politically unclaimed

Transcription

1 politically unclaimed generation THE REASON-RUPE SPRING 2014 MILLENNIAL SURVEY

2 Who We Are The Race/Ethnicity of Millennials and Baby Boomers Millennials (Ages 18-29) Baby Boomers (Ages 46-64) 19% 6% 4% 56% 11% 10% 4% 2% 2% 15% 73% Caucasian African American Hispanic Asian Other ; Pew Research Center 2010

3 Ind.R Party Identification Millennials Are More Independent and Less Republican Than Americans 30+ Millennials Partisan Identification Americans 30 + Partisan Identification DEMOCRAT 43% Democrat Ind.D 32% 11% REPUBLICAN 23% Republican 16% 7% 34% Independent Ind.R DEMOCRAT 49% Democrat 30% 19% Ind.D 11% Republican 24% Ind. 16% REPUBLICAN 40%

4 Party Identification by Race/Ethnicty 11% 12% 38% 30% 39% 33% Republican 32% 38% Independent 29% 59% 49% 29% Democrat Caucasian African American Hispanic Asian Reason- Rupe Spring 2014 Millennial Poll Don t know/refused responses not shown

5 Millennials Become Less Independent and More Democratic the Longer They Are in School Democrats Independents Republicans 43% 46% 51% 59% 38% 29% 25% 26% 20% 23% 15% High School Some College College Grad Post-Grad Educational Attainment Results may not add up to 100% due to rounding

6 Millennials Become Less Independent and More Republican As They Buy Homes and Get Married Democrats Independents Republicans 44% 44% 35% 34% 21% 22% Non-Home Owner, Unmarried Either Married, or Homeowner Married and Homeowner

7 Millennials Are More Liberal and Less Conservative than Americans over 30 Millennials Partisan Identification Americans 30+ Partisan Identification 7% 17% 30% 4% 6% 14% 28% 7% 14% 25% 34% 14% Conservative Liberal Moderate Something Else Libertarian Progressive Reason- Rupe Spring 2014

8 Why Do Millennials Choose an Ideological Label? Millennials Base Political Labels More on Social Issues than Economics Why do you describe yourself as? 25% Liberal Conservative Libertarian 68% 35% 41% 41% 48% 67% Based on Social /Tolerance Issues Based on Economic Issues Progressive 64% 47% Percentages add to more than 100% because both economic and social categories could be applied. Those who didn t know how to explain their political label are excluded from this chart. Appendix 2 has full results.

9 Millennials Are Social Liberals, Fiscal Centrists Millennials Predominately Identify as Socially Liberal, but Are Divided on Economic Issues Economic Social 37% 17% 24% 11% 13% Strong Conservative 20% 14% Moderate Conservative 49% 14% 24% 25% 62% 22% 40% Middle Moderate Liberal Strong Liberal

10 Where They Stand How Millennials Perceive Obama & Christie s Social/Economic Positions Compared to Their Own On social/economic issues, how liberal or conservative would you rate yourself and the following people? Obama Average Millennial Christie S o c i a l I s s u e s Liberal Conservative Liberal Conservative Obama Average Millennial Christie E c o n o m i c I s s u e s

11 Millennials Perceived Ideological Position on Economic and Social Issues Conservative GOP in Congress Rand Paul Moderate Chris Christie Average Millennial Hillary Clinton Barack Obama Liberal E c o n o m i c I s s u e s On economic/social issues, how liberal or conservative would you rate yourself, President Obama, Hillary Clinton, Rand Paul, Chris Christie, and the Republicans in Congress? Liberal Moderate S o c i a l Conservative I s s u e s Note: Different colors represent clusters of ideological groups, derived from hierarchical cluster analysis

12 Millennial Presidential Vote Choice 2016 Who of the following would you consider voting for? Who would you NOT vote for in the 2016 presidential election? Yes Vote No Vote Yes Vote- No Vote Undecided Total Hillary Clinton 53% 27% 26% 20% 100% Joe Biden 30% 27% 3% 43% 100% Elizabeth Warren 22% 17% 5% 61% 100% Rand Paul 17% 29% -12% 54% 100% Paul Ryan 17% 37% -20% 46% 100% Chris Christie 15% 40% -25% 45% 100% Cory Booker 15% 12% 3% 73% 100% Marco Rubio 11% 27% -16% 62% 100% Mike Huckabee 11% 34% -23% 55% 100% Jeb Bush 10% 37% -27% 53% 100% Ted Cruz 9% 34% -25% 57% 100% Gary Johnson 9% 12% -3% 79% 100% Martin O'Malley 9% 9% 0% 82% 100% Bobby Jindal 8% 24% -16% 68% 100% Peter King 3% 22% -19% 75% 100% REASON-RUPE SPRING 2014 Among Likely Millennial Voters

