Global Economic Crisis Barometer

Transcription

1 Results of the Second Global Survey of the Exhibition Industry conducted among UFI * & SISO ** Members (*) World (**) USA May

2 Survey Framework The impact of the current economic downturn on the exhibition business is of key interest to all. At the beginning of 2009, UFI decided to assess the impact of the situation by developing a Crisis based on the perceptions of our UFI members in 83 countries and including for the USA, an identical survey conducted by SISO (Society of Independent Show Organizers) of its members. The first results of this quarterly survey were published in February The current document presents the results of the second Crisis survey, conducted in April/May Many of the questions were different from the first edition, since not all questions were deemed to require evaluation on a quarterly basis. For this reason, the trends analysis will be conducted on the next survey s results (in July 2009). This second edition of the survey includes answers from AFIDA (Asociacion International de Ferias de America) members from Central & South America. Answers per country/region are mentioned at the end of this document. For questions related to this survey, please contact research@ufi.org. May

3 Executive Summary For shows occurring between 1 October 2008 and 31 March 2009: Around 7 companies out of 10 experienced a decrease in space sales (68% for B2B shows and 71% for B2C shows); the other companies maintained i or increased their sales. The situation regarding visitors/attendees is similar, except for participation in B2B shows which appeared better ( only du 62% masque experienced a decrease) Real estate (for both B2B and B2C shows) is considered the most affected sector, just ahead of construction & public works (B2B) and Textile, clothing, fashion, etc. (B2C) Generally speaking, the Middle East region seems the least affected. 79% of companies anticipate a decrease in turnover for the first half of 2009 (compared to the first half of 2008). This percentage varies from 70% (MEA) to 84% () The scale of the decrease is most often between 5 and 10% and between 10 and 25% Almost 1 company out of 2 initiated discounts (except in MEA where only 15% did so). The discount usually is, on average, less than 10%. Other specific measures were taken by 64% of companies. 84% to 92% of companies (however only 62% in the MEA) undertook or plan to undertake meaningful cost reductions in their operations. These are estimated at less than 10% for around half of them, and 10% or above for the other half. May

4 Detailed results B to B shows Space sales Visitors/attendees 5 Sectors most affected B to C shows Space sales Visitors/attendees 5 Sectors most affected Turnover for the first half of 2009 Discounts to customers? Other specific measures for customers? Cost reductions? May 2009 Number of answers per country/region 4

5 1. For shows occurring between 1 October 2008 and 31 March 2009, did your organization experience a decrease in space sales in B2B shows? If YES, % of decrease?? Replies (146 in total) Replies from the 100 companies concerned YES NO less than 5% between 5 and 10% between 10 and 25% over 25% (146) 68% 32% 18% 23% 21% 8% (37) 70% 30% 11% 22% 24% 14% (36) 83% 17% 31% 22% 22% 8% (63) 62% 38% 14% 22% 21% 50% 50% 20% 30% 0% (10) 5% May

6 2. Between 1 October 2008 and 31 March 2009, did you experience any decrease in visitors/attendees for these B2B shows? If YES, % of decrease?? Replies (144 in total) Replies from the 89 companies concerned YES NO less than 5% between 5 and 10% between 10 and 25% over 25% (144) 62% 38% 19% 26% 10% 6% (36) 69% 31% 8% 33% 19% 8% (36) 72% 28% 31% 28% 3% 11% (62) (10) 56% 30% 70% 44% 19% 26% 20% 0%10%0% 10% 2% May

7 3. Cliquez In your opinion pour (regardless modifier of le your style activities) du titre which 5 sectors of B2B shows are the most affected by the economic crisis? Cliquez pour modifier Highest ranking le style second des third sous-titres fourth fith Ranking (with % of answers for each of the 5 choices) real estate construction, public works, urban development and architecture insurance, banking, financial services, legal services transport, logistics, traffic and related equipment tourism, sports and non-cultural leisure graphic arts, advertising, communication, publishing and printing techniques home, interior decoration, office equipment, gifts and handicrafts industry, research, science and technology, subcontracting textile, clothing, footwear, leather articles, jewellery and fashion accessories 62% 51% 41% 40% 31% 36% 51% 42% 39% 36% 62% 50% 33% 31% 31% 31% 31% 70% 51% 43% 57% 38% 81% 51% 59% 29% 29% May

