September Hong Kong Jewellery & Gem Fair 2015 Visitor Survey Report

Transcription

1 September Hong Kong Jewellery & Gem Fair Visitor Survey Report 9JG15 Visitor Survey Report 1

2 Survey Summary Total number of visitors: 37,756 Invited online survey: 35,182 Total number of survey collected (online): 1,186 Overall online response rate: 3.37% [1,186/35,182] 9JG15 Visitor Survey Report 2

3 Exhibiting history and nature of business(es) Exhibiting history Nature of Business(es): (Tick more than one when appropriate) Number of Respondents: 1,148 Repeated 68% First Time First Time 32% Repeated 32% 68% 40.9% 59.1% Number of Response: 332 Retailer 39% Wholesaler 37% Manufacturer/Supplier 33% Importer 31% Exporter 25% Jewellery Designer 20% Buying Agent 12% Private Jewellery Collector 10% Gem Laboratory / Gemologist 5% Gift Shop 5% Department / Chain Store 5% Mail Order House / E-Tailer 4% Jewellery Trade Association 3% Publication 1% 0% 10% 20% 30% 40% 50% 9JG15 Visitor Survey Report 3

4 Q7.1/ How did you learn about this exhibition? (Tick more than one when appropriate) Number of Response: 1,919 Number of Response: 824 Invitation from Exhibitor 23% 40% Word of mouth / Referral from industry friend 20% 30% Organiser s 15% 25% Advertisement 9% 14% Organiser s printed mail Organiser s website 8% 10% 8% 15% At other exhibitions 2% 6% Online media Others, please specify: 4% 5% 13% Search engine 3% 23% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 9JG15 Visitor Survey Report 4

5 Q7.2/ How did you learn about this exhibition? (Tick more than one when appropriate) [Based on visitors who learnt about the fair from advertisement] Trade publications 58% 64% Mass media 31% 38% Outdoor advertising 11% 27% 0% 10% 20% 30% 40% 50% 60% 70% Number of Respondents: 526 Number of Respondents: 92 9JG15 Visitor Survey Report 5

6 Relatively low usage rate of the fair mobile app between exhibitors, yet mobile app users are fairly satisfied with the app. 2.1/ How well did the MOBILE APP meet your needs? Q2 Do you download the Fair's mobile app? 5 (Very well) 21% Number of Respondents: 1, % 34% 2 11% Downloaded 22% 1 (Not at all) 8% Yes, I did 0% 5% 10% 15% 20% 25% 30% 35% 40% 2.2/ How likely would you be to recommend this MOBILE APP to other attendees of the event? Did not download 78% 5 (Very well) 4 23% 31% 3 26% 2 11% 1 (Not at all) 10% 0% 5% 10% 15% 20% 25% 30% 35% 9JG15 Visitor Survey Report 6

7 Q3/ Have you upgraded your visitor badge to Trade Buyer ID? Have you upgraded your visitor badge to Trade Buyer ID? I. With Trade Buyer ID, visiting the Fair is convenient. II. I will recommend to my peers No 3% No 3% No, I have not 52% Yes, I have 48% Yes 97% Yes 97% No, I have not 53% Yes, I have 47% * Both and results are the same * Both and results are the same Number of Respondents: 503 Number of Respondents: 497 Number of Respondents: 379 Number of Respondents: 376 Number of Respondents: 1,090 Number of Respondents: 824 9JG15 Visitor Survey Report 7

8 Q10.1/ What pavilions did you visit? CEC Number of Respondents: 5,085 Number of Respondents: % 60% 60% 61% 55% 50% 40% 30% 20% 10% 47% 44% 45% 41% 40% 39% 34% 38% 34% 36% 32% 29% 31% 29% 27% 39% 26% 27% 21% 17% 25% 15% 8% 13% 0% 9JG15 Visitor Survey Report 8

9 Q10.2/ What pavilions did you visit? AWE Number of Respondents: 2,222 Number of Respondents: % 60% 62% 59% 53% 50% 40% 30% 42% 39% 36% 42% 43% 35% 30% 20% 10% 3% 6% 0% Gemstone Pavilion Diamond Pavilion Fine Gem Pavilion Packaging, Tools & Equipment Pearl Pavilion Other Country Pavilion 9JG15 Visitor Survey Report 9

