% Invite buyers by mail 36% 43% On-site advertising 31% 50% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% : No. of People Answered: 135 No. of People Skipped: 26 : No. of People Answered: 154 No. of People Skipped: 29 22

23 How often do you make use of the following marketing channels to promote your business? Professional print publications 5% 23% 49% 24% Professional website 17% 39% 32% 12% Sales respresentatives/agents 5% 26% 40% 29% Trade exhibitions 38% 50% 11% 1% 0% 20% 40% 60% 80% 100% All the time Most of the time Seldom Not at all No. of People Answered: 135 No. of People Skipped: 26 23

24 How often do you make use of the following marketing channels to promote your business? (Comparison of & : All the time + Most of the time ) Trade exhibitions 88% 82% Professional website 47% 57% Sales respresentatives/agents 31% 32% Professional print publications 28% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No. of People Answered: 135 No. of People Skipped: 26 No. of People Answered: 165 No. of People Skipped: 18 24

25 Please tick the fashion jewellery exhibition that you rate most important for your company 9FJ 57% 3FJ 51% 6FJ 25% Macef, Italy (January) Eclat de Mode/ Bijorhca, France (January) 8% 8% Other exhibition 4% EuroBijoux & Accessories, Spain (May) India Handicrafts & Gifts Fair (October) Manila F.A.M.E., the Philippines (April) 1% 2% 1% 0% 10% 20% 30% 40% 50% 60% Some respondents ticked more than one option No. of People Answered: 142 No. of People Skipped: 19 25

26 What are your plans for participating in this exhibition next year? 79% 89% 18% 9% 2% 3% Will participate May participate Will not participate : No. of People Answered: 137 No. of People Skipped: 24 : No. of People Answered: 164 No. of People Skipped: 19 0% 20% 40% 60% 80% 100% In those respondents who will participate in the exhibition, 86 people in and 86 people in want the same booth size, while 28 people in and 20 people in want a larger booth, while 13 people in and 14 people in want a smaller booth. 80% 70% 60% 50% 40% 68% 72% Same booth size Larger booth size Smaller booth size 30% 20% 10% 0% 22% 17% 10% 12% 26