8 4. For shows occurring between 1 October 2008 and 31 March 2009, did your organization experience a decrease in space sales in B2C shows? If YES, % of decrease?? Replies (112 in total) (112) YES NO Replies from the 80 companies concerned less than 5% between 5 and 10% between 10 and 25% over 25% 71% 29% 21% 29% 18% 4% 71% 29% 8% 33% 25% 4% (24) (24) 75% 25% 29% 25% 17% 4% (54) (10) 74% 50% 50% 26% 26% 31% 0% 20% 30% 0% 13% 4% May

9 5. For B2C shows occurring between 1 October 2008 and 31 March 2009, did you experience any decrease in terms of visitors/attendees? If YES, % of decrease?? Replies (106 in total) Replies from the 69 companies concerned YES NO less than 5% between 5 and 10% between 10 and 25% over 25% (106) 65% 35% 19% 25% 13% 8% (22) 77% 23% 18% 36% 18% 5% (24) 58% 42% 13% 17% 13% 17% 67% 33% (51) 24% 27% 44% 56% 11% 11% 22% 0% (9) 10% 6% May

10 6. In your opinion (regardless of your own activities) which 5 sectors of B2C shows are the most affected? Cliquez pour modifier Highest ranking le style second des third sous-titres fourth fith Ranking (with % of answers among the 5 choices) real estate home, interior decoration, office equipment, gifts and handicrafts textile, clothing, footwear, leather articles, jewellery and fashion accessories tourism, sports and non-cultural leisure construction, public works, urban development and architecture art, culture, music and entertainment fairs and multisector exhibitions tourism, sports and non-cultural leisure antiques, collections, bric-a-brac transport, logistics, traffic and related equipment insurance, banking, financial services, legal services graphic arts, advertising, communication, publishing and printing techniques equipment services and printing 43% 34% 31% 31% 27% 30% 27% 27% 27% 27% 50% 33% 43% 31% 29% 45% 43% 31% 34% 40% 59% 29% 37% 37% 29% May

11 7. Are you anticipating a decrease in gross turnover in the first half of 2009 when compared with the first half of 2008? If YES, % of decrease?? Replies (161 in total) Replies from the 127 companies concerned YES NO less than 5% between 5 and 10% between 10 and 25% over 25% (161) 79% 21% 16% 29% 24% 11% (43) 84% 16% 7% 35% 23% 19% (41) 78% 22% 20% 24% 27% 7% (67) 78% 22% 18% 28% 24% 70% 30% 20% 30% 10% 10% (10) 7% May

12 8. Have you (or your company) initiated discounts to respond to your customers needs related to the economic downturn? If YES, % of decrease?? Replies (166 in total) Replies from the 79 companies concerned YES NO on average less than 10% on average 10% or more (166) 48% 52% 30% 17% (41) 56% 44% 32% 24% (42) 48% 52% 31% 17% (70) (13) 49% 15% 85% 51% 8% 8% 33% 16% May

13 9. Have you (or your company) initiated other specific measures to respond to your customers needs related to the economic downturn? Replies (157 in total) YES NO (157) 64% 36% (38) (41) 61% 71% 39% 29% (67) (11) 63% 55% 45% 37% May

14 10. Have you made or do you plan to make meaningful cost reductions in your company operations? If YES, % of decrease?? Replies (163 in total) Replies from the 138 companies concerned YES NO less than 10% 10% or above (163) 85% 15% 45% 40% (41) 85% 15% 37% 49% (39) 92% 8% 56% 36% (70) 84% 16% 44% 62% 38% 38% 23% (13) 40% May

15 Number Cliquez of pour answers modifier per le country/region style du titre (total t = 176) Middle East/ 14 Argentina 3 Austria 1 Iran 1 Cliquez Bolivia pour modifier 2 le style Belgium des sous-titres 4 Israel 1 Canada 1 Croatia 2 Jordan 3 Colombia 3 Czech Republic 1 Kingdom of Bahrain 1 Ecuador 4 Finland 1 Kuwait 1 Panama 2 France 4 Lebanon 1 Peru 1 Georgia 1 Libya 1 USA 26 Germany 10 Saudi Arabia 2 Venezuela 1 Greece 6 South 2 not identified 1 Hungary 2 United Arab Emirates 1 Italy 7 Asia / Pacific 43 Lithuania 1 Australia 3 Luxembourg 1 Azerbaijan 1 Montenegro 1 China mailand 17 India 7 Indonesia 1 Japan 1 Malaysia 1 Singapore 4 South Korea 5 Taipei 1 Thailand 2 Netherlands 4 Norway 2 Portugal 1 Romania 1 Russian Federation 6 Slovak Republic 1 Spain 5 Sweden 5 Turkey 3 Ukraine 3 United Kingdom 2 May