Contents. What is mallowstreet? mallowstreet Clients. Online: The Feed. Additional Online Opportunities. What is mallowstreet University?

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2 Contents What is mallowstreet? 4 5 mallowstreet Clients 6 Online: The Feed 8 11 Additional Online Opportunities 12 What is mallowstreet University? 13 Event Module 1: Dinners Event Module 2: Investment Focus 16 1 Event Module 3: mallowstreet Live Event Module 4: Roadshows Event Module 5: Indabas Event Module 6: Summits mallowstreet Mobile 26 Contact Us 2

What is? mallowstreet.com is a social network and an educational events portfolio for professionals in the UK institutional pensions community. 3,100 50 mallowstreet.

3 What is? mallowstreet.com is a social network and an educational events portfolio for professionals in the UK institutional pensions community. 3, mallowstreet.com is the ONLY secure and verified online community for pension funds, their consultants, advisors and other institutional investors. mallowstreet.com allows any of our clients to interact with a community of over 3,000 industry professionals 24 hours a day, 365 days a year. mallowstreet University events deliver over 40 opportunities a year for our clients to spend meaningful and quality time with our community members. 85% 680 By using a combination of mallowstreet.com and mallowstreet University events our clients can identify which of their solutions are best suited to specific pension funds in the community. Both the mallowstreet platform and mallowstreet University events are PMI accredited and are eligible for CPD points. 1, 88% Community breakdown: Trustees Advisors 14% 5% 34% Pension fund sizes represented: 3bn + 1bn 3bn 3% 1% 19% Expert Contributors Solution Providers 4% 500m 1bn 200m 500m 14% 13% 10m 200m 4 5

4 Clients 6

5 The Feed mallowstreet.com Our users made it clear: they want to consume all of their industry information in a single place. We listened and the introduction of The Feed does just that. The Feed is where our members find the latest thoughts, comments, videos and whitepapers from their industry peers. This makes it easier to add and easier to consume pensions related content all in the same place. All of our blogs, forums, videos, papers and surveys can now be found in The Feed. We publish content generated by the community, by expert contributors, and by our own social media team. We have also created a specific content portal for learning called the CPD Centre. This is a section of the site built to provide high quality research and informative content for members, with the added bonus of tracking CPD time for trustees. There are two subscriptions a company can buy to access The Feed: 1. Company Subscription: a one-size-fits-all, company-based option Ability to publish pre-existing content pieces to The Feed, but users cannot directly interact with the community through the comments and messaging systems Your company profile, showing logo and company name, will appear alongside any content published to The Feed This subscription is resource-light and allows a notable company presence on The Feed without the need to generate custom content and responses The table on page 9 lists the benefits of both opportunities. 2. Company Plus Subscription: a flexible, individual-based option This subscription allows for individual user profiles within your company profile you can publish content as the Company or as a named individual to The Feed Individual user profiles have the ability to interact with the community through the comments and messaging systems This is the ideal way to raise the profile of key members of your organisation and to embrace the only dedicated social media platform in our industry COMPANY SUBSCRIPTION FFCompany Profile and Logo displayed FFRead Only Access Directory (members, organisations and pension funds) The Feed (showing company posts and posts from individuals in the community) FFCompany Posts Events 4 per year posted to The Events Listings Research Papers 2 per month posted to The Feed and CPD Centre Product Fact Sheets 2 per month posted to The Feed and CPD Centre Videos 2 per month posted to The Feed and CPD Centre FFReports CPD Centre relevant statistics COMPANY PLUS SUBSCRIPTION All of the above plus FFIndividual user profiles, bio and photo (linked to company) FFIndividual User Access Directory (members, organisations and pension funds) connect/follow, start private discussions Receive alert notifications Personal contributions to The Feed post/comment/participate in discussions or on content pieces FFCompany Posts (Increases To) Events 12 per year posted to The Events Listings Research Papers 4 per month posted to The Feed and CPD Centre Product Fact Sheets 4 per month posted to The Feed and CPD Centre Videos 4 per month posted to The Feed and CPD Centre FFCommunity s (Increases To) 2 Sponsored s per year FFReports Full Feed statistics (headline site statistics in addition to company specific) 1,400 Annually ( 1,450/month) Additional Fee 5,400/Per User Annually ( 450/month per user) 8 9

Below is a visual explanation of the differences between Company Subscription and

Company Subscription Posts Here are examples of the different read-only content

Company Plus Subscription Posts Company Plus gives the ability to post as a named

Messaging Individual users have the ability to send/receive private messages.