13 Who Would Support a Socially Liberal, Fiscally Conservative Political Candidate? Oppose Support Libertarian 11% 80% Liberal 27% 60% Moderate 27% 58% Progressive 32% 54% Conservative 43% 48% All 31% 53% Don t know/refused responses not shown

14 Who Would Support a Socially Liberal, Fiscally Conservative Political Candidate? Support Oppose Liberal 27% 60% Conservative 43% 48% Don t know/refused responses not shown

15 Slight Majority of Millennials Still Approve of President Obama Strongly Approve Somewhat Approve Somewhat Disapprove Strongly Disapprove 48% 21% 27% 56% 27% 29% 31% 9% 22% 41% 16% 44% 40% 28% 17% 23% 52% 39% 44% 35% 69% 56% 45% 59% 49% 13% 9% 28% 11% 10% All Caucasian African American Latino Asian Don t know/refused responses not shown

16 Millennials Don t Like Either Party; See Democrats As Better of Two Bad Options Who do you trust to handle the following issues? The Democratic Party, The Republican Party, or neither party? Democratic Party Neither Republican Party Privacy Govt Spending 27% 29% 50% 17% 43% 23% Budget Deficit 28% 43 % 22% Drug Policy 32% 41% 21% Education 37% 40% 17% Promoting Entrepreneurship 27% 39% 28% Immigration 37% 39% 18% Taxes 34% 39% 22% Poverty 41% 38% 15% Foreign Policy 34% 38% 23% Environment 43% 37% 15% Health Care 36% 37% 21% Jobs 37% 37% 21% Gay Marriage 43% 35% 16% Don t know/refused responses not shown

17 Most Republican Millennials Don't Trust Their Party to Handle Policy; Independents Consistently Reject Both Parties; Democrats Like Their Party 100% Who do you trust most to handle the following issues? The Democratic Party, the Republican Party, or neither? Primarily Trust Democrats Primarily Trust Neither Party Primarily Trust Republicans 80% 79% 60% 69% 47% 40% 42% 42% 20% 29% 13% 8% 2% 11% 0% Democratic Millennials Independent Millennials Republican Millennials

18 Among Millennials, Republicans Losing Historic Advantage on Taxes, Budget Deficit, Govt Spending, and Foreign Policy Who do you trust most to handle the following Issues? The Democratic Party, the Republican Party, or neither party? Trust Democrats Trust Neither Party Trust Republicans 51% 44% 41% Taxes Budget Deficit Govt Spending Foreign Policy 30% 19% Issues with Traditional Republican Advantage 15% Issues with Traditional Democratic Advantage Health Care Education Environment Same-Sex Marriage Immigration

19 Millennials Have Become More like Cohorts over 30 When It Comes to Wanting Govt to Solve Problems Should government do more to solve problems? % Say Govt Should Do More 75% All 65% 55% 45% 35% 25% 15% Source: CBS News Feb 2013, Pew Sept 2012, NBC/WSJ Jun 2011, NBC/WSJ Feb 2011, NBC/WSJ Aug 2010, Pew Jun 2010, Pew Jan 2010, NBC/WSJ Dec 2009, NBC/WSJ Feb 2009.

