Charity Navigator + GuideStar Sharing your Impact Story

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1 Charity Navigator + GuideStar Sharing your Impact Story September 21, 2017

2 Please Suggest Questions Throughout the Conversation (We ll answer as many as we can at the end.) Questions go in the questions tab Notes: 1. Today s webinar will be recorded. 2. We will everyone a copy of the recording after the event.

3 Today s Presenters Lindsey Struck Adrian Bordone Madeline Kardos Charity Navigator GuideStar GuideStar

4 Charity Navigator + GuideStar Collaborative Update What? Partnership between Charity Navigator and GuideStar Where? Update your Nonprofit Profile on GuideStar for it to show up on your Charity Navigator profile How? If you haven t already, you must claim your profile on GuideStar When? Update before Oct 5 for the changes to show up on GivingTuesday

5 Lindsey Struck Charity Navigator Adrian Bordone GuideStar Madeline Kardos GuideStar

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10 Lindsey Struck Charity Navigator Adrian Bordone GuideStar Madeline Kardos GuideStar

11 Charity Navigator Member Profile Summary N/A BASIC EXPIRED BRONZE SILVER GOLD PLATINUM 1. If you have No Current Seal : Claim Your Profile FREE & Easy to do today! 2. Make a goal Get to Silver Seal Level before Giving Tuesday! 3. Make a goal Get to Platinum by the end of 2017!

12 Data & Information Flow in the Social Sector Better data. Better decisions. Better world.

13 Data & Information Flow in the Social Sector Better data. Better decisions. Better world.

14 Data & Information Flow in the Social Sector Better data. Better decisions. Better world.

15 Data & Information Flow in the Social Sector Better data. Better decisions. Better world.

16 Data & Information Flow in the Social Sector Better data. Better decisions. Better world.

17 Data & Information Flow in the Social Sector Better data. Better decisions. Better world.

18 GuideStar s Data Partners +20 Community Foundations

19 Money for Good II Giving Intelligence: Despite different motivations and research behaviors, each group wants similar information Your Data Speaks for you What story is it telling?

20 What is a GuideStar Nonprofit Profile?

21 GuideStar Nonprofit Profile: Share your Story and your Data with the World Basic Information: So you can be found Financial Information: So you can build trust Program Information: So you can tell your story Results: So you can show the difference you make

22 WHY 1. Some foundations require being at Platinum 2. More people viewing your profile 3. Show people tangible results HOW 1. Share what you already measure 2. Use our Common Results Catalog for inspiration 3. Takes as little as 15 minutes!

23 Two New Features Taglines 60% of donations happen on mobile Famous examples: Donate Blood, Save Lives. (Red Cross). Committed to building a more just, verdant, and peaceful world (MacArthur Foundation) Geographic Area served By program, not by organization Have more than 5 locations? Go with the bigger area

24 Mapping & Geo-Location

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26 Lindsey Struck Charity Navigator Adrian Bordone GuideStar Madeline Kardos GuideStar

27 Claim Your Profile Today! Please include Charity Navigator Webinar in the Subject Line In the main body of the , please include: First and last name EIN Zip code Simple Instruction Video: Claiming Your GuideStar Nonprofit Profile Copyright GuideStar, 2016 All Rights Reserved.

28 How do I gain access to my Nonprofit Profile? Step 1: Sign In or Create a GuideStar Account

29 How do I gain access to my Nonprofit Profile? Step 2: Click Update Nonprofit Profile

30 How do I gain access to my Nonprofit Profile? Step 3: Click Get Started Now

31 How do I gain access to my Nonprofit Profile? Step 4: Enter EIN + Click Request Permission

32 How do I gain access to my Nonprofit Profile? Step 5: One Last Form And That s It!

33 G U I D E S TAR P R O F I L E : B R O N Z E L E V E L N E E D H E L P? U S E O U R B R O N Z E S T E P - BY- S T E P G U I D E

34 G U I D E S TAR P R O F I L E : S I LV E R L E V E L N E E D H E L P? U S E O U R S I LV E R S T E P - BY- S T E P G U I D E

35 G U I D E S TAR P R O F I L E : G O L D L E V E L Don t Forget Turn on your Donate Now Button Opt-In to Share to 30M Users Publish Your Results N E E D H E L P? U S E O U R G O L D S T E P - BY- S T E P G U I D E

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41 G U I D E S TAR P R O F I L E : P L AT I N U M L E V E L N E E D H E L P? U S E O U R P L AT I N U M S T E P - BY- S T E P G U I D E 41

42 G U I D E S TAR P R O F I L E : B O AR D G O V E R N AN C E

43 G U I D E S TAR P R O F I L E : N O B R AI N E R L E V E L! Don t Forget Turn on your Donate Now Button Opt-In to Share to 30M Users Publish Your Results

44 Need Help? Join the GuideStar Community The (1) text and (2) basic graphical representations in this presentation are under a Creative Commons Attribution license. The photographs and other copied images are not, as I do not have rights to them.

45 Claim Your Profile Today! Please include Charity Navigator Webinar in the Subject Line In the main body of the , please include: First and last name EIN Zip code Simple Instruction Video: Claiming Your GuideStar Nonprofit Profile Copyright GuideStar, 2016 All Rights Reserved.

46 Questions? Lindsey Struck Charity Navigator Adrian Bordone GuideStar Madeline Kardos GuideStar

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