6 Below is a visual explanation of the differences between Company Subscription and Company Plus Subscription options. Company Subscription Posts Here are examples of the different read-only content types that a Company Subscription is able to post. Company Plus Subscription Posts Company Plus gives the ability to post as a named individual, allowing the user to interact and respond to comments from the community. Messaging Individual users have the ability to send/receive private messages. Video Individual User Profile The area shows your connections with other community members, your top content and areas of interest. Article Research Paper Post Product Fact Sheet 10 11

7 Additional Online Opportunities for Sponsorship What is University? ONLINE ADVERTISING There are three key tenancy positions available to advertisers: Left hand rail 300 x 600 Half Page (pinned) 100% SOV 5,000 p/m Right hand rail 300 x 600 Half Page (pinned) 100% SOV 5,000 p/m Top of page 28 x 90 Leaderboard 100% SOV 5,000 p/m COMMUNITY S Average of 3.3 minutes dwell time mallowstreet sends out two community s per week to registered members. s are sent on Tuesdays and Fridays and are available for sponsorship. 19% Community Sponsor Single 1, s 2, s 4,500 open rate mallowstreet University is a series of educational events (modules) run in collaboration with different sponsoring organisations, helping to establish a centre of excellence for learning and understanding for the institutional pensions industry. With six different modules to choose from, there is a style to suit the learning preference of every attendee. Each mallowstreet University module is awarded scores from 1-10 in the following key areas, depending on how much the module helps: OTHER Homepage Takeover Search Sponsor Surveys Lead Generation Mobile Sponsorship Exclusive 2,500 p/day 2,000 p/m 250 p/respondent 250 p/lead 8,000 p/m Online Thought Leadership Distribution Papers/Videos/Products 2 articles p/m 3,000 4 articles p/m 5,000 8 articles p/m 8,000 Display Advertising Pinned Ratio 1:5 5,000 p/m Relationships: develop and build deep relationships within the institutional market Collaboration: effect change through the twin goals of collaboration/innovation Education: the continued education of the institutional market (as this is paramount to an effective and responsive community) Distribution: distribute products or services to targeted, responsive investors 1-10 Relationships Innovate/ Collaborate Education 1-10 Distribution 12 13

University Events Module #1: Dinners We host a number of bespoke mallowstreet University Dinners throughout the year, and they are the most popular event module on the mallowstreet calendar.

Ian Maybury Independent Trustee The dinners allow the sponsor the opportunity to spend up to three hours with a select group of investment decision makers, including an independent facilitator, from

We partner with AVEQIA, an award winning Scandinavian kitchen, where guests work together alongside top chefs to prepare a three-course meal.

8 University Events Module #1: Dinners We host a number of bespoke mallowstreet University Dinners throughout the year, and they are the most popular event module on the mallowstreet calendar. We have run almost 100 dinners since we started hosting them six years ago. A most enjoyable evening, an interesting presentation with good participation and a comfortable venue with good food. Ian Maybury Independent Trustee The dinners allow the sponsor the opportunity to spend up to three hours with a select group of investment decision makers, including an independent facilitator, from UK institutional pension funds. Module Sponsorship Fee 6,000 for 6 delegates & 1,000 for each additional delegate (up to a maximum of 12) Want to try something a bit different? We partner with AVEQIA, an award winning Scandinavian kitchen, where guests work together alongside top chefs to prepare a three-course meal. This event is rated highly by members who value collaboration and interaction as well as wanting to improve their skills in the kitchen. 5 Win Ratio: Build Deep Relationships Innovate/Collaborate Education Distribution Dinner Details: Subject: Subject is chosen by the sponsor with advice from the mallowstreet team Location: London/Regional (sponsors office or private dining room), AVEQIA Timings: 18:30 21:00 Attendees: Scheme decision makers and pension fund advisors only No. of Attendees: 6 12 No. of Sponsors: Exclusive sponsorship A big thanks for the dinner event really well organised and a good audience. I thought there was some good conversation and lots of questions, which was great. GCM Investments

University Events Module #2: Investment Focus I really liked the diversity of the strategies in the sessions.