20 Millennials Favor Govt Guarantees Does government have a responsibility to guarantee the following or not? Definitely Yes Generally Yes Generally No Definitely No 7% 9% 24% 17% 10% 28% 30% 18% 21% 44% 16% 28% 74% 42% 33% 69% 68% 36% 30% 32% 36% 32% 54% 24% Enough to Eat & Place to Sleep Health Insurance Living Wage College Education Don t know/refused responses not shown

21 Millennials Aren t Sure if Govt Should Reduce Income Gap Does government have a responsibility to reduce the differences in income between people with high incomes and those with low incomes? Yes 45% Not Sure 7% No 48%

22 Opposition to Income Redistribution Rises with Income Does government have a responsibility to reduce the differences in income between people with high incomes and those with low incomes? 60% 50% % Who Say Govt Should Not Reduce Income Gap 54% 51% 49% 57% 40% 39% 30% <$20k $20k- $40K $40k- $60K $60k- $99K $100k+

23 75% Millennials Are Less Willing to Pay More to Expand Social Safety Net the More Money They Earn Should the government spend more on financial assitance to the poor, even if it leads to higher taxes? 71% Agree Disagree 65% 55% 55% 50% 52% 53% 45% 35% 26% 41% 47% 45% 25% 15% <$20k $20-$40k $40-$60k $60-$99k $100k+

24 Support for Government-Guaranteed Living Wage Declines as Income Rises Does government have a responsibility to guarantee every citizen a living wage? 46% 40% 30% 31% 27% % Say Govt Should Definitely Guarantee Living Wage 22% 22% 20% 10% <$20k $20k- $40K $40k- $60K $60k- $99K $100k+

25 55% Millennials Less Supportive of Govt Promoting Traditional Values than Older Cohorts Should the government promote traditional values in our society? All 50% 45% 40% 35% 30% Aug-11 Jan-12 Jun-12 Nov-12 Apr-13 Sep-13 Feb-14 Source: Reason Rupe Apr 2014, Reason Rupe Dec 2013, Reason Rupe Sept 2013, Reason Rupe May 2013, Reason Rupe Feb 2013, Reason Rupe Jan 2013, Reason Rupe Sept 2012, Likely Voters, Reason Rupe Mar 2012, Reason Rupe Dec 2011, Reason Rupe Aug 2011

26 To Stimulate the Economy, Millennials Want Action Millennials Support Policies that Both Increase and Reduce the Scope of Government Would each of the following primarily help or hurt the economy? 100% Hurt a lot 75% 19% 13% 21% 15% 25% 17% 13% 15% 21% 11% 21% 16% Hurt moderately Hurt a little 50% 25% 21% 21% 65% 23% 17% 23% 58% 55% 15% 19% 21% 24% 66% 62% 22% 22% 21% 58% No difference Help a little 23% 18% 17% 26% 16% 15% Help moderately Cut Spending Cut Taxes Reduce Regulation Raise Taxes on Wealthy Spend on Job Training Spend on Infrastructure Help a lot Policies That Reduce Govt Scope Policies That Increase Govt Scope Don t know/refused responses not shown

27 Increasing Number of Millennials Say Govt Is Wasteful and Inefficient Do you generally agree or disagree with the following statement: when something is run by the government, it is usually inefficient and wasteful. Agree Disagree 60% 66% 40% 42% 54% 20% 32% 0% Pew Research Center 2009; Reason - Rupe Spring Millennial Poll, 2014 Don t know/refused responses not shown

28 Millennials More Supportive of Larger Government than Americans 30+ Would you rather have a smaller government providing fewer services, or a larger government providing more services? 65% 55% % Prefer Larger Govt & More Services All 45% 35% Source: Pew Sept 2012, Likely Voters, CBS News Aug 2012, Pew Jan 2012, CBSNY Times Apr 2011, CBS/NYTimes Oct 2011, Pew Aug 2010, Pew Apr 2010, Pew Mar 2009

29 Support for Large Government Flips if High Taxes Required If you had to choose, would you rather have a smaller govt providing fewer services (with low taxes), or a larger govt providing more services (with high taxes)? Large Govt; More Services Small Govt; Fewer Services Taxes Not Mentioned 43% 54% Taxes Mentioned 41% 57% Don t know/refused responses not shown

30 When Taxes Are Explicit, Racial Divide on Size of Govt Begins to Disappear If you had to choose, would you rather have a smaller government providing fewer services (with low taxes), or a larger government providing more services (with high taxes)? % Who Favor Small Government Taxes Not Mentioned Taxes Mentioned 61% 60% 56% 50% 46% 32% 36% 29% Caucasian African American Hispanic Asian Caucasian African American Hispanic Asian

