Whose Responsibility is Digital Inclusion? London, 11 th April 2005

Transcription

1 Whose Responsibility is Digital Inclusion? London, 11 th April 5

2 Evidence from the 5 Oxford Internet Survey Helen Margetts, Chair OII

3 Digital Inclusion: the 5 Oxford Internet Survey (OxIS) William Dutton and Corinna di Gennaro Oxford Internet Institute University of Oxford

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5 OxIS 3 & 5 Probability samples, projectable to England, Wales and Scotland 14 years and older Face to face interviews (ICM) High-quality samples

6 OxIS 3 & Fielded in June-July February- March Number of respondents Response rate 2, 2,185 66% 72%

7 World Internet Project (WIP) 5th Year Initiated Collaboration with Centre for the Digital Future, Annenberg, USC 15 nations (and expanding) Oxford 3 (WIP Conference)

8 WIP Strategy Large N, longitudinal panels Multidisciplinary Independent -- multi-client Common core questions Unique national questions

9 8 7 Cross-National Use, circa % USA Sweden Korea Britain Japan Germany Singapore Source: Spain Macao Italy Taiwan Hungary

10 Internet Use in Britain, % Year Users Non-users Drop-outs Source: OxIS 3, Number of respondents = 2, OxIS 5 Number of respondents = 2,185

11 7 67 Reasons for Not Using, % No computer Don't know how to use Too difficult Worried about privacy Too expensive Nothing of interest Not for people my age Not useful Non-users Source: OxIS 5, Number of respondents = 2,185

12 35 35 Reasons for Dropping-out, % Not interested No computer Too expensive Moved house Worried about privacy Too difficult Bad experiences Drop-outs Source: OxIS 5, Number of respondents = 2,185

13 Broadband Use, % % of Britons % of Households with Internet access Source: OxIS 3, Number of respondents: 2, OxIS 5, Number of respondents = 2,185

14 Households considering getting Broadband, % 12% 18.5% % Definitely won't Probably won't Probably will Definitely will Source: OxIS 3, Number of respondents: 2, OxIS 5, Number of respondents = 2,185

15 Modes of Access, 3-5 Telephone line Cable TV Mobile/PDA Wi-Fi % 5 3 Source: OxIS 3, Number of respondents= 2, OxIS 5, Number of respondents = 2,185

16 % Places of Access, At home Work Another person's home School/ University 5 Public Library 3 6 Internet Café' 3 5 Source: OxIS 3, Number of respondents = 2, OxIS 5 Number of respondents = 2,185

17 Income and Internet Use, 5 % Up to 12, 58 12,- 25, 7 25,- 37, ,-,, and over Current user Source: OxIS 5, Number of respondents = 2,185

18 Percent Who Use the Internet: Lowest and Highest Economic Quartiles First Quartile (lowest) Fourth Quartile (highest) % USA Sweden Korea Britain Japan Germany Singapore Source: Spain Macao Italy Taiwan Hungary

19 Broadband Use by Income % 4 Up tp 12, 12,- 25, 25,- 37, 37,-,, and over Broadband connection Source: OxIS 5, Number of respondents = 2,185

20 Modes of Access by Income, % Up to 25, 25,- 37, 37, and over Telephone line Cable TV Wi-Fi Mobile/PDAs Source: OxIS 5, Number of respondents = 2,185

21 Education and Internet Use, 5 % No qualifications 66 GCSEs, A level, Vocational 83 Degree or higher Current user Source: OxIS 5, Number of respondents = 2,185

22 Education and Internet Use, circa 3 High School or Vocational Degree University degree or higher % USA Sweden Korea Britain Japan Germany Source: Singapore Spain Macao Italy Taiwan Hungary

23 Gender and Internet Use, % 4 Male Female 3 5 Year Source: OxIS 3, Number of respondents = 2, - OxIS 5, Number of respondents = 2,185

24 % Gender and Internet Use, circa USA Sweden Korea Britain Japan Germany Source: Singapore Spain Macao Italy Taiwan Hungary

25 Internet Use by Life Stage, 3-5 % Pupils Working Age Retirees 3 5 Pupils: age years and in full time education. Working age: employed of any age and all other persons not in employment up to age 55. Retired: 55 or over and not in employment. Source: OxIS 3, Number of respondents = 2, OxIS 5 Number of respondents = 2,185

26 Internet Use by Age, 5 % Age group Current users Source: Oxis 5, Number of respondents = 2,185

27 % USA Internet Use by Age, circa Korea 12 8 Britain Source: Japan Germany Spain Italy Hungary 14 4

28 Interest in the Internet by Use, 5 Interested/Very interested 9 8 % Users Drop-outs Non-users Q: Generally speaking, how interested would you say you are in the Internet? Source: OxIS 5, Number of respondents = 2,185

29 Emerging Themes: A Virtual Plateau in Diffusion Digital (Broadband) Divides Integration into Everyday Life Significance of Digital Exclusion, but also Digital Choice Experience Technology

30 Discussion Helen Normoyle Ofcom Ben Anderson Chimera, Univerisity of Essex