Adam Sorab The BUPA Pension Scheme With fourteen delegates in attendance, the morning features four sponsors presenting in-rotation to two intimate groups of approximately seven delegates.

Targeted approach Delegates are hand-picked and individually recruited in the months preceding the event, according to their areas of interest.

9 University Events Module #2: Investment Focus I really liked the diversity of the strategies in the sessions. 4 These half-day educational workshops allow trustees, pensions managers and key decision makers to keep up to date and informed of critical developments in the pensions industry. Adam Sorab The BUPA Pension Scheme With fourteen delegates in attendance, the morning features four sponsors presenting in-rotation to two intimate groups of approximately seven delegates. Each sponsor presents twice in 45-minutes sessions; both a 35-minute presentation followed by a 10-minute Q&A. Targeted approach Delegates are hand-picked and individually recruited in the months preceding the event, according to their areas of interest. Each of the delegates will also be asked to submit their sponsor questions in advance, with each sponsor choosing a selection to answer before the event. Investment Focus Details: Subject: Each sponsor to present a unique focus or approach on a specific subject matter/asset...matter/asset class Location: Timings: Attendees: No. of Attendees: 14 No. of Sponsors: London 08:30 13:00 (inclusive of lunch) Trustees and advisors only 4 Sponsor sessions available 1 2 Representatives per sponsoring organisation Module Sponsorship Fee Cost Per Sponsor:,950 Win Ratio: Build Deep Relationships Innovate/Collaborate Education Distribution Thank you for having UBS along today. We enjoyed the event and liked the format/timings of the event. UBS Asset Management 16 1

University Events Module #3: mallowstreet Live These are discussions streamed live to the

Each event has just one sponsor and they are hosted at the mallowstreet studio in the city.

institutional pensions) for two months: onemonth pre- and one month post-event.

mallowstreet approval) London Timings: 10:00 10:40 Viewers: No.

10 University Events Module #3: mallowstreet Live These are discussions streamed live to the mallowstreet community. Each event has just one sponsor and they are hosted at the mallowstreet studio in the city. The live broadcast is actively promoted to the community (key decision makers in institutional pensions) for two months: onemonth pre- and one month post-event mallowstreet Live Details: Subject: Location: Chosen by the sponsor (subject to mallowstreet approval) London Timings: 10:00 10:40 Viewers: No. of Sponsors: The mallowstreet online community Exclusive sponsorship 1 Representative on the panel Module Sponsorship Fee 5,950 Win Ratio: Build Deep Relationships Innovate/Collaborate Education Distribution 18 19

University Events Module #4: Roadshows mallowstreet Roadshows are designed to offer regional based members of the community access to mallowstreet in-person events.

11 University Events Module #4: Roadshows mallowstreet Roadshows are designed to offer regional based members of the community access to mallowstreet in-person events. Roadshows are run in multiple locations across the UK: Birmingham, Dublin, Edinburgh and Manchester. A very informative and participative event. Well organised with good speakers. A great use of time. Would recommend without hesitation. Robin Bell AIB Group UK Pension Scheme Module Sponsorship Fee Cost Per Sponsor: 9,950 Win Ratio: Build Deep Relationships Innovate/Collaborate Education Distribution These events have proved very popular with members as the mallowstreet brand has continued to expand across the country and beyond. Roadshow Details: Subject: Location: Timings: Attendees: No. of Attendees: 8-10 No. of Sponsors: Chosen by sponsor (subject to mallowstreet approval) Regional: Birmingham, Dublin, Edinburgh and Manchester 09:00 13:00 (inclusive of lunch) Trustees and advisors only 2 Sponsor sessions available 1 2 Representatives per sponsoring organisation A very useful event for schemes and asset managers, with a good balance in the number of attendees and the subject matter covered. M&G Investments

University Events Module #5: Indabas Our Indabas* offer sponsors and delegates the opportunity to spend a full day together in a challenging, educational environment.

*An indaba (pronounced in-dar-bah) is an important conference held by the izinduna (principal men) of the Zulu or Xhosa people. The term comes from a Zulu language word meaning business or matter.