31 Concrete Policies to Limit Govt Are More Popular Than Calls to Reduce the Size of Govt In your view, would each of the following primarily help or hurt the economy, or would they not make much difference? % Say Primarily Help Economy % Help A Lot % Help Moderately % Help A Little Cutting Spending by 5% 23% 21% 21% 65% Cutting Taxes 18% 17% 23% 58% Reducing the Number of Regulations 17% 15% 23% 55% Reducing the Size of Goverment 14% 19% 20% 53% Chart excludes those who said no difference or primarily hurts

32 Millennials Favorable Toward Profit and Competition Are profit and competition primarily good or primarily bad? Say Primarily Bad - Strongly Say Primarily Bad - Somewhat Not Sure Say Primarily Good - Somewhat Say Primarily Good - Strongly 100% 80% 60% 40% 20% 5% 25% 7% 43% 20% 30% 63% 6% 4% 16% 8% 38% 32% 22% 70% 11% 5% 34% 46% 15% 80% 6% 19% 8% 39% 28% 25% 67% Liberals Moderates Conservatives All Millennials

33 Most Millennials Don t Think Business Profits Are Too High or Taxes Too Low Do companies:...make too much, too little, or the right amount in profits?...pay too much, too little, or the right amount in taxes? Too Much Right Amount Too Little Corporate Profits Corporate Taxes 12% 18% 44% 42% 37% 44% Don t know/refused responses not shown

34 Millennials Favor Free Market Economy Over Govt Managed Economy, Capitalism Over Socialism by Smaller Margin Which is the better system: capitalism or socialism? Capitalism Socialism 52% 42% Which is the better system: free market economy or an economy managed by the government? Free Market Economy Govt Managed Economy 64% 32% Don t know/refused responses not shown

35 Millennials Favor Free Market Over Govt Managed Economy Which is the better system: free market economy or an economy managed by the government? Free Market Economy Govt Managed Economy 64% 32% Don t know/refused responses not shown

36 Millennials More Favorable Capitalism Socialism to Govt Intervention While in College 48% 49% 55% 38% Which is the better system: capitalism or socialism? Reason- Rupe Spring 2014 Millennial Poll College Students Non-College Students (Includes College Grads) Don t know/refused responses not shown

37 Socialism Holds Up Better Next to Capitalism than a Govt Managed Economy Next to the Free Market Which is the better system? 42% Socialism Capitalism 52% Socialism 32% Govt Managed Economy Free Market Economy 64% Don t know/refused responses not shown

38 Millennials Are Divided On Whether Markets or S Y S T E M Government Best Promote Economic Opportunity M A R K E T 37% G O V E R N M E N T P R O G R A M S 36% Which do you think is most effective in promoting economic opportunity: the free market system or government programs and services? F R E E 27% N O T S U R E

39 What Better Promotes Economic Opportunity? Which do you think is most effective in promoting economic opportunity: the free market system or government programs and services? 80% Free Market System Govt Programs and Services 60% 40% 76% 20% 54% 27% 31% 45% 36% 40% 31% 42% 7% Conservative Liberal Moderate Progressive Libertarian 80% Free Market System Govt Programs and Services 60% 40% 20% 43% 41% 31% 31% 43% 34% 42% 26% Caucasian African American Hispanic Asian Don t know/refused responses not shown

40 Skepticism that Markets Drive Income Mobility Linked to Support for Govt Activism Which do you think is most effective in promoting economic opportunity: the free market system or government programs and services? Govt Should Do More Say Free Markets Promote Opportunity Say Govt Programs Promote Opportunity Govt Already Doing Too Much 33% 60% 59% 67% 67% 20% Don t know/refused responses not shown

41 Democratic Millennials Mostly View Wealth as a Fixed Pie Which do you agree with more: people generally get rich at the expense of others, or wealth can grow so there s more for everyone? People Get Rich at Others Expense Wealth Can Grow for Everyone 56% 54% 37% 43% 43% 39% Democrat Independent Republican Don t know/refused responses not shown

42 Belief that Wealth Is Fixed Pie Tied to Anxiety Over Company Profits Which do you agree with more: people generally get rich at the expense of others, or wealth can grow so there s more for everyone? Say Business Profits Too High Say Business Profits Right Amount/Too Low 50% Say People Get Rich at Others Expense 57% 43% Say Wealth Can Grow for Everyone 34% 66%