10 Q8.1/ To what extent are you satisfied with the exhibition in the following aspects? Number of Respondents: 954 Number of Respondents: 824 Number of Respondents: 980 Combining responses of Rating 5 and Rating 4 * Number of Respondents: 824 Combining responses of Extremely satisfied and Quite satisfied * Collect market information 55% Collect market information 82% Source new products 49% Source new products 72% Find new suppliers 47% Find new suppliers 66% Consolidate contacts with suppliers/ business partners 46% Consolidate contacts with suppliers/ business partners 72% Place orders 35% Place orders 52% Find franchisers / principals 18% Find franchisers / principals 30% 0% 10% 20% 30% 40% 50% 60% 0% 20% 40% 60% 80% 100% *Cannot compare directly between and findings due to change of scale. 9JG15 Visitor Survey Report 10

11 Q9.1/ To what extent are you satisfied with the exhibition in the following aspects? Number of Respondents: 953 Number of Respondents: 824 Combining responses of Rating 5 and Rating 4 * Combining responses of Extremely satisfied and Quite satisfied * Quantity of exhibitors 74% Quantity of exhibitors 94% Quality of exhibitors 67% Quality of exhibitors 95% Exhibit range 64% Exhibit range 91% Service of exhibitors 59% Service of exhibitors 91% Onsite information, services, signage and decoration, etc. 55% Onsite information, services, signage and decoration, etc. 90% Service from the Organiser 54% Service from the Organiser No this option in Pre-fair information from the organiser 54% Pre-fair information from the organiser 86% Registration experience 51% Registration experience 82% Exhibit price 38% Exhibit price 68% 0% 20% 40% 60% 80% 0% 20% 40% 60% 80% 100% *Cannot compare directly between and findings due to change of scale. 9JG15 Visitor Survey Report 11

12 Q11/ In case you also visited the September Hong Kong Jewellery & Gem Fair in, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? Over 20% less this year 10% 17% Between 0 20% less this year 17% 18% Around the same this year as last year 38% 45% Between 0 20% more this year 13% 12% Over 20% more this year 14% 16% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Number of Respondents: 648 Number of Respondents: 824 9JG15 Visitor Survey Report 12

13 Q12/ As part of this One Fair Two Venues concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). Are you going to source: 40% 38% 35% 30% 27% 25% 20% 21% 15% 14% 10% 5% 0% Both Raw materials and finished jewellery at two venues Finished Jewellery at HKCEC Raw materials at AWE Packaging, Tools & Equipment at AWE Number of Respondents: 925 New question to learn the buyer s buying behaviour 9JG15 Visitor Survey Report 13

14 Q13/ How many days will you spend at the September Hong Kong Jewellery & Gem Fair for sourcing? Number of Respondents: Days 12% 5 Days 14% 4 Days 17% 3 Days 24% 2 Days 20% 1 Day 13% 0% 5% 10% 15% 20% 25% 30% New question to learn how many days that buyers will spend at the fair. 3 days is critical for us as our fair overlaps 3 days for AWE & CEC. It is believed that these group of buyers will visit two venues to source different products. 9JG15 Visitor Survey Report 14

15 Q14/ September Hong Kong Jewellery & Gem Fair and the September edition of the Asia s Fashion Jewellery & Accessories Fair are held concurrently at AWE each year. Do you think this arrangement is beneficial for your company? 70% 60% 58% 55% 50% 40% 30% 34% 33% 20% 12% 10% 8% 0% Yes No No Opinion Number of Respondents: 921 Number of Respondents: 824 9JG15 Visitor Survey Report 15

16 Q4.2/ Overall, how would you rate your satisfaction with your experience at September Hong Kong Jewellery & Gem Fair? (0 = Extremely dissatisfied, 10 = Extremely satisfied) 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 18.8% 17.6% 17.8% 14.7% 11% 8% 29.4% 27.1% 24% 20.7% 24.4% 17% Average Rating * 11.0% 9.8% 13% 13% Average Rating 9.075* Average Rating / CSAT % 0.0% Extremely satisified, % 2.7% 5% 0.9% 0.5% 0.8% 0.5% 4% 2% 1% 1% 0.2% 0.0% 0.2% 0.1% Extremely dissatisfied, 0 * (on a scale of 1-10 point scale) and (on a scale of 0-10 point scale) findings has been adjusted due to change of scale. Number of Respondents: 1,078 Number of Respondents: Number of Respondents: 1,243 9JG15 Visitor Survey Report 16