Vicki Pickering BP Pension Fund 8 8 9 Module Sponsorship Fee Cost Per Sponsor: 19,950 Win Ratio: Build Deep Relationships Innovate/Collaborate Education Distribution Indaba Details: 8 Subject: Each

12 University Events Module #5: Indabas Our Indabas* offer sponsors and delegates the opportunity to spend a full day together in a challenging, educational environment. Similar in style to our Summit events, the day features a mixture of keynote speakers, sourced from a variety of walks of life, interspersed with five investment masterclass sessions. *An indaba (pronounced in-dar-bah) is an important conference held by the izinduna (principal men) of the Zulu or Xhosa people. The term comes from a Zulu language word meaning business or matter. One of the best conferences attended. Unusual mix of pension investment and management topics. Held my interest all day. Vicki Pickering BP Pension Fund Module Sponsorship Fee Cost Per Sponsor: 19,950 Win Ratio: Build Deep Relationships Innovate/Collaborate Education Distribution Indaba Details: 8 Subject: Each sponsor to present a unique focus or approach on a specific subject matter/asset...matter/asset class Location: Timings: Attendees: No. of Attendees: 18 No. of Sponsors: London 08:30 1:30 (followed by drinks reception) Senior trustees and investment decision makers 5 Sponsor sessions available 2 Representative per sponsor The Indaba is an excellent opportunity to engage with an outstanding group of decision makers and asset managers. The day is excellently balanced between investment content and stimulating discussions of a broader social context. Schroders

Summit Details: Subject: Location: Timings: Attendees: University Events Module #6: Summits Our flagship events, the mallowstreet Summits offer delegates the opportunity to spend three days together

Designed to offer expert investment insight, as well as the opportunity to both collaborate and innovate as an industry, these events are the highlight of the annual calendar.

landscape. Subject matter is themed around pressing industry issues UK No. of Attendees: 25 No.

13 Summit Details: Subject: Location: Timings: Attendees: University Events Module #6: Summits Our flagship events, the mallowstreet Summits offer delegates the opportunity to spend three days together in a relaxed, educational environment. Designed to offer expert investment insight, as well as the opportunity to both collaborate and innovate as an industry, these events are the highlight of the annual calendar. Strictly by invitation only (25 CIOs or equivalent) and limited to seven headline sponsors, attendees all come away with strong, new relationships and a wider understanding of the institutional landscape. Subject matter is themed around pressing industry issues UK No. of Attendees: 25 No. of Sponsors: 2 1/2 day event (Monday Wednesday) Investment committee trustees and CIOs by invitation only Sponsor sessions available 2 Representatives per sponsor Module Sponsorship Fee Cost Per Sponsor: 49,950 Win Ratio: Build Deep Relationships Innovate/Collaborate Education Distribution The secret recipe of the mallowstreet Summits is that they combine an interesting mix of attendees, a broad range of seminar topics and investment discussions, stir them together in great surroundings, and cook slowly over a couple of days to infuse conversation and informal discussion. The result is that we come away with good ideas and strong contacts to take forward in our pension world. Max Graesser ITV plc Pension Scheme; Babcock International Group Pension Schemes; Ricoh Europe Pension Scheme A marvellous mix of wide-ranging topics and masterclass presentations held in an atmosphere of broad intellectual enthusiasm from all participants. Allianz Global Investors

14 Contact Details Sales: Bryan Verster Commercial Director Direct: +44 (0) Office: +44 (0) James Pamplin Account Manager Direct: +44 (0) Office: +44 (0) Operations: Victoria Sinclair Data & Operations Manager Direct: +44 (0) Office: +44 (0) Yarna Elms Client Services Administrator Direct: + 44 (0) Office: + 44 (0) yarna.elms@mallowstreet.com Sandra Wolf Editor Direct: + 44 (0) Office: + 44 (0) sandra.wolf@mallowstreet.com Sam Rossiter Investor Relations Manager Direct: + 44 (0) Office: + 44 (0) sam.rossiter@mallowstreet.com Legal: Rachel Johnson Director, Legal and Compliance Direct: +44 (0) Office: +44 (0) rachel.johnson@mallowstreet.com CEO: Stuart Breyer Direct: +44 (0) Office: +44 (0) stuart.breyer@mallowstreet.com Media Specifications can be found online: 26

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