FloodSmart Flood Risk and Flood Insurance. Georgia Floodplain Management March 14, 2013 Beth Cohorst, FloodSmart

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1 FloodSmart Flood Risk and Flood Insurance Georgia Floodplain Management March 14, 2013 Beth Cohorst, FloodSmart

2 Presentation Overview FloodSmart Overview Mitigation, Flood Insurance and You The Risk and Consequence Conversation FloodSmart Tools and Resources for You 2

3 3 FloodSmart Overview

4 FloodSmart Who We Are: The integrated marketing campaign for the National Flood Insurance Program Goal: Encourage people to buy flood insurance 4

5 FloodSmart Outreach to consumers and insurance agents Resources for you 5

6 An Integrated Campaign Search Online Direct Response TV Website Radio Direct Mail Print Public Relations/Media 6

7 7 Support for Agents

8 8 Mitigation, Flood Insurance and You

9 Mitigation and Flood Insurance Increasing education and awareness Building partnerships Focusing resources on the greatest risks and vulnerabilities 9

10 Modifying the Impact of Flooding Flood Insurance: Challenges Facts Awareness to Action 10

11 Georgia PIF Snapshot: Flood Risk Distribution by County Among the counties in Georgia, the overall split of PIF is 42% Moderate to Low-risk and 58% High-risk areas. Atlanta Augusta Savannah Majority NSFHA Mostly NSFHA Roughly equal split NSFHA/SFHA Mostly SFHA Majority SFHA * Data as of December

12 Georgia PIF Snapshot: Volume by County Top 10 Counties Bottom 10 Counties Chatham (highest volume) Treutlen (lowest volume) Glynn Seminole Fulton Schley Bryan Warren Camden Oglethorpe Cobb Miller Cobb Dekalb Lincoln Fulton Bryan Liberty Dougherty Early Chattahoochee Gwinnett Calhoun Chatham Glynn Camden Highest High Medium - High Medium Low - Medium Lowest Empty** **Counties with zero PIF: Johnson, Grady, Echols, Taliaferro, Glascock, Marion, Webster, Stewart, Terrell, Quitman, Randolph, and Clay. * Data as of December

13 13 The Risk and Consequences Conversation

14 A Key Challenge: Misconceptions I m already covered -- my homeowners policy covers flood. The risk stops at a line on a flood map. If a flood does happen, disaster assistance will cover me. 14

15 RISK = HAZARD x LIKELIHOOD x CONSEQUENCE If it can rain, it can flood Flooding is America s #1 natural disaster You have a 1-in-4 chance of flooding over the life of a 30-year mortgage You re more likely to experience a flood than a fire A 1% annual chance of experiencing a flood = High Risk 15

16 RISK = HAZARD x LIKELIHOOD x CONSEQUENCE Just a few inches of water can cost tens of thousands dollars in damage. 16

17 Vividly Personalize the Consequences Threat to financial security I could lose my savings and go thousands of dollars into debt Threat to way of life I could lose my home, my possessions, my business Avoid regret I could have prevented financial ruin if only I had bought flood insurance. 17

18 Link Consequences to Action People are more likely to take actions if you show that those actions can cut their losses if something happens. Dennis S. Mileti 18

19 Best Time to Reach Out: When Decisions are Made Weather Events: - Hurricane season - Rainy season Flood Events: YEAR 2 YEAR 4 - Past flood events - Flood anniversaries Weather Events Flood Events 19

20 Best Time to Reach Out: When Decisions are Made Safety and Emergency Management Events: - Disaster preparation expo s YEAR 2 YEAR 4 - Emergency or flood awareness events Safety/EM Events Map Changes: - Preliminary mapping activities - Open houses Map Changes 20

21 How to Communicate to Your Community How do you communicate? Personalize it Use multiple channels 21

22 Multiple Messengers, One Voice Build coalitions Integrate a variety of information channels Ensure same message in each channel 22

23 23 FloodSmart Tools and Resources for You

24 24 Find It All on FloodSmart.gov

25 25 One-Step Flood Risk Profile

26 26 Community Resources

27 27 Cost of Flooding Tool

28 28 Cost of Flooding Tool

29 Interactive Tools Flood Risk Scenarios Levee Simulator 29

30 30 Testimonials

31 31

32 32 Additional Resources

33 33 Tool Kits

34 34 Partners with a Common Goal

35 Mary Jo Vrem FEMA FloodSmart Project Manager Beth Cohorst FloodSmart Questions? 35

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