17 Q6.1/ How likely are you to recommend September Hong Kong Jewellery & Gem Fair to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely) * (on a scale of 1-10 point scale) and (on a scale of 0-10 point scale) findings has been adjusted due to change of scale. 35% Number of Respondents: 1,064 Number of Respondents: % 30% 25% 20% 15% 10% 21.3% 17.8% 15.3% 21.2% 19.7% 17.4% 15.5% 9.5% 9.0% 9.2% Average rating = 9.075* Average rating = % 0% 10 Extremely likely 3.6% 2.7% 2.3% 0.1% 1.0% 1.0% 1.4% 0.9% 0.0% 0.2% Not at all likely Out of 1,064 visitors who took this question, 21.3% of the exhibitors gave a rating of 10 and 15.3% of the visitors gave a rating of % of the visitors gave a rating 9 and 10 Reasons for recommending the September Fair include:- high level of professionalism, excellent exhibitors profile, good security arrangement, well-organised trade fair and Organiser s quality service, among others. Reasons for not recommending the Fair include:- insufficient shuttle bus service during peak hours, new security measures are time consuming, prefer all exhibitors in 1 venue, long registration time. 9JG15 Visitor Survey Report 17

18 Q15.1/ How important are the following to you in your planning to visit this exhibition? Number of Respondents: 898 Combining responses of Rating 5 and Rating 4 * Number of Respondents: 824 Combining responses of Extremely important and Quite important * Meeting other visitors at the exhibition 41% Meeting other visitors at the exhibition 69% Making appointment with the exhibitors before the exhibition 40% Making appointment with the exhibitors before the exhibition 69% What products will be exhibited 65% What products will be exhibited 91% Who will be exhibiting at the exhibition 55% Who will be exhibiting at the exhibition 86% Invitation from your suppliers exhibiting at the exhibition 53% Invitation from your suppliers exhibiting at the exhibition 82% Invitation from the organiser 62% Invitation from the organiser 87% 0% 10% 20% 30% 40% 50% 60% 70% 0% 20% 40% 60% 80% 100% *Cannot compare directly between and findings due to change of scale. 9JG15 Visitor Survey Report 18

19 Q16.1/ Please select the exhibition that you rate most important for your company to visit. (Please tick only one when appropriate) Number of Respondents: 883 Number of Respondents: 824 Delhi Jewellery & Gem Fair (Sep) Hyderabad Jewellery, Pearl & Gem Fair (Jun) Istanbul Jewellery Show (Oct) Istanbul Jewellery Show (Mar) Japan Jewellery Fair (Aug) Gem & Jewellery India International Exhibition (Mar) Vicenzaoro Winter (Jan) Bangkok Gems & Jewelry Fair (Sep) Other exhibition BaselWorld Fair (Mar) June Hong Kong Jewellery & Gem Fair (Jun) JCK Las Vegas Show (May) 0.4% 0.2% 0.4% 0.2% 0.1% 1.0% 0.5% 1.0% 1.5% 1.2% 0.7% 1.2% 2.4% 2.2% 2.8% 2.8% 3.9% 2.9% 5.7% 3.7% 4.4% 4.2% 4.9% 4.4% Hong Kong International Jewellery Show (Mar) 16.7% 21.6% September Hong Kong Jewellery & Gem Fair (Sep) 55.6% 53.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 9JG15 Visitor Survey Report 19

20 Q5/ How likely would you be to visit September Hong Kong Jewellery & Gem Fair again in the future? (0 = Not at all, 10 = Extremely likely) Number of Respondents: 1, % 30.0% 25.0% 80% of the visitors gave a rating 7 to % 20.0% 18.7% 16.3% 15.0% 13.5% 10.0% 7.0% 6.6% 5.0% 0.0% 0.5% 0 No at all likely 1.0% 0.8% 2.2% 2.1% Extremely likely 9JG15 Visitor Survey Report 20