43 Republican Millennials More Likely to Believe Hard Work Brings Success Which do you agree with more: Most people who want to get ahead can make it if they re willing to work hard, or hard work and determination do not lead to success for most people? Hard Work Leads to Success Hard Work Does Not Lead to Success 72% 55% 53% 38% 38% 24% Democrat Independent Republican Don t know/refused responses not shown

44 Millennials Say Hard Work, Ambition, and Self-Discipline Most Important for Success Which of the three following reasons do you think are most important in determining a person s wealth and success? Hard Work 61% Ambition 39% Self-Discipline Natural Intelligence/Talent Family Connections 27% 31% 36% College Degrees Luck Risk-Taking 18% 17% 25% Inheritance 13% Race Government Programs 11% 7%

45 Millennials Blame Poverty on Poor Life Choices and Lack of Job Opportunities Of the following, which three reasons do you think are responsible for the continuing problem of poverty in this country? Poor Life Choices Lack of Job Opportunities 37% 40% Lack of Work Ethic Drugs/Alcohol Lack of Educational Opportunities 31% 30% 29% Breakdown of Families Businesses Don t Pay Enough Govt Programs that Reduce Initiative Low Expectations 20% 20% 15% 15% Lack of Role Models Among Peers Racial Discrimination 14% 13%

46 Belief in Self-Determination Tied to Attitudes Toward Government and Redistribution Do Personal Decisions or External Forces Primarily Determine Wealth and Poverty? Prefer Egalitarian Society Prefer Competitive/Merit-Based Society Say Personal Decisions 28% 70% Say External Forces 41% 58% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Say Personal Decisions 40% 54% Say External Forces 39% 41% 54% 58% Larger Govt, More Services, Higher Taxes Smaller Govt, Fewer Services, Lower Taxes Say Personal Decisions Say External Forces 34% 39% 62% 60% Don t know/refused responses not shown Millennials were categorized as those who primarily believe personal decisions determine wealth and poverty and those who primarily believe external forces determine wealth and poverty.

47 Belief in Self-Determination Tied to Attitudes Toward Government and Redistribution Do Personal Decisions or External Forces Primarily Determine Wealth and Poverty? Prefer Egalitarian Society Prefer Competitive/Merit-Based Society Say Personal Decisions 28% 70% Say External Forces 41% 58% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Say Personal Decisions 40% 54% Say External Forces 39% 41% 54% 58% Larger Govt, More Services, Higher Taxes Smaller Govt, Fewer Services, Lower Taxes Say Personal Decisions Say External Forces 34% 39% 62% 60% Don t know/refused responses not shown Millennials were categorized as those who primarily believe personal decisions determine wealth and poverty and those who primarily believe external forces determine wealth and poverty.

48 Belief in Self-Determination Tied to Attitudes Toward Government and Redistribution Do Personal Decisions or External Forces Primarily Determine Wealth and Poverty? Prefer Egalitarian Society Prefer Competitive/Merit-Based Society Say Personal Decisions 28% 70% Say External Forces 41% 58% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Say Personal Decisions 40% 54% Say External Forces 39% 41% 54% 58% Larger Govt, More Services, Higher Taxes Smaller Govt, Fewer Services, Lower Taxes Say Personal Decisions Say External Forces 34% 39% 62% 60% Don t know/refused responses not shown Millennials were categorized as those who primarily believe personal decisions determine wealth and poverty and those who primarily believe external forces determine wealth and poverty.

49 Belief in Self-Determination Tied to Attitudes Toward Government and Redistribution Do Personal Decisions or External Forces Primarily Determine Wealth and Poverty? Prefer Egalitarian Society Prefer Competitive/Merit-Based Society Say Personal Decisions 28% 70% Say External Forces 41% 58% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Say Personal Decisions 40% 54% Say External Forces 39% 41% 54% 58% Larger Govt, More Services, Higher Taxes Smaller Govt, Fewer Services, Lower Taxes Say Personal Decisions Say External Forces 34% 39% 62% 60% Don t know/refused responses not shown Millennials were categorized as those who primarily believe personal decisions determine wealth and poverty and those who primarily believe external forces determine wealth and poverty.

