MINNEAPOLIS ST. PAUL VISITOR COUNTS AND PROFILE. Kevin Hanstad April 28, 2016

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1 MINNEAPOLIS ST. PAUL VISITOR COUNTS AND PROFILE Kevin Hanstad April 28, 2016

5 Billion Average Age: 46 Average Income:

Daytrippers Those that did Stay Overnight

3 Nights 70% Leisure and 30% Business Spent

2 SUMMARY 32 Million People Visited Minneapolis-St. Paul in 2015 and Spent $7.5 Billion Average Age: 46 Average Income: $95,000 Average Number of Times Visited: 3 Three out of Four were from Minnesota, Wisconsin, Iowa or the Dakotas 50% were Daytrippers Those that did Stay Overnight Stayed 2.3 Nights 70% Leisure and 30% Business Spent $77 per Person per Day Key Activities: Sports, Family Events, Volunteerism, Festivals & Fairs, Shopping 2

3 MINNEAPOLIS- ST. PAUL VISITORS (MILLIONS) Source: D.K. Shifflet & Associates, Ltd. 3

4 $5.9 $6.5 $6.9 $7.1 $7.4 $7.5 MINNEAPOLIS- ST. PAUL VISITOR SPENDING (BILLIONS) Source: D.K. Shifflet & Associates, Ltd. 4

5 MINNEAPOLIS- ST. PAUL LEISURE VISITORS (MILLIONS) Source: D.K. Shifflet & Associates, Ltd. 5

6 $4.0 $4.5 $4.7 $5.0 $5.1 $5.2 MINNEAPOLIS- ST. PAUL LEISURE VISITOR SPENDING (BILLIONS) Source: D.K. Shifflet & Associates, Ltd. 6

7 MEET MINNEAPOLIS GOAL: 36.8 MILLION VISITORS IN Sources: D.K. Shifflet & Associates, Ltd Meet Minneapolis

8 GENDER Female 45% Male 55% Person-Stays Based, n = 1,512 8

9 AGE 18 to 34 32% Average Age to 54 40% % Person-Stays Based, n = 1,512 9

10 GENERATION Millennials (34 and Younger) 28% GenX (35 to 50) 34% Boomers (51 to 69) 30% Silent/GI (70 and Older) 8% Person-Stays Based, n = 1,512 10

11 SPENDING BY GENERATION Millennials (34 and Younger) $300 GenX (35 to 50) $414 Boomers (51 to 69) $346 Silent/GI (70 and Older) $334 Source: D.K. Shifflet & Associates, Ltd Stays Based, n = 4,498 11

12 $77.00 EXPENDITURES PER PERSON PER DAY $37.10 $28.60 $18.30 $9.20 $2.30 Person-Days Based, n = 1,448 Excluding Transportation 12

13 HOUSEHOLD INCOME < $50K 29% Average Income $95,754 $50K to $74,999 $75K to $99,999 15% 19% $100K to $149,999 20% $150K+ 17% Person-Stays Based, n = 1,512 13

14 91% ETHNICITY 5% 3% 2% 1% White Black Hispanic Asian Other/Mixed Person-Stays Based, n = 1,504 Multiple Responses 14

15 SEXUAL ORIENTATION 30.9 Million Visitors in Total 618,000 GLBT Visitors Prefer to Not Answer 2% GLBT 2% Heterosexual 96% Person-Stays Based, n = 1,512 15

16 OK 1% FL 1% CA 2% NH 2% NE 2% IL 3% MO 1% Other 10% STATE OF ORIGIN ND 5% MN 45% SD 6% IA 7% WI 15% Person-Stays Based, n = 1,509 16

17 STATE OF ORIGIN Three- Quarters of Visitors are from the Five State Area Person-Stays Based, n = 1,509 17

18 CITY OF ORIGIN Other 23% MSP 39% Green Bay 2% Milwaukee 2% Boston 2% Rochester 2% Chicago 3% La Crosse 3% Duluth 3% Madison 5% Des Moines 5% Fargo 5% Sioux Falls 6% Person-Stays Based, n = 1,506 18

19 Air 7% Bus 2% Train 1% TRANSPORTATION TO MSP 274 Miles One Way on Average Auto 90% Person-Stays Based, n = 1,512 19

20 Two Males or Two Females 7% Three+ Adults 4% Children Present 11% TRAVELING PARTY One Male + One Female 23% One Adult 55% 1.7 Persons on Average Stays Based, n = 1,512 20

21 PURPOSE OF STAY Business 29% Leisure 71% Person-Stays Based, n = 1,512 21

22 PURPOSE OF LEISURE STAY Celebration/ Reunion 18% Medical 3% Visit Friends/ Relatives 37% Vacation 20% Other 22% Person-Stays Based, n = 1,074 22

23 LENGTH OF STAY Day Trip 50% One Night 22% Average Among Overnight Visitors: 2.3 Nights Two Nights 3 Nights 6% 14% 4+ Nights 8% Stays Based, n = 1,512 23

24 ACCOMMODATIONS Other 1% Non-Paid 34% Hotel 61% Paid Non Hotel 4% Person-Stays Based, n =

25 27% 26% 22% ACTIVITY PARTICIPATION 19% 6% 5%5%5%5% 4%4%4%4% 3%3%3%3%3%3%3%3% 3% 2%2%2%2%2%2% 1%1%1%1%1%1%1%1%1%1%1% Stays Based, n = 1,512 25

26 ACTIVITY PARTICIPATION INDEXED TO TOTAL U.S Stays Based, n = 1,512 26

27 SPORTS IS ONE OF THE PRIMARY REASONS VISITORS COME TO MINNEAPOLIS- ST. PAUL Stays Based, n = 1,512 Activity Participation Indexed to Total U.S. 27

28 NUMBER OF VISITS IN PAST THREE YEARS One Two to Three 18% 29% Average: 9.2 Four to Nine 23% 71% Repeat Rate Ten to % 14% Person Stays Based, n =

PLANNING TRIP TO MSP None Friend/Family Recommendation Google Maps, MapQuest, Etc. Resources Used 16% 14% 48% Google, Yahoo, Bing, Etc. 12% Hotel Chain Websites Expedia, Priceline, Etc.

29 PLANNING TRIP TO MSP None Friend/Family Recommendation Google Maps, MapQuest, Etc. Resources Used 16% 14% 48% Google, Yahoo, Bing, Etc. 12% Hotel Chain Websites Expedia, Priceline, Etc. Attraction Websites Destination Websites Printed Visitor Guides TripAdvisor, Yelp, Etc. Online Visitor Guides AAA Travel Guides Facebook, Twitter, Etc. 7% 5% 4% 3% 3% 2% 2% 1% 1% Stays Based; n = 1,439 29

30 52% 48% MSP USA RESOURCES USED IN TRIP PLANNING 17% 16% 14% 12% 12% 10% 7% 7% 6% 6% 5% 3% 4% 4% 4% 3% 3% 1% 3% 2% 2% 2% 2% 2% 1% 1% 1% 0% Stays Based, n = 1,439 30

31 QUARTER TRIP STARTED Jan-Mar Apr-Jun Jul-Sep Oct-Dec 28% 18% 26% 28% Stays Based, n = 4,652 31

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