50 Belief in Self-Determination Tied to Attitudes Toward Government and Redistribution Do Personal Decisions or External Forces Primarily Determine Wealth and Poverty? Prefer Egalitarian Society Prefer Competitive/Merit-Based Society Say Personal Decisions 28% 70% Say External Forces 41% 58% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Say Personal Decisions 40% 54% Say External Forces 39% 41% 54% 58% Larger Govt, More Services, Higher Taxes Smaller Govt, Fewer Services, Lower Taxes Say Personal Decisions Say External Forces 34% 39% 62% 60% Don t know/refused responses not shown Millennials were categorized as those who primarily believe personal decisions determine wealth and poverty and those who primarily believe external forces determine wealth and poverty.

51 Belief in Self-Determination Tied to Attitudes Toward Government and Redistribution Do Personal Decisions or External Forces Primarily Determine Wealth and Poverty? Prefer Egalitarian Society Prefer Competitive/Merit-Based Society Say Personal Decisions 28% 70% Say External Forces 41% 58% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Say Personal Decisions 40% 54% Say External Forces 39% 41% 54% 58% Larger Govt, More Services, Higher Taxes Smaller Govt, Fewer Services, Lower Taxes Say Personal Decisions Say External Forces 34% 39% 62% 60% Don t know/refused responses not shown Millennials were categorized as those who primarily believe personal decisions determine wealth and poverty and those who primarily believe external forces determine wealth and poverty.

52 Belief in Self-Determination Tied to Attitudes Toward Government and Redistribution Do Personal Decisions or External Forces Primarily Determine Wealth and Poverty? Prefer Egalitarian Society Prefer Competitive/Merit-Based Society Say Personal Decisions 28% 70% Say External Forces 41% 58% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Say Personal Decisions 40% 54% Say External Forces 39% 41% 54% 58% Larger Govt, More Services, Higher Taxes Smaller Govt, Fewer Services, Lower Taxes Say Personal Decisions Say External Forces 34% 39% 62% 60% Don t know/refused responses not shown Millennials were categorized as those who primarily believe personal decisions determine wealth and poverty and those who primarily believe external forces determine wealth and poverty.

53 Economic Ideology Strongly Tied to Beliefs About Self-Determination What do you think is most responsible for the continuing problem of poverty in this country? Personal Decisions External Forces 75% 61% 59% 38% 50% 49% 40% 24% Strong Econ. Liberal Mod. Econ. Liberal Mod. Econ. Conservative Strong Econ. Conservative What do you think is most important in determining a person s wealth and success? Personal Decisions External Forces 68% 46% 46% 52% 58% 38% 31% 25% Strong Econ. Liberal Mod. Econ. Liberal Mod. Econ. Conservative Strong Econ. Conservative Don t know/refused responses not shown

54 42 Percent of Millennials Report Experiencing Discrimation Based on Their Race/Ethnicity, Gender, or Sexual Orientation Occasionally 16% Yes, Often 9% Rarely 17% No 58%

55 Majorities of Hispanic and African American Millennials, and a Third of Caucasian and Asian Millennials Report Being Targets of Discrimination Was there ever a specfic instance when you personally felt discriminated against because of your race, ethnicity, gender, or sexual orientation? No Yes 63% 36% 47% 52% 41% 56% 68% 32% Caucasian African American Hispanic Asian Don t know/refused responses not shown

56 Non-white Millennials Who Have Experienced Discrimination More Likely to Favor Socialism and an Egalitarian Society Was there ever a specific instance when you personally felt discriminated against because of your race, ethnicity, gender, or sexual orientation? Prefer Socialism Prefer Capitalism Experienced Discrimination 38% 52% Have Not Experienced Discrimination 44% 53% Prefer Economic Egalitarian Society Prefer Competitive/Meritocratic Society Experienced Discrimination 48% 49% Have Not Experienced Discrimination 39% 60% Don t know/refused responses not shown

57 Millennials Prefer a Society Where Wealth Is Distributed According To Achievement Would you rather live in a society where the gap between rich and poor is small regardless of achievement, or where wealth is distributed according to one s achievement? I T - B A S E D 57% C O M P E T I T V E / M E R E G A L 40% I TA R I A N 3% not sure

58 Economic Ideology Strongly Tied to Preferences for Egalitarian or Meritocratic Society If you had to choose, would you rather live in a society where the gap between rich and poor is small regardless of achievement, or a society where wealth is distributed according to one s achievement? Prefer Egalitarian Society Prefer Meritocracy 68% 79% 53% 45% 46% 51% 31% 20% Strong Econ Liberal Mod Econ Liberal Mod Econ Conservative Strong Econ Conservative Don t know/refused responses not shown

59 Preference for an Egalitarian or Meritocratic Society Tied to Attitudes Toward Government, Redistribution, and Capitalism Would you rather live in a society where the gap between rich and poor is small regardless of achievement, or a society where wealth is distributed according to one s achievement? Says Socialism Better System Says Capitalism Better System Prefers Egalitarian Society 44% 51% Prefers Meritocratic/ Competitive Society 36% 59% Prefer Larger Govt Prefer Smaller Govt Prefers Egalitarian Society Prefers Meritocratic/ Competitive Society 43% 43% 56% 56% Govt Should Reduce Income Gap Govt Should Not Reduce Income Gap Prefers Egalitarian Society Prefers Meritocratic/ Competitive Society 34% 36% 60% 59% Don t know/refused responses not shown

60 Support for Redistribution and Small Govt Tied to Different Concepts of What s Fair Is fairness getting what you earn or getting what you need? Govt Should Not Reduce Income Gap Govt Should Reduce Income Gap Say Fairness Is Getting What You Earn 35% 63% Say Fairness is Getting What You Need 32% 63% Prefer Smaller Govt Prefer Larger Govt Say Fairness Is Getting What You Earn 36% 64% 35% Say Fairness is Getting What You Need 65% Don t know/refused responses not shown

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62 Support for Affordable Care Act Tied to Support for President Obama Do you have a favorable or unfavorable view of the new federal health care law, also known as the Affordable Care Act or Obamacare? 100% Favorable of ACA Unfavorable of ACA 80% 82% 69% 76% 64% 77% 65% 60% 40% 20% 15% 28% 21% 36% 18% 31% Dem Ind Non-Caucasian Dem Ind Non-Caucasian Approve of Obama Disapprove of Obama Don t know/refused responses not shown

63 Millennials Who Pay for Their Health Insurance Oppose Paying More to Provide Coverage for the Uninsured Would you favor or oppose paying more for health insurance if it helped provide health insurance coverage for the uninsured? Favor Oppose Millennials Parents Pay 57% 42% Millennials Who Pay 39% 59% Don t know/refused responses not shown

64 Slim Majority of Millennials Favor Private Retirement Accounts Even if It Reduces Benefits to Current Seniors Would you favor or oppose allowing younger workers to invest their Social Security taxes in private retirement accounts if doing so required reducing Social Security benefits to current and future seniors? 60% 50% 51% 45% Favor Oppose 47% 50% 49% 47% 63% 40% 35% 30% 20% 10% All Democrats Independents Republicans Don t know/refused responses not shown

65 Economic Ideology Tied to Perception of Bias on College Campuses % Say college professors present topics in the classroom that show a political bias 63% 49% 33% 37% 40% Strong Econ Liberal Moderate Econ Liberal Centrist Moderate Econ Conservative Strong Econ Conservative

66 Millennials Largely Favor Individual Choice over Govt Regulation Do you think the government should prohibit or allow the following? Allow Mostly Allow Mostly Prohibit Prohibit Selling Food from Food Trucks 47% 34% 10% 5% Selling Large, Sugary Drinks in Restaurants & Theaters 39% 33% 16% 8% Drinking Alcohol 40% 29% 14% 12% Offering Plastic Bags in Grocery Store Check-Out 35% 31% 20% 9% Wearing Google Glass in Public 31% 35% 20% 10% Buying Traditional Incandescent Light Bulbs 32% 32% 22% 10% Eating Trans Fats 33% 29% 21% 13% Viewing Adult Pornography Online 35% 26% 14% 20% Using e-cigarettes in Public Places 29% 31% 20% 16% Online Gambling 29% 29% 20% 16% Marijuana 34% 23% 18% 22% Bitcoin 22% 27% 25% 20% Cocaine 10% 12% 20% 53% 50% Don t know/refused responses not shown

67 Millennials Favor Lowering or Eliminating Drinking Age Laws What do you think the legal drinking age should be? 2% not sure 22+ Years 14% 21% Increase/Keep Same 46% 21 YEARS 32% Govt Should Not Set 31% UNDER 21 Lower/Eliminate 52% Reason- Rupe Spring 2014

68 How Millennials Explain Their Ideology Self identified How Millennials Explain Their Ideology All Conservative Moderate Liberal Libertarian Progressive Traditional Liberal: Social and Economic 12% - 2% 32% - 43% Social Liberal Only 11% - 5% 33% 2% 17% Rejection of Labels and Parties 10% - 14% 1% - 2% Has both LIberal and Conservative Veiws 9% 1% 27% 2% 2% - Social Liberal and Economic Conservative 5% 2% 5% 1% 41% - Economic/Small Govt Conservative Only 4% 15% 1% - 22% - Traditional Conservative: Social and Economic 4% 24% 1% - 4% - Social Conservative/Traditionalist Only 3% 15% 2% - 1% - Social Liberal, Moderate on Economics 2% - 5% 2% - 4% Social Conservative, Moderate on Economics <1% - 1% Don't Know/Refused 40% 43% 37% 29% 28% 34% Total 100% 100% 100% 100% 100% 100% REASON-RUPE SPRING 2014 MILLENIAL POLL Note: Based on coding of open-ended responses explaining why they choose that political label.

69 Most Important Issues % Mentioned Economy 28% Health care/ Obamacare 18% Jobs 16% Spending/Deficit/Debt 13% Equal Rights/Civil Rights 11% Education 10% Foreign Policy/National Security 9% Environment 8% Poverty 6% Immigration/Illegal Immigration 5% Income inequality 5% War 4% Govt Abuse/Corruption 4% Moral Issues/Social Issues 4% Civil Liberties/Privacy 4% Obama/Politicians/Leadership 3% Taxes 3% Welfare/Dependency/Irresponsibility 3% Ineffective Govt/Gridlock 3% Crime 2% Closed-Mindedness/ Anti-Science 2% Gun Violence/ Gun Control 1% Energy/ Oil/ Gas Prices 1% Inflation/Devalue Dollar 1% Regulation 1% Ambiguous 2% Don't know/refused 18% REASON-RUPE SPRING 2014

70 Millennial Vote Choice 2016 Who of the following would you consider voting for? Who would you NOT vote for in the 2016 presidential election? Vertical Axis: % Would Vote for Candidate Horizontal Axis: % Familiar With Candidate Triangles: Net Sentiment: %YES VOTES - %NO VOTES % yes - % no Positive Negative +25% Hillary Clinton 40% % Would Vote for Candidate 20% 15% 10% +1% Cory Booker +2% Elizabeth Warren -7% Rand Paul -15% Paul Ryan +1% Joe Biden Chris Christie 5% -10% Marco Rubio Ted Cruz -15% -15% Mike Huckabee Jeb Bush -18% -20% 40% 45% 50% 55% 60% % Familiar with Candidate 80%

71 2014 Millennial Voters like Democrats, Non-Voters Skeptical of Both If the elections for Congress were held today, would you vote for the... Republican Candidate Democratic Candidate 31% 55% 39% 40% Another Party s Candidate 14% 17% Likely Voters Unlikely Voters Don t know/refused responses not shown; 18% who say they plan to vote but are not registered also not shown.

72 First Choice 2016 Presidential Candidates Candidate All Dem Ind Rep Hillary Clinton 39% 57% 34% 8% Elizabeth Warren 9% 15% 3% 4% Joe Biden 7% 9% 7% 2% Rand Paul 6% 1% 9% 14% Paul Ryan 6% 1% 7% 14% Mike Huckabee 5% <1% 5% 13% Chris Christie 5% 2% 2% 12% Gary Johnson 4% 1% 10% 5% Cory Booker 3% 4% 3% 1% Ted Cruz 3% 1% 4% 6% Jeb Bush 2% 1% 1% 6% Marco Rubio 2% <0% 2% 5% Bobby Jindal 2% 1% 1% 3% Martin O Malley 1% 2% 1% 1% Peter King No Preference Total <1% 7% 100% <1% 6% 100% <1% 12% 100% 1% 6% 100% REASON-RUPE SPRING 2014 MILLENNIAL POLL (Among likely